Meta imayatsa malonda pa Threads padziko lonse lapansi

Maulalo alowa mokwanira mu gawo la ndalama ndi kufalitsa malonda padziko lonse lapansi mu feed yanuMalo ochezera a pa Intaneti a Meta, omwe amaganiziridwa kuti ndi njira ina m'malo mwa X (yomwe kale inali Twitter), yayamba kuwonetsa malonda kwa ogwiritsa ntchito m'misika yonse, kuphatikizapo ya ku Europe, pambuyo pa chaka chopitilira cha kuyesa kolamulidwa ndi gulu laling'ono la ogwirizana nawo.

Kampani yotsogozedwa ndi Mark Zuckerberg ikuwonetsa kuti Kutulutsidwa kwa malonda pa Threads kudzagawidwa m'magulu.ndi malonda ochepa omwe poyamba adzawonjezeka pakapita nthawiLingaliro ndilakuti dongosololi limaphunzira mwachangu zomwe zimakwezedwa zomwe zili zofunika kwambiri kwa wogwiritsa ntchito aliyense, kupewa kusintha kwadzidzidzi kwa nsanja yomwe mpaka pano yadziwika ndi malo otsatsa oyera.

Kutumiza padziko lonse lapansi: kupeza ndalama zambiri kuchokera ku Threads

Meta yatsimikizira kuti Kutsatsa kudzafika kwa ogwiritsa ntchito onse a Threads padziko lonse lapansi kuyambira sabata yamawa.Pambuyo pa nthawi yoyesera yomwe idayamba m'misika monga United States ndi Japan, malo ochezera a pa Intaneti adutsa kale [chiwerengero] cha ogwiritsa ntchito. ogwiritsa ntchito 400 miliyoni pamweziKampaniyo ikukhulupirira kuti chiwerengero cha omvera ake komanso kukula kwa chiwerengero cha anthu omwe akuwagwiritsa ntchito ndi zifukwa zomveka zopitira patsogolo. kupeza ndalama zambiri.

Malinga ndi kampaniyo, Kufalitsa malonda kudzakhalabe kolamulidwa m'miyezi ingapo yoyambiriraIzi zikufanana ndi zomwe Apple idachita kale ndi Instagram ndi Facebook panthawi yoyambitsa malonda awo koyamba. Cholinga chake ndikusintha kuchuluka kwa malonda kutengera momwe ogwiritsa ntchito amayankhira komanso momwe otsatsa amagwirira ntchito, popanda kusokoneza zomwe zimachitika powerenga komanso kukambirana nthawi yomweyo.

Pa misika ya ku Ulaya, kuphatikizapo Spain, izi zikutanthauza kuti Mituyi idzaphatikizidwa kwathunthu mu dongosolo la malonda la MetaNdi kuthekera kogawa magawo, kuyeza, ndi mawonekedwe komwe kuli kofala kale pa Facebook ndi Instagram, makampani omwe amagwira ntchito ku EU azitha kukonzekera kampeni yawo mogwirizana, poganizira zofunikira za malamulo a chigawochi komanso mawonekedwe enieni a netiweki yoyang'ana kwambiri zolemba ndi zokambirana.

Kampaniyo ikugogomezeranso kuti Kukula kwa dziko lonse lapansi kumadalira dongosolo la nzeru zochita kupanga Wokhoza kusintha mawonekedwe a malonda kukhala aumwini, zomwe ziyenera kumasulira kukhala zotsatsa zomwe zikugwirizana kwambiri ndi zomwe wogwiritsa ntchito aliyense amakonda komanso momwe amachitira. Njira imeneyi, yomwe imagwiritsidwa ntchito kale muzinthu zina za Meta, tsopano ikugwiritsidwa ntchito mu Threads ngati gawo lofunikira la chitsanzo chake chotsatsa malonda.

Pankhaniyi, Mituyi tsopano ikupikisana mwachindunji ndi X osati pongogwiritsa ntchito komanso pagulu, komanso ngati nsanja yochitira misonkhano yotsatsa malonda pa intaneti. Cholinga cha Meta ndikulimbitsa Threads ngati njira yowonjezera ya makampani omwe akufuna kufikira anthu ndikuwagawa mkati mwa malo amodzi aukadaulo.

Momwe malonda adzagwirira ntchito komanso mitundu yomwe ingapezeke

Meta akufotokoza kuti Malonda a ulusi adzagwiritsa ntchito njira yotsatsira yomweyi yoyendetsedwa ndi AI Dongosololi limayendetsa ndalama pa Facebook ndi Instagram. Limalola kutsatsa kwapadera kutengera zizindikiro monga momwe anthu adachitira kale, zomwe adalengeza, komanso momwe anthu amachitira pa nsanjayi, ndi cholinga chowonjezera kuchuluka kwa anthu omwe amadina ndikusintha.

