Te pikinga utu hou a Spotify: me pēhea te pānga o ngā huringa ki Pāniora

Kua ohorere anō tātou i te rongo: Kua whakatau a Spotify ki te whakapiki anō i te utu mō āna ratonga. Ngā ohaurunga moni I roto i ētahi whenua, kua whakatuwheratia anō te tautohetohe mō te tawhiti ka taea e ngā utu roma waiata te haere. I tēnei wā, ko te pānga tika e tino pāngia ana e ngā kaiwhakamahi o Te Hononga o Amerika me ētahi wāhanga o Ūropi ki te RawhitiEngari i Pāniora, he tokomaha kei te āta tirotiro i ā rātou pire e whai ake nei, e mataku ana kei whakarerekētia anō.

Ka puta mai tēnei huringa hou he torutoru noa ngā marama i muri i te pikinga whakamutunga o te aokua kitea kētia i Ūropi, Amerika Latina, me ētahi atu rohe. Ahakoa kei te tohe tonu te kamupene inaianei ko te huringa anake ka pā ki ētahi mākete, ko te tauira o ngā tau tata nei e whakaatu ana i te māramatanga Ko te mea ka tīmata i te US ka tae atu ki te toenga o te aotae atu ki a Pāniora.

E hia te nui o te whakapikinga utu a Spotify, ā, i ēhea whenua ka pāngia ai ēnei utu hou?

Kua whakaū a Spotify i tētahi te pikinga utu whānui i roto i ā rātou mahere Premium mō Te Hononga o Amerika, Estonia me LatviaEhara tēnei i te whakarerekētanga kotahi ki te tikanga utu kotahi, engari he arotake katoa o te tuku utu katoa, mai i ngā mahere takitahi ki ngā mahere whānau. Mahere takirua me te mea i hangaia mō ngā ākonga.

I roto i ngā tau, kua whiriwhiria e te tūāpapa ororongo o Huitene ka whakapiki ake i taua awhe i waenga i te $1 me te $2 ia marama i runga i te momo mahere kua ohauruhia. Tērā pea he āhua paku rerekētanga mēnā ka tirohia kotahi pire anake, engari i te tāpiri atu ki ngā pikinga o ngā tau tata nei, ka tīmata te piki haere o te utu ā-tau mō ngā kaiwhakamahi tino pono.

Ko ēnei ngā Ngā utu hou mō te Spotify Premium i te United States i muri i te whakahōutanga hou:

• Mahere Takitahi: mai i te $11,99 ki te $12,99 ia marama.
• Mahere Ākonga: ka piki ake mai i te $5,99 ki te $6,99 ia marama.
• Mahere Takiruaka piki ake mai i te $16,99 ki te $18,99 ia marama.
• Mahere Whānau: ka piki ake mai i te $19,99 ki te $21,99 ia marama.

En Estonia me RātiuiaKua whakaū anō hoki te kamupene i te pikinga, ahakoa Kāore anō kia whakahuatia ngā tatauranga katoa i roto i te moni ā-rohe.Ko tāna i whakamārama mai, pērā i te US, Ka pā te pikinga utu ki ngā kōwhiringa ohaurunga Premium katoa., kāore he okotahi.

He hītori o ngā pikinga e tohu ana ki Pāniora me te toenga o Ūropi

Ahakoa kāore te utu e huri tonu i Pāniora, E whakaatu ana ngā wheako o ngā tau tata nei ka pāngia a Ūropi e ēnei taripa ā tōna wā.Kei te whakakotahi a Spotify i tētahi rautaki mārama: tuatahi ka whakahou i ngā utu i tana mākete matua, te Hononga o Amerika, kātahi ka āta whakatinana i aua huringa ki ētahi atu whenua.

Kāore koe e hiahia ki te haere tawhiti ki te kimi tauira. I mua i te pikinga utu ratonga o mua i Pāniora, tata rite tonu te whakarerekētanga i Amerika Te Raki.Tuatahi, ko ngā kiritaki o Amerika te hunga i kite i te pikinga ake o te utu o ā rātou mahere takitahi, ā, i muri i ētahi marama, ka piki anō te utu i roto i te euro, me te tata rite tonu.

