- Eddy Cue akutsimikizira kuti palibe mapulani aposachedwa a pulani yotsatiridwa ndi zotsatsa pa Apple TV.
- Ku Spain mtengo umakhalabe pa € 9,99 pamwezi; ku US imakwera mpaka $12,99.
- Apple imalimbitsa malo ake apamwamba ndi 4K yopanda msoko komanso Kugawana Kwabanja.
- Msika ukukankhira kutsatsa (ngakhale pazithunzi zopumira), koma Apple ikuyimira padera.
Pakati pa mapulatifomu ambiri omwe akubetcha pamalingaliro omwe amathandizidwa ndi zotsatsa, apulo TV sankhani kutsutsana ndi njerePakadali pano, Netflix, Disney +, ndi Prime Video akukulitsa zopereka zawo ndi zotsatsa komanso zosankha zatsopano zoyika. Potsatsa, gawo la Apple's Services limayika mzere womveka bwino: kusunga zochitika zopanda msoko.
Izi sizinangochitika mwangozi. Omwe ali ku Cupertino amaumirira kuti kusiyanitsa kwautumiki kuli mumtundu komanso kusasinthika kwazomwe zachitika, ndipo pakadali pano. Chiyerekezo chimenecho sichiphatikiza zotsatsa mkati mwa zomwe zili.Chisankhochi chimakhudza mwachindunji ogwiritsa ntchito ku Spain ndi ku Europe, komwe ntchitoyo imakhala ndi malo apamwamba popanda zotsatsa.
Palibe zolengeza, ndipo palibe mapulani akanthawi odziwitsa
Wachiwiri kwa purezidenti wamkulu wa Services, Eddy Cue, wathetsa kukayikira: Apple sikugwira ntchito pamapulani otsatsa a Apple TV.Anafotokoza mosamala, ndikusiya chitseko cha "never say never" chitseguke, koma ndi uthenga wosatsutsika wapano.
Pakali pano tilibe kalikonse mu ntchito.Sindikufuna kunena kuti sizidzachitika, koma sizili mu mapulani pakali pano. Ngati tisungabe mtengo wopikisana, ndikwabwino kuti ogwiritsa ntchito asasokonezedwe ndi kutsatsa.
Izi zikusiyana ndi magawo ena onse, komwe chizolowezi chachikulu ndi zolembetsa zotsika mtengo zolipiridwa ndi zotsatsaPankhani ya Apple, chofunikira kwambiri ndikuwongolera pakupanga komanso malingaliro amtundu omwe amalumikizidwa ndi kalozera wake woyambirira.
Mitengo: momwe zinthu zilili ku Spain ndi United States ngati galasi
Msika waku Spain, Apple TV imasunga gawo lake pamwezi 9,99 mayuroKu United States, komabe, ntchitoyi yakhala yodula kwambiri kotero kuti Madola a 12,99, pambuyo pokonzanso kangapo kuyambira pomwe idakhazikitsidwa mu 2019. Kusiyana kumeneko kukuwonetsa kuti, pakadali pano, Kuwonjezeka kwamitengo kwaposachedwa sikunapatsidwebe ku Spainkomwe kuyikako kumakhalabe kolimba malinga ndi chiŵerengero cha mtengo wamtengo wapatali.
Kuphatikiza pa mtengo, phukusili limaphatikizapo zinthu zomwe zimakulitsa mtengo womwe ukuganiziridwa: Kusewera kwa 4K ndi Dolby Vision m'maudindo ogwirizana komanso kuthekera kogwiritsa ntchito “Monga Banja”, chinthu chodziwika bwino mu Apple ecosystem chomwe chimalola kugawana zolembetsa pakati pa anthu apabanja.
Ndikoyenera kukumbukira kuti njira yamitengo ya Apple TV idayamba kuyambira pomwe idakhazikitsidwa mu 2019 ndi mitengo yotsika kwambiri, kuti ikhale yofunika kwambiri mogwirizana ndi kukula ndi kutchuka kwa kalozera wake wapano; chifukwa chake, Apple ikufuna kulinganiza ndalama ndi kukhazikika popanda kugwiritsa ntchito zotsatsa.
Chifukwa chiyani Apple imapewa kutsatsa papulatifomu yake
Kampaniyo sikubisa zomwe zimayika patsogolo: chidziwitso cha ogwiritsa ntchito komanso kusasinthika kwamtunduKuonjezera zotsatsa kumachepetsa zomwe zimaperekedwa, ndipo Apple imakonda kupikisana pamtundu, osati podula mtengo uliwonse. Kuyerekeza ndi Apple Music ndikofunikira: palibe mtundu waulere, wothandizidwa ndi zotsatsa; mumalipira mankhwala opukutidwa, osasokonezedwa.
