Ka whiua a Apple e Itari mō te tukino i te tūranga rangatira me tana kaupapa here tūmataiti ATT

La Mana Whakahaere Whakahē i te Whakahē i Itari kua pāngia anō e te rautaki tūmataitinga a Apple mā te whakatakoto i tētahi he whiu miriona tāra mō te whakamahi kino i te tūranga rangatiraEhara i te mea ko te tiaki i ngā raraunga kaiwhakamahi te kaupapa matua, engari ko te huarahi i whakatau ai te kamupene ki te whakamahi i aua ture i roto i tana pūnaha waea pūkoro.

Kua whakatau te kaiwhakahaere ko te kaupapa here o Aroturuki Taupānga Puataata (ATT)Ko te āhuatanga nei, kua whakauruhia ki roto i te pūnaha whakahaere iOS, ka hoatu ki a Apple he painga whakataetae kore tika ki runga ake i ētahi atu kaiwhakawhanake, ā, ka aukati i ngā mahi a te hunga e whakawhirinaki ana ki ngā pānuitanga whaiaro hei oranga tonutanga mō ā rātou pakihi.

Ko te whiu he 98,6 piriona eurosE whakaata ana tēnei tatauranga i te hiranga o te take e kīia ana e te Mana Whakataetae me te Mākete Pūtāhui (AGCM), ā, kua whakatakotoria ki roto i te horopaki Pākehā o te tirotiro nui ake i ngā papaaho mamati nuiinā koa i ngā mea katoa e pā ana ki te Toa Taupānga me te urunga atu ki ngā raraunga kaiwhakamahi.

Ko te kōnae, i tukatukahia i roto i te mahi tahi tata me te Te Komihana o Ūropi me ētahi atu kaiwhakahaere whakataetae o te aoKa ara ake he pakanga e horapa atu ana i tua atu i Itari: ki tehea taumata ka taea e ngā mahi tūmataiti a tētahi kamupene hangarau nui te noho hei arai ki te whakataetae i roto i te mākete kotahi o Ūropi?

He whiu o te 98,6 miriona mō te tukino i te tūranga rangatira

E ai ki te AGCM, kua pāngia a Apple e te te whakamahi kino i tōna tūranga rangatira i roto i te mākete taupānga pūkorote wāhi e mahi ai te Toa Taupānga hei taahiraa whakahau mā ngā kaiwhakawhanake e hiahia ana ki te toro atu ki ngā kaiwhakamahi iPhone me iPad. Mō te kaiwhakahaere, mā tēnei āhuatanga o te mana whakahaere tata-tino ka taea e ia te whakatakoto ture takitahi e pā tika ana ki te whakataetae.

E kī ana te mana whakahaere o Itari kua pā kē te whiu ki a Apple e rua o ana wāhanga whakahaere, e whai kawenga ana mō te whakamahi i tētahi kaupapa here tūmataiti, i raro i te āhua o te tiaki raraunga, kua mutu te whiu i ngā kaiwhakawhanake tuatoru mai i Paenga-whāwhā 2021.

E ai ki te whakataunga, i whakapaetia te takahi a te rōpū US i te Ture whakataetae Pākehā mā te whakamahi i te mana whakahaere o te Toa Taupānga hei whakatakoto i ngā tikanga kāore e taea e ngā kaiwhakawhanake te whiriwhiri, te karo rānei mēnā kei te pirangi rātou ki te pupuri i tō rātou aroaro i roto i te pūnaha iOS.

I whakatuwheratia te tirotirohanga i te Mei 2023, whai muri i ngā amuamu a ngā kaitākaro rerekē i roto i te rāngai pānuitanga me ngā kaiwhakawhanake i kī mai kei te whakarerekē nui ngā ture hou a AT&T i tō rātou kaha ki te whiwhi moni mai i ngā taupānga mā roto i ngā pānuitanga whaiaro.

I roto i tana whakatau, e whakanui ana te kaiwhakahaere o Itari ko te huinga o ēnei mahi he whanonga whakataetae aukatiNō reira, e whakaaro ana ia he mea tika kia whakatakotoria he whiu ōhanga o te 98,6 miriona euros hei ārai i ngā āhuatanga ōrite ā muri ake nei i roto i te mākete Pākehā.

He aha te Māramatanga o te Aroturuki Taupānga, ā, he aha i tirotirohia ai?

Ko te tautohetohe e pā ana ki te mahi Te Māramatanga o te Aroturuki Taupānga, i whakaurua mai e Apple me te iOS 14.5, ā, i whakatinanahia katoatia mai i Āperira 2021Mā tēnei taputapu ka akiakihia ngā tono ki te tono mārama i te whakaaetanga a te kaiwhakamahi i mua i te kohikohi raraunga, i te hei hono i ngā mōhiohio mō ngā kaupapa pānuitanga i waenga i ngā taupānga me ngā paetukutuku rerekē.

