Google Analytics yog lub cuab yeej tshuaj ntsuam xyuas muaj zog uas tso cai rau cov vev xaib thiab cov lag luam kom tau txais kev nkag siab zoo rau cov neeg siv online tus cwj pwm thiab kev ua. Tsim los ntawm Google, lub platform no muaj ntau yam ntawm cov yam ntxwv thiab kev ua haujlwm uas txheeb xyuas kom meej thiab raug txhua yam ntawm lub vev xaib.
Hauv tsab xov xwm no, peb yuav tshawb xyuas seb Google Analytics ua haujlwm li cas, rhuav tshem cov ntsiab lus tseem ceeb thiab piav qhia nws cov txheej txheem hauv qab. Los ntawm kev taug qab cov nplooj ntawv thiab cov xwm txheej, txhawm rau teeb tsa lub hom phiaj thiab hloov pauv hloov pauv, peb yuav tshawb pom tias cov cuab yeej no tuaj yeem ua tiav qhov kev pom ntawm cov ntsuas cuam tshuam los txiav txim siab paub thiab txhim kho kev ua haujlwm online.
Ua los ntawm kev sib xyaw ua ke ntawm kev tshuaj xyuas thiab thev naus laus zis, Google Analytics siv kev sib xyaw ua ke ntawm kev taug qab cov lej thiab cov ntaub ntawv-tsav cov ntaub ntawv los sau cov ntaub ntawv raug thiab ntxaws txog cov neeg tuaj xyuas lub vev xaib. Lub platform no tso cai rau cov neeg siv taug qab seb cov neeg siv cuam tshuam nrog lawv qhov chaw, nplooj ntawv twg lawv mus ntsib, lawv nyob ntev npaum li cas ntawm txhua nplooj ntawv, nrog rau cov kev hloov pauv tshwj xeeb thiab lawv ua.
Tsis tas li ntawd, peb yuav tshawb txog ntau yam nta ntawm Google Analytics xws li cov hom phiaj ntawm cov neeg siv segmentation, tsom xam cov neeg tuaj saib, kev tshaj tawm kev lag luam, thiab kev saib xyuas lub vev xaib. nyob rau lub sijhawm tiag tiag. Raws li peb nthuav tawm cov ins thiab outs ntawm cov cuab yeej no, peb tseem yuav hais txog cov kev coj ua zoo tshaj plaws thiab cov lus qhia tseem ceeb kom tau txais txiaj ntsig zoo tshaj plaws ntawm Google Analytics thiab txhim kho lub vev xaib ua haujlwm zoo.
Txawm hais tias koj yog tus kws tshaj lij kev lag luam digital, tus tswv los ntawm ib lub xaib lub vev xaib lossis tsuas yog xav kom nkag siab tob txog kev coj cwj pwm hauv online, tsab xov xwm no yuav muab rau koj nrog lub hauv paus kev tsim nyog kom nkag siab tias Google Analytics ua haujlwm li cas thiab tau txais txiaj ntsig zoo tshaj plaws ntawm cov ntaub ntawv tshawb xyuas cov cuab yeej muaj zog.
1. Taw qhia rau Google Analytics: Qhov tseem ceeb ntawm lub vev xaib tsom xam
Google Analytics yog ib qho tseem ceeb hauv web analytics cuab tam rau txhua lub lag luam lossis lub vev xaib uas xav kom nkag siab zoo txog tus cwj pwm ntawm nws cov neeg tuaj saib thiab txhim kho nws cov kev ua tau zoo hauv online. Nws muaj ntau yam haujlwm thiab cov yam ntxwv uas tso cai rau cov neeg siv kom tau txais cov ncauj lus kom ntxaws txog kev khiav tsheb, kev hloov pauv, thiab kev ua haujlwm ntawm lub vev xaib tag nrho. Nrog rau cov cuab yeej no, koj tuaj yeem taug qab cov ntaub ntawv tseem ceeb xws li tus naj npawb ntawm cov neeg siv, nplooj ntawv pom, tus nqi dhia, thiab lub sijhawm nruab nrab siv rau ntawm qhov chaw.
Ib qho txiaj ntsig tseem ceeb ntawm kev siv Google Analytics yog lub peev xwm los kho koj qhov chaw rau koj cov kev xav tau tshwj xeeb. Koj tuaj yeem teem lub hom phiaj thiab cov xwm txheej los taug qab kev hloov pauv, tsim cov ntawv tshaj tawm kev cai los txheeb xyuas cov kev ntsuas tshwj xeeb, thiab ua qhov kev sim A / B txhawm rau txhim kho qhov chaw siv tau thiab ua haujlwm tau zoo. Tsis tas li ntawd, Koj tuaj yeem siv cov yam ntxwv siab heev, xws li kev taug qab eCommerce, kom nkag siab txog kev lag luam thiab kev muag khoom.