Kuchokera pazamalonda, Apple TV ikufuna ndalama zambiri pazopanga zoyambirira. Ngakhale pakhala nkhani zotayika zomwe zasokonekera, njira yosankhidwa ikuphatikiza ... onjezerani ndalama, limbitsani kukhulupirika kwa olembetsa, ndikukweza kuchuluka kwa kalozera, m'malo motsegula chitseko cha kutha kwa malonda mumndandanda ndi mafilimu.
Kuchokera pamalingaliro amenewo, kusunga mtengo wopikisana poyerekeza ndi ochita mpikisano apamwamba, koma palibe malonda pa pulani iliyonse, ikugwirizana ndi ndondomeko yamtengo wapatali yomwe Apple ikufuna kusunga mu ntchito yake.
Makampani akulowera ku zotsatsa (ngakhale atapuma pang'ono), Apple ikupita pambali
Kusiyanitsa ndi msika wonse kukuwonekera kwambiri tsiku lililonse: Netflix, Disney +, Prime Video kapena HBO Max Amalimbikitsa mapulani omwe amathandizidwa ndi zotsatsa ndikuyesa mawonekedwe atsopano mkati mwa mapulogalamu awo. Apple yafufuzanso zotsatsa pazantchito monga Apple MapsChimodzi mwazinthu zaposachedwa ndikukhala ndi imitsani chophimba ndi zotsatsa, mawonekedwe pakuyesa ndi kukulitsa m'maiko osiyanasiyana.
Kusuntha uku ndikuyankha kufunafuna ndalama zobwerezabwereza komanso ARPU yapamwamba, koma zimakhudza zomwe owonera amawoneraApple, kumbali yake, ikugogomezera kuti imakonda kusunga mtengo wake "waukali" kuti ilungamitse kuwonera kosalekeza, popanda kuyika zotsatsa ngakhale m'malo ngati skrini yopumira.
Njirayi sikutanthauza kusachitapo kanthu: ngati msika kapena ndalama zikufuna, kampaniyo ikhoza kuwunikanso njira yake. Pakadali pano, Mapu amsewu ndi omveka: palibe zolengeza.
Chizindikiro ndi mayina: kuchokera ku "Apple TV+" kupita ku "Apple TV"
Mofananamo, Apple yapita patsogolo pakuchepetsa mtundu wake, kutengera "Apple TV" ngati mawu wamba. Kampaniyo imavomereza kuti "+" inali yomveka pa mautumiki okhala ndi mtundu waulere komanso mtundu wowonjezera, zomwe sizikugwira ntchito pano. Ngakhale zili choncho, Ku Spain, ndizofalabe kuwona dzina lakale muzolumikizirana ndi kulumikizana., kusintha komwe kumachitika pakusintha kwamitundu padziko lonse lapansi.
Kupitilira chizindikirocho, chofunikira kwa wogwiritsa ntchito ndichoti Njira yautumiki ikadali yosasinthika.: kalozera wanu, kuwonetsera mosamala komanso kusowa kwa zotsatsa pakutulutsanso zomwe zili.
Pomwe nsanja zina zikuphatikiza mapulani awo ndi zotsatsa komanso mawonekedwe atsopano otsatsa, Apple ikufotokoza za niche yake ndi njira yapamwamba kwambiri: lipira kuti uwonere popanda zosokonezaKwa iwo omwe amaika patsogolo chidziwitso kuposa kuchotsera, zoperekazo zimakhala zomveka, makamaka ku Spain, komwe mtengo wapano umalimbitsa malowo. njira zina ndi zopuma malonda.
Ndine wokonda zaukadaulo yemwe wasandutsa zokonda zake za "geek" kukhala ntchito. Ndakhala zaka zoposa 10 za moyo wanga ndikugwiritsa ntchito ukadaulo wotsogola komanso kusewera ndi mitundu yonse yamapulogalamu chifukwa cha chidwi chenicheni. Panopa ndaphunzira luso la pakompyuta komanso masewera a pakompyuta. Izi zili choncho chifukwa kwa zaka zoposa 5 ndakhala ndikulembera mawebusaiti osiyanasiyana pa teknoloji ndi masewera a pakompyuta, ndikupanga nkhani zomwe zimafuna kukupatsani zambiri zomwe mukufunikira m'chinenero chomwe chimamveka kwa aliyense.
Ngati muli ndi mafunso, chidziwitso changa chimachokera ku chilichonse chokhudzana ndi makina opangira Windows komanso Android pama foni am'manja. Ndipo kudzipereka kwanga ndi kwa inu, nthawi zonse ndimakhala wokonzeka kuthera mphindi zochepa ndikukuthandizani kuthetsa mafunso aliwonse omwe mungakhale nawo pa intaneti.