I tēnei wā, ko te utu mō te mahere Takitahi Premium i Pāniora 11,99 euros ia maramaKi te mau tonu te kamupene ki tāna rautaki o nāianei, tera pea ka tau te utu ki te taha o te [price range missing] ā te wā tata nei. 12,99 euros ia maramaHe rite tēnei ki te utu o te US, $12,99. Mō ngā kaiwhakamahi Pāniora, ko te tikanga he euro tāpiri ia marama mō te mahere kotahi.

Mō ngā mahere Duo me Family, he ngāwari hoki te whakaaro i te ōritetanga: 18,99 me te 21,99 eurosia, he tino rite ki ngā tatauranga kua pānuitia i tērā taha o te Moana Ataratiki. Ahakoa kāore anō kia whai rā mana, E tohu ana ngā kaitātari ki tētahi pae tawhiti o ētahi marama, tata ki te hawhe tau pea.kia horapa ai te pikinga utu ki ngā mākete Pākehā.

He tino āwangawanga te āhuatanga nā te mea Kua piki ake te utu o Spotify i Pāniora i te tau 2025Whai muri i tētahi atu huringa ā-ao, mā tētahi atu whakapikinga i roto i tētahi wā poto nei e whakaatu he karere mārama kei te uru te ratonga ki tētahi wāhanga kaha ake o tana kaupapa here utu.

Ngā take a Spotify: he nui ake ngā moni whiwhi, he nui ake ngā āhuatanga, me te pēhanga mākete

I roto i āna kōrero, e tohe ana te kamupene kia Ko te whāinga o ngā "whakahoutanga utu i ētahi wā" he whakaata i te uara e tukuna ana e te ratonga.Arā, e kī ana a Spotify me rite te utu ki tāna e tuku ana: te rārangi ingoa, ngā āhuatanga, te kounga oro, me ngā ihirangi tāpiri pēnei i ngā podcast.

I roto i ngā tautohe kua whakahuatia anō i roto i ngā pānuitanga rerekē, ko ngā mea e whai ake nei te mea e kitea nuitia ana: te hiahia ki te pupuri me te whakapai ake i te wheako kaiwhakamahi, me Whakanuia te tautoko mō ngā kaitoi me ngā kaihanga e whakakī ana i te tūāpapa ki ngā ihirangi. E hono ana tēnei kōrero ki te tono roa mai i te umanga puoro, kua roa nei e tautoko ana kia nui ake te tohatoha moni whiwhi mai i te rerema.

Hei tāpiritanga, ka piki ake te rongonui i muri i te taenga mai o ngā āhuatanga hangarau hou, pērā i puoro whakamāramatanga teitei, puoro kore-ngaro rānei mō ngā kaiwhakamahi PremiumKo tēnei āhuatanga, tae noa ki ēnei wā tata nei, ko tētahi o ngā kupu whakaari nui rawa atu a te tūāpapa, ka whakauruhia inaianei ki te hanganga hangarau, me te whakawhanaketanga o ngā taputapu e hangai ana ki ngā raupaparorohiko me ngā taputapu e ārahi ana i ngā taunakitanga. He utu tēnei e ngana ana te kamupene ki te whakakore mā te whakamahi i tētahi ARPU (te moni whiwhi toharite mō ia kaiwhakamahi) teitei ake..

Kāore hoki e taea te wareware i te horopaki ōhanga whānui: te pikinga o te utu, te pikinga o ngā utu raihana puoro, me te pikinga o te whakataetae i roto i te mākete roma oraKa whakataetae a Spotify ki ngā hoa whakataetae tika pēnei i a Apple Music, YouTube Music, Amazon Music, Tidal rāneiKua whakarerekētia hoki e te nuinga o ēnei kaiwhakarato ā rātou utu i ngā tau tata nei. I tēnei horopaki, te āhua nei kei te whakaaro te kamupene Huitene kei te pai āna kaiwhakamahi ki te utu nui ake mēnā ka mau tonu te ataahua o te ratonga.