Ntxiv nrog rau kev ntsuas thiab kev tshaj tawm, Google Analytics tseem muab cov cuab yeej muaj zog rau kev soj ntsuam cov neeg tuaj saib thiab kev tshawb nrhiav tau. Koj tuaj yeem tau txais cov ncauj lus kom ntxaws txog cov pej xeem profile ntawm koj cov neeg tuaj saib, nrog rau cov kev tau txais cov channel uas tsim kom muaj tsheb khiav ntau tshaj thiab kev hloov pauv. Qhov no tso cai rau koj los txiav txim siab txog koj lub tswv yim kev lag luam thiab txhim kho kev ua tau zoo ntawm koj cov phiaj xwm. Hauv ntej, Google Analytics yog lub cuab yeej muaj zog thiab ntau yam uas tuaj yeem pab cov lag luam tau txais kev nkag siab zoo rau hauv lawv lub vev xaib thiab txhim kho lawv cov kev ua tau zoo hauv online.
2. Cov ntaub ntawv khaws cia hauv Google Analytics: Nws tau txais thiab khaws cia li cas
Cov txheej txheem sau cov ntaub ntawv hauv Google Analytics yog ua los ntawm kev taug qab cov cim npe, uas tau ntxiv rau HTML code ntawm koj lub vev xaib. Cov cim npe no yog lub luag haujlwm rau kev sau cov ntaub ntawv hais txog tus neeg siv tus cwj pwm ntawm koj lub vev xaib, xws li nplooj ntawv lawv mus ntsib, lub sijhawm lawv siv rau txhua nplooj ntawv, lawv ua, ntawm lwm cov ntaub ntawv cuam tshuam.
Thaum cov ntaub ntawv tau raug sau tseg, Google Analytics khaws nws ntawm nws lub platform, qhov twg nws tau ua tiav thiab tso tawm hauv cov ntawv ceeb toom hloov tau. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias, txhawm rau lav tus neeg siv tus kheej ntiag tug, Google Analytics tau siv cov ntaub ntawv tsis qhia npe ntsuas, kom tsis txhob muaj cov ntaub ntawv tus kheej raug sau lossis khaws cia.
Txhawm rau kom tau txais thiab khaws cov ntaub ntawv hauv Google Analytics kom raug, nws yog ib qho tseem ceeb ua raws li cov kauj ruam no:
1. Crear una Tus account Google Analytics: Thawj qhov koj yuav tsum ua yog tsim ib tus account Google Analytics thiab teeb tsa ib qhov project tshiab rau koj lub vev xaib. Qhov no yuav tso cai rau koj kom tau txais cov cim taug qab tshwj xeeb uas koj yuav tsum tau siv rau hauv koj qhov chaw.
2. Ntxiv cov ntawv taug qab: Thaum koj tau tsim koj tus as-qhauj, koj yuav tsum tau ntxiv cov ntawv taug qab uas muab los ntawm Google Analytics rau HTML code ntawm tag nrho cov nplooj ntawv hauv koj lub vev xaib. Cov cim npe no yog ib qho ntawm JavaScript code uas yog lub luag haujlwm los sau cov ntaub ntawv cuam tshuam.
3. Txheeb xyuas qhov kev ua kom raug: Tom qab tau ntxiv cov cim taug qab, nws raug nquahu kom kuaj xyuas yog tias txhua yam ua haujlwm raug. Txhawm rau ua qhov no, koj tuaj yeem siv lub sijhawm saib ua ntej ntawm Google Analytics lossis khiav cov kev xeem ntawm koj lub vev xaib kom ntseeg tau tias cov ntaub ntawv raug sau kom tsim nyog.
Thaum koj tau ua raws li cov kauj ruam no, Google Analytics yuav pib sau thiab khaws cov ntaub ntawv los ntawm koj lub vev xaib. Koj tuaj yeem nkag mus rau cov ntaub ntawv no los ntawm Google Analytics platform, qhov twg koj yuav tuaj yeem saib cov ntawv qhia ua tiav thiab cov ncauj lus kom ntxaws txog cov neeg siv tus cwj pwm ntawm koj lub xaib.
3. Google Analytics Structure: Hierarchy of Accounts, Properties and Views
Cov qauv Google Analytics tau teeb tsa rau hauv hierarchy ntawm cov nyiaj, khoom, thiab kev pom. Qhov no hierarchy tso cai rau cov neeg siv los tswj thiab nkag tau cov ntaub ntawv zoo dua.
Ua ntej, Google Analytics cov nyiaj yog cov txheej txheem saum toj kawg nkaus ntawm hierarchy thiab sawv cev rau lub tuam txhab lossis tus neeg uas muaj cov ntaub ntawv. Hauv ib tus account, ntau yam khoom tuaj yeem tsim tau.
Cov khoom yog qhov chaw khaws cov ntaub ntawv hauv Google Analytics. Nws tuaj yeem muaj ntau yam khoom hauv ib tus account, txhua qhov cuam tshuam nrog ib lub vev xaib los yog ib daim ntawv thov mobile tshwj xeeb. Rau txhua lub cuab yeej, ib qho kev taug qab tshwj xeeb yog muab rau uas yuav tsum tau muab tso rau hauv lub vev xaib lossis app kom pib sau cov ntaub ntawv.
Nyob rau hauv txhua lub cuab yeej, kev pom txawv tuaj yeem teeb tsa. Views tso cai rau koj lim thiab ntu cov ntaub ntawv sib txawv kom tau txais cov ntaub ntawv meej dua. Piv txwv li, koj tuaj yeem tsim qhov kev pom uas tsis suav nrog kev khiav tsheb sab hauv lossis kev pom uas tsuas yog qhia cov ntaub ntawv rau thaj chaw tshwj xeeb. Views kuj yog siv rau lub hom phiaj teeb tsa thiab hloov dua siab tshiab mus txog qhovtwg.
