Tshawb nrhiav cav: Lawv yog dab tsi thiab qhov twg yog qhov tseem ceeb

Thaum nws los txog rau optimization cov cav tshawb nrhiav (SEO), nws yooj yim rau tsom mus rau Google nkaus xwb. Txawm li cas los xij, thaum Google yog undoubtedly ib qho ntawm cov kev tshawb fawb nrov tshaj plaws, nws tsis yog tib qho. Cov kev tshawb fawb sib txawv muaj cov pej xeem sib txawv, qhov zoo thiab qhov tsis zoo, yog li thaum ua kom zoo rau koj lub vev xaib, koj tsis xav kom plam tawm ntawm kev lag luam tseem ceeb.

Hauv tsab xov xwm no, koj yuav pom tag nrho cov npe ntawm lub vev xaib tshawb fawb tseem ceeb, lawv qhov zoo thiab qhov tsis zoo, thiab peb yuav txheeb xyuas yog tias Google yog qhov nrov tshaj plaws.

Paub cov kev tshawb fawb siv ntau tshaj plaws

Siv peb lub cuab tam Cov Qauv, peb tau tsim ib daim ntawv teev npe ntawm kaum nrov tshaj plaws kev tshawb fawb xyaw niaj hnub no thiab txheeb xyuas lawv qhov chaw. Cov npe kawg yog tsim los ntawm kev sib koom ntawm tag nrho cov kev tshawb fawb cav mus ntsib sau tseg hauv Tebchaws Meskas. Cov no yog cov txiaj ntsig:

1. Google - 75,71% kev ua lag luam
2. Amazon – 11,27%
3. Yahoo! – 7,24%
4. Bing – 3,32%
5. DuckDuckGo – 1,32%
6. AOL – 0,89%
7. Baidu - 0,15%
8. Ask.com – 0,06%
9. Yandex - 0,04%
10. Ecosia - 0,04%

Nws tsis yog qhov xav tsis thoob uas pom Google thiab Amazon ua cov npe, nrog rau Yahoo! thiab Bing nyob rau saum tsib. Lawv yog cov npe tau yooj yim pom hauv internet sphere. Cov cav xws li DuckDuckGo, Ecosia, Baidu thiab Yandex qeb qis dua rau ntau yam uas peb yuav tham tom qab.

Kev tshawb nrhiav cav hauv kev lag luam sib txawv

Cia peb saib seb cov kev tshawb fawb twg muaj nyob hauv cov khw tshwj xeeb. Raws li Market Explorer cov ntaub ntawv, cov no yog cov teb chaws uas muaj kev lag luam tshawb fawb loj tshaj plaws:

• Tebchaws Meskas – 36,11%
• Is Nrias teb – 6,64%
• Kaus Lim Qab Teb – 4,6%
• United Kingdom – 3,87%

Kev rhuav tshem cov thawj coj tshawb fawb hauv Is Nrias teb, Kaus Lim Qab Teb thiab Tebchaws Askiv, peb pom tias Google tseem nyob ruaj khov nyob rau hauv txoj haujlwm saum toj kawg nkaus hauv txhua lub khw, thaum Yahoo! thiab Amazon sib tw rau qhov thib ob thiab thib peb.

Hais txog niche search engines nyiam Baidu nyob rau hauv Suav teb, Yandex nyob rau hauv Russia thiab Ecosia uas tau pib hauv lub teb chaws Yelemees, peb pom tias:

• Baidu muaj 56,26% feem hauv Suav teb, tom qab ntawd los ntawm Google nrog 30,91%.
• Yandex dominates nyob rau hauv Russia nrog ib tug impressive 96,12% qhia, tawm hauv Google nyob rau hauv thib ob qhov chaw nrog tsuas yog 3,4%.
• Hauv lub teb chaws Yelemees, Google ua nrog 90,54%, thaum Ecosia nyob rau hauv xya qhov chaw nrog tus nqi qis 0,70%.

