Momwe mungapangire ndalama pa Facebook mu 2021?
M'dziko lamakono la digito, malo ochezera a pa Intaneti Amagwira ntchito yofunika kwambiri popangira ndalama kwa anthu ndi mabizinesi. Facebook, imodzi mwamapulatifomu odziwika kwambiri komanso ogwiritsidwa ntchito padziko lonse lapansi, imapereka njira zingapo zopangira ndalama kudzera mu zida zake zosiyanasiyana. Kuchokera pakugulitsa zinthu ndi ntchito mpaka kutsatsa ndi kutsatsa, Facebook imapatsa amalonda ndi opanga zinthu mwayi wofikira omvera ambiri ndikupanga ndalama zomwe achita pa intaneti pangani ndalama pa Facebook mu 2021, kupezerapo mwayi pa kuthekera konse komwe nsanjayi ili yopereka.
Zogulitsa ndi e-commerce pa Facebook
Imodzi mwa njira zolunjika komanso zothandiza kwambiri zopezera ndalama pa Facebook ndikugulitsa ndi malonda a e-commerce. Ndi kuthekera kopanga sitolo yapaintaneti papulatifomu, mabizinesi amatha kuwonetsa ndikugulitsa zinthu zawo mwachindunji kwa ogwiritsa ntchito a Facebook. Kuphatikiza apo, Facebook imapereka zida zapadera zotsatsira ndi zotsatsa kuti zithandizire mabizinesi kufikira omvera awo moyenera. Ndi njira yoyenera yotsatsira komanso kuyang'ana pa zomwe kasitomala amakumana nazo, kugulitsa kwa Facebook kumatha kubweretsa ndalama zambiri kwa amalonda ndi mabizinesi.
Kutsatsa ndi kutsatsa pa Facebook
Kutsatsa kwa Facebook ndi njira ina yotchuka ndalama kukhalapo mu izi malo ochezera a pa Intaneti. Zikomo chifukwa chodziwa zambiri za zomwe amakonda komanso machitidwe a ogwiritsa ntchito ake, Facebook imalola otsatsa kuti afikire anthu omwe ali m'magulumagulu komanso okonda makonda. Kaya kudzera muzotsatsa zankhani, nkhani, kapena m'magulu, otsatsa amatha kupanga kampeni yabwino kuti awonjezere kuwonekera kwa mtundu wawo ndikuwonjezera kutembenuka, Facebook imapereka ma metric ndi zida zowunikira kuti athe kuyeza momwe malonda akugwirira ntchito komanso kukhathamiritsa zotsatsa.
Opanga zinthu komanso kupanga ndalama
Opanga zinthu amathanso kugwiritsa ntchito Facebook kuti apangitse ndalama pantchito yawo. Kupyolera mu mawonekedwe ngati Kuonera pa Facebook ndi kulembetsa kwa mafani, opanga angathe pezani ndalama monga zomwe muli nazo zikukhala zotchuka komanso zokopa kwa otsatira anu. Kuphatikiza apo, mapulogalamu a Partner Monetization ndi maubwenzi amtundu amapereka mwayi wowonjezera wopeza ndalama kwa iwo omwe amapanga zinthu zabwino ndikukopa omvera. Popanga zopanga komanso zofunikira, opanga amatha kusintha zomwe amakonda kukhala gwero la ndalama pa Facebook.
Mwachidule, Facebook imapereka mwayi wambiri kupanga ndalama kwa anthu ndi makampani mu 2021. Kaya kudzera mu malonda ndi malonda a e-commerce, malonda ndi malonda aumwini, kapena kupanga zinthu zabwino, nsanjayi imakupatsani mwayi wofikira omvera ambiri ndikupanga ndalama zambiri. Pamene dziko la digito likupita patsogolo, ndikofunikira kugwiritsa ntchito zida zonse ndi mawonekedwe omwe Facebook imapereka kuti achulukitse kuthekera kopanga ndalama ndikukhalabe opikisana pamsika wamakono.