Mena ka whakatau te kaiwhakamahi kia kaua e whakaaetia te aroturuki, ka tukuna ngā tono Ka ngaro i a rātou te urunga atu ki te tohu pānuitanga o te pūrere.Nā tēnei ka uaua te whai i ngā kaiwhakamahi puta noa i ngā ratonga, me te waihanga i ngā kōtaha taipitopito hei whakaatu i ngā pānuitanga whaiaro. I runga i te pepa, he whakanui nui tēnei i te tūmataitinga.

Heoi, e kī ana te AGCM ehara te raruraru i taua kaupapa, engari kei roto i te hoahoa me te whakatinanatanga a Apple i te pūnahaE whakapono ana te kaiwhakahaere kua whirihorahia e te kamupene a AT&T kia nui ake te kawenga o ngā kaiwhakawhanake tuatoru i ngā ratonga a Apple ake ina tae mai ki te tiki whakaaetanga mō te whakamahinga raraunga.

Ko te hua, e ai ki te mana whakahaere o Itari, ka noho a ATT hei tikanga, i tua atu i te whakapakari i te tūmataitinga, ka whakapōrearea i te whakataetae i roto i te mākete pānuitanga mamati i roto i te pūnaha iOS, ka kore e ōrite te whakahaere i waenga i te kamupene me ngā kaitākaro katoa.

Kua roa kē te tūranga nei e tautohetohetia ana i Ūropi, me ngā pēhanga mai i ngā kaiwhakahaere i Tiamana me Itaritae noa ki te wā i whakatūpato ai a Apple, mēnā ka tino kino rawa te taiao ture, ka taea e ia te whakaaro ki te whakarerekē, ki te whakakore rānei i ētahi o ēnei āheinga aroturuki i roto i te Kotahitanga o Ūropi.

Te "whakaaetanga takirua": te take tino tautohenga mō te kaiwhakahaere

Ko tētahi o ngā āhuatanga i tino taumaha ki te whakatau ko te mea e kiia nei ko "Whakaaetanga takirua"I roto i te Kotahitanga o Ūropi, me whakaute ngā kamupene i ngā Te Ture Tiaki Raraunga Whānui (GDPR), e hiahia ana kia whai pūtake ture mārama mō te tukatuka i ngā raraunga whaiaro mō ngā kaupapa pānuitanga.

E whakamārama ana te AGCM, me tono tuatahi ngā kaiwhakawhanake tuatoru i te whakaaetanga a te kaiwhakamahi mā te mata paerewa AT&T, kia taea ai te whakaatu i ngā pānuitanga whaiaro. i whakatakotoria e AppleHeoi, kāore tēnei tono e whakaarohia ana he rawaka hei whakatutuki i ngā whakaritenga katoa o ngā ture tūmataitinga o Ūropi.

Nā tēnei ka meinga ngā kamupene kia tono whakaaetanga anō mā te pānui tuarua tōna ake mata rānei, e hanga ana i tētahi wheako uaua ake, auau ake hoki mō te kaiwhakamahi. E mārama ana te mana whakahaere o Itari ko tēnei tāruarua o ngā hikoinga ka piki ake te waku ā, e ārai ana i te whakaaetia o te aroturuki i roto i ngā taupānga tuatoru.

I roto i tana whakapuakitanga tūmatanui, e whakaahua ana te tari i ēnei whakaritenga tāpiri hei "Taumaha rawa" me te "taurite kore" mō ngā kaiwhakawhanake, me te whakanui i tā rātou whakawhāiti kore tika i tō rātou kaha ki te whakataetae i te mākete pānuitanga mamati ki ngā ratonga a Apple ake.

E kī ana te kaiwhakahaere me whakatū e te kamupene tētahi tikanga hei whakapūmau i te taumata tiaki tūmataitinga ōrite, engari e āhei ana i ngā kaiwhakawhanake kohikohi whakaaetanga i te taahiraa kotahime te kore e akiaki i a rātou ki te whakaatu i ngā tono e rua tata rite tonu ki te kaiwhakamahi mō te kaupapa kotahi.

Pānga ki ngā kaiwhakawhanake, ki ngā kaiwhakatairanga, me te mākete pānuitanga

Ki te mana whakahaere o Itari, ehara i te mea ka uaua noa te whakatutukitanga ture a te ATT, engari ka He pānga tika ki te tauira pakihi o ngā tono maha i runga i te hoko o te wāhi pānuitanga. I roto i tētahi taiao e mea nui ana ngā raraunga kaiwhakamahi mō te wehewehe i ngā hunga whakarongo, ka pā tika tetahi arai ki te uru atu ki aua mōhiohio ki te moni whiwhi.