Hauv luv luv, Google Analytics qauv yog tsim los ntawm cov nyiaj, khoom, thiab kev pom. Cov nyiaj sawv cev rau cov tswv ntawm cov ntaub ntawv, cov khoom yog cov chaw uas cov ntaub ntawv tau sau, thiab cov kev pom tso cai rau koj lim thiab faib cov ntaub ntawv kom tau txais cov ntaub ntawv tseem ceeb. Los ntawm kev nkag siab txog qhov hierarchy no, cov neeg siv tuaj yeem tswj tau zoo koj cov ntaub ntawv thiab tau txais kev txheeb xyuas meej dua.
4. Siv Google Analytics ntawm lub vev xaib: Cov kauj ruam tseem ceeb ua raws
Thaum koj tau txiav txim siab los siv Google Analytics ntawm koj lub vev xaib, muaj ntau cov kauj ruam tseem ceeb uas koj yuav tsum ua kom paub tseeb tias qhov teeb tsa tiav lawm. Hauv qab no yog cov kauj ruam koj yuav tsum ua raws li kev siv Google Analytics ntawm koj lub vev xaib:
1. Tsim Google Analytics account: Thawj qhov koj yuav tsum ua yog tsim ib tus account los ntawm Google Analytics. Txhawm rau ua qhov no, mus rau Google Analytics lub vev xaib thiab nyem "Tsim ib tus account". Tom qab ntawd, ua raws li cov lus qhia kom ua tiav cov txheej txheem sau npe.
2. Teeb tsa koj cov cuab yeej taug qab: Thaum koj tau tsim ib tus account, koj yuav tsum teeb tsa cov cuab yeej taug qab rau koj lub vev xaib. Qhov no suav nrog muab cov ntaub ntawv hais txog koj lub vev xaib, xws li lub npe thiab URL. Koj tuaj yeem xaiv cov kev xaiv taug qab uas koj xav kom pab, xws li cov neeg siv, kev tshwm sim, lossis kev taug qab kev lag luam.
3. Tau txais cov lej taug qab: Thaum koj tau teeb tsa koj cov cuab yeej taug qab, koj tuaj yeem tau txais Google Analytics taug qab code. Cov cai no yuav tsum tau muab ntxiv rau txhua nplooj ntawv ntawm koj lub vev xaib kom tso cai rau Google Analytics los sau cov ntaub ntawv ntawm cov neeg tuaj saib. Koj tuaj yeem luam tawm thiab muab cov lej tso rau hauv lub ntsiab lus lossis cov lus hauv qab ntawm txhua nplooj ntawv ntawm koj lub vev xaib. Xyuas kom tseeb tias cov cai raug ntsia kom raug los xyuas kom meej cov ntaub ntawv sau.
Los ntawm ua raws li cov kauj ruam no, koj tuaj yeem siv Google Analytics ntawm koj lub vev xaib ua tau zoo thiab pib sau cov ntaub ntawv ntawm cov qhua tuaj noj mov. Nco ntsoov tias kev taug qab cov chaw tsim nyog yog qhov tseem ceeb kom tau txais cov ntaub ntawv raug thiab muaj txiaj ntsig ntawm koj lub vev xaib. Xav tias dawb mus saib cov ntaub ntawv pov thawj Google Analytics kom paub ntau ntxiv txog cov haujlwm ua haujlwm siab tshaj thiab cov yam ntxwv muaj los ntawm lub vev xaib tshuaj ntsuam xyuas lub cuab yeej!
5. Cov yam ntxwv tseem ceeb ntawm Google Analytics: Kev khiav tsheb, cov neeg tuaj saib thiab kev txheeb xyuas tus cwj pwm
Google Analytics yog lub cuab yeej tseem ceeb rau kev nkag siab thiab tshuaj xyuas lub vev xaib ua haujlwm. Nrog nws cov haujlwm Siv kev khiav tsheb, cov neeg tuaj saib, thiab kev txheeb xyuas tus cwj pwm, koj tuaj yeem tau txais kev pom zoo rau cov neeg siv cuam tshuam nrog koj lub xaib.
Ua ntej, kev txheeb xyuas tsheb tso cai rau koj nkag siab qhov twg koj cov neeg tuaj xyuas tuaj ntawm thiab lawv tau mus rau koj qhov chaw li cas. Los ntawm Google Analytics, koj yuav tuaj yeem pom cov kev lag luam twg uas tsim cov tsheb khiav, txawm tias los ntawm kev tshawb fawb xyaw, kev sib txuas sab nraud lossis kev sib raug zoo hauv zej zog. Cov ntaub ntawv no yuav pab koj tsom koj txoj kev lag luam kev lag luam thiab ua kom zoo dua koj lub tswv yim kom nyiam kev tsim nyog ntau dua.
