WhatsApp ikukonzekera ntchito yolembetsa kuti ipewe malonda mu Status ndi Channels ku Europe

Gawo lomwe WhatsApp idadzitamandira kuti ndi njira yotumizirana mauthenga yopanda zotsatsa, zowonjezera, komanso yopanda zosokoneza. ikufika kumapetoOsachepera ponena za States ndi Channels. Pulogalamu ya Meta yayamba kuyesa mitundu yotsatsa m'misika ina, ndipo zonse zikusonyeza kuti, ku Europe, njira iyi idzaperekedwa ndi njira yolipira kwa iwo omwe akufuna kupewa kutsatsa konse.

Chimene chikubwera si kusintha kwakukulu pa kagwiritsidwe ntchito koyambira ka pulogalamuyi, koma kusintha kupita ku mtundu wosakanizidwa: wogwiritsa ntchito waulere wokhala ndi zotsatsa m'magawo ena kapena wogwiritsa ntchito wolipira yemwe ali ndi chidziwitso choyera mu tabu ya What's New (kapena Zosintha). Kwa Spain ndi mayiko ena onse a European Union, chinsinsi chili mu Kodi malonda ndi zolembetsa zatsopano zidzaphatikizidwa bwanji ndi malamulo okhwima okhudza zachinsinsi? ndi mpikisano wa m'madera osiyanasiyana.

Kodi malonda adzawonekera bwanji pa WhatsApp ndipo adzawonekera kuti?

Meta inali italengeza kale cholinga chake choyambitsa malonda pa WhatsApp, koma mwanjira yochepa. Mayesero oyamba awonedwa m'maiko ngati United States, komwe Malondawa amawonekera mu tabu ya Nkhani kapena Zosintha, gawo lomwe States ndi Canals zimakhala pamodzi.

Mwachidule, izi zikutanthauza kuti Ogwiritsa ntchito adzawona malonda ophatikizidwa pakati pa Mabungwe Othandizidwa ndi Ma Channel OkwezedwaNdiko kuti, mu kayendedwe ka zomwe zili pafupi ndi njira yolumikizirana ndi anthu kapena yodziwitsa. Zokambirana zachinsinsi, magulu, ndi mafoni sizikuphatikizidwa mu njira iyi, chinthu chomwe kampaniyo yabwerezanso kangapo kuti ipewe kukanidwa kotheratu.

Kusankha kumeneku sikwangozi. Zosintha za Status zimagwira ntchito mofanana ndi Nkhani zomwe zili pamapulatifomu ena, malo opangidwira kuwerenga mwachangu komanso mowonera, komwe mungathe ngakhale Onjezani nyimbo pa WhatsApp status yanuNdipo malonda akhoza kulowetsedwa popanda kusokoneza kwambiri zomwe zikuchitika. Pakadali pano, ngalande zasanduka bolodi lodziwitsira kwa makampani ofalitsa nkhani, opanga, ndi mabizinesi, zomwe zimathandiza kuphatikiza ma kampeni otsatsa ndi mauthenga othandizidwa.

Meta akugogomezera kuti, pa gawo loyamba ili, Kusintha kwa malonda kukhala ochepekedwaDeta monga dziko, chilankhulo, kapena njira zotsatiridwa zingagwiritsidwe ntchito, koma osati zomwe zili mu mauthenga kapena machezaIyi ndi nkhani yofunika kwambiri ku Europe, komwe mbiri ya zachinsinsi ya WhatsApp yakhala ikufufuzidwa ndi oyang'anira kuyambira pomwe Facebook idagula WhatsApp.

Ngakhale Ku Spain ndi mayiko ena onse a EU, malonda awa sanafalitsidwebe kwambiri.Kampaniyo yanena kale momveka bwino kuti cholinga chake ndikuwonjezera chitsanzochi chaka chino chonse, bola ngati chingagwirizane ndi malamulo aku Europe.

Ndondomeko yolembetsa yochotsera malonda ku Europe

Chinthu chatsopano chomwe chikupezeka mu ma beta aposachedwa a WhatsApp a Android ndikukonzekera pulogalamu ya dongosolo lolembetsa pamwezi kuti muchotse zotsatsa kuchokera pa tabu ya What's New/Zosintha. Chidziwitsochi, chomwe chawululidwa ndi WABetaInfo kutengera mizere ya ma code ndi zithunzi, chikusonyeza kuti Meta ipereka njira ina yomveka bwino ku Europe ndi UK: kuvomereza kutsatsa kapena kulipira kuti mupewe.

Kulembetsa kosankha kumeneku kungalole kubisa kwathunthu malonda mu States ndi ChannelsIzi zikuphatikizapo Sponsored States ndi Ma Channel Okwezedwa, kotero kuti gawoli lisakhale lopanda malonda kwa iwo omwe akufuna kulipira ndalama pamwezi. Silingakhudze mawonekedwe ena onse a pulogalamuyi, omwe angakhalebe aulere.

Ponena za mtengo, chinthu chokhacho chomwe chikuwoneka mpaka pano mu code ya beta ndikutanthauza chiwerengero choyandikira ma euro 4 pamweziKomabe, ichi si chiwerengero chotsimikizika. Meta ikhoza kusintha mtengo kutengera dziko, mitengo, kapena ngakhale zokambirana ndi olamulira, kotero ndalama izi ziyenera kuonedwa ngati chitsogozo osati chilengezo chovomerezeka.

Sizikudziwikanso ngati kulembetsa kumeneku kudzachitika pa WhatsApp yokha kapena ngati kudzakhala gawo la ntchito yayikulu. phukusi lomwe lingatheke ndi mapulogalamu ena a Metamonga Facebook kapena Instagram. Kampaniyo yafufuza kale njira zolipirira mu ntchito zina (monga mabaji kapena mapulani otsimikizira) ndipo sizingakhale zodabwitsa ngati, pakapita nthawi, ikuyesera kugwirizanitsa zina mwa njirazi pansi pa njira yayikulu.

Chinthu china chofunikira ndi kasamalidwe ka malipiro: malinga ndi zithunzi zomwe zatuluka, zolembetsa zidzayang'aniridwa mwachindunji kuchokera Google Play pa zipangizo za AndroidIzi zingathandize ogwiritsa ntchito kuyatsa, kuyimitsa, kapena kuletsa ntchitoyi monga momwe zimakhalira ndi kulembetsa kwina kulikonse kwa digito. Pankhani ya iOS, zingakhale zomveka kuti ulamuliro ukhale mu App Store, ngakhale kuti palibe zowonetsera zina zomwe zatulutsidwa.

Malamulo aku Europe: chifukwa chake dongosolo lolipira likuyang'ana kwambiri EU ndi UK

Chisankho choletsa njira yolembetserayi ku Europe ndi United Kingdom sichinachitike mwangozi. Dongosolo lolamulira la EU, lomwe lili ndi malamulo monga General Data Protection Regulation (GDPR) ndi Digital Markets Act (DMA), Zimafunika kupereka njira zina zomveka bwino m'malo motsatira ndi kutsatsa komwe kumapangidwira anthu enaMwa kuyankhula kwina: sikokwanira kukakamiza ogwiritsa ntchito kuti avomereze malonda ngati akufuna kupitiliza kugwiritsa ntchito ntchito.

Pankhaniyi, lingaliro la Meta likuphatikizapo kuyambitsa vuto loonekera bwino: landirani malo okhala ndi malonda M'magawo ena a pulogalamuyi, ogwiritsa ntchito amatha kusiya kutsatsa kapena kulipira kulembetsa pamwezi kuti achotse ndikuchepetsa kukonzedwa kwa deta yawo pazifukwa zamalonda. Njirayi ikuyendetsedwa kale m'makampani ena mkati mwa EU, ndipo WhatsApp idzakhala yotsatira kulowa nawo.

Kwa olamulira, njira imeneyi ili ndi mfundo zina: kumbali imodzi, imapereka njira yeniyeni kwa iwo omwe safuna kutsatsa; kumbali ina, pali mkangano wokhudza ngati mtengo wake ndi woyenera kuonedwa ngati "njira yeniyeni" osati njira yobisika yokakamiza wogwiritsa ntchito kuti alandire zotsatsa. Mtengo womwe ungakhalepo ndi pafupifupi ma euro 4 Iyi idzakhala imodzi mwa mfundo zomwe akuluakulu a ku Ulaya angayang'anire mosamala.

Kuphatikiza apo, chikhalidwe cha WhatsApp chimawonjezera zovuta. Ndi chida cholumikizirana cha anthu mamiliyoni ambiri aku Europe, zomwe zikutanthauza kuti kusintha kulikonse kwa bizinesi yake kumakhudza kwambiri chikhalidwe cha anthu kuposa momwe zimakhalira pa intaneti wamba. European Commission yawonetsa kale kuti siizengereza kulowererapo ikawona kuti nsanja yayikulu ikhoza kugwiritsa ntchito molakwika udindo wake.

Pakadali pano, chilichonse chomwe chikuwoneka chokhudza kulembetsa uku chimachokera ku mtundu woyambirira wa pulogalamuyi. Palibe chilengezo chovomerezeka Palibe nthawi yeniyeni kapena tsatanetsatane wa Spain kapena mayiko ena onse a EU, kotero n'zotheka kuti kapangidwe ka dongosololi kasinthe, mtengo wake ungasinthidwe, kapena kuchedwa ngati Meta ikumana ndi zopinga za malamulo.

Zomwe zatsala zaulere: macheza, magulu, ndi mafoni

Pakati pa zinthu zonse zatsopano ndi maumboni okhudza malipiro, ndikofunikira kufotokoza zomwe sizinasinthe. WhatsApp ipitiliza kukhala pulogalamu yotumizirana mauthenga. kwaulere pakugwiritsa ntchito kwake koyambiraKutumiza mauthenga, kupanga magulu, kuyimba mafoni kapena kuyimba makanema, komanso kugawana mafayilo kudzapitirira kwaulere kwa wogwiritsa ntchito.

Meta yabwerezanso kuti Palibe mapulani oyambitsa malonda mkati mwa macheza.Kaya ndi macheza a munthu payekha kapena pagulu, iyi ndi nkhani yomwe kampaniyo, pakadali pano, sikufuna kuidutsa, podziwa kuti ingakhale njira yovuta kwambiri komanso mwina yosalandiridwa bwino ndi ogwiritsa ntchito, makamaka m'misika ngati Spain, komwe WhatsApp imadziwika ndi mauthenga.

Lonjezo loti musagwiritse ntchito zomwe zili mu mauthenga obisika kuyambira kumapeto mpaka kumapeto kuti malonda akhale achinsinsi. Kusankha njira yotsatirira kudzadalira zizindikiro zambiri (malo oyerekeza, makonda a chilankhulo, njira zotsatiridwa, ndi zina zotero), zomwe zimalola Meta kuyambitsa kupanga ndalama popanda kupeza zomwe zili pagulu la zokambirana.

Kwa ogwiritsa ntchito wamba omwe amagwiritsa ntchito WhatsApp makamaka polankhula ndi achibale, abwenzi, kapena ogwira nawo ntchito, zotsatira za kusinthaku zidzakhala zochepa. Ngati simukudziwa bwino za tabu ya States (kapena simukudziwa momwe mungachitire) Onjezani nkhani ku WhatsApp Webkapena satsatira CanalesMwina simungaone zotsatsa zambiri kapena simungaonepo chilichonse, choncho simungaone chifukwa cholembetsa.

Vutoli lidzakhala lovuta kwambiri kwa iwo omwe amagwiritsa ntchito kwambiri Status ndi Channels ngati gwero la chidziwitso, zosangalatsa, kapena kulumikizana ndi makampani ndi opanga. Ndi kwa anthu awa omwe kusankha pakati pa malonda okhalitsa ndi kulipira kuti awachotse kungakhale kovuta kwambiri.

A déjà vu: kuyambira ndalama zapachaka mpaka kulipira zachinsinsi

Kwa iwo omwe akhala akugwiritsa ntchito pulogalamuyi kwa kanthawi, kayendetsedwe konseka kali ndi tanthauzo la kale lomwe. Poyamba, WhatsApp inali kulipiritsa ndalama zolembetsa pachaka pafupifupi €0,89 pa Androidndipo anayesanso kugwiritsa ntchito chinthu chofanana pa iOS. Njira imeneyi inakhala yosokoneza, yokhala ndi nthawi yopuma yomwe inatenga nthawi yayitali komanso kukonzanso komwe sikunagwiritsidwe ntchito konse.

Zinthu zinasintha pamene Facebook inagula pulogalamuyi. Mu 2016, Malipirowo anachotsedwa ndipo WhatsApp inakhala yaulere kwathunthu, ndi lonjezo loti ntchitoyo idzakhala yopanda zotsatsa mu macheza ndipo koposa zonse, idzathandizidwa kudzera mu mabizinesi owonjezera monga WhatsApp Business.

Komabe, nthawi yawonetsa kuti kusamalira zomangamanga zautumiki wotumizirana mauthenga womwe umagwiritsidwa ntchito kwambiri padziko lonse lapansi sikotsika mtengo. Ngakhale kuti mautumiki amalonda amapanga ndalama, kusanthula kosiyanasiyana kwawonetsa kuti Meta sanathe ngakhale pang'ono kubweza ndalama zomwe adayikamo madola mamiliyoni ambiri. Kutsatsa malonda, posachedwa kapena mtsogolo, kunaonedwa ngati sitepe yosapeŵeka.

Kusiyana kwake poyerekeza ndi gawo la ndalama zolipirira pachaka n'kofunika kwambiri. Kalelo, munalipiritsa mwayi wogwiritsa ntchito ntchitoyi; tsopano, njira yatsopano yolipirira ikuyang'ana kwambiri... pewani malonda ndikupeza mphamvu zambiri pa zomwe zikuchitikaM'malo molipiritsa potumiza mauthenga, mumalipiritsa pochepetsa kutchuka kwa malonda m'magawo a "zochezera" a pulogalamuyi.

Kusintha kumeneku kwa njira yolankhulirana kukufotokozanso pang'ono za kuchoka kwa oyambitsa WhatsApp, omwe nthawi zonse ankatsutsa kwambiri malonda ndi kukakamizidwa kwa Facebook kuti apeze ndalama zilizonse. Mtundu wa pulogalamu yomwe ilipo, yomwe tsopano yaphatikizidwa mu Meta, ikugwiritsa ntchito njira yothandiza kwambiri: idzakhala nsanja ina yolankhulirana mkati mwa gululo kapena kusintha kukhala chitsanzo chosakanikirana chokhala ndi zosankha zapamwamba.

WhatsApp pa malo ochezera a pa Intaneti padziko lonse lapansi

Zimene WhatsApp ikuchita zikugwirizana ndi zomwe zikuchitika m'gawo la digito. Mapulatifomu ambiri asankha kugwiritsa ntchito Mtundu wapawiri: kugwiritsa ntchito kwaulere ndi malonda ndi mtundu wolipira wopanda malondaTimaziona m'mavidiyo, nyimbo, malo ochezera a pa Intaneti, komanso m'malo ena oulutsira nkhani.

Pachifukwa ichi, pulogalamu ya mauthenga ya Meta siikhala yapadera ndipo imangokhala chidutswa china cha puzzle yomweyo. Kumbali imodzi, ikadali chida chaulere cholumikizirana ndi anthu ambiri; kumbali inayo, Mphamvu yake monga chiwonetsero cha malonda ikugwiritsidwa ntchito. m'magawo amenewo kumene wogwiritsa ntchito amakonda kwambiri kuwerenga zomwe zili mkati.

Kuyambitsa zolembetsa zolumikizidwa ndi njira zolipirira kukugwirizananso ndi mfundo imeneyi. Oyang'anira atolankhani, opanga, ndi makampani azitha kuchita izi perekani zinthu zapadera posinthana ndi ndalama, zomwe WhatsApp ingasunge gawo lake, ndi zida zake Pangani ulalo wa bizinesi wa WhatsApp Izi zingathandize kukwezedwa. Ndi chitsanzo chomwe chimakumbutsa zomwe zimachitika kale m'mautumiki ena, kuyambira makalata olipidwa mpaka madera otsekedwa pa malo ochezera a pa Intaneti.

Zonsezi zikuchitika pamene Meta ikuyesera kusiyanitsa njira zopezera ndalama m'chilengedwe chake. Facebook ndi Instagram zimadalira kwambiri malonda, ndipo kampaniyo ikufuna kutero. njira zatsopano komanso zokhazikika zopezera ndalamasizikukhudzidwa kwambiri ndi kusintha kwa malamulo achinsinsi kapena mfundo za sitolo yogulitsira mapulogalamu. Kulembetsa mobwerezabwereza ndi njira imodzi yotere.

Kwa ogwiritsa ntchito aku Europe, chofunikira kwambiri ndi kudziwa ngati kutsatsa, mtengo wolembetsa, komanso kulemekeza zachinsinsi kuli koyenera. Mbiri yaposachedwa ikuwonetsa kuti Akuluakulu a m'deralo sadzazengereza kulowererapo ngati akukhulupirira kuti zomwe Meta ikupereka sizikugwirizana ndi malamulo kapena zimasiya wogwiritsa ntchitoyo wopanda njira ina yeniyeni.

Komabe, WhatsApp ikulowa mu gawo latsopano pomwe kupanga ndalama sikulinso koletsedwa, koma ndi gawo lina la njira yake. Malonda mu Status ndi Channels, pamodzi ndi dongosolo lolipira loti achotsedwe ku Europe, akuwonetsa chithunzi chomwe wogwiritsa ntchito aliyense ayenera kusankha ngati kuli koyenera kupitiliza ndi mtundu waulere, wothandizidwa ndi zotsatsa kapena kusankha njira yabwino posinthana ndi ndalama pamwezi.

Alberto Navarro

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