I te taha whakarara, Kua pai te urupare a ngā mākete pūtea ki te pikinga houWhai muri i te panuitanga o ngā panonitanga utu, i piki ake ngā hea o Spotify mā te 3% i te hokohoko i mua i te mākete, he tohu e kite ana ngā kaipupuri moni i ēnei mahi hei taahiraa anō ki te whakaū i te hua o te tauira ohaurunga.

Kua pāngia ngā mahere katoa: kāore ngā ākonga i whakaorangia

Ko tētahi o ngā āhuatanga hou tino whakamiharo o tēnei huringa whakatikatika ko Kāore he mahere Premium e kore e piki ake te utuI mua, i whiriwhiria e te kamupene kia pāngia noa ētahi momo pūkete, hei tauira, ko ngā pūkete ākonga kāore i pāngia. Heoi, i tēnei wā, Ka horapa atu anō hoki te pikinga ki taua wāhanga e tiakina nuitia ana e te ariā..

I te Hononga o Amerika, ka piki te mahere Tauira mai i te 5,99 ki te $6,99 ia maramaHe panonitanga rerekē tēnei i roto i te umanga hangarau, e ngana ana ki te pupuri i ngā utu kia iti iho mō ēnei momo kaiwhakamahi. Ahakoa rā, ko te mea pono koia tēnei He iti noa te rerekētanga utu me te mahere takitahi, tera pea kia mau tonu te whakaaro he kōwhiringa ātaahua tēnei mō ngā rangatahi.

Ko te mahere Duo, i hangaia mō te tokorua e noho ana i raro i te tuanui kotahi, ka piki ake ki $18,99 ia maramai te mea ko te mahere Whānau, e āhei ana ki te ono ngā pūkete Premium, ka eke ki $21,99 ia maramaKo ēnei mōkihi tiritahi te mea matua ki te tipu o Spotify i ngā tau tata nei, e tuku ana i tētahi huarahi ohanga ake mō ētahi mema o te whare kotahi ki te uru atu ki te tūāpapa.

Hei whakamutunga, ko te mahere Takitahi te mea e whakatakoto ana i te tohutoro mō ngā mākete e toe ana. Ko tōna pikinga mai i te $11,99 ki te $12,99 kua waiho hei tohu e whakawhirinakihia ana e te tini o ngā kaiwhakamahi Pākehā ki te hanga i ā rātou ake matapae. Mena ka mau tonu te ia o te wā, Tērā pea ka whai ngā uara ōrite o te euro i te huringa tata ki te 1:1, me te kore e nui rawa ngā whakarerekētanga mō te mana hoko ā-rohe.

Hei ripoata i te huringa, Kua tīmata a Spotify ki te tuku īmēra ki ngā kaiohauru i ngā whenua e pāngia anaE whakamārama ana te karere ka whakamahia te pikinga utu ki tō huringa nama e whai ake nei mai i te marama o Pēpuere. E whakaū ana anō he mea tika ēnei whakarerekētanga kia haere tonu ai te whakarato i "te wheako pai rawa atu" me te "whai hua ki ngā kaitoi," me te kore e nui ake ngā taipitopito.

He aha te whakataurite o Spotify ki ētahi atu papaaho roma waiata?

I tēnei huringa hou o ngā pikinga utu, Kei te tata atu a Spotify, ā, kei te hipa atu i te utu o ētahi o ōna hoa whakataetae matua i roto i te mākete roma puoro. Hei tauira, i te Hononga o Amerika, ko ngā papaaho pēnei i Apple Music, Tidal rānei Kua roa rātou e tuku ana i ngā utu $10,99 mō ā rātou mahere takitahi, me te puoro kounga teitei hoki.