Ntxiv rau kev txheeb xyuas tsheb, Google Analytics tseem tso cai rau koj los kawm txog koj cov neeg tuaj saib kom meej. Koj tuaj yeem tau txais cov ntaub ntawv pej xeem, xws li thaj chaw thaj chaw, poj niam txiv neej thiab hnub nyoog ntawm koj cov neeg siv. Tsis tas li ntawd, koj tuaj yeem paub cov cuab yeej thiab browsers uas lawv siv los nkag rau koj lub vev xaib. Qhov no ua rau koj pom dav dav ntawm koj cov neeg siv yog leej twg thiab pab koj kho koj cov ntsiab lus thiab cov neeg siv kev paub rau lawv cov kev xav tau thiab nyiam.
6. Conversion Tracking nyob rau hauv Google Analytics: Txhais thiab Configuration
Hauv Google Analytics, kev hloov pauv hloov pauv yog qhov ua haujlwm tseem ceeb rau kev ntsuas kev ua tiav ntawm koj lub hom phiaj kev lag luam ntawm koj lub vev xaib. Nws tso cai rau koj taug qab thiab txheeb xyuas cov kev ua ntawm cov neeg siv uas ua ib qho kev txiav txim siab uas koj xav tias muaj txiaj ntsig, xws li kev yuav khoom, rub tawm, lossis kev tso npe.
Teeb tsa kev hloov dua siab tshiab hauv Google Analytics yog cov txheej txheem yooj yim uas yuav tsum muaj ob peb kauj ruam. Ua ntej, koj yuav tsum tau txhais koj lub hom phiaj hloov dua siab tshiab, txheeb xyuas cov yeeb yam koj xav taug qab thiab ntsuas. Tom ntej no, koj yuav tsum teem lub hom phiaj rau koj tus account Google Analytics, muab cov ntsiab lus xws li lub npe, qhov chaw URL, thiab tus nqi hloov pauv.
Thaum koj lub hom phiaj tau teeb tsa, koj tuaj yeem siv ntau txoj hauv kev los taug qab kev hloov pauv ntawm koj lub vev xaib. Koj tuaj yeem siv cov cim npe taug qab, uas yog cov lej snippets uas koj ntxig rau hauv cov nplooj ntawv cuam tshuam ntawm koj lub vev xaib. Koj tuaj yeem siv Google Tag Manager, lub cuab yeej ua kom yooj yim los tswj cov cim npe thiab taug qab kev hloov pauv yam tsis tas yuav hloov kho koj lub vev xaib code. Tsis tas li ntawd, nws yog ib qho tseem ceeb rau kev sim kom paub tseeb tias qhov kev hloov pauv hloov pauv tau ua haujlwm raug, siv cov cuab yeej ntsuas thiab ntsuas cov cuab yeej muaj nyob hauv Google Analytics.
7. Yuav ua li cas ua cov ntawv ceeb toom kev cai hauv Google Analytics: Metrics thiab qhov ntev
Metrics thiab qhov ntev Lawv yog ob lub ntsiab lus tseem ceeb hauv Google Analytics uas tso cai rau peb los tsim cov ntaub ntawv tus kheej raws li peb xav tau. Cov métricas sawv cev rau cov ntaub ntawv tus lej uas tau sau tseg, xws li tus naj npawb ntawm kev mus ntsib lossis tus nqi bounce. Ntawm qhov tod tes, lub qhov ntev Lawv yog cov cwj pwm uas piav qhia txog kev ntsuas, xws li thaj chaw thaj chaw lossis qhov chaw khiav tsheb.
Txhawm rau ua cov ntawv ceeb toom kev cai hauv Google Analytics, peb yuav tsum xub nkag mus rau lub platform thiab nkag rau hauv peb tus account. Thaum nyob hauv, peb yuav tsum ua raws li cov kauj ruam hauv qab no:
1. Nyob rau hauv lub ntsiab Google Analytics vaj huam sib luag, xaiv qhov kev ceeb toom saib koj xav ua hauj lwm rau.
2. Nyob rau sab laug sidebar, nyem "Personalization" thiab tom qab ntawd "Kev Qhia Txog Kev Cai."
3. Tom ntej no, nyem lub pob "New Custom Report" thiab xaiv hom ntawv qhia koj xav tsim: explorer, rooj lossis daim duab.
4. Tom qab xaiv hom ntawv tshaj tawm, peb yuav tsum teeb tsa lub métricas y qhov ntev uas peb xav suav nrog. Peb tuaj yeem ntxiv ntau yam kev ntsuas thiab qhov ntev kom tau txais kev txheeb xyuas tiav.
5. Thaum cov kev ntsuas thiab qhov ntev tau teeb tsa, peb tuaj yeem siv cov lim dej thiab cov ntu los kho peb cov ntawv tshaj tawm ntxiv.
6. Thaum kawg, peb yuav tsum khaws daim ntawv qhia txog tus kheej kom peb tuaj yeem sab laj rau yav tom ntej.
Ua cov ntawv ceeb toom kev cai hauv Google Analytics muab rau peb muaj peev xwm tau txais cov ntaub ntawv tshwj xeeb thiab cuam tshuam rau peb txoj kev lag luam. Nrog rau cov ntawv ceeb toom no, peb tuaj yeem txheeb xyuas qhov ua tau zoo ntawm peb cov phiaj xwm kev lag luam, txheeb xyuas tus cwj pwm ntawm peb cov neeg siv, thiab txiav txim siab paub los txhim kho peb cov txiaj ntsig. Ua raws li cov kauj ruam no kom ua tau zoo tshaj plaws ntawm Google Analytics metrics thiab qhov ntev thiab tau txais cov ntaub ntawv tseem ceeb rau koj lub lag luam.
