- Cofece akukonzekera kusankha ngati Google idachita zinthu zongokhalira ku Mexico, zomwe zitha kubweretsa chilango chambiri.
- Kufufuzaku kunayamba mu 2020, ndipo chigamulo chikuyembekezeka June 17 asanakwane; chindapusacho chikhoza kufika ku 8% ya ndalama zapachaka za Google mdzikolo.
- Google ikuimbidwa mlandu woletsa mpikisano komanso kuchepetsa malonda mu gawo lazotsatsa za digito.
- Mlanduwu ukuwonetsa zomwe zikuchitika padziko lonse lapansi, pomwe Google ikukumana ndi milandu yofananira ku United States ndi misika ina.
Ku Mexico, kampani yocheperako ya Google imayang'aniridwa ndi oyang'anira chifukwa chogwiritsa ntchito molakwika udindo wawo. ndi machitidwe omwe angakhalepo okhawo pamsika wotsatsa wa digito. Chilichonse chikuwonetsa kuti Federal Economic Competition Commission (Cofece) ilengeza chigamulo chake m'masiku akubwera pamlandu womwe udayamba mu 2020 ndipo ukhoza kukhala chitsanzo chotsimikizika pakuwongolera nsanja zazikulu zaukadaulo mdziko muno.
Ngati zolakwikazo zikutsimikiziridwa, Google ikhoza kukumana ndi chindapusa chachikulu kwambiri chomwe Cofece adapereka, kufika mpaka 8% ya ndalama zake zapachaka zomwe zimapezeka kudera la MexicoNgakhale kampaniyo siwulula poyera ziwerengero ndi mayiko, zimadziwika kuti mu 2024 dera la "America Ena" -lomwe limaphatikizapo Latin America - lidapeza ndalama zoposa $20.000 biliyoni, zomwe zimathandiza kudziwa kukula kwa chilango chomwe chingachitike.
Kodi kafukufuku wa Google Mexico ndi wotani?
La Cofece amadzudzula Google kuti idapanga mphamvu zoyendetsera zotsatsa za digito. ndikuchepetsa mpikisano pokhazikitsa zoletsa kwa otsatsa ndi makampani omwe ali mgululi. Zina mwa machitidwe omwe amafufuzidwa ndi akuti "kugulitsa kovomerezeka" kwa mautumiki, momwe makasitomala amakakamizika kugula zinthu zosiyanasiyana kuchokera ku Google ecosystem ngati phukusi limodzi, motero amalepheretsa ufulu wawo wosankha ndikupangitsa kuti zikhale zovuta kwa omwe akupikisana nawo atsopano.
Kafukufukuyu adakhazikitsidwa mwalamulo umboni utaperekedwa mu 2023, ngakhale Kufufuza kwa owongolera kudayamba mu 2020.Pambuyo pa zaka zingapo zowunikira umboni ndi mikangano, kumvetsera pakamwa komaliza pakati pa Google ndi Cofece kunachitika pa Meyi 20, chizindikiro chodziwikiratu kuti chigamulo chayandikira.
Kodi chindapusa chimenechi chikukhudza chiyani ndipo chimawerengedwa bwanji?
Chilangocho chikhoza kufika madola mamiliyoni mazanamazana., kutengera kukula kwa ndalama za Google mderali. Kuti ayesere kuchuluka kwake molondola, Cofece wapempha zambiri zandalama kuchokera ku Tax Administration Service (SAT). Ngati chindapusa chokulirapo chikaperekedwa, sichikadangopitilira zilango zam'mbuyomu - monga zomwe zidaperekedwa kwa ogawa gasi a LP mu 2022 - komanso zikadapereka chitsanzo chofunikira pakuwongolera mtsogolo motsutsana ndimakampani aukadaulo ku Mexico ndi Latin America.
Pakachitika chigamulo choyipa, Google ikadakhalabe ndi njira yovomerezeka: kampaniyo ikhoza kupempha a chitetezo kuyimitsa chigamulochi kwakanthawi pomwe khothi lapadera likuwunikanso mlanduwo. Mchitidwe walamulo umenewu ukhoza kutalikitsa mkanganowo, monga momwe zachitikira kale m’maiko ena.
Chitetezo cha Google ndi mikangano ndi boma la Mexico
Google yateteza poyera kuti kukula kwake sikukutanthauza kuzunza kapena kuthetsa mpikisano.Malinga ndi Lina Ornelas, mkulu wa ndondomeko za anthu ku Google Mexico, "kukhala wamkulu si chinthu choipa; chofunika kwambiri sichichotsa omwe akukutsutsani ndi katundu wanu, ngakhale atakhala opambana kwambiri." Komabe, mlanduwu wasokoneza ubale ndi akuluakulu aku Mexico, makamaka kutsatira mlandu waposachedwa ndi Purezidenti Claudia Sheinbaum pakusinthaku, kwa ogwiritsa ntchito aku America, kuchokera ku dzina la "Gulf of Mexico" kupita ku "Gulf of America" pa Google Maps.
Kuwonjezera pa izi ndikukakamizidwa ndi aphungu a chipani cholamulira cha Morena, omwe adalimbikitsa Cofece kuti athetse ndondomekoyi ndikupereka chigamulo mwamsanga chomwe chikuwonetsa kusintha kwa kuyang'anira nsanja zamakono.
Si milandu yokhayo yomwe Google imasunga ndi boma
Mlandu waku Mexico sizochitika zokha. Kampaniyo akukumana ndi milandu ngati imeneyi ku United States, pomwe akuimbidwa mlandu wosunga malamulo osavomerezeka pamsika wakusaka pa intaneti komanso bizinesi yotsatsa ya digito. Akuluakulu aku US adafunanso kugulitsa mabizinesi ake ena - monga Google Ad Manager - ndikusiya machitidwe omwe cholinga chake ndi kupeza malo ake apamwamba ngati injini yosakira pama foni ndi zida.
Kufufuza ndi zomwe zikuchitika, ku Mexico ndi mayiko ena, zikuwonetsa Zodetsa nkhawa zapadziko lonse lapansi pazamphamvu zamsika zomwe zikukhudzidwa ndi zimphona zaukadaulo monga Google ndi zotsatira zake pakupikisana kwaulere muzachilengedwe za digito.
Lingaliro la Cofece likhoza kuwonetsa kusintha kwakukulu pakuwongolera machitidwe aukadaulo pagawo laukadaulo.Kuwonjezera pamenepo, idzayang'aniridwa ndi makampani ena akuluakulu m'gawoli komanso maboma a m'derali komanso padziko lonse lapansi, omwe panopa akukumana ndi zovuta zofanana pakuwongolera mphamvu zamagetsi ndikuwonetsetsa kuti pali mpikisano wokwanira pamapulatifomu apadziko lonse.
Ndine wokonda zaukadaulo yemwe wasandutsa zokonda zake za "geek" kukhala ntchito. Ndakhala zaka zoposa 10 za moyo wanga ndikugwiritsa ntchito ukadaulo wotsogola komanso kusewera ndi mitundu yonse yamapulogalamu chifukwa cha chidwi chenicheni. Panopa ndaphunzira luso la pakompyuta komanso masewera a pakompyuta. Izi zili choncho chifukwa kwa zaka zoposa 5 ndakhala ndikulembera mawebusaiti osiyanasiyana pa teknoloji ndi masewera a pakompyuta, ndikupanga nkhani zomwe zimafuna kukupatsani zambiri zomwe mukufunikira m'chinenero chomwe chimamveka kwa aliyense.
Ngati muli ndi mafunso, chidziwitso changa chimachokera ku chilichonse chokhudzana ndi makina opangira Windows komanso Android pama foni am'manja. Ndipo kudzipereka kwanga ndi kwa inu, nthawi zonse ndimakhala wokonzeka kuthera mphindi zochepa ndikukuthandizani kuthetsa mafunso aliwonse omwe mungakhale nawo pa intaneti.