Raws li cov ntaub ntawv no, nws yog qhov ncaj ncees los xav tias Google yog qhov kev xaiv zoo rau koj lub vev xaib, tsis hais txog kev ua lag luam, tshwj tsis yog Tuam Tshoj. Thiab yog tias koj xav tsom mus rau kev lag luam Lavxias, koj tsis tuaj yeem tsis quav ntsej Yandex.

Nrov nrov ntawm kev tshawb fawb xyaw hauv kev sib tham

Tab sis dab tsi txog cov pej xeem? Cov no yog lub ntsiab tshawb fawb xyaw raws li tus naj npawb ntawm cov followers ntawm Twitter:

1. Google – 25 lab
2. Amazon – 4,2 lab
3. DuckDuckGo – 2 lab
4. Yahoo! - 1,4 lab
5. IB – 645.000

Raws li kev cia siab, Google thiab Amazon txuas ntxiv ua tus coj. Txawm li cas los xij, DuckDuckGo tau dhau Yahoo! zoo li Bing, nce ob qhov chaw hauv qeb duas los ntawm kev ua lag luam. Qhov no tuaj yeem qhia txog qhov sib txawv ntawm cov pej xeem sib txawv ntawm cov neeg siv tshawb fawb hauv cov neeg siv feem ntau thiab cov neeg siv nquag hauv Twitter.

Qhov zoo thiab qhov tsis zoo ntawm lub ntsiab kev tshawb fawb xyaw

Cia peb saib qhov zoo thiab qhov tsis zoo ntawm qee qhov kev tshawb fawb saum toj kawg nkaus kom nkag siab zoo dua qhov sib txawv ntawm kev ua lag luam thiab kev nyiam.

Google

Cov txiaj ntsig:

• Qhov loj me thiab lub koob npe nrov tsis sib xws, nrog 87,86% kev ua lag luam sib faib thaum Lub Rau Hli 2021.
• Dawb nta ntxiv xws li Google Maps, Phau Ntawv thiab Scholar.
• Seamless kev koom ua ke nrog lwm tus account Google (Analytics, Gmail, YouTube, thiab lwm yam).

Qhov Tsis Zoo:

• Muag cov ntaub ntawv siv rau cov neeg thib peb.
• Sau cov ntaub ntawv email los qhia txog kev tshaj tawm rau cov neeg siv.

DuckDuckGo

Cov txiaj ntsig:

• Tsis pub twg paub: Tsis taug qab, sau lossis khaws cov neeg siv cov ntaub ntawv.
• Kev loj hlob sai, ncav cuag 102 lab kev tshawb nrhiav txhua hnub hauv Lub Ib Hlis 2021.
• Transparency hauv kev tshawb nrhiav yam tsis muaj segmentation lossis personalization.
• Yooj yim customizable interface nrog infinite scrolling.

Qhov Tsis Zoo:

• Tsis muaj kev tshaj tawm thiab cov txiaj ntsig ntawm tus kheej vim lawv txoj cai ntiag tug.
• Nws tsis muaj ntau yam ntxiv uas Google muab.

Yahoo!

Cov txiaj ntsig:

• Plaub lub tshuab tshawb nrhiav rau cov neeg siv desktop thoob ntiaj teb.
• Interface nrog tiam sis, xov xwm, huab cua thiab kis las ntawm nplooj ntawv home.
• Kev tshawb nrhiav tshwj xeeb, xws li zaub mov txawv thaum tshawb nrhiav hom zaub mov.

Qhov Tsis Zoo:

• Tsim los ntawm Bing, uas tuaj yeem tsim kev sib tw hauv cov txiaj ntsig.
• Muaj ntau ntawm kev tshaj tawm ntawm nplooj ntawv home thiab tshawb nrhiav.
• Nws muag cov neeg siv cov ntaub ntawv rau cov neeg thib peb, ib yam li Google.
• Cluttered interface uas tuaj yeem chaotic rau qee cov neeg siv.