8. Hom ntawv ceeb toom hauv Google Analytics: Txheej txheem cej luam, lub sijhawm tiag tiag, tau txais thiab ntau dua
Cov ntawv ceeb toom hauv Google Analytics muab cov ncauj lus kom ntxaws txog seb cov neeg siv cuam tshuam nrog koj lub vev xaib li cas. Hauv seem no, peb yuav tshawb xyuas ntau hom ntawv tshaj tawm muaj nyob hauv Google Analytics thiab lawv tuaj yeem pab koj tau txais kev nkag siab zoo li cas rau koj qhov chaw ua haujlwm.
Daim ntawv tshaj tawm yog ib qho ntawm cov ntawv tshaj tawm siv tshaj plaws hauv Google Analytics. Daim ntawv tshaj tawm no muab rau koj tag nrho cov duab ntawm koj lub vev xaib cov kev ntsuas tseem ceeb, xws li tus naj npawb ntawm cov neeg tuaj xyuas, nplooj ntawv saib, thiab tus nqi dhia. Nrog rau cov ntaub ntawv no, koj tuaj yeem ntsuas qhov kev ua tau zoo tag nrho ntawm koj lub xaib thiab txheeb xyuas thaj chaw rau kev txhim kho.
Daim ntawv tshaj tawm lub sijhawm tso cai rau koj los saib xyuas cov tsheb khiav hauv lub sijhawm ntawm koj lub vev xaib. Koj tuaj yeem pom pes tsawg tus neeg siv tam sim no ntawm koj qhov chaw, nplooj ntawv lawv mus saib, thiab qhov chaw ntawm lawv cov tsheb khiav. Cov ntaub ntawv no muaj txiaj ntsig yog tias koj tab tom khiav lag luam tawm lub sijhawm tiag tiag lossis yog tias koj xav ntsuas qhov cuam tshuam tam sim ntawm kev hloov pauv ntawm koj lub vev xaib.
Daim ntawv tshaj tawm yuav muab rau koj cov ntaub ntawv hais txog yuav ua li cas cov neeg siv mus txog koj lub vev xaib. Koj tuaj yeem pom cov kev lag luam twg yog tsim kev lag luam, xws li kev tshawb nrhiav organic, kev sib raug zoo hauv zej zog los yog email campaigns. Tsis tas li ntawd, koj tuaj yeem tau txais cov ntsiab lus ntawm cov lus tseem ceeb uas cov neeg siv siv los nrhiav koj qhov chaw thiab kev ua tau zoo ntawm koj cov phiaj xwm kev lag luam.
Hauv ntej, cov ntawv ceeb toom hauv Google Analytics yog ib qho cuab yeej tseem ceeb rau kev saib xyuas kev ua haujlwm ntawm koj lub vev xaib. Los ntawm cov ntaub ntawv saib xyuas mus rau daim ntawv tshaj tawm kev yuav khoom, cov ntawv ceeb toom no muab cov ncauj lus kom ntxaws txog kev khiav tsheb, tus neeg siv tus cwj pwm, thiab qhov cuam tshuam ntawm koj cov tswv yim kev lag luam. Siv cov ntawv ceeb toom no los txiav txim siab paub thiab ua kom zoo rau cov neeg siv kev paub ntawm koj lub vev xaib.
9. Yuav ua li cas nkag siab thiab txheeb xyuas cov ntaub ntawv hauv Google Analytics: Kev txhais cov ntaub ntawv
Thaum siv Google Analytics, nws yog ib qho tseem ceeb kom paub yuav ua li cas nkag siab thiab txheeb xyuas cov ntaub ntawv tsim tawm kom tau txais cov ntaub ntawv tseem ceeb ntawm tus neeg siv tus cwj pwm ntawm peb lub vev xaib. Kev txhais cov ntaub ntawv kom raug yuav pab peb txheeb xyuas thaj chaw rau kev txhim kho, txiav txim siab paub thiab ua kom zoo dua peb cov tswv yim digital.
Txhawm rau pib, nws yog ib qho tseem ceeb kom paub koj tus kheej nrog cov ntaub ntawv tseem ceeb hauv Google Analytics, xws li Daim Ntawv Qhia Txog Cov Neeg Tuaj, Daim Ntawv Qhia Tau Txais, thiab Daim Ntawv Qhia Txog Tus Cwj Pwm. Cov ntawv ceeb toom no muab cov ncauj lus kom ntxaws txog qhov chaw khiav tsheb, cov chaw khiav tsheb, kev ua haujlwm ntawm nplooj ntawv, thiab ntau ntxiv.