Mā te whakatakoto i tō mahere takitahi ki roto $12,99Ka tūpono a Spotify ki te piki haere tētahi o ngā kōwhiringa utu nui rawa atu i roto i te rāngai Ki te titiro noa koe ki te utu ā-marama. Heoi, e whakapono ana te kamupene ka noho tonu ngā kaiwhakamahi i roto i te pūnaha matomato nā te uara tāpiri o āna rārangi waiata whaiaro, te rārangi podcast, me ngā āhuatanga oro hou.

Ka whakataetae ā-kore hoki te kamupene ki ngā mōkihi whakakotahi e whakaranu ana i te ataata me te puoro. Ngā ratonga pēnei i te YouTube PremiumKo te utu mō ēnei ratonga, tae atu ki a YouTube Music, he tata ki te €13,99 ia marama i ētahi mākete, e tuku ana i ngā waiata kore pānuitanga me te wheako kore e mutu i runga i te tūāpapa ataata tonu. I roto i tēnei horopaki, Ka mutu, ka whakataurite te kaiwhakamahi i ngā utu, tae atu ki te huinga ratonga e whiwhi ana rātou mō te utu ōrite..

Ahakoa tēnei whakataetae, e whakaatu ana ngā rangahau maha Ko ngā kaiohauru ki a Spotify ētahi o te hunga kāore pea e whakakore i tā rātou pūkete. ki te whakataurite ki ngā kaiwhakamahi o ētahi atu ratonga roma ora, ahakoa mō te puoro, mō te ataata rānei. Ko ngā tau o te mahi ki te waihanga rārangi waiata, te tiaki pukaemi, me te whakarite i ngā taunakitanga whaiaro ka puta he te "utu whakawhiti" teiteiKo te wehenga atu i te tūāpapa he tikanga nō te tīmata mai i te wahanga tuatahi ki tētahi atu wāhi.

I te taha whakarara, Kei te pāngia te mākete roma ataata e te huringa o te pikinga o ngā utu.Kua piki ake hoki ngā utu a Netflix, Disney+ me ētahi atu papaaho ataata, ā, ahakoa ngā whakahē a te marea i runga i ngā whatunga pāpori me ngā huihuinga, ko te mea pono he wāhanga nui o te turanga kaiwhakamahi ka whakaae ki ngā tikanga hou mena kei te kite tonu rātou kei te whiwhi hua tonu rātou.

Ki a Spotify, he mārama te rautaki: whakapiki ake i te moni whiwhi mō ia kaiohauru me te kore e whakaoho i tētahi ngaru o ngā whakakorenga ka pā kino ki tōna tipu. I tēnei wā, ko ngā nekehanga o te mākete hea me ngā raraunga pono kei te tautoko i te rautaki, ahakoa me kite tonu me pēhea te urupare a ngā kaiwhakamahi Pākehā mēnā ka puta he rauna pikinga utu anō i roto i tētahi wā poto.

I runga i tēnei nekehanga utu hou, Kei te whakaū a Spotify i te ia o te whakapiki haere i te utu o tana ratonga Premium. I te whakaū anō i te karere e mea ana kia whakapai ake i te wheako kaiwhakamahi, kia mau tonu te hua, me te tautoko i ngā kaihanga. I tēnei wā, ko te pānga tika kei te aro nui ki te United States, Estonia, me Latvia, engari, i runga i ngā mea i tupu i ngā pikinga utu o mua, he tino tūponotanga pea Ka arotakehia anō ngā utu tāke mō Pāniora me te toenga o Ūropi i ngā marama e haere ake nei.Ko te hunga e whakawhirinaki ana ki te tūāpapa i ia rā ki te whakarongo ki ngā waiata, ki ngā podcast, ki ngā rārangi waiata whaiaro rānei, me whakaaro mēnā he pai te utu mō taua euro tāpiri ia marama mō ngā mea katoa e tukuna ana e te ratonga, i roto i tētahi horopaki e wātea ana ngā huarahi kē atu pēnei i Spotify Lite ā, kei te tipu haere tonu te whakataetae.