1. Njira zopezera ndalama pa Facebook za2021
M'menemo 2021, Facebook yakulitsa njira zake zopangira ndalama kuti opanga athe kupanga ndalama m'njira zosiyanasiyana. Zida zatsopanozi zimalola anthu kupindula kwambiri ndi zomwe mwalemba ndikukwaniritsa zolinga zawo zachuma.Nazi zina mwazosankha zapamwamba zomwe mungagwiritse ntchito pangani ndalama zanu pa Facebook.
Chimodzi mwazinthu zodziwika bwino za kupanga ndalama pa Facebook ndi kutsatsa mumavidiyo. Kudzera mu pulogalamu ya In-Stream Ads, opanga amatha kuyika zotsatsa m'mavidiyo awo, kuwalola kuti azipeza ndalama nthawi iliyonse wina akawonera zotsatsa zomwe ali nazo. Facebook yawonjezeranso mwayi woti owonera apereke kwa opanga kudzera mu "Stars," njira yothandizira mwachindunji omwe amasangalala nawo.
Njira ina yosangalatsa ndi chithandizo chamtundu. Facebook yathandizira mgwirizano pakati pa opanga ndi ma brand polola kuphatikiza zinthu zomwe zimathandizidwa kuti zikhale zowonera. Izi zikutanthauza kuti opanga atha kupanga mgwirizano ndi makampani ndikulipidwa potsatsa malonda kapena ntchito zawo panthawi yamavidiyo awo omwe amakhalapo. Kuphatikiza apo, Facebook yakhazikitsa gawo la "Subscriptions", lomwe limalola opanga kuti azilipiritsa otsatira awo chindapusa pamwezi kuti apeze zomwe zili ndi mwayi wapadera.
2. Njira zogwirira ntchito zopangira ndalama pa Facebook
1. Kupanga zinthu zabwino: Chimodzi mwazinthu zopezera ndalama pa Facebook ndikupanga zinthu zabwino zomwe zili zoyenera komanso zokopa kwa omvera anu. Izi zimaphatikizapo kudziwa mozama omvera anu ndikumvetsetsa zomwe amakonda komanso zomwe zimawakhudza. Mutha kugwiritsa ntchito zida zowunikira kuti mudziwe mtundu wanji wama post omwe ali ndi chidwi kwambiri ndikusintha njira yanu moyenera. Kuonjezera apo, ndikofunika kusunga kusasinthika pakufalitsa zomwe zili kuti musunge chidwi cha otsatira anu.
2. Kugwiritsa Ntchito Zotsatsa za Facebook: Facebook Ads ndi chida champhamvu chomwe chimakulolani kuti mufikire anthu ambiri komanso achindunji kuti mukweze malonda kapena ntchito zanu. Mutha kugwiritsa ntchito mitundu yosiyanasiyana zotsatsa, monga zithunzi, makanema, kapena masilayidi, ndikugawa omvera anu potengera zomwe amakonda, malo, zaka, jenda, pakati pa anthu ena. Ndikofunika kupanga zotsatsa zokopa chidwi zomwe zimakopa chidwi cha omvera ndikuwalimbikitsa kuchitapo kanthu, monga kudina ulalo wogula kapena tsitsani fayilo.
3. Kugwirizana ndi anthu otchuka: Njira ina yabwino yopezera ndalama pa Facebook ndikuthandizana ndi omwe akukulimbikitsani mumsika wanu. Osonkhezera ali ndi omvera okhulupirika komanso odzipereka, kotero malingaliro awo amatha kukhudza kwambiri zisankho zogula za otsatira awo. kapena ntchito kudzera m'zofalitsa, nkhani kapena makanema. Makampeni amtunduwu atha kukuthandizani kuti mufikire omvera ambiri ndikukhazikitsa chidaliro chachikulu ndi omvera anu.