Tsis tas li ntawd, nws yog ib qho tseem ceeb uas yuav tsum tau ua tib zoo saib xyuas cov kev ntsuas tseem ceeb hauv cov ntawv ceeb toom no, xws li tus naj npawb ntawm kev mus ntsib, tus nqi dhia, qhov nruab nrab lub sijhawm sib tham, thiab tus nqi hloov pauv. Cov kev ntsuas no muab peb lub ntsiab lus ntawm peb qhov chaw ua haujlwm thiab pab peb ntsuas qhov ua tau zoo ntawm peb cov tswv yim kev lag luam digital.
10. Advanced Google Analytics Features: Targeting, Conversion Funnels, thiab Attribution
Hauv Google Analytics, muaj cov yam ntxwv siab heev uas tso cai rau peb kom tau txais cov ntaub ntawv muaj tseeb dua thiab muaj txiaj ntsig txog tus neeg siv tus cwj pwm ntawm peb lub vev xaib. Cov yam ntxwv no nthuav dav peb qhov tseem ceeb: segmentation, funnels, thiab attribution.
Segmentation tso cai rau peb faib peb cov neeg siv rau hauv cov pab pawg me me, tshwj xeeb dua, uas pab peb nkag siab lawv tus cwj pwm zoo dua thiab txiav txim siab paub ntau ntxiv. Peb tuaj yeem siv ntau qhov sib txawv los faib peb cov neeg siv, xws li thaj chaw thaj chaw, hom khoom siv, kev yuav khoom channel, thiab lwm yam. Qhov kev ua haujlwm no pab peb txheeb xyuas cov xwm txheej thiab kev coj tus cwj pwm hauv cov pab pawg tshwj xeeb, tso cai rau peb hloov kho peb cov tswv yim kev lag luam thiab txhim kho peb cov txiaj ntsig.
Kev hloov pauv funnels tso cai rau peb taug qab cov lus uas cov neeg siv coj los ntawm thaum lawv tuaj txog ntawm peb lub vev xaib kom txog thaum lawv ua tiav qhov xav tau, xws li kev yuav khoom lossis xa daim ntawv. Peb tuaj yeem tsim cov kev cai funnels rau cov hom phiaj sib txawv thiab txheeb xyuas cov kev ntsuas tseem ceeb ntawm txhua theem ntawm cov txheej txheem hloov dua siab tshiab. Qhov no tso cai rau peb txheeb xyuas qhov ua tau ntawm kev txhim kho thiab ua kom zoo rau cov neeg siv kev paub txhawm rau nce tus nqi hloov pauv. Tsis tas li ntawd, peb tuaj yeem siv cov cuab yeej xws li funnel tsom xam los txheeb xyuas cov ntsiab lus churn tshwj xeeb thiab ua cov kauj ruam los txo tus nqi churn.
11. Kev koom ua ke ntawm Google Analytics nrog lwm cov cuab yeej: Cov txiaj ntsig thiab muaj peev xwm
Kev koom ua ke Google Analytics nrog lwm cov cuab yeej muaj ntau yam txiaj ntsig thiab muaj peev xwm rau cov neeg lag luam thiab cov tswv lub vev xaib. Los ntawm kev sib txuas Google Analytics nrog lwm cov cuab yeej, xws li Google Tshaj Tawm, AdSense lossis Google Tag Manager, koj tuaj yeem tau txais cov ntaub ntawv raug thiab ua tiav ntawm lub vev xaib kev ua tau zoo thiab kev ua tau zoo ntawm kev tshaj tawm kev lag luam.
Ib qho txiaj ntsig tseem ceeb ntawm kev sib koom ua ke Google Analytics nrog lwm cov cuab yeej yog lub peev xwm los taug qab cov kev hloov pauv tob. Piv txwv li, los ntawm kev txuas Google Analytics nrog Google Ads, cov ntaub ntawv ntawm kev hloov pauv thiab kev muag khoom tuaj yeem raug xa ncaj qha mus rau hauv lub platform tshaj tawm. Qhov no tso cai rau kev ua kom zoo dua ntawm kev sib tw thiab kev faib cov peev txheej zoo dua.
Lwm qhov txiaj ntsig tseem ceeb yog lub peev xwm los tsim cov ntaub ntawv kev cai los ntawm Google Analytics kev koom ua ke nrog lwm cov cuab yeej. Nrog rau qhov kev ua haujlwm no, cov neeg lag luam tuaj yeem nkag mus rau cov kev cai ntsuas kev cai thiab cov ntu siab, tso cai rau lawv kom tau txais cov ncauj lus kom ntxaws ntxiv ntawm cov neeg siv tus cwj pwm thiab ntsuas qhov ua tau zoo ntawm cov tswv yim kev lag luam tau siv. Tsis tas li ntawd, kev koom ua ke Google Analytics nrog Google Tag Manager ua kom yooj yim rau cov txheej txheem ntawm kev xa tawm thiab taug qab cov cim npe ntawm koj lub vev xaib, ua kom yooj yim rau kev txheeb xyuas cov ntaub ntawv thiab tau txais kev nkag siab zoo.
