Coca-Cola imayambitsa zotsatsa za Khrisimasi zopangidwa ndi AI ndipo zimakhala ndi nyama

Kampeni yatsopano ya Khrisimasi ya Coca-Cola imabwera ndikusintha kwaukadaulo: a malonda opangidwa ndi luntha lochita kupanga kuti m'malo mwa anthu otchulidwa ndi nyama ndipo imayang'ananso momwe zotsatsa zimapangidwira masiku ano. Chidutswacho, cholumikizidwa ndi nsanja yamakampani, Iwo amasunga tingachipeze powerenga zikondwerero zizindikiro. koma amawatanthauzira ndi zida za AI.

Kampaniyo imasungabe zimenezo Njirayi yasinthidwa ndikukonzedwa bwinondi gulu laofanana kukula kwa filimu yachikhalidwe komanso nthawi zazifupi kwambiri zopanga. Malingaliro, omwe Ena anena kale kuti ndi zotsutsanaImayesa kulinganiza bwino komanso kusimba nthano popanda kusiya zinthu zamtundu wamtunduwu.

Malonda a Khrisimasi opangidwa ndi AI: nyama pazenera

Ngakhale chilengezocho Zimachotsa nkhope za anthu pafupifupi konse, imodzi sikufunika chida chodziwira kudziwa kuti idapangidwa mothandizidwa ndi AI. Malonda amapita kumalo osungira nyama zomwe zimakhudzidwa ndi kudutsa kwa magalimoto zofiira zowunikiridwa ndi Magetsi a KhrisimasiKusankha uku Cholinga chake ndi kupewa kumverera kwachilendo komwe angapange. zopangira anthu zilembo, ndikuphatikiza mapeto enieni ndi kukhudza kwa katuni kokongola.

Ntchito ya Kupanga pambuyo kumayendetsedwa ndi studio Silverside AI ndi Level LevelChidutswacho chili ndi logo ya "Real Magic AI". Cholinga chopanga chinali kusunga nyengo yachisanu ya mtunduwo ndi zithunzi za Khrisimasi zapamwamba, koma kuzimanga pogwiritsa ntchito njira zopangira.

Ngakhale kuti kuphedwaku kumadalira ma algorithms, polojekitiyi imafunikira kulumikizana kwakukulu kwa anthu. Pali nkhani 100 akatswiri nawo, kuphatikizapo gulu lalikulu la akatswiri a AI, kuyang'anira, kusintha ndi kugwirizanitsa zotsatira zomaliza.

Kupanga, nthawi ndi ukadaulo wogwiritsidwa ntchito

Magwero okhudzana ndi chitukuko amasonyeza kuti kuposa Mavidiyo opitilira 70.000 kupanga, kukonza, ndi kuyeretsa chidutswacho. Kampaniyo ikugogomezera kuti zoyesayesa za anthu sizitha, koma zimagawidwanso ku ntchito zowongolera, kuyang'anira zabwino, ndi mgwirizano wamawu.

Pankhani ya ndandanda ndi bajeti, gulu loyang'anira zamalonda likutsimikizira kuti kulengeza kukanatha pafupifupi mwezi umodzi. poyerekeza ndi kuzungulira kwa pafupifupi chaka ma projekiti ofanana ndi 100% njira zachikhalidwe. Kuphatikiza apo, amalozera kutsika kwamitengo, popanda kutchula ziwerengero.

Njira iyi sikuti imangokhudza gawo la msonkhano: imakhudzanso kukonzekera, popeza AI amalola kubwereza kofulumira matembenuzidwe, mayendedwe ndi zochitika mpaka zotsatira zitapezeka zomwe zimagwira ntchito m'misika ndi mitundu yosiyanasiyana.

Tsamba la "Refresh Your Holiday" ndi zidutswa zogwirizana nazo

Kampeni yapadziko lonse lapansi idapangidwa pansi pa nsanja "Onjezani Matchuthi Anu"Motsogozedwa ndi WPP Open X ecosystem motsogozedwa ndi VML, mothandizana ndi EssenceMediacom, Ogilvy, ndi Burson, kampeniyi ikufuna kusungitsa kulumikizana kwamtundu kutchuthi kwinaku kumagwirizana ndi mbiri yake.