3. Momwe mungagwiritsire ntchito mwayi pa pulogalamu yapa Facebook
Kulembetsa kwa Facebook Partner Program
Ngati ndinu wopanga zinthu kapena wochita bizinesi pa intaneti, gwiritsani ntchito pulogalamu ya Facebook Partner akhoza kutsegula chitseko cha mwayi pangani ndalama mtundu kapena bizinesi yanu pa pulatifomu. The kulembetsa Ndizosavuta ndipo muyenera kungokwaniritsa zofunikira kuti muyenerere. Choyamba, onetsetsani kuti muli ndi a tsamba la bizinesi kapena mbiri Kuchokera pa Facebook. Kenako, pitani kugawo la Facebook Partners ndi lembani kuti mulowe nawo pulogalamuyi. Ntchito yanu ikatumizidwa, Facebook iwunikanso mbiri yanu ndi mabizinesi kuti awone ngati mukukwaniritsa zofunikira kuti mukhale nawo pulogalamuyo.
Ubwino wa pulogalamu yothandizana nawo
Kukhala bwenzi la Facebook kumaphatikizapo zingapo maubwino apadera zimenezo zingakuthandizeni pangani ndalama kukhalapo kwanu pa nsanja. Zina mwa izo zimaphatikizapo mwayi wopita ku zida ndi zothandizira zapadera, monga malipoti ndi kusanthula zosinthidwa mwamakonda kuti mumvetse bwino momwe zinthu zanu zimagwirira ntchito ndikukulitsa kufikira kwanu. Komanso, mukhoza kupanga ndalama kudzera m'njira zosiyanasiyana, monga kutsatsa kwapamsewu, komwe zotsatsa zimawonetsedwa mu makanema amaulutsi anu amoyo, kapena kudzera mu kugulitsa katundu patsamba lanu la Facebook.
Malangizo kuti mupindule kwambiri ndi pulogalamuyi
Mukakhala bwenzi la Facebook, ndikofunikira gwiritsani ntchito bwino mwayi Zomwe umembala uwu ukukupatsirani. Nazi malingaliro ena opangira ndalama kukhalapo kwanu papulatifomu:
- Yang'anani kwambiri pa zomwe zili zabwino: Ikani patsogolo kupanga zofunikira, zokopa, komanso zapamwamba za omvera anu. Izi zidzakulitsa mbiri yanu ndikuwonjezera chidwi chaotsatsa otsatsa kapena ogula.
- Onani mitundu yosiyanasiyana yotsatsa: Osamangotengera mtundu umodzi wokha wotsatsa, yesani zosankha zosiyanasiyana, monga zotsatsa zamkati, zotsatsa zankhani, kapena kugulitsa zinthu patsamba lanu. Izi zikuthandizani kuti muchepetse ndalama zomwe mumapeza.
- Unikani ndi kukonza bwino: Gwiritsani ntchito zida za analytics zoperekedwa ndi Facebook kuti muzitsatira ma metrics anu ndikusintha njira yanu potengera zotsatira.Izi zikuthandizani kuti muzitha kusintha zomwe omvera anu amakonda ndikukulitsa phindu lanu.
4. Kupanga zinthu zoyenera kuti muwonjezere phindu lanu pa Facebook
Pangani zofunikira. Chimodzi mwazinthu zofunika kuti muwonjezere phindu lanu pa Facebook ndikupanga zofunikira komanso zabwino. Kumbukirani kuti otsatira anu akufunafuna zambiri zosangalatsa komanso zothandiza, chifukwa chake ndikofunikira kuti muzingopereka zomwe zingawasangalatse. Mutha kugwiritsa ntchito mitundu yosiyanasiyana, monga zolemba, zithunzi, makanema, kapena makanema apanthawi yomweyo, kuti musinthe zomwe mumakonda ndikufikira omvera ambiri.
Dziwani omvera anu. Kuti mupange zofunikira, ndikofunikira kudziwa omvera anu. Unikani kuchuluka kwa anthu komanso zokonda za otsatira anu kuti mumvetsetse zomwe amakonda ndikupeza zosangalatsa. Mutha kugwiritsa ntchito zida ngati Facebook Insights kuti mudziwe zambiri za omvera anu. Mukamvetsetsa omvera anu, mutha kutero pangani zomwe zili zomwe zimagwirizana ndi zosowa zanu ndi zomwe mumakonda.