Kuyambira pomwe ntchito yofalitsa padziko lonse lapansi idayamba, Mituyi ithandizira mitundu yosiyanasiyana ya malondaIzi zikuphatikizapo malonda osasinthasintha komanso makanema, malonda a carousel, ndi zosankha zapamwamba monga Ubwino + Katalogiyopangidwa kuti iziwonetsa zokha zinthu ndi zomwe zili zofunikira kutengera deta yomwe yasonkhanitsidwa ndi dongosololi.

China mwa zinthu zomwe Meta adabetcha ndi ichi zotsatsa zolimbikitsa mapulogalamu Mu Threads, izi ndizosangalatsa makamaka kwa makampani atsopano aku Europe, mautumiki apa digito, ndi makampani aukadaulo omwe akufuna kukulitsa ogwiritsa ntchito awo. Mafomu awa adzaphatikizidwa mu feed mwanjira yofanana ndi momwe alili pamapulatifomu ena a kampaniyo.

Ponena za kapangidwe kake, Meta yasonyeza kuti Malondawa azitha kugwiritsa ntchito ma aspect ratios monga 4:5Mtundu woyimirira uwu umagwiritsidwa ntchito kwambiri pa malo ochezera a pa Intaneti chifukwa cha magwiridwe antchito ake amphamvu pa mafoni. Umathandizira kugwiritsanso ntchito zinthu zopanga zomwe makampani amagwiritsa ntchito kale pa Instagram kapena Facebook, zomwe zimachepetsa khama losintha.

Kwa ogwiritsa ntchito, kampaniyo ikugogomezera kuti Kuyenera kuganiziridwa pakati pa kupeza ndalama ndi zomwe zikuchitikaKutulutsidwa pang'onopang'ono komanso pafupipafupi pang'ono mu gawo loyamba cholinga chake ndi kupewa kumva kukhuta kwa malonda komwe kungayambitse kukanidwa, kapena kupangitsa ena kusankha chotsani mbiri yanu pa Mitundamakamaka m'dera lomwe linali litazolowera kukhala ndi chakudya chopanda zinthu zambiri.

Kuyang'anira kampeni: kuphatikiza ndi zina zonse za Meta ecosystem

Chimodzi mwa zipilala za dongosolo la Meta ndi Kuwongolera malonda kogwirizana pa Mitunda, Facebook, Instagram, ndi WhatsAppOtsatsa adzatha kupanga, kuyambitsa, ndikuwongolera ma campaign awo kuchokera ku Meta Business Suite, pogwiritsa ntchito zomangamanga zomwe amadziwa kale ndikugwiritsa ntchito pa ma network ena amakampani.

Kuphatikizana kumeneku kumalola samalirani ndalama zotsatsa malonda pakatikusintha bajeti, omvera, ndi zinthu zopanga kudzera m'njira zosiyanasiyana nthawi imodzi. Kwa makampani ambiri ku Spain ndi ku Europe konse, izi zimapangitsa kuti Threads iphatikizidwe mosavuta mu dongosolo lawo la zoulutsira nkhani za digito, chifukwa zimachotsa kufunika kophunzira chida chatsopano, chosiyana.

Meta nayenso ndi wodziwika bwino kusintha kwa machitidwe achitetezo ndi kutsimikizira mtundu imagwiritsidwa ntchito pa zotsatsa za Threads. Zida zodziyimira pawokha zotsimikizira, zomwe zikugwira ntchito kale pa Facebook, Instagram, ndi mitundu ngati Reels, zidzakulitsidwa ku malo atsopano ochezera a pa Intaneti kudzera mu Meta Business Partners, kuti zitsimikizire kuti ma campaign akuwonetsedwa m'malo oyenera.

Ndi zowongolera izi, Makampani aku Europe akhoza kusintha bwino zomwe akufuna kuti zigwirizane ndi zomwe zili mkati mwawoIzi ndizovuta kwambiri ku EU chifukwa cha kuchuluka kwa malamulo oyendetsera ntchito komanso nkhawa zokhudzana ndi chitetezo cha mtundu wa malonda. Izi ndizofunikira kwambiri m'magawo monga mabanki, inshuwaransi, kayendetsedwe ka boma, ndi otsatsa akuluakulu omwe amafuna kuti pakhale ulamuliro wapamwamba pa komwe malonda awo akuwonekera.

Kwa mabungwe ndi madipatimenti otsatsa malonda, kuwonjezera kwa Threads ku Meta ecosystem kumatsegula chitseko cha njira zamakono kwambiri zamakanema ambiri, konza zolemba mu ThreadsKuphatikiza zolemba, zithunzi, ndi makanema pamapulatifomu ambiri, ndikusunga mfundo yogwirizana yogawa magawo ndi kupereka malipoti.

Zotsatira zake pa ogwiritsa ntchito komanso pa zomwe zikuchitika pa nsanjayi

Kuchokera pamalingaliro a wogwiritsa ntchito, Kufika kwa malonda pa Threads kukuwonetsa kusintha kwakukulu Ponena za gawo loyamba la nsanjayi, pamene malo ochezera a pa intaneti ankaoneka okonzedwa bwino, opanda phokoso lochepa komanso kukakamizidwa kochepa kwa malonda kuposa ma netiweki ena, kwa ambiri, iyi inali imodzi mwa malo okopa kwambiri pulogalamuyi poyerekeza ndi X.

Ndi kufalikira kwa malonda padziko lonse lapansi, Mizere imagwirizana kwambiri ndi zinthu zina zonse za MetaKugwiritsa ntchito njira yotsatsira malonda. Komabe, kampaniyo ikugogomezera kuti kuwonjezeka kwa ntchito zothandizidwa kudzachitika pang'onopang'ono kuti pasakhale kusokonekera mwadzidzidzi ndi zomwe zikuchitika pano.

Kukhazikika kwa malo ochezera a pa Intaneti m'nthawi yapakati komanso yayitali kumadalira kupeza ndalama zokwanira kuti zisunge zomangamangaKuwongolera zomwe zili mkati ndi kupanga zinthu zatsopano ndikofunikira kwambiri. Pachifukwa ichi, kuyambitsa malonda sikumaonedwa ngati njira imodzi yokha, koma ngati maziko a chitsanzo cha zachuma cha Threads, monga momwe zilili ndi Facebook ndi Instagram.

Ngakhale kuti palibe njira zenizeni zochitira zinthu ku Europe zomwe zafotokozedwa kupitirira mfundo zachikhalidwe zachinsinsi ndi chilolezo, zikuyembekezeredwa kuti kutumiza kukutsatira malamulo a EUmakamaka pankhani yogwiritsa ntchito deta pogawa magawo ndi dongosolo lamakono la malamulo a digito ku EU.

Mwachizolowezi, kuvomerezedwa kapena kukanidwa ndi anthu ammudzi kumadalira momwe malonda awa amaonedwera kuti ndi owopsa komanso ngati akusungabe kufunika kwina. Ngati ogwiritsa ntchito apeza kuti ma kampeni akugwirizana ndi zomwe amakonda komanso pafupipafupi, kusinthaku kumachitika popanda kusamuka kwakukulu kupita ku nsanja zina.

Mwayi wa makampani aku Europe, makampani oyambira ndi opanga

Kwa makampani omwe amagwira ntchito ku Spain ndi ku Europe konse, Kutsegulidwa kwa malonda a Threads kukuyimira njira yatsopano Njira imeneyi cholinga chake ndi kufikira omvera omwe akufunafuna nkhani zochokera m'malemba, zokambirana, komanso nkhani zaposachedwa. Izi zitha kukhala zofunikira kwambiri m'magawo monga atolankhani, ukadaulo, malonda apaintaneti, kapena ntchito zama digito.

Makampani oyambira aku Europe azitha kugwiritsa ntchito mwayiwu makampeni akuyang'ana kwambiri pakukhazikitsa ndi kusintha mapulogalamu kuyesa mauthenga ndi zinthu zopanga m'malo osiyana ndi maukonde ena owonera. Mfundo yakuti Threads imagwirizana kwambiri ndi Instagram imathandiza kufikira omvera omwe ali kale ndi chidwi mu Meta ecosystem.

Kwa opanga zinthu, kuyambitsa malonda kumatsegula chitseko choti njira zatsopano zogwirira ntchito limodzi ndi makampaniIzi zitha kuchitika kudzera mu chithandizo chachindunji kapena kutenga nawo mbali mu njira zowonjezerera zomwe zili mkati. Ngakhale kuti Meta sinafotokoze njira yeniyeni yogawana ndalama kwa opanga pa Threads, kupanga ndalama padziko lonse lapansi nthawi zambiri kumakhala chiyambi cha mitundu yolimbikitsira yapamwamba kwambiri.

Ponena za otsatsa aku Europe, kuthekera kochita Yesani mawonekedwe monga ma carousel kapena Advantage+ Catalog Zithandiza kuti Threads iphatikizidwe mu kabukhu ka zinthu, kutsatsanso malonda, ndikupereka ma kampeni otsatsa malonda, pogwiritsa ntchito deta kuchokera ku nsanja zina zonse za Meta kuti akonze magawo.

Zonsezi zimapanga chithunzi chomwe Threads ikudzipanga yokha ngati gawo lina la zosakaniza za digito kwa makampani, makamaka othandiza pa kampeni komwe mauthenga ndi zokambirana zimakhala ndi gawo lalikulu, monga kuyambitsa, kufalitsa nkhani pompopompo kapena zochitika zokhudzana ndi zochitika zomwe zikuchitika.

Ndi chisankho chofalitsa malonda pa Threads kumisika yonse, Meta ikutseka gawo la malo ochezera a pa Intaneti opanda malonda ndikusankha chitsanzo chogwirizana ndi bizinesi yake yonse, komwe Chofunika kwambiri ndikukhala ndi mgwirizano pakati pa kukhala ndi moyo wabwino komanso kufunika kopeza ndalama kuchokera kwa ogwiritsa ntchito oposa 400 miliyoni pamwezi..