12. Teem Lub Hom Phiaj hauv Google Analytics: Taug qab Kev Ua Lag Luam Ua Lag Luam
Kev teeb tsa cov hom phiaj hauv Google Analytics yog qhov tseem ceeb rau kev taug qab thiab ntsuas kev ua lag luam ua tiav. Cov hom phiaj no yog cov haujlwm tseem ceeb uas cov neeg tuaj saib hauv lub vev xaib uas peb xav sau thiab txheeb xyuas. Hauv qab no yog cov txheej txheem kauj ruam yog kauj ruam Txhawm rau teeb tsa cov hom phiaj hauv Google Analytics:
- Nkag mus rau hauv koj tus account Google Analytics thiab xaiv lub vev xaib cov cuab yeej uas koj xav teem lub hom phiaj.
- Ntawm Admin tab, nyem "Cov Hom Phiaj" hauv kab Saib rau koj cov khoom.
- Nyem qhov "+ Lub hom phiaj tshiab" khawm los tsim lub hom phiaj tshiab.
- Xaiv hom hom phiaj koj xav teem. Google Analytics muab ntau hom hom phiaj, xws li qhov chaw, lub sijhawm, nplooj ntawv ib zaug, thiab qhov xwm txheej.
- Muab cov ntsiab lus tshwj xeeb rau koj lub hom phiaj, xws li qhov chaw URL, lub sijhawm, lossis nplooj ntawv tsawg kawg nkaus rau ib ntu.
- Xaiv los muab tus nqi nyiaj txiag rau koj lub hom phiaj yog tias koj xav ntsuas kev ua haujlwm nyiaj txiag.
- Teem lub hloov dua siab tshiab funnel (yeem) yog tias koj xav taug qab cov kauj ruam cov neeg tuaj saib ua ntej mus txog lub hom phiaj.
- Nyem "Txuag" kom tiav teeb tsa lub hom phiaj.
Nrog lub hom phiaj teeb tsa hauv Google Analytics, koj tuaj yeem taug qab thiab ntsuas koj lub vev xaib kev ua tau zoo tiv thaiv koj qhov kev lag luam tseem ceeb. Nco ntsoov xyuas cov ntawv ceeb toom thiab txheeb xyuas tsis tu ncua ntsig txog koj lub hom phiaj kom tau txais kev nkag siab zoo rau kev ua tiav ntawm koj cov tswv yim thiab hloov kho yog tias tsim nyog.
Tsis tas li ntawd, koj tuaj yeem ua kom zoo dua ntawm Google Analytics cov yam ntxwv, xws li kev ntsuas kev cai thiab ntu, kom tau txais kev pom ntau ntxiv ntawm koj lub hom phiaj kev lag luam thiab kev ua tiav. Cov cuab yeej no tso cai rau koj lim thiab txheeb xyuas cov ntaub ntawv raws li koj cov kev xav tau tshwj xeeb, uas yuav pab koj kom tau txais cov ntaub ntawv raug thiab cuam tshuam rau kev txiav txim siab hauv koj lub tuam txhab.
13. Google Analytics rau eCommerce: Cov Kev Ntsuas Tseem Ceeb thiab Kev Ntsuas Kev Ua Haujlwm
Kev siv Google Analytics yog qhov tseem ceeb los ntsuas qhov kev ua tau zoo thiab cov kev ntsuas tseem ceeb ntawm kev lag luam e-lag luam. Cov kev ntsuas no muab cov ntaub ntawv tseem ceeb txog tus neeg siv tus cwj pwm, kev hloov pauv, cov chaw khiav tsheb, thiab tag nrho lub vev xaib ua haujlwm. Hauv tsab xov xwm no, peb yuav kawm paub siv Google Analytics los taug qab cov kev ntsuas no thiab txheeb xyuas qhov ua tau zoo ntawm kev lag luam e-lag luam.
1. Google Analytics Teeb: Thawj qhov koj yuav tsum tau ua yog tsim Google Analytics account thiab txuas rau koj lub vev xaib e-commerce. Thaum koj tau ua tiav qhov no, koj yuav tsum teeb tsa lub hom phiaj kev hloov pauv, uas yuav tso cai rau koj taug qab kev lag luam, nyiaj tau los, thiab lwm yam kev ntsuas kev muag khoom. Tsis tas li ntawd, nws yog ib qho tseem ceeb los teeb tsa cov ntxaij lim dej kom tsis suav nrog koj tus kheej cov haujlwm thiab tau txais cov ntaub ntawv raug dua. Nco ntsoov qhib qhov kev xaiv ua lag luam e-lag luam hauv koj tus account kom tau txais cov ntaub ntawv ntxaws ntxiv txog kev ua tau zoo ntawm koj cov khoom.
2. Cov Kev Ntsuas eCommerce tseem ceeb: Google Analytics muaj ntau qhov kev ntsuas tshwj xeeb rau eCommerce. Cov no suav nrog tus lej ntawm kev hloov pauv, tus nqi nruab nrab ntawm kev txiav txim, tus nqi hloov pauv, tus nqi ntawm tus neeg siv khoom lub neej, thiab lub laub tso tseg. Cov kev ntsuas no yuav pab koj nkag siab txog kev yuav khoom tus cwj pwm ntawm koj cov neeg siv thiab txheeb xyuas thaj chaw rau kev txhim kho.. Siv cov ntawv tshaj tawm kev cai los faib koj cov ntaub ntawv raws li qhov sib txawv, xws li kev muag khoom, hom khoom, lossis tus neeg siv tus cwj pwm.