Gwiritsani ntchito njira zotsatsa. Kuphatikiza pakupanga zofunikira, ndikofunikira kugwiritsa ntchito njira zotsatsa kuti muwonjezere phindu lanu pa Facebook. Mutha kugwiritsa ntchito njira zosiyanasiyana, monga kutsatsa malonda kapena ntchito, kuyanjana ndi olimbikitsa, kapena kugwiritsa ntchito zotsatsa. Ndikofunikiranso kukhazikitsa njira za SEO kuti musinthe mawonekedwe atsamba lanu ndikukopa otsatira ambiri. Kumbukirani kuwunika pafupipafupi ma metric anu ndikusintha njira zanu ngati kuli kofunikira.
5. Chulukitsani ndalama zanu kudzera muzotsatsa pa Facebook
M'dziko lazachikhalidwe cha anthu, Facebook ndi nsanja yomwe ili ndi kuthekera kwakukulu kopanga ndalama zomwe mumapeza.Imodzi mwa njira zothandiza kwambiri zopezera ndalama kudzera pa Facebook ndikutsatsa. Ndi ogwiritsa ntchito biliyoni imodzi pamwezi, malo ochezera a pa Intanetiwa amapereka anthu ambiri kuti akweze malonda kapena ntchito zanu. Nazi njira zina zopezera ndalama zambiri kudzera pa zotsatsa za Facebook mu 2021.
1. Sankhani mtundu wotsatsa woyenera pazolinga zanu: Facebook imakupatsirani zotsatsa zosiyanasiyana kuti mutha kuzisintha kuti zigwirizane ndi zosowa zanu. Mutha kusankha zithunzi, makanema, carousel, zotsatsa za canvas, pakati pa ena. Ndikofunika kusanthula mtundu womwe umagwirizana bwino ndi bizinesi yanu ndikukopa omvera anu.
2. Gawani omvera anu: Ubwino umodzi wa zotsatsa za Facebook ndikutha kugawa omvera anu ndendende. Mutha kufotokozera za kuchuluka kwa anthu, zokonda, machitidwe, ndi komwe muli kuti muwonetsetse kuti malonda anu afika kwa anthu oyenera.
3. Yesani ndi kukonza zotsatsa zanu: Osakhazikika pamalonda amodzi, yesani mayeso a A/B kuti muwone kuphatikiza zithunzi, mawu, ndi kuyimbira kuti muchitepo kanthu komwe kumagwira ntchito bwino. Tsatirani zotsatsa zanu nthawi zonse ndikusintha zosintha zilizonse kuti muwongolere magwiridwe antchito awo.
6. Kufunika kogwiritsa ntchito maulalo ogwirizana pa Facebook
Kupanga ndalama kudzera pa Facebook kwakhala njira yofunikira kwamakampani ambiri ndi mabizinesi mu 2021. Malo ochezera otchukawa amapereka mipata yambiri yopangira ndalama zamitundu yosiyanasiyana, ndipo imodzi mwazabwino kwambiri ndikugwiritsa ntchito maulalo ogwirizana. Maulalo ogwirizana ndi omwe ali ndi code yotsatirira yapadera. kapena zochita zochitidwa kudzera mwa iwo.
Ubwino umodzi wodziwika kwambiri wogwiritsa ntchito maulalo ogwirizana pa Facebook ndi kuthekera kofikira anthu ambiri.. Ndi mabiliyoni a ogwiritsa ntchito papulatifomu, Facebook yakhala njira yabwino yotsatsira malonda ndi ntchito pamlingo waukulu. Pogwiritsa ntchito maulalo ogwirizana, opanga zinthu ali ndi mwayi wofikira anthu ambiri, osiyanasiyana, ndikuwonjezera mwayi wawo wopanga malonda ndi kupanga ndalama.
Kuphatikiza apo, kugwiritsa ntchito maulalo ogwirizana kumathandizira kuwunika mwatsatanetsatane momwe ntchito zokwezera zikuyendera.. Mapulogalamu othandizana nawo nthawi zambiri amapereka zida ndi ziwerengero zosiyanasiyana zomwe zimawathandiza kuti aziyang'anira momwe maulalo awo amagwirira ntchito.Izi zikuphatikizapo zambiri monga kuchuluka kwa kudina, kusinthidwa, ndi kuchuluka kwa ma komishoni omwe apangidwa. Chifukwa cha chidziwitsochi, opanga zinthu amatha kuwunika njira zomwe zikuyenda bwino ndikusintha kapena kukonza zotsatsa zawo kuti apindule kwambiri.
Ndi mphamvu ya maulalo othandizira pa Facebook, opanga zinthu ali ndi mwayi wopangira ndalama kukhalapo kwawo papulatifomu moyenera ndi zothandiza. Kuchulukitsa kufikira, kufikira omvera ambiri, komanso kutsatira molondola magwiridwe antchito ndi zina mwazifukwa zomwe kugwiritsa ntchito maulalo ogwirizana kuli kofunika kwambiri panjira zamasiku ano. kupanga ndalama pa Facebook. Ngakhale kuli kofunika kuonetsetsa kuti mukutsatira ndondomeko ndi malamulo omwe akhazikitsidwa ndi Facebook ndi mapulogalamu ogwirizana, njirayi ikhoza kupereka phindu lalikulu la ndalama kwa iwo omwe amawagwiritsa ntchito moyenera.
7. Pangani ndi kugulitsa malonda a digito pa Facebook Marketplace
Pali njira zingapo zopangira ndalama pa Facebook, imodzi mwazo ndikupangira ndikugulitsa zinthu za digito pa Msika wa Facebook. Malowa akhala njira yabwino kwambiri kwa amalonda ndi mabizinesi omwe akufuna kufikira omvera ambiri ndikuwonjezera malonda awo.
Kuti muyambe kugulitsa malonda a digito pa Facebook Marketplace, muyenera kutsatira njira zingapo. Choyamba, muyenera Pangani akaunti za bizinesi pa Facebook ngati mulibe. Kenako, muyenera kulowa Msika wa Facebook ndikusankha gulu lazinthu zama digito. Chotsatira, pangani tsatanetsatane pamalonda anu, kuwunikira zofunikira kwambiri ndikufotokozera momwe ogwiritsa ntchito angapindulire nazo.
Mukapanga malonda anu, mutha limbikitsani m'magulu ndi madera oyenera mkati mwa Facebook, kuti ifikire anthu ambiri omwe ali ndi chidwi ndi msika wanu. Kuphatikiza apo, Konzani zolemba zanu ndi mawu osakira okhudzana kuzinthu zanu, kuti zikhale zosavuta kuzipeza kwa ogwiritsa ntchito amene akufunafuna mayankho enieni.
8. Mphamvu za mgwirizano ndi zothandizira pa Facebook
Chimodzi mwazovuta zazikulu kwa omwe amapanga zinthu pa Facebook ndikupeza njira "zothandiza" zopangira ndalama pantchito yawo. Mwamwayi, mwayi wa mgwirizano ndi othandizira imapereka mwayi wabwino kwambiri wopanga ndalama papulatifomu.
Kugwirizana ndi ma brand ena kapena opanga zinthu kungapereke maubwino osiyanasiyana azachuma. Polumikizana ndi kampani kapena munthu yemwe ali ndi zokonda zofananira, mutha kufikira a omvera ambiri komanso okhudzidwa. Izi zikutanthauza kuti zolemba zanu zitha kufikira anthu ambiri, kukulitsa zomwe mumapeza kudzera kutsatsa, kukwezedwa, kapena kugulitsa zinthu kapena ntchito.
Njira ina yopezera ndalama pa Facebook ndi kudzera mu zothandizira zolipidwa. Makampani ambiri amayang'ana othandizana nawo pa malo ochezera a pa Intaneti kuti alimbikitse malonda awo kapena ntchito zawo. Izi zingaphatikizepo kupanga zinthu zothandizidwa ndi ndalama, kutchulidwa kwamtundu, ngakhale kutenga nawo mbali pazochitika kapena zotsatsa malonda.
9. Wonjezerani phindu lanu pogulitsa zinthu zakuthupi pa Masitolo a Facebook
Kwa ndalama pa Facebook ndi onjezerani phindu lanu, njira yabwino kwambiri ndikupezerapo mwayi pa . Masitolo a Facebook. Chida ichi chimakupatsani mwayi wopanga sitolo yapaintaneti mkati mwa nsanja, komwe mungapereke ndikugulitsa zinthu zakuthupi mwachindunji kwa otsatira anu. Gwiritsani ntchito mwayi wochuluka wa ogwiritsa ntchito a Facebook kuti mufikire anthu ambiri ndikutha kugulitsa zambiri.
La kugulitsa zogulitsa pa Facebook Shops Ndiosavuta kukhazikitsa ndikuwongolera. Mukhoza kuyamba ndi kupanga sitolo kuyambira pachiyambi kapena gwirizanitsani sitolo yanu yomwe ilipo ku webusaiti yakunja. Mukakhazikitsa sitolo yanu, mudzatha kuwonjezera zithunzi ndi mafotokozedwe azinthu zanu, kukhazikitsa mitengo, kuyang'anira zinthu, ndi kukonza zolipirira kudzera papulatifomu. Kuphatikiza apo, Facebook Shops imapereka zida zolimbikitsira malonda anu ndikutsata zomwe mumagulitsa.
Ubwino wowonjezera wogwiritsa ntchito Masitolo a Facebook ogulitsa zinthu zakuthupi ndikuti zimakupatsani mwayi wofikira omvera enieni omwe ali ndi magawo azotsatsa. Mudzatha kusonyeza malonda anu kwa anthu omwe asonyeza kale chidwi pa tsamba lanu la Facebook kapena pazinthu zofanana, zomwe zimawonjezera mwayi wogula. Kuphatikiza apo, Masitolo a Facebook amaphatikizana ndi zinthu zina za Facebook, monga zotsatsa zamphamvu, zomwe zimakulolani kuti muwonetsere zinthu zofunika kwa anthu omwe adayendera malo ogulitsira pa intaneti.
10. Momwe mungapangire bwino mawayilesi apompopompo kuti mupange ndalama pa Facebook
Zomwe zili:
M'dziko lomwe likusintha nthawi zonse la malo ochezera a pa IntanetiFacebook yakhala nsanja yamphamvu yopangira ndalama pamitsinje yanu. Kupindula kwambiri ndi mitsinje kungatsegule njira yachipambano pazachuma mu 2021. Pano tikuonetsa njira zina zomwe zingakuthandizeni kupindula kwambiri ndi mayendedwe anu apompopompo pa Facebook.
1. Zimapereka zinthu zokhazokha: Njira yabwino yopangira ndalama zowonera mavidiyo anu ndikupereka zinthu zomwe zimakutsatani omwe amakukondani kwambiri. Mutha kupereka mwayi wofikira kuzochitika zenizeni kapena msonkhano womwe ungakhale ndi mtengo wake. Izi zipangitsa kuti otsatira anu azilembetsa patsamba lanu ndikupereka ndalama pamitsinje yanu.
2. Gwirizanani ndi mitundu: Njira ina yopangira ndalama pamayendedwe anu amoyo ndikugwirira ntchito limodzi ndi ma brand omwe ali mu niche yanu. Mutha kuthandizira mayendedwe anu ndi zinthu kapena ntchito zochokera kumitundu iyi, zomwe sizingakupatseni ndalama zowonjezera komanso zimakulitsa kuwonekera. awo omvera.
3. Yambitsani njira zopereka: Facebook imapereka njira yoperekera zopereka zomwe mungathe kuziyika pamitsinje yanu. Izi zimalola otsatira anu kuti azipereka ndalama pamitsinje yanu, zomwe zitha kubweretsa ndalama zambiri. Onetsetsani kuti mukuthokoza otsatira anu chifukwa cha zopereka zawo ndikuwazindikiritsa pamayendedwe anu amoyo monga njira yolimbikitsira zopereka zamtsogolo.
Ndine Sebastián Vidal, mainjiniya apakompyuta omwe amakonda ukadaulo komanso DIY. Komanso, ine ndine mlengi wa tecnobits.com, komwe ndimagawana nawo maphunziro kuti ukadaulo ukhale wofikirika komanso womveka kwa aliyense.