Ob peb hnub dhau los no peb tau tham txog ERPs thiab qhov tseem ceeb tshaj plaws los pab koj txiav txim siab zoo tshaj plaws txog kev txhim kho lawv hauv koj lub tuam txhab. Tab sis nyob rau hauv tsab xov xwm no peb yuav coj kev sib ntaus sib tua zaum kawg, ERP vs CRM: Qhov twg haum koj zoo tshaj? Qhov txawv li cas? Thiab ntau lwm cov lus nug uas koj yuav nug koj tus kheej tom qab hnub no tshawb fawb lub ntsiab lus. Thiab nws tsis yog ib lub ntsiab lus xwb, txij li niaj hnub no, kev sib tw ua lag luam yog kev phem, thiab kev siv koj cov khoom siv los ntawm kev ua kom zoo tshaj plaws los ua ib yam dab tsi tseem ceeb hauv kev lag luam niaj hnub.
Tias yog vim li cas peb qhia koj tias, yog tias koj tsis tau nyeem lawv, koj mus dhau ntawm tsab xov xwm no ERP yog dab tsi thiab nws yog dab tsi rau: 2 qhov zoo tshaj plaws sectors rau nruab nws, thiab peb kuj tso koj qhov no lwm qhov uas peb muab rau koj los ntawm lub rooj sib piv nrog 12 ERPs zoo tshaj plaws rau kev xaiv ntawm 4 ERPs zoo tshaj plaws los txhim kho koj lub tuam txhab. Txhawm rau tham txog lub ncauj lus dua, ntxiv rau kev khaws ob kab lus no rau koj, peb yuav qhia txhua yam tam sim no.
ERP sawv cev rau "Enterprise Resource Planning" y CRM yog cov ntawv sau rau "Kev Tswj Xyuas Cov Neeg Siv Khoom», nws zoo li ib tug zoo duel thiab nws yog, nrog rau kev txiav txim siab zoo. Tias yog vim li cas peb thiaj li yuav pab koj los ntawm tam sim no kom koj paub yuav ua li cas coj nws kom koj lub tuam txhab muaj tus thawj tswj hwm zoo tshaj plaws thiab koj paub yuav ua li cas thiaj paub qhov zoo sib xws ntawm ob qhov kev tswj hwm kev lag luam lossis software yuav muaj. Txhawm rau ua qhov no, peb yuav pib los ntawm thawj zaug piav qhia tias ERP yog dab tsi thiab qhov CRM yog dab tsi, thaum kawg qhia koj qhov sib txawv meej kom koj paub meej txog leej twg yog koj tus yeej hauv ERV vs CRM sib ntaus. Wb mus nrog nws.
ERP vs CRM: CRM yog dab tsi? Qhov sib txawv nrog ERP
Raws li peb tau hais rau koj ua ntej, CRM yog lub ntsiab lus rau "Kev Tswj Xyuas Cov Neeg Siv Khoom". Cov lus luv luv no tsis muaj dab tsi ntau tshaj li software uas tsom rau kev tswj hwm kev sib raug zoo nrog koj cov neeg siv khoom. CRMs tuaj yeem pab koj ntau txoj hauv kev, tab sis qhov tseem ceeb tshaj plaws tswj cov kev sib cuam tshuam nrog cov neeg muaj peev xwm thiab nrog cov neeg siv khoom uas koj twb muaj nyob rau hauv koj cov ntaub ntawv los yog muaj siab ntseeg.
Nws yuav tsom (zoo ib yam li ERP) ntawm kev ua kom zoo ntawm cov txheej txheem, xws li: kev muag khoom, kev yuav khoom, kev lag luam, kev pabcuam neeg siv khoom thiab ntau lwm yam. CRM yuav ua dab tsi yog pab txhawb qhov kev soj ntsuam no, uas workflow uas txhua tus neeg siv mus dhau. Txoj kev no koj yuav tuaj yeem txhim kho koj txoj kev sib raug zoo nrog lawv thiab, qhov tseem ceeb tshaj, qhov koj nyiam, nce koj qhov muag.
Lub hom phiaj ntawm CRM
Lub hom phiaj ntawm CRM, feem ntau, tsis muaj lwm yam tshaj li kev muag khoom thiab rau koj txoj kev sib raug zoo thiab kev pabcuam cov neeg siv khoom los txhim kho kev nthuav dav. Nrog CRM koj yuav tau txais kev pom tiav ntawm tag nrho cov dej num ntawm kev ua haujlwm, cov neeg siv khoom mus dhau lawv li cas, thiab hauv txoj kev no koj yuav ua kom zoo dua cov txheej txheem. Qhov tseem ceeb yog ua kom pom kev zoo thiab nkag siab zoo rau txhua tus neeg ua haujlwm. Thiab qhov no yog qhov kawg taw tes uas sib txawv txhua yam hauv ERP vs CRM kev sib ntaus sib tua los, Lawv siv li cas?