3. Kev Ntsuam Xyuas Kev Ua Haujlwm: Thaum koj tau teeb tsa tus as-qhauj thiab txheeb xyuas cov kev ntsuas tseem ceeb, nws yog ib qho tseem ceeb uas yuav tsum tau ua qhov kev ntsuas kev ua tau zoo. Siv cov ntaub ntawv funnel los txheeb xyuas cov ntsiab lus mob hauv cov txheej txheem yuav khoom thiab txhim kho kom nce kev hloov pauv. Tsis tas li ntawd, taug qab cov phiaj xwm kev lag luam los txiav txim siab seb cov channel twg tsim cov kev muag khoom ntau tshaj plaws thiab yuav ua li cas koj tuaj yeem ua kom zoo dua koj cov tswv yim kev yuav khoom. Nco ntsoov tias cov ntaub ntawv muab los ntawm Google Analytics yog qhov tseem ceeb rau kev txiav txim siab paub txog kev ua kom zoo thiab kev loj hlob ntawm koj lub lag luam e-lag luam.
14. Cov kev coj ua zoo tshaj plaws rau kev siv Google Analytics: Kev ua kom zoo thiab txiav txim siab paub
Kev ua kom zoo rau kev siv Google Analytics yog qhov tseem ceeb kom tau txais cov ntaub ntawv tseem ceeb ntawm kev ua haujlwm ntawm koj lub vev xaib thiab txiav txim siab paub. Nov yog qee qhov kev coj ua zoo tshaj plaws los pab koj kom tau txais txiaj ntsig zoo tshaj plaws ntawm cov cuab yeej muaj zog no:
1. Teem lub hom phiaj thiab funnels: Kev teeb tsa cov hom phiaj meej yog qhov tseem ceeb rau kev ntsuas qhov ua tiav ntawm koj lub vev xaib. Siv Google Analytics lub hom phiaj feature los taug qab kev hloov pauv, xws li kev sau npe lossis kev yuav khoom. Tsis tas li ntawd, teeb tsa kev hloov pauv hloov pauv kom nkag siab cov neeg siv taug kev thiab txheeb xyuas cov ntsiab lus muaj peev xwm churn.
2. Siv cov lim thiab ntu: Cov lim dej tso cai rau koj tshem tawm cov tsheb tsis xav tau los ntawm koj cov ntawv ceeb toom, xws li koj tus kheej cov haujlwm lossis spam. Koj tuaj yeem lim los ntawm IP chaw nyob, hostname lossis lwm yam qauv. Tsis tas li ntawd, ntu pab koj txheeb xyuas cov ntaub ntawv tshwj xeeb, xws li tus cwj pwm ntawm cov neeg siv uas ncav cuag los ntawm kev tshaj tawm kev lag luam lossis cov neeg siv khoom siv mobile.
3. Txheeb xyuas lub sijhawm thauj khoom: Lub vev xaib qeeb tuaj yeem cuam tshuam tsis zoo rau cov neeg siv kev paub thiab kev ua haujlwm tag nrho. Siv qhov Site Speed section ntawm Google Analytics los txheeb xyuas cov nplooj ntawv qeeb thiab nrhiav cov hauv kev rau kev txhim kho, xws li kev txhim kho cov duab, txo cov ntaub ntawv loj, lossis ua kom GZIP compression. Lub sijhawm thauj khoom ceev ceev txhim kho cov neeg siv khaws cia thiab kev tshawb nrhiav cav qeb duas.
Hauv ntej, Google Analytics yog ib qho tseem ceeb rau kev tshuaj xyuas kev ua tau zoo thiab kev coj tus cwj pwm ntawm cov neeg siv ntawm lub vev xaib. Los ntawm nws ntau yam ntawm cov yam ntxwv thiab kev ntsuas, cov neeg lag luam tuaj yeem tau txais kev nkag siab zoo rau kev ua tau zoo ntawm lawv cov tswv yim online thiab txiav txim siab paub los txhim kho lawv cov kev muaj nyob online. Los ntawm kev taug qab kev tsheb thiab kev hloov pauv mus rau cov ncauj lus kom ntxaws tsom xam thiab funneling, Google Analytics muab qhov ua tiav thiab nthuav dav ntawm cov neeg siv cuam tshuam nrog lub vev xaib. Nrog nws intuitive interface thiab muaj peev xwm los tsim cov ntaub ntawv kev cai, lub platform no yog ib qho yuav tsum-muaj cuab yeej rau txhua yam lag luam online. Txawm hais tias koj tab tom nrhiav kom nce tsheb khiav, txhim kho tus nqi hloov pauv, lossis nkag siab koj cov neeg tuaj saib tus cwj pwm, Google Analytics muab cov ntaub ntawv koj xav tau los ua kom zoo thiab txhim kho koj cov tswv yim digital. Hauv luv luv, pib siv lub zog ntawm Google Analytics thiab tswj hwm koj txoj kev vam meej hauv online!
Kuv yog Sebastián Vidal, tus kws kho tshuab computer mob siab rau kev siv tshuab thiab DIY. Tsis tas li ntawd, kuv yog tus tsim tecnobits.com, qhov twg kuv qhia cov lus qhia ua kom siv thev naus laus zis ntau dua thiab nkag siab rau txhua tus.