Ecosia

Cov txiaj ntsig:

• Non-profit charitable search engine uas txhawb ib puag ncig ua rau.
• Cov qhab nia Trustpilot zoo dua li Google, qhia txog cov neeg siv khoom ncaj ncees.
• Nyiaj txiag pob tshab nrog rau pej xeem cov ntawv ceeb toom txhua hli.
• Nws tsis muag cov ntaub ntawv rau cov neeg tshaj tawm thiab tso cai rau koj los lov tes taw taug qab thiab tus kheej.
• Ntshiab thiab yooj yim rau navigate interface nrog ceev txuas mus rau cov nplooj ntawv sib txawv.

Qhov Tsis Zoo:

• Cov txiaj ntsig tshawb nrhiav tsis ib txwm cuam tshuam rau cov lus nug.
• Feem ntau tsis cuam tshuam kev tshaj tawm vim yog qhov chaw tsis pub lwm tus paub.

Bing

Cov txiaj ntsig:

• Cov khoom plig muab khoom plig uas sau cov ntsiab lus rau txhua qhov kev tshawb nrhiav kom txhiv rau daim npav khoom plig.
• Kev tshawb nrhiav cov duab Advanced nrog cov ncauj lus kom ntxaws thiab pom kev ua haujlwm.
• Kev tshawb nrhiav suab paj nruag tshwj xeeb nrog cov yeeb yaj kiab, cov nkauj thiab cov ntaub ntawv keeb kwm ntawm tus kws kos duab.

Qhov Tsis Zoo:

• Nws taug qab kev ua si thiab muag cov ntaub ntawv rau cov neeg tshaj tawm, uas tuaj yeem cuam tshuam qee cov neeg siv.
• Cluttered interface vim tus nqi ntawm cov ntaub ntawv tso tawm ntawm nplooj ntawv home.
• Tsis muaj kev tshawb nrhiav lub suab, tsim teeb meem nkag mus rau cov neeg siv tsis taus.

Saib xyuas koj qhov kev ua tau zoo hauv cov kev tshawb fawb tseem ceeb

Tom qab txheeb xyuas qhov zoo thiab qhov tsis zoo ntawm cov kev tshawb fawb tseem ceeb, peb tuaj yeem xaus qhov ntawd Google Nws yog qhov zoo tshaj plaws rau ntau yam:

• Feem ntau ntawm kev mus ntsib hauv Tebchaws Meskas, United Kingdom, Australia, India, Russia thiab Germany.
• 19,3 lab tus thwjtim ntxiv ntawm Twitter dua li nws cov neeg sib tw ze tshaj plaws (Amazon) raws li lub Cuaj Hli 2021.
• Qhov thib ob siab tshaj plaws ntawm kev mus ntsib hauv Suav teb thiab qhov chaw thib ob ntawm Trustpilot tom qab Ecosia.

Yog li, saib xyuas koj qhov chaw nyob hauv Google faj tim teb chaws yog qhov tseem ceeb. Koj tuaj yeem siv peb lub cuab yeej Txoj hauj lwm taug qab txhawm rau taug qab koj cov lus tseem ceeb, kev pom, kev txhim kho thiab kev poob qis. Koj tuaj yeem siv lub cuab yeej Organic Research txhawm rau nrhiav kev ua tau zoo ntawm koj cov neeg sib tw hauv Google, txheeb xyuas lawv cov ntsiab lus zoo tshaj plaws thiab sib piv koj qhov chaw tawm tsam lawv.

Nco ntsoov tias koj ua kom zoo dua rau Google, tab sis tsis txhob kwv yees lub zog ntawm Amazon yog tias koj ua haujlwm hauv ecommerce. Yog tias koj lub hom phiaj kev lag luam yog Tuam Tshoj, kho Baidu nrog kev saib xyuas tib yam li Google. Thiab siv Cov Qauv txhawm rau saib xyuas cov niche players thiab cov neeg sib tw yav tom ntej. Txawm hais tias Google tau dav suav tias yog lub tshuab tshawb nrhiav thawj coj, tsis txhob plam txoj hauv kev tsheb khiav ntawm lwm lub cav!