Ko te tāruarua o ngā tono whakaaetanga e puta mai ana i te kaupapa here o nāianei ka whakawhāiti i te te kohikohi, te hono me te whakamahi raraunga e ngā rōpū tuatoru, i te mea e ai ki te AGCM, kei te pupuri tonu a Apple i te kaha nui ake ki te whakamahi i ana ake ratonga i roto i te pūnaha iOS kotahi.

I tēnei whakaaro, ka whakatūpato te kaiwhakahaere mō ngā kino e kore e pā ki ngā kaiwhakawhanake motuhake anake, engari ki ngā kaiwhakatairanga me ngā tūāpapa takawaenga pānuitanga e whakawhirinaki ana ki te wehewehenga hei arotau i ā rātou kaupapa whakatairanga. Ko te iti o ngā raraunga he iti ake te kaha ki te whakawhaiaro i ngā pānuitanga, ā, nō reira, he pānga nui ki te ōhanga.

E whakaatu ana te AGCM ko te tūranga matua o Apple i runga i te Toa Taupānga ka waihanga i tētahi te kore taurite o te hangangaKāore he huarahi tūturu a ngā kaiwhakawhanake ki te toro atu ki te hunga whakarongo iPhone me iPad, nā reira me whakaae rātou ki ngā ture e whakaarohia ana e rātou he kino, kāore hoki he wāhi mō te whiriwhiringa.

I roto i te mahi, ka whakakaha ake tēnei i tētahi tautohetohe whānui ake i Ūropi mō te hototahitanga o te tauira kotahi-mutu me te mana whakahaere rauropi katoa e tētahi kaihanga kotahi ki te ngā whāinga o te whakataetae tika me te mākete mamati kotahi e whaia ana e te Kotahitanga o Ūropi.

Te urupare a Apple me tana tiaki i te tūmataitinga

Kua whakapuaki te kamupene i tana Kāore rawa au i te whakaae ki te whakataunga. ā, kua whakaū mai ka piira ia i te whiu ki ngā mana whakahaere e tika ana, me te whakapono kei te tutuki tana kaupapa here tūmataitinga i ngā ture a Ūropi.

I roto i ngā kōrero i tukuna ki ngā momo pāpāho o te ao, e kī ana te kamupene He tika tangata taketake te tūmataitinga Koia tonu te take i hangaia ai e ia te Māramatanga Aroturuki Taupānga, hei tuku i tētahi huarahi mārama, ngāwari hoki ki ngā kaiwhakamahi hei whakahaere mēnā ka taea e ngā kamupene te aru i ā rātou mahi i runga i ētahi atu taupānga me ngā paetukutuku.

E kī ana a Apple ko te Ka pā ngā ture AT&T ki ngā kaiwhakawhanake katoa, tae atu ki te kamupene tonu., ā, kua tino manakohia te āhuatanga e ngā kaiwhakamahi, me te whakanuia hoki e ngā whakahaere tautoko tūmataitinga me ngā mana tiaki raraunga i ngā whenua maha.

E whakapono ana te hunga o Cupertino ko te whakataunga a te kaiwhakahaere o Itari kāore e aro ki ngā taurangi tiaki raraunga nui e tukuna ana e ATT ā, ka whakatairanga i ngā painga o ngā kamupene pānuitanga me ngā kamupene takawaenga raraunga e hiahia ana ki te pupuri i te urunga whānui ki ngā mōhiohio whaiaro a ngā kaiwhakamahi.

E kī ana te kamupene ka haere tonu te tiaki i ana mahi tiaki tūmataiti i te wā o te tukanga piira, ā, e whakamārama ana kāore he whakaaro ki te hoki whakamuri i tana rautaki ki te whakapakari i te mana whakahaere kaiwhakamahi mō te aroturukitanga whakawhiti-taupānga.

Ko te take o te I whiua a Apple i Itari Kua waiho tēnei hei tauira mō te pikinga ake o te taupatupatu i waenga i te tiakitanga tūmataiti me ngā tono whakataetae i roto i te taiao matihiko o Ūropi: ahakoa e tautohe ana te kaiwhakahaere he whakawhāiti koretake te whakatinanatanga a ATT i ngā kaiwhakawhanake me te whakapohehe i te mākete pānuitanga, e kī ana a Apple ko tana huarahi e whakatairanga ana i ngā tika kaiwhakamahi. Ehara i te mea he mea nui noa iho te whakatau whakamutunga a te kooti mō te kamupene i Itari, engari ka hanga hoki i te tautohetohe mō te whakataurite i te tiakitanga raraunga me te whakataetae i roto i te pūnaha hangarau nui o Ūropi.

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