Ntawm qhov tod tes, CRM feem ntau yog siv ntau dua los ntawm cov tuam haujlwm uas cuam tshuam nrog ntau tus neeg siv khoom, uas yog, chaw muag khoom, chaw muag khoom lag luam, chaw pabcuam cov neeg siv khoom thiab lawv cov khoom siv ... Txij li CRM tau tsim los nco ntsoov nco ntsoov. kev sib raug zoo ntawm cov neeg siv khoom optimization Nws yog qhov laj thawj uas cov no yog cov uas siv nws tshaj plaws.
Ntawm qhov tod tes, ERP siv ntau dua los ntawm a nyiaj txiag department, ntawm qhov tod tes, ntau lawm, human resources, logistics… Nws yog qhov tseeb tias tej zaum yuav muaj qee qhov uas lawv ntxiv rau ib leeg lossis ob leeg muaj tib lub qauv lossis kev ua haujlwm, tab sis feem ntau lawv tau sib txawv zoo los ntawm kev pabcuam cov neeg siv khoom, raws li koj tuaj yeem nyeem.
Dab tsi yog qhov yooj yim dua los siv hauv koj lub tuam txhab?
Thiab peb tau mus txog qhov twg yuav yog lwm qhov tseem ceeb tshaj plaws hauv ERP vs CRM kev sib ntaus sib tua, Dab tsi yog qhov yooj yim thiab pheej yig dua los siv hauv koj lub tuam txhab? Zoo, ib zaug ntxiv muaj qhov sib txawv ntawm ob.
- ERP: Kev siv ntawm ERP raws li txoj cai dav dav thiab raws li peb tau hais rau koj hauv cov kab lus dhau los txuas rau saum toj no tuaj yeem nyuaj thiab kim, txawm hais tias muaj peev xwm loj yog tias koj lub tuam txhab loj hlob. Qhov kev siv no yuav tsum tau muab cov txheej txheem ntau heev ntawm ib lub platform. Tej zaum txawm tias peb tham txog lub sijhawm nws yuav siv sijhawm hli lossis xyoo ua haujlwm thiab kev sib tham nrog koj pab pawg thiab kev sab laj.
- CRM: Kev siv ntawm CRM yog qhov sib dua nyob rau hauv dav dav. Kuj sai dua thiab tsis tshua kim yog tias peb piv nws ncaj qha nrog ERP, tau kawg. CRMs feem ntau yog tsim los ntawm cov qauv thiab koj tsuas yog yuav tsum tau txais lawv thiab muab tso rau hauv koj lub tuam txhab raws li koj xav tau. CRM, raws li txoj cai dav dav, yuav yog ntau adaptable thiab 'touchable' los ntawm lub tuam txhab nyob rau hauv ib txoj kev ncaj nraim.
Thaum kawg, xaiv ntawm CRM lossis ERP Nws nyob ntawm koj txoj kev lag luam thiab nws cov kev xav tau ncaj qha. Hauv tsab xov xwm no peb tau muab koj tus yuam sij los ntawm kev hais txog qhov sib txawv tseem ceeb ntawm lawv hauv lawv txoj kev tswj hwm. Yog tias koj lub hom phiaj tseem ceeb yog los tswj cov haujlwm hauv txoj kev zoo tshaj plaws, koj yuav tsum siv ERP. Yog tias, ntawm qhov tod tes, qhov koj xav tau yog txhawm rau txhim kho kev sib raug zoo nrog cov neeg siv khoom hauv kev ua haujlwm, koj yuav tsum xaiv rau CRM.
Hauv ERP vs CRM kev sib cav peb tsis ntseeg tias muaj tus yeej kawg, nws yog qhov yooj yim kev txiav txim siab los ntawm tus tswv haujlwm nyob ntawm koj xav tau. Thiab ib zaug ntxiv, peb xav kom koj nyeem cov ntawv txuas rau sab saum toj ntawm tsab xov xwm no, txij li lawv ua tiav cov ntaub ntawv hais txog ntawm no zoo heev thiab koj yuav muaj peev xwm muaj kev pom dav dav ntxiv rau kev nkag mus rau hauv ERP hom. Thaum kawg, peb tuaj yeem pom zoo ib qho ntawm CRMs nrov tshaj plaws ntawm kev ua lag luam xyoo 2024: Salesforce
Mob siab rau technology txij thaum nws tseem me. Kuv nyiam nyob rau hnub tim hauv lub sector thiab, qhov tseem ceeb tshaj, kev sib txuas lus. Tias yog vim li cas kuv tau mob siab rau kev sib txuas lus ntawm thev naus laus zis thiab video game websites tau ntau xyoo. Koj tuaj yeem pom kuv sau txog Android, Windows, MacOS, iOS, Nintendo lossis lwm yam ntsiab lus uas los rau hauv siab.