- Labubu ndi chidole cha ku China chopangidwa ndi Kasing Lung ndikugulitsidwa ndi Pop Mart, chomwe chadzetsa chidwi chapadziko lonse lapansi ndikukhala chinthu chamfashoni komanso champatuko.
- Kupambana kwake kuli pamapangidwe ake apadera, kutsatsa m'mabokosi odabwitsa, komanso kutchuka kwa ma virus chifukwa cha otchuka padziko lonse lapansi monga Lisa waku BLACKPINK, Rihanna, Dua Lipa, ndi Kim Kardashian.
- Kuchulukiraku kwadzetsa zochitika monga mindandanda yodikirira, zongoyerekeza zamsika wachiwiri, zabodza, zogulitsira mbiri, komanso chinyengo cha cyber cholunjika kwa mafani.
- Kuphatikiza pakuchita bwino pazamalonda, Labubu ikuwonetsa kupita patsogolo kwa China pakugulitsa zinthu zaluntha komanso kugwiritsa ntchito mphamvu zofewa zachikhalidwe padziko lonse lapansi.
Labubu chafalikira padziko lonse lapansi chidole ndi zophatikizika, kukhala a chikhalidwe chodabwitsa kuti amapita kutali anaKakhalidwe kakang'ono kaubweya kameneka, kochokera makutu akuthwa ndi kumwetulira lakuthwa, tsopano ndi yodziwika pa TV ndi m'mawindo a sitolo monga momwe zilili pa zikwama zapamwamba za anthu otchuka kwambiri padziko lapansi.
Kumbuyo kwa kupambana kwa Labubu kuli nkhani yomwe imasakanikirana Kupanga mwaluso, kutsatsa mwanzeru, komanso kuthekera kwa China kutumiza zithunzi zachikhalidweSi zachilendo kuwona ana, achinyamata ndi akuluakulu akuwonetsa monyadira ziwerengerozi, zomwe zimabweretsa chisangalalo. kutengeka kwenikweni kuti awatenge, m'masitolo ogulitsa komanso pamsika wogulitsa.
Chiyambi cha Labubu ndi kukwera kwa mayiko
El Wojambula waku Hong Kong Kasing Lung adapanga Labubu mu 2015, mkati mwa mndandanda The Monsters, mouziridwa ndi nthano za anthu a ku Norse ndi nthano za ku Ulaya. Komabe, kutchuka kwapadziko lonse lapansi kudayamba kutchuka mu 2019, kutsatira mgwirizano wake ndi kampani yaku China. Pop Mart, yomwe inaphatikizapo Labubu mu mbiri yake yotchuka 'blind boxes' o cajas sorpresaNjira yotsatsa iyi, yomwe wogula sakudziwa kuti atenga chidole chiti mpaka atatsegula, yasintha kusaka kwa Labubu yemwe akufuna kukhala masewera amwayi ndikutolera zomwe zimakopa anthu ambiri.
Motero Labubu wachoka pakukhala munthu wophiphiritsidwa mpaka kukhala chinthu chofuna dziko: desde la Generación Z kwa akuluakulu, kuphatikizapo osonkhezera ndi otchuka. Manambalawo amalankhula okha: mu 2024 yokha, Pop Mart adakwanitsa kupeza mndandanda wake The Monsters idapeza ndalama zopitilira ma yuan 3.000 biliyoni, kukulitsa malonda ake padziko lonse lapansi ndikukweza mtengo wa kampaniyo kuti ilembetse ku Hong Kong stock exchange.
Chizindikiro cha pop m'zaka zapa social media
Zina mwa kupambana kwa Labubu zimachokera ku viralización en redes sociales, kumene mavidiyo, zithunzi, ndi zovuta za zidole zimenezi zaoneredwa ndi kugawidwa ndi mamiliyoni ambiri. Anthu otchuka monga Lisa de BLACKPINK (omwe adawawonetsa pa nkhani zawo za Instagram, zomwe zikuwonetsa kuyambika kwa malungo padziko lonse lapansi), Rihanna, Dua Lipa, Kim Kardashian, David Beckham o Wanda Nara Mwachibadwa adawonetsa Labubu yawo, kukweza chidole kukhala chowonjezera cha mafashoni ndi chizindikiro cha kukongola.
Pamapulatifomu ngati TikTok kapena Douyin, mafani akuwonetsa zosonkhanitsidwa, sinthani Labubu yawo kukhala yamunthu ndi zovala zodziwika bwino ndikuphatikiza ndi zikwama zapaderaNgakhale anthu a K-pop ndi amasewera aphatikiza ziwerengerozi m'njira zawo zapagulu komanso zachinsinsi, ndikukulitsa kukopa kwazomwe zikuchitika.
Kutentha thupi, kudzipatula komanso kungoganiza
La estrategia de kusowa ndi kusindikiza kochepa Pop Mart wathandizira kuti Labubu atengeke kwambiri.M'mizinda ngati Shanghai pali mindandanda yodikirira yomwe miyezi yatha, mizere yopanda malire m'masitolo ndi ogulitsa omwe kuchulukitsa katatu kapena kuchulukitsa mtengo woyambirira mpaka nthawi 30 mumsika wachiwiri, ndi Zosindikiza zina zapadera zimafika ma euro 3.000Ogulitsa adawonanso ziwerengero: Labubu wamkulu wogulitsidwa ku Beijing pafupifupi ma euro 130.000.
