Kua hainatia e Disney me OpenAI tētahi hononga tawhito hei kawe mai i ō rāua kiripuaki ki te matauranga horihori

Ko te uniana i waenganui Disney me OpenAI Koinei tētahi o ngā nekehanga tino whakamiharo o te whakataetae mō te matauranga horihori e whakamahia ana ki te whakangahau me ngā ihirangi. Kua whakatau te rōpū whakangahau ki te neke atu i te tautohetohe ture ki tētahi whakaaetanga rautaki. ka haumi 1.000 miriona taara i roto i te kamupene nāna i hanga a ChatGPT ā, ka noho ko ia hei hoa raihana nui tuatahi o te ao mō te ataata whakaputa.

Mā tēnei whakaaetanga ka huaki te kuaha mō ngā kaiwhakamahi ki te waihangahia ngā ataata me ngā whakaahua me ngā pūāhua whaimana Ka whakamahia e Disney, Marvel, Pixar, me Star Wars ngā taputapu OpenAI, engari i raro i tētahi anga mana pupuri me te haumarutanga e tino whakahaeretia ana. I taua wā anō, ka whakamahia e te kamupene Mickey Mouse te hangarau AI i roto i āna hua me āna mahi ā-roto, me te arotahi motuhake ki Disney+ me te hunga mātakitaki o te aotae atu ki te mea Pākehā.

He kirimana miriona tāra, he kirimana paionia hoki i roto i te umanga whakangahau

Kua whakaū a Disney ka roa te wā $1.000 piriona te hea i te tāone matua o OpenAI, he Ka haere tahi tēnei haumitanga me ngā wārana, ngā kōwhiringa rānei, e āhei ai koe ki te hoko i ētahi atu hea i muri mai. Mena kei te hiahia koe. Ahakoa kāore a OpenAI i te hokohoko tūmatanui, ka whakapakari tēnei nekehanga i te whanaungatanga roa i waenganui i ngā kamupene e rua me Ka whakatūria a Disney hei tētahi o ōna hoa rautaki tino nui.

I te wā kotahi, kua hainatia e ngā kamupene e rua tētahi whakaaetanga kirimana raihana e toru tau Koinei te kirimana nui tuatahi o tōna momo mō Sora, te tauira whakaputa ataata a OpenAI. Nā tēnei kirimana ka waiho a Disney hei te whare pikitia nui tuatahi o Hollywood e whakamana ana i te whakamahinga whānui o ōna taonga hinengaro i runga i tētahi tūāpapa AI whakaputa uri.

E ai ki ngā rōpū, ka taea e Sora te whakaputa ngā ataata poto āhua pāpori i runga i ngā tohutohu tuhinga i whakaratohia e ngā kaiwhakamahi, mā te whakamahi i tētahi He rōpū kiripuaki neke atu i te 200 me ngā huānga e mōhiotia ana mai i te ao DisneyHe huringa nui tēnei i roto i te whanaungatanga tuku iho i waenga i ngā whare toi me te AI, ā, tae noa mai ki tēnei wā, kua roa nei e whakahaerehia ana e ngā kereme me ngā pānui ture.

Whai muri i te panuitanga o te whakaaetanga, i rēhitatia ngā hea o Disney ngā hua nui o te mākete heaE whakaatu ana tēnei i te hiahia o ngā kaipupuri moni ki te whakapau kaha o te rōpū ki te AI hei kaiārahi mō te tipu o āpōpō i tēnei wā e rapu ana ngā papaaho roma me ngā pāpāho nui i ngā awa moni hou.

He aha ngā mea ka taea e ngā kaiwhakamahi te mahi ki ngā kiripuaki Disney i roto i a Sora me ChatGPT?

Ko te ngako o te whakaaetanga kei roto i te whakamahinga auaha o ngā taonga hinengaro o te kamupene. Kua whakaae a OpenAI me Disney, mai i moata 2026Ka taea e ngā kaiwhakamahi Sora te Waihangahia ngā ataata poto hei tohatoha i runga i ngā pāpāho pāpori mā te whakamahi i ngā kiripuaki rongonui, ngā ao, me ngā taonga mai i ngā momo raupapa kēmu.

Kei roto i taua rārangi Mickey rāua ko Minnie Mouse, Lilo rāua ko Stitch, Ariel, Belle, Beast, Cinderella, Simba, Mufasa me ngā whetu o ngā kiriata pērā i Hukapapa, Encanto, Inside Out, Moana, Monsters Inc., Toy Story, Up, Zootopia rāneiKei roto hoki ngā putanga pakiwaituhi, whakaahua rānei o ngā toa me ngā tangata kino. miharo —pērā i a Black Panther, i a Captain America, i a Deadpool, i a Groot, i a Iron Man, i a Loki, i a Thor, i a Thanos rānei— me ērā atu anō hoki Lucasfilm, me ngā kiripuaki rongonui pērā i a Darth Vader, Han Solo, Luke Skywalker, Leia, Yoda rānei.

Haunga ngā kiripuaki, e kapi ana te whakaaetanga i ngā kākahu, ngā taputapu, ngā waka me ngā huinga ngā āhuatanga rongonui o ēnei pakiwaitara, kia taea ai e te kaiwhakamahi te hanga anō i ngā wāhanga hou, te whakamārama anō rānei i ngā ao kua mōhiotia mā te whakamahi i ētahi whakahau kuputuhi noa iho. Ko te whakaaro, ka taea e te tangata, me te kore he mōhiotanga hangarau matatau, te whakaputa ihirangi tirohanga kounga ngaio i roto i ngā hēkona ruarua.

I tētahi atu taha, te mahi Ngā Whakaahua ChatGPT ka āhei te whakarerekētanga o ngā whakaahuatanga tuhituhi —kātahi rānei ka whakahaua— i roto i ngā whakaahua katoa i runga i ngā pūāhua raihana kotahiI tēnei tauira, e pā ana mātou ki ngā whakaahua pūmau, engari me te taumata taipitopito me te pono e whai ana ki te whakaute i te tuakiri o ngā umanga.

Ko tētahi wāhanga tino hira o te kawenata ko he kōwhiringa ataata kua whiriwhiria i hangaia i roto i te Sora Kei roto i ngā kiripuaki Disney, ka wātea i runga i te Disney+Ara, ko ētahi Ka taea te whakauru i ngā ihirangi i hangaia e ngā pā ki roto i te rarangi pukapuka o te tūāpapa., i roto i tētahi whakatakotoranga e tirotirohia ana e whakakotahi ana i te roma ora tuku iho me te whai wāhi kaha o te hunga mātakitaki.

Ngā herenga, te haumarutanga me te tiakitanga o ngā kaihanga me ngā pūkenga

Ehara te hononga i te mea he haki kau. E tohe ana a Disney me OpenAI ka whai mana te whakamahinga o te AI ki... ngā mana whakahaere me ngā ārai pakari hei ārai i ngā mahi tūkino, hei tiaki i ngā tika o ngā kaihanga tangata, hei ū ki ngā ture, inā koa e tika ana i ngā mākete pēnei i te Kotahitanga o Ūropi.

E mārama ana te whakaaetanga Kāore e whakaaetia te whakaputa whakaahua, te whakaputa reo rānei o ngā tāngata tūturu.Kāore e whakaaetia ngā kanohi, ngā reo me ngā āhuatanga o ngā kaiwhakaari, ngā kaiwhakaari wahine me ētahi atu pūkenga nāna i whakaora ngā kiripuaki, nō reira kāore e taea te whakaputa i ngā ataata, i ngā whakaahua rānei e tāruarua ana, e tāwhai tika ana rānei i ō rātou tuakiri.

E whakapau kaha ana a OpenAI ki te whakatinana ngā tātari ihirangi, ngā kaupapa here whakamahinga e pā ana ki te reanga, me ngā tikanga haumarutanga hei aukati i te waihanga i ngā ataata, i ngā whakaahua rānei ture kore, kino, kāore rānei i te tika. Hei tauira, kei roto i tēnei ko ngā here i runga i ngā ihirangi tutu, moepuku, ture kore rānei, he mea tino tairongo tēnei i te mea he nui te hunga mātakitaki a Disney e ngā tamariki me ngā whānau.

Ko Disney, mōna ake, ka pupuri tonu i te te whakarite i ngā ihirangi katoa e tae mai ana ki runga i ā rātou ake papaaho, pērā i a Disney+. Ko ngā ataata anake e tutuki ana i ana paerewa ētita me te waitohu ka whakauruhia, ka whakaiti i te tūponotanga o te hono i te kamupene ki ngā mahi auaha e taupatupatu ana ki tōna ahua tūmatanui.

Ko te kōrero ā-ture a ngā kamupene e rua e whakaatu ana i te whakapau kaha ki te te whakamahinga tika me te matatika o te AI whakaputa uriE whai ana hoki tēnei ki te tuku karere ki ngā kaiwhakahaere me te umanga ahurea, i roto i te horopaki e tipu haere ana ngā tono me ngā taupatupatu mō te mana pupuri.

He panonitanga rautaki: mai i ngā kerēme ture ki te whakapūtea i ngā taonga hinengaro

He rerekē rawa te nekehanga a Disney me OpenAI ki tōna tūnga tata nei ki ētahi atu kamupene hangarau me ngā kamupene AI hou. Tae noa ki ēnei wā tata nei, i whiriwhiria e te kamupene he rautaki tiaki motuhake, me te tahuri ki ngā kōti me ngā reta whakamutu me te whakamutu hei aukati i te whakamahinga kore whakamanatanga o ā rātou kiripuaki me ā rātou kiriata.

I ngā marama tata nei, kua tukuna e Disney ngā pānui ōkawa ki ngā kamupene pēnei i a Meta, Pūāhua.AI ā, ko te mea tino nui, ki Googlee whakapaetia ana mō te whakamahi i ana mahi mana pupuri hei whakangungu i ngā tauira pēnei i ngā kaihanga ataata Veo me ngā kaihanga whakaahua Imagen me Nano Banana. Hei tāpiri, me ētahi atu whare hanga whakaahua nui pēnei i a Universal me Warner Bros., kua uru atu ki ngā kereme ture mō ngā kaupapa hanga whakaahua pēnei i a Wawaenga me ētahi atu tūāpapa AI.

I roto i te reta i tukuna ki a Google, e kī ana te rōpū whakangahau ka noho te kamupene hangarau te takahi i te mana pupuri i runga i te tauine nuite tārua i tētahi rārangi whānui o ngā mahi mana pupuri hei whakangungu i ā rātou tauira, me te tuku i a rātou ki te whakaputa whakaahua me ngā ataata me ngā kiripuaki mai i ngā umanga pēnei i a Hukapapa, Te Kīngi Raiona, Moana, Te Mermaid Iti, Deadpool, Ngā Kaitiaki o te Tupuni, Toy Story, Brave, Ratatouille, Monsters Inc., Lilo & Stitch, Inside Out, Star Wars, The Simpsons, The Avengers, Spider-Man rānei, i roto i era atu.

E kī ana a Disney, ahakoa kua maha ngā marama i kōrero ai rātou ki a Google, kāore i kitea he ahunga whakamua e ranea ana Nō reira, kua whiriwhiria e rātou he whakatau whakamutu mahi whaimana, ā, ki te tika, he mahi ture. He mārama te karere: kāore te kamupene e pai ki te aro ki ngā mea e kiia ana e rātou he mahi arumoni kore whakamanatanga o ōna kiripuaki me ōna ao.

Ko te whakaaetanga me OpenAI, i tētahi atu taha, e whakaatu ana i tētahi rautaki rerekē: hei utu mō te ngana ki te aukati katoa i te whakamahinga o ana taonga hinengaro i roto i te AI, kei te petipeti a Disney ki raihanahia i roto i te huarahi whakahaeretia me te whiwhi monimā te whiriwhiri ko wai hei hoa mahi, me te whakatū i ngā tikanga whakamahi mārama. Tērā pea ka whakatūria e tēnei panonitanga huarahi he ia o ētahi atu rangahau kua mau tonu ki tētahi tūnga tauhohe noa iho.

Ko Disney hei kiritaki umanga nui o OpenAI me te tūranga o Disney+

Haunga te whakamahinga whakangahau a ngā pā, he āhuatanga nui tō te mahi tahi ki te umanga. Ka noho a Disney hei Ko te kiritaki matua o OpenAI, e whakauru ana i ana tauira me ana API ki ngā wāhanga rerekē o te rōpū, mai i te hanga ihirangi ki te ratonga mātakitaki, ki te mahi rānei a ana kaimahi.

Kei te whakamahere te kamupene ki te whakatinana ChatGPT i roto i āna kaimahiMā tēnei ka taea te whakahaere aunoa i ngā mahi, te tautoko i ngā tukanga auaha, te whakahaere i ngā tuhinga ā-roto, me te whakateretere i ngā rerenga mahi i roto i ngā tari pēnei i te hokohoko, te whakawhanaketanga hua, me te ratonga kiritaki. Mā tēnei, kāore e kitea noa te AI whakaputa hua i waho, engari i roto anō hoki i te whakaritenga o ngā mahi o ia rā a te kamupene.

Ka whakamahi anō hoki a Disney i te OpenAI API ki te whakawhanake i ngā āhuatanga me ngā wheako matihiko hou i roto i tōna pūnaha, me te aro nui ki te tūāpapa o roma Disney+. Kei roto i ngā mea ka taea te whakaaro ko ngā taputapu tauwhitiwhiti, ngā taunakitanga matatau ake, ngā wheako whaiaro, me ngā whakatakotoranga ihirangi ranu e whakakotahi ana i te whakaputanga ngaio me ngā takoha i hangaia e te AI.

Ko tētahi o ngā whakaaro e kōrerohia ana ko te tuku ngā kohinga ataata i hangaia ki a Sora ā, nā Disney i whakarite i roto i a Disney+, ka taea ai te whakaputa i ngā wāhanga motuhake i runga i te auahatanga a ngā pā, mena ka whakautehia ngā paearu kounga me te haumaru i whakatakotoria e te whare toi.

Mō ngā mākete pēnei i a Pāniora me te toenga o Ūropi, he tino pakari ngā ture mō te tiaki raraunga me te mana pupuri, me uru ēnei momo kaupapa ki roto i te anga ture o te EU, tae atu ki te mea hou. Te ture AI a ŪropiKo te huarahi e whakahaere ai a Disney me OpenAI i ēnei whakaritenga ka nui ake pea tohutoro mō ētahi atu ratonga roma ora e mahi ana i roto i te EU.

Ko te tauira pakihi kei muri i te hononga me ngā urupare a te umanga

Ka tū te mahi i roto i te horopaki e hiahiatia ana e ngā papaaho AI ihirangi me te kaha ki te horapa hei kukume me te pupuri i ngā kaiwhakamahi, i te wā e rapu ana ngā rōpū whakangahau nui i ngā huarahi hou hei whiwhi moni mai i ā rātou rarangi pukapuka. Mō OpenAI, ko te mahi tahi me tētahi waitohu o te ao pērā i a Disney te tikanga he urunga atu ki ngā kiripuaki me ngā ao whānui ka taea te whakanui ake i te whakamahinga o ngā taputapu pērā i a Sora, i a ChatGPT rānei mā roto i ngā mahere ohaurunga.

Mō Disney, ehara i te mea ko te he puna hou mō ngā moni whiwhi raihanaengari he whakaaturanga anō hoki mō te whakamātautau i ngā whakatakotoranga whakauru e pai ake ai te pānga ki ngā reanga hou, kua taunga ki te waihanga, ki te whakaranu, me te tohatoha ihirangi ki ngā pāpāho pāpori. Mā te raihana mana o ana kiripuaki, ka whakaitihia hoki e te kamupene ngā mōrearea ture kua pā ki te AI whakaputa mai i tōna tīmatanga.

E whakaata ana ngā kōrero a ngā kaiwhakahaere matua o ngā kamupene e rua i tēnei tirohanga. Kua whakanui a Bob Iger, te Tumu Whakahaere Matua o Disney, ko te tere o te whanaketanga o ngā tohu AI he wā nui mō te rāngai ororongo me te tirohanga ā, mā tēnei mahi tahi ka taea e rātou te whakawhānui ake i te whānuitanga o ā rātou kōrero i runga i te whakaaro nui me te haepapa, me te whakaute anō hoki i ngā kaihanga taketake me ā rātou mahi.

Kua tautohe a Sam Altman, te Tumu Whakarae o OpenAI, e whakaatu ana te whakaaetanga i te kaha o ngā kamupene matauranga horihori me ngā kaiārahi auaha ki te te mahi tahi me te kore e tūtaki tetahi ki tetahi i roto i te kooti, e whakatairanga ana i ngā auahatanga hei painga mō te hapori, e āwhina ana hoki i ngā mahi kia tae atu ki ngā hunga whakarongo nui hou.

Heoi, kāore te katoa e kite pai ana i te mahi. Ko ētahi whakahaere tautoko tamariki Kua whakahē rātou i te meka e mahi tahi ana tētahi kamupene e tino hono ana ki ngā tamariki me tētahi tūāpapa AI. ko ā rātou hua, pērā i a Sora, Kāore i te hangaia mō ngā tamariki i te tīmatangaE mataku ana rātou kei waiho te noho mai o ngā kiripuaki pēnei i a Mickey Mouse, ngā toa rānei o Frozen hei whakawai i ngā tamariki me ngā taiohi kia whakamahi i ngā taputapu kāore pea i te tika mō ō rātou tau.

Ko te whakaaetanga i waenganui i a Disney me OpenAI e whakaū ana i te whakaaro ko te huihuinga i waenga i te matauranga horihori me te whakangahau Ehara i te mea he whakamātautau kotahi noa iho, engari he rautaki matua mā ngā kaitākaro matua o te rāngai. Kei te ngana a Disney ki te tiaki me te whakangao moni mai i tana taonga hinengaro nui, me te whakanoho i a ia anō hei hoa pai mō tētahi o ngā kamupene AI whai mana nui o nāianei. E tohu ana ngā mea katoa ki tēnei. tēnei momo raihana, ki te pai tā rātou mahi i ngā mākete pēnei i a Ūropi me te Hononga o Amerika, Ka waiho ēnei hei tauira ka ngana ētahi atu whare toi me ngā papaaho ki te whai.te whakateretere i tētahi taumata hou mō te waihanga me te whakamahi i ngā ihirangi matihiko.

Tuhinga e pa ana:

Kei te whakarite a ChatGPT ki te whakauru i nga panui ki tana taupānga me te whakarereke i te tauira AI korero

Alberto navarro

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