Kuphatikiza pa malo omwe ali ndi nyama, mtunduwo ukuyambitsa "Holiday Memory," chidutswa chomwe chidzawululidwe ku North America, Latin America, ndi Asia-Pacific, zomwe zimalimbitsa lingaliro loyimitsa ndikulumikizana pakati pakukonzekera Khrisimasi. Coca-Cola yapanganso matanthauzidwe ake apamwamba a "Holidays Are Coming" pogwiritsa ntchito AI..

Kuchokera ku gulu lapadziko lonse lapansi, olankhula ngati Islam ElDessouky akutsindika kuti chofunika kwambiri ndikusunga mgwirizano. munthu weniweni kudzera mu nthano, pomwe gulu la AI ​​lotsogozedwa ndi Pratik Thakar likugogomezera kupitiliza kwa nkhani komanso kugwirizana kwa anthu monga kupita patsogolo kofunikira.

Zochita ndi kutsutsana kozungulira AI

Chilengezochi sichinachoke pazokambirana zapagulu zozungulira AI pakutsatsa.Malingaliro omwe amafunikira kuyesa amakhala limodzi ndi ena Amakayikira kutayika kwa "kutentha kwaumunthu" m'mawonekedwe ena. Ndemanga zoyambirira za akatswiri ayerekeza kutha kwake ndi matekinoloje ena m'gawoli, kuwonetsa kuti chilankhulo chowoneka chopangidwa ndi AI chikusinthabe mwachangu.

Kampani ndi maphunziro omwe akukhudzidwa amavomereza kuti sipadzakhala mgwirizano wonse. Zoyenera kuchita ndi zomveka: ngati ogula ambiri amawona chinthucho bwino, Kudzipereka kwa AI kudzapitirira, kusunga kusinthika kosalekeza kwa zotsatira zaumisiri ndi nkhani.

Zochita ku Spain ndi ku Europe

Pamwamba pa gawo la audiovisual, Kampeni ikuchitika m'misewu ndi kubwerera kwa Makalavani a Khrisimasi ndi magalimoto mu November ndi DecemberMa activation awa, ofala ku Europe ndi Spain, amaphatikiza zokumana nazo zozama ndi zotsatsa komanso zakunja.

Kutulutsaku kumaphatikizanso mawonekedwe atolankhani, zida zotsatsira zotsatsa, komanso kupezeka pazochitika zakomweko. Brand ikufuna ku... Kukumbukira zotsatsa kumalimbikitsidwa chifukwa chokhudzana ndi zochitika m'madera a kontinenti yonse.

Ndi malonda omangidwa pogwiritsa ntchito luntha lochita kupanga, njira yopangira zinthu mwachangu, komanso nsanja yapadziko lonse lapansi yomwe imayang'ana miyambo kudzera muukadaulo waukadaulo, Coca-Cola amayesa kulinganiza bwino komanso kutengeka mtima chifukwa cha kampeni yake ya Khrisimasi, pomwe makampani ndi anthu amawunika momwe AI amagwirira ntchito pakupanga.

Alberto Navarro

Ndine wokonda zaukadaulo yemwe wasandutsa zokonda zake za "geek" kukhala ntchito. Ndakhala zaka zoposa 10 za moyo wanga ndikugwiritsa ntchito ukadaulo wotsogola komanso kusewera ndi mitundu yonse yamapulogalamu chifukwa cha chidwi chenicheni. Panopa ndaphunzira luso la pakompyuta komanso masewera a pakompyuta. Izi zili choncho chifukwa kwa zaka zoposa 5 ndakhala ndikulembera mawebusaiti osiyanasiyana pa teknoloji ndi masewera a pakompyuta, ndikupanga nkhani zomwe zimafuna kukupatsani zambiri zomwe mukufunikira m'chinenero chomwe chimamveka kwa aliyense.

Ngati muli ndi mafunso, chidziwitso changa chimachokera ku chilichonse chokhudzana ndi makina opangira Windows komanso Android pama foni am'manja. Ndipo kudzipereka kwanga ndi kwa inu, nthawi zonse ndimakhala wokonzeka kuthera mphindi zochepa ndikukuthandizani kuthetsa mafunso aliwonse omwe mungakhale nawo pa intaneti.