Chidwi chafika poti ngakhale mabanki aku China adapereka Labubus ngati chilimbikitso chokopa makasitomala, ndipo makampani ena adagwiritsa ntchito mawonekedwe ngati malo ogulitsa pazotsatsa zamitundu yonse. Kufuna uku kwachititsanso kuti kuchulukirachulukira kwa zinthu zachinyengo komanso zovuta zoperekera zinthu, zinthu zoyambilira komanso makope osaloledwa.
Mbali Yamdima: Cyber Scams ndi Chinyengo
Pamodzi ndi zochitika zamalonda, zoopsa zakhala zikuchitika kwa okondwa kwambiri. Akatswiri a Cybersecurity akuchenjeza za kutuluka kwa páginas web fraudulentas omwe amatsanzira masitolo akuluakulu kuti azibera zambiri zaumwini ndi zakubanki kuchokera kwa ogula mokopeka ndi zotsatsa zosatsutsika kapena zolemba zochepa za Labubu. Kuyambira zopangidwa ngati OpenAI limbikitsani kugula kuchokera kumayendedwe ovomerezeka okha, samalani ndi kuchotsera kwakukulu ndipo nthawi zonse muziteteza zambiri zachuma.
Kuphatikiza apo, kugula mokakamiza komanso kukakamizidwa kwa anthu kuti akhale ndi Labubu yaposachedwa kwadzetsa mkangano pakati pa madokotala a ana ndi akatswiri amisala pankhani ya ntchito ya zinthu izi pakukula kwa ana komanso kufunikira kosungabe kugwiritsira ntchito moyenera komanso movutikira pamaso pa mafashoni.
Labubu, chizindikiro cha mphamvu zofewa zaku China ndi zilandiridwenso
Kupitilira pa chipwirikiti cha media, Labubu akuyimira njira yatsopano ya China chikhalidwe kutumiza zozikidwa pa luntha. Mlandu wa Pop Mart ukuwonetsa momwe dziko la China lasinthira kuchoka pakukhala dziko logwirizana ndi kupanga zotsika mtengo mpaka kukhala wopanga ndi kutumiza kunja kwa mtundu wawo yokhala ndi zokongoletsa zapamwamba komanso zophiphiritsaKugwirizana kwa Labubu padziko lonse lapansi komanso kupezeka kwake m'misika monga Europe, America ndi Asia ndi gawo la njira yomwe idakonzedwa kuti ipangitse kugulitsa kunja ndi mayiko ena. Limbikitsani chithunzi cha dziko la China kudzera mu chikhalidwe cha pop komanso luso lazopangapanga.
Kutha kusintha kwawonetsedwanso: mtunduwo umayambitsa Mabaibulo apadera a mayiko enaake (monga mtundu wa Merlion waku Singapore), ndipo umathandizana ndi makampani akuluakulu ndi okonza. Kuphatikiza apo, chifaniziro cha Labubu chauzira kale zinthu zina, kuyambira makapu kupita ku makeke am'malesitilanti ku Barcelona ndi Moscow, kuwonetsa kuphatikizika kwake mu chikhalidwe chamasiku ano komanso zakudya zotchuka.
Chochitika chopingasa komanso chopanda malire
Labubu yathyola zotchinga za kusonkhanitsidwa kwachikhalidwe ndipo yadzikhazikitsa ngati chizindikiro cha nyengo yatsopano ya zoseweretsa zopangaOtsatira ake amapanga gulu lapadziko lonse lapansi logwirizana ndi zokometsera, zolakalaka, komanso chikhumbo chofuna kudzipatula, pomwe ma brand, oyambitsa, ndi makampani amakulitsa kutchuka kwake kuti apange zatsopano ndi zinthu zomwe zikugwirizana nazo.
Kukwera kwa Labubu sikungowonetsa mphamvu ya ma virus ya chikhalidwe cha anthu komanso chikoka cha anthu otchuka, komanso kuwunikira kusintha kofunikira: China ili kale pachimake pazatsopano zachikhalidwe., yokhoza kupanga zithunzi zapadziko lonse zomwe zimagwirizanitsa ndi anthu azaka zonse ndi makontinenti. Kuyambira mazenera a Pop Mart kupita ku makapeti ofiira, Labubu apitilizabe kukhazikika pomwe matsenga ake ndi zinsinsi zake zikupitilira kulimbikitsa chidwi cha otolera ndi mafani padziko lonse lapansi.
Ndine wokonda zaukadaulo yemwe wasandutsa zokonda zake za "geek" kukhala ntchito. Ndakhala zaka zoposa 10 za moyo wanga ndikugwiritsa ntchito ukadaulo wotsogola komanso kusewera ndi mitundu yonse yamapulogalamu chifukwa cha chidwi chenicheni. Panopa ndaphunzira luso la pakompyuta komanso masewera a pakompyuta. Izi zili choncho chifukwa kwa zaka zoposa 5 ndakhala ndikulembera mawebusaiti osiyanasiyana pa teknoloji ndi masewera a pakompyuta, ndikupanga nkhani zomwe zimafuna kukupatsani zambiri zomwe mukufunikira m'chinenero chomwe chimamveka kwa aliyense.
Ngati muli ndi mafunso, chidziwitso changa chimachokera ku chilichonse chokhudzana ndi makina opangira Windows komanso Android pama foni am'manja. Ndipo kudzipereka kwanga ndi kwa inu, nthawi zonse ndimakhala wokonzeka kuthera mphindi zochepa ndikukuthandizani kuthetsa mafunso aliwonse omwe mungakhale nawo pa intaneti.