Momwe mungasankhire pa Google

⁢ Momwe mungakhazikitsire nokha pa Google: Upangiri waukadaulo kuti mupeze mawonekedwe mu injini zosaka

M'zaka za digito, ndikofunikira kuti makampani ndi opanga zinthu amvetsetse kufunikira kwa dzikhazikitseni mu ⁤Google. Kuwonekera pazotsatira za injini iyi kwakhala chinthu chofunikira kwambiri kuti mukwaniritse bwino pa intaneti. Komabe, kukwaniritsa izi kumafuna chidziwitso cholimba chaukadaulo komanso njira zothandiza. Muupangiri waukadaulo uwu, tiwona zoyambira za SEO ndikupereka malangizo othandiza momwe mungasankhire. tsamba lanu lawebusayiti kapena zomwe zili pa Google.

Kodi kuika pa Google ndi chiyani?

El posicionamiento en Google imanena za ⁤kayendetsedwe kakukwaniritsa a tsamba lawebusayiti o zomwe zidzawonekere pazotsatira zoyamba za Google. Pamene injini zosaka zimakhala zovuta kwambiri, cholinga chake ndi kukwaniritsa malo apamwamba pa tsamba lazotsatira (SERP) kuti muwone bwino komanso kupanga organic traffic. Ntchitoyi ikuphatikizapo ⁤ kuphatikiza zaukadaulo, zomwe zili, komanso mphamvu zomwe zimathandiza makina osakira kuzindikira ndikusankha kufunikira ndi mtundu wa tsamba lanu.

Zofunikira pakuyika pa Google

Kwa dzikhazikitseni pa Google ⁤ya moyenera, muyenera kumvetsetsa zinthu zazikulu zomwe zimakhudza algorithm yakusaka. Zomwe zili zoyenera, kapangidwe ka webusayiti, kuthamanga kwapaintaneti, kukhathamiritsa kwa mafoni, komanso kupanga maulalo ndi zina mwazinthu zomwe Google imawona posankha pomwe tsamba lanu lili. tsamba lawebusayiti. Kuphatikiza apo, malangizo abwino a Google akuyenera kutsatiridwa mosamala kuti apewe zilango ndikukhala ndi mbiri yabwino pa intaneti.

Njira ndi malangizo othandiza

Ngakhale Google positioning ndi gawo lomwe likusintha nthawi zonse, pali njira ndi malangizo othandiza omwe mungatsatire kuti muwoneke bwino mumainjini osakira. Izi zikuphatikiza kufufuza kwa mawu osakira, kukhathamiritsa kwa meta tag, kupanga zinthu zabwino, kuwongolera luso la ogwiritsa ntchito, kugwiritsa ntchito malo ochezera, komanso kasamalidwe koyenera ka maulalo olowera, ndi kutuluka. kukuthandizani kuti mugonjetse ⁤dziko la SEO.

Pomaliza, a posicionamiento en Google Ndi gawo lofunikira pabizinesi iliyonse yapaintaneti kapena wopanga zinthu. Pomvetsetsa zoyambira za SEO ndikugwiritsa ntchito njira zoyenera, mutha kukulitsa mawonekedwe anu pamainjini osakira, kukopa anthu ambiri, ndikupambana pa intaneti. Ndi kalozera waukadaulo uyu, ndinu gawo limodzi loyandikira kuti mukwaniritse!

1.⁤ Kufunika kokhala patsamba loyamba lazotsatira za Google

Ngati muli ndi bizinesi kapena tsamba lawebusayiti, mumadziwa kufunikira kokhalapo patsamba loyamba lazosaka za Google. Chifukwa chiyani? Chifukwa ambiri ogwiritsa ntchito sichidutsa tsamba loyamba pamene⁢ mukasaka china chake pa intaneti. Ngati simukuwonekera patsamba loyambalo, zili ngati mulibe kwa iwo.

Ndichifukwa chake, posicionarse en Google Yakhala njira yofunikira kwa kampani iliyonse kapena wochita bizinesi yemwe akufuna kuchita bwino ndikuwonjezera mawonekedwe ake pa intaneti. Sikokwanira kukhala ndi tsamba lokongola komanso logwira ntchito ngati palibe amene angalipeze. Cholinga chake ndikuwonekera pazotsatira zoyamba ⁢ pamene ogwiritsa ntchito alemba mawu osakira okhudzana ndi bizinesi kapena gawo lanu.

Pali njira zingapo zopangira "kukwaniritsa malo" pa Google, ndipo imodzi mwazothandiza kwambiri ndi SEO (Search Engine Optimization). SEO ili ndi udindo wokonza tsamba lanu ndi zomwe zili patsamba lanu kuti ma injini osakira, monga Google, azipeze ndikuziwona kuti ndizofunikira kwa ogwiritsa ntchito. Izi zimaphatikizapo kugwira ntchito pazinthu monga kugwiritsa ntchito bwino mawu osakira, kapangidwe ka tsamba lanu, kupanga zinthu zabwino, ndi zina zambiri.

2. Njira zabwino ⁢SEO zoyika ⁢tsamba lanu pa Google

Kwa ⁤ ikani tsamba lanu⁤ mu Google Moyenera, ndikofunikira kukhazikitsa njira zolimba komanso zogwira mtima za SEO. ⁢SEO, kapena Search Engine Optimization, ndi ⁢njira ndi machitidwe omwe amalola kupititsa patsogolo kuwoneka ndi kufunikira kwa tsamba lawebusayiti mumainjini osakira. Kenako, ena njira zabwino ⁤SEO ⁤zikuthandizani kuti mukhale pamwamba pazotsatira za Google.

Njira yoyamba yopezera malo abwino pa Google ndikuchita a kufufuza mawu ofunika. Mawu osakira ndi mawu omwe ogwiritsa ntchito amagwiritsa ntchito pakufufuza kwawo kuti apeze zofunikira. Pogwiritsa ntchito zida zapadera, monga Google Ads Keyword Planner, mutha kuzindikira mawu ndi mawu ofunikira komanso odziwika pamsika wanu. Mukazindikira mawu osakirawa, muyenera kuwaphatikiza muzamasamba anu, kuphatikiza mitu, mitu, ndime, ndi ma tag azithunzi.

Zina njira yothandiza ya SEO ndikukwaniritsa kapangidwe ka tsamba lanu. Izi zikuphatikizapo kuwonetsetsa kuti masamba ⁢asanjidwa ndi kulumikizidwa m'njira yomveka komanso ⁤yogwirizana. Kugwiritsa ntchito dongosolo lotsogola lomwe lili ndi mitu ya HTML (H1, H2, H3, etc.) kumathandiza injini zosaka kuti zimvetse bwino zomwe zili patsamba lanu. Kuphatikiza apo, ndikofunikira kugwiritsa ntchito ulalo wochezeka komanso wofotokozera patsamba lililonse. Izi zimapangitsa kuti injini zosakira zizikhala zosavuta kuti ziwonetsedwe komanso kuwongolera zomwe ogwiritsa ntchito azichita.

Pomaliza, ndikofunikira kuganizira za liwiro lotsegula patsamba lanu. Kutsitsa kwapang'onopang'ono kumatha kusokoneza kusanja kwa Google. Kuti muwongolere liwiro la tsamba lanu, tikulimbikitsidwa kukhathamiritsa zithunzi, kugwiritsa ntchito kuchititsa kwabwino, kuchepetsa kugwiritsa ntchito mapulagini osafunikira kapena zowonjezera, ndikugwiritsa ntchito HTML, CSS, ndi kukanikiza kwa mafayilo a JavaScript. Kuthamanga kwachangu sikumangopindulitsa SEO, komanso kumapangitsanso luso la wogwiritsa ntchito, lomwe limamasulira kukhala maulendo apamwamba ndi otembenuka.

3. Udindo wofunikira wazinthu zabwino pakuyika kwachilengedwe

Zolemba zabwino ndizofunikira kuti mupeze ⁤makhalidwe abwino achilengedwe pa Google. Chifukwa chake ndi chosavuta: makina osakira ngati Google amapereka mphotho mawebusayiti zomwe zimapereka zofunikira komanso zothandiza kwa ogwiritsa ntchito. Pamene zili patsamba lanu mapangidwe apamwamba, ogwiritsa ntchito amapeza kuti ndizofunika ndikugawana ndi ena, zomwe nawonso kupanga⁤ maulalo ⁣ ⁣ kutsamba lanu, motero kukulitsa mphamvu zake ndi kuwonekera⁤ muzotsatira zakusaka.

Pangani zomwe zili khalidwe si kophweka, koma zotsatira zake n’zabwino. Kuti izi zitheke, ndikofunikira dziwani omvera anu ndi kumvetsetsa⁤ mtundu wanji wa chidziwitso chomwe akufuna. Izi zimaphatikizapo kuchita kafukufuku wambiri wamawu osakira okhudzana ndi bizinesi yanu kapena bizinesi yanu, ndikuwagwiritsa ntchito mwanzeru pazomwe zili patsamba lanu. Kuphatikiza apo, ndikofunikira perekani zidziwitso zothandiza komanso zaposachedwa zomwe zimayankha mafunso ndi zosowa za ogwiritsa ntchito anu. Izi⁤ sizingowonjezera zomwe alendo anu akukumana nazo patsamba lanu, komanso ziwonjezera mwayi woti abwereranso mtsogolo.

Pomaliza, mawonekedwe ndi kapangidwe Zomwe zili mkati zimagwiranso ntchito yofunikira pakuyika kwachilengedwe. Makina osakira amafunikira mawebusayiti omwe amawonetