YouTube yaletsa ma trailer abodza a AI omwe anali kufalikira pa nsanja

Nthawi ya ma trailer abodza opangidwa ndi AI pa YouTube yangofika pachimake. Nsanja ya kanema Google yaganiza zotseka kwamuyaya njira ziwiri zodziwika bwino pankhaniyi, Screen Culture ndi KH Studio., patatha miyezi yambiri akuchenjeza, akudzudzula komanso akubwerezabwereza ndi ma studio akuluakulu aku Hollywood.

Mbiri zonse ziwirizi zinali ndi udindo wabwino mkati mwa njira ya YouTube: Anali ndi olembetsa oposa mamiliyoni awiri ndipo anaonera oposa biliyoni imodzi. Chifukwa cha makanema otsatsira mafilimu ndi mndandanda wazinthu zomwe, nthawi zambiri, sizinalipo. Chibwenzi chinali m'makanema awo mawonekedwe omveka bwino, zotsatira za kuphatikiza kwa makanema ovomerezeka, kusintha mwankhanza komanso kupanga zinthu zambiri zaukadaulo.

Momwe bizinesi ya ma trailer abodza imagwirira ntchito

Kwa zaka zambiri, Chikhalidwe cha Chiwonetsero ndi KH Studio zakhala malo ofunikira kwa iwo omwe akufuna "ngolo yoyamba" ya ma premiere akuluakulu. Mukalemba mitu yomwe ikuyembekezeredwa kwambiri monga zotulutsa zatsopano za MarvelKaya zinali kuyambiranso nkhani zakale kapena nyengo zamtsogolo za mndandanda wotchuka, makanema awo nthawi zambiri ankawonekera pamwamba pa makanema ovomerezeka.

Chinsinsi chinali mu njira yowerengedwera kwambiri: Gwiritsani ntchito njira ya YouTube kuti mupeze malo apamwamba pazotsatira zosaka Chidwi cha filimu kapena mndandanda chikangowonjezeka, ankatulutsa kanema woti ndi wongoyerekeza, kuyeza momwe amagwirira ntchito, kuisintha ndi mtundu wina wosiyana pang'ono, ndikubwereza njirayi mobwerezabwereza kuti apitirize kujambula ma clicks.

Pankhani ya Screen Culture, Deadline ndi manyuzipepala ena amafotokoza za kupanga koyenera kwa msonkhano, ndi gulu la akonzi ndi mitundu yambirimbiri ya nkhani yongopeka yofananaChitsanzo choopsa kwambiri chinali 'Fantastic Four: First Steps', yomwe adapanga ma trailer osiyanasiyana okwana 23 omwe adadzaza kusaka kokhudzana ndi filimuyi.

KH Studio, kumbali yake, imadziwika bwino pa maloto osatheka komanso ochita sewero: zochitika zenizeni zenizeni Iwo ankaganiza kuti Henry Cavill ndi James Bond watsopano, Margot Robbie mu nkhani yomweyi, kapena Leonardo DiCaprio akutsogolera nyengo yatsopano ya 'Squid Game'. Zonsezi ndi zizindikiro za studio, masiku opangidwa, ndi kupanga pambuyo pake zokonzedwa bwino mokwanira kuti zisokoneze aliyense amene wapeza kanemayo popanda nkhani.

Fomulayi inaphatikiza makanema enieni otsatsira malonda, zotsatira zowoneka, mawu opangidwa, ndi zochitika zopangidwa ndi AI kuti zipereke chithunzithunzi chakuti zinali zowulutsa kapena zowonera zoyambirira. Owonera ambiri ankaganiza kuti ndi nkhani zovomerezeka.Anagawana izi pa malo ochezera a pa Intaneti ndipo anathandizira kuti zifalikire kwambiri pa nsanja monga X, Reddit, TikTok, ndi zina.

Kuyambira pakupanga ndalama zambiri mpaka kutsekedwa komaliza

Zonsezi sizinali nkhani yongoganizira za luso laukadaulo lokha. Chitsanzocho chinachokera pa Kusokonezeka kwakukulu mu njira ya YouTube: kufika kumeneko malonda asanayambe. ndipo analowa m'malo mwa zotsatira zosaka ngakhale asanatulutse kanema weniweni. Kusiyana kumeneku kunawathandiza kuti aonere mafilimu ambirimbiri pa chithunzi chilichonse chomwe chinkaganiziridwa kuti chinali chowonera, komanso ndalama zambiri zotsatsa malonda ndi mapangano othandizira.

Akuti, pakati pa njira zonse ziwiri, Mawonedwe onse anali pafupifupi 10.000 biliyoni. Nthawi zina, chiwerengerochi chimafika mamiliyoni angapo a madola chifukwa cha Pulogalamu ya YouTube Partner, zotsatsa zomwe zisanagulitsidwe, zothandizira mwachindunji, komanso maulalo ogwirizana ndi makanema "apadera" awa.

Vuto ndilakuti njira imeneyi inasemphana ndi malamulo angapo a nsanjayi. Ndondomeko za YouTube zopezera ndalama zimafuna kuti zomwe zagwiritsidwanso ntchito zisinthidwe kwambiri ndipo amaletsa mosapita m'mbali sipamu, njira zachinyengo komanso kugwiritsa ntchito metadata yabodza poika makanema pamlingo woyenera.

Pambuyo pa kafukufuku woyamba wa Deadline, YouTube idayankha poyimitsa ndalama za Screen Culture ndi KH Studio. Uthengawo unali womveka bwino: ndalama zomwe mavidiyowa adapeza zinali kupita ku ma studio akuluakulu, zomwe zinaphwanya malamulo a Partner Program. Kuti abwezeretsedwe mu dongosolo lolipira, opanga adakakamizika kuwonjezera. machenjezo omveka bwino monga “ngolo ya fan”, “parody” kapena “ngolo ya concept”.

Kwa kanthawi, Chizindikiro cha "fan trailer" chimenecho chinalola njira zonse ziwiri kuti zibwezeretse ndalama. ndipo anapitiriza kugwira ntchito ngati kale. Komabe, pamene miyezi inkapita, malonda anayamba kuzimiririka m'mavidiyo ambiri, pomwe njira zojambulira zotsatira zakusaka zinali chimodzimodzi. Maganizo mumakampani anali akuti chinali kusintha kokongola kuti bizinesiyo ipitirire.

Pomaliza, YouTube inatsimikiza kuti inali "kuphwanya malamulo momveka bwino" a mfundo zake motsutsana ndi sipamu ndi metadata yonyengaZotsatira zake zakhala kutsekedwa kwathunthu kwa njira: akamayesa kupeza masamba awo tsopano, uthenga wamba wokha umaonekera, "Tsamba ili silikupezeka. Pepani. Yesani kusaka china."

Mmene opanga zinthu anachitira komanso kusakhazikika kwa makampaniwa

Anthu omwe ali ndi udindo pa mapulojekiti awa sagawana masomphenya a YouTube konse. Nikhil P. Chaudhari, yemwe anayambitsa Screen Culture, adanena kale kuti ntchito yake inali "Kuyesera kolenga komanso mtundu wa zosangalatsa kwa mafani"Iye anavomereza kuti anasakaniza zithunzi zovomerezeka ndi zithunzi zopangidwa ndi AI, koma anazipanga ngati kufufuza koyambirira kwa kuthekera kwa luntha lochita kupanga lomwe limagwiritsidwa ntchito potsatsa malonda a audiovisual.

Woyambitsa KH Studio nayenso anagogomezera mfundo imeneyi, ponena kuti Iye wakhala akugwira ntchito nthawi zonse pa channel kwa zaka zoposa zitatu. Sanaone kupanga kwake ngati "zinthu zonyenga," koma ngati njira yoganizira za masewero osatheka komanso ma Universe ena. Mfundo yake yayikulu inali yakuti cholinga chake sichinali cholowa m'malo mwa ma albhamu enieni, koma kusewera nawo.

Komabe, nkhani imeneyo sinakhazikitse bata m'ma studio opanga mafilimu kapena gawo lalikulu la gawo la zowonera. Makampani akuluakulu monga Warner Bros., Sony kapena Warner Bros. Discovery Iwo anali kuyesetsa kuchepetsa kufalikira kwa zinthu zamtunduwu, poganizira kuti zimasokoneza omvera komanso zimawononga mauthenga ovomerezeka a zisudzo zake zoyamba.

Nthawi zambiri, pempho silinali loti mavidiyo achotsedwe koma kutumiza ndalama zotsatsa kwa eni ufuluMakampani ena opanga mafilimu anafunsa YouTube ngati angathe kusunga gawo loyenera la ndalama zotsatsa zomwe zimapezeka kuchokera ku ma trailer abodza awa, m'malo mofuna kuti achotsedwe nthawi yomweyo. Khalidweli likuwonetsa momwe ndalama zakhudzira mkanganowu.

Komabe, maphunziro ena adasankha njira yolimbikira kwambiri. Disney adatumiza Google makalata oletsa ndi kuletsa kunena kuti mitundu ndi ntchito za luntha lochita kupanga zomwe zimagwiritsidwa ntchito pa zojambulazi zimaphwanya kwambiri katundu wawo wanzeru, chifukwa amadya ndikukonzanso zinthu zotetezedwa mwapadera popanda chilolezo.

Pakati pa AI yobereka, ufulu wa olemba, ndi chidaliro cha ogwiritsa ntchito

Mkangano wonsewu ukuchitika m'malo omwe Kampani yopanga ma AI ikukakamiza malamulo a ufulu wa olemba kuti afike pamlingo wake. Ndipo akukakamiza nsanja ndi ma studio kuti afotokozenso malire awo. Ngakhale akutsutsa kugwiritsa ntchito mosasankha makatalogu awo pophunzitsa mitundu ya AI, ma studio ena akuluakulu akukambirana za zilolezo za madola mamiliyoni ambiri kuti agwiritse ntchito ukadaulo womwewo pazinthu zawo.

Mwachitsanzo, Disney yokha yatseka mgwirizano wa zilolezo ndi ndalama ndi OpenAI kuti zida monga Sora akhoza kupanga makanema okhala ndi zilembo zoposa 200 kuchokera pa kabukhu kawoUthenga waukulu ndi wakuti sizikutsegula chitseko cha kugwiritsa ntchito zinthu "kwaulere kwa aliyense", koma m'malo mwake msika komwe chilichonse chimalipidwa ndipo ufulu uli ndi mtengo wabwino.

Komabe, pa YouTube, vutoli silipitirira amene amapeza ndalama zotsatsa. Kampaniyo ikugogomezera kuti kutsekedwa kwa Screen Culture ndi KH Studio kumatsatira mfundo zake pa zinthu zonyenga, machitidwe olakwika, ndi kupanga zinthu zambiri zokhaIwo amati chofunika kwambiri ndi kuteteza kudalira injini zosakira ndi makanema.

Pamene "kanema wovomerezeka" akuwoneka mu zotsatira zapamwamba ndipo sakuwoneka, Zonse zomwe ogwiritsa ntchito amakumana nazo komanso umphumphu wa dongosolo lolangizira zimawonongeka.Owonera amataya nthawi akuonera kanema wosonyeza kanema wosagwirizana ndi filimu yeniyeniyo, njira zomwe zimatsatira malamulo zimayikidwa pambali, ndipo nsanjayo imawonongeka mbiri yake ngati gwero lodalirika la chidziwitso chokhudza mafilimu atsopano.

M'miyezi yaposachedwa, YouTube yakhala ikusintha miyezo yake ya zomwe imaona kuti ndi "zobwerezabwereza," "zosagwira ntchito," kapena zopangidwa ndi anthu ambiri pogwiritsa ntchito zida zodzichitira zokha. Mzere wovomerezeka ndi wakuti AI yokha si mdani.koma m'malo mwake imagwiritsa ntchito kudzaza nsanja ndi makanema osadziwika bwino omwe cholinga chake chachikulu ndi kujambula zofufuzira zodziwika bwino pamtengo uliwonse.

Zotsatira pa opanga ndi tsogolo la ma trailer abodza

Kugwa kwa zimphona ziwirizi sikutanthauza kuti chochitikachi chatha. Palinso njira zambirimbiri zomwe zimabwerezanso njira yomweyo.Ndi ma remixes owoneka bwino, ma Universe ena, ndi kuyambiranso kwa ma franchise monga 'Harry Potter', 'The Lord of the Rings', ndi 'Star Wars', kusiyana tsopano ndikuti onse akudziwa kuti YouTube yakonzeka kutseka kwathunthu ngati atadutsa malire ena.

Kwa iwo omwe amagwiritsa ntchito nzeru zaukadaulo (AI) mosamala, uthenga wovomerezeka wa nsanjayi ndi womveka bwino: Mitundu yopangira zinthu ingagwiritsidwe ntchito, bola ngati yasonyezedwa kuti ikugwiritsidwa ntchito ndipo anthu onse sakusocheretsedwa.Kwa miyezi ingapo, opanga mapulogalamu akhala akuyika chizindikiro pa bokosi linalake akamayika zinthu zopangidwa ndi AI, ndipo kampaniyo ikugogomezera kuti sikufuna kuletsa makanema otere, koma kuwalemba mayina ndikuchepetsa kugwiritsa ntchito zomwe zimawononga chidaliro.

Nthawi yomweyo, mkangano wosasangalatsa umayamba pamlingo wotani Kafukufuku walola kapena kugwiritsa ntchito mwayi wochita zinthu zongopeka kuti zina mwa zinthu zopeka zimenezi zinapangidwa. Pamene ma trailer abodza ankagwirizana ndi mapulojekiti enieni omwe anali kupangidwa, akuluakulu oposa m'modzi anayang'ana mosiyana chifukwa phokosolo linapindulitsa ma franchise awo. Pamene malotowo sanali ofanana ndi dongosolo lenileni kapena akanatha kuwononga njira zawo, ndiye kuti zidziwitso zalamulo zinkafika.

Ku Ulaya ndi ku Spain, komwe Zokambirana pa malamulo a AI ndi chitetezo cha katundu wanzeru Nkhanizi zili pagulu la malamulo, ndipo zinthu ngati izi kuchokera ku YouTube zimagwira ntchito ngati barometer. Chisankho cha nsanjayi chikugwirizana ndi nkhawa ya anthu ammudzi yolimbana ndi zinthu zosadziwika, makamaka pamene zingakhudze momwe anthu amaonera, kukhudza ufulu wa olemba, kapena kusokoneza misika yonse monga makampani osangalatsa.

Masitepe otsatirawa adzatsimikizira ngati kutsekedwa kwa Screen Culture ndi KH Studio kukupitirirabe kukhala chenjezo lokhalo kwa milandu iwiri yoopsa kapena ngati, m'malo mwake, kudzakhala poyambira kuyeretsa kwakukulu kwa ma trailer abodza a AI pa YouTubeUthenga womwe ukuperekedwa kwa opanga ndi ma studio ndi womveka bwino: luntha lochita kupanga lingakhale chida champhamvu choyesera, koma likagwiritsidwa ntchito kupanga mapulogalamu omwe palibe ndipo akukwaniritsa zomwe omvera amayembekezera, kuleza mtima kwa nsanjayi kuli ndi malire ake.

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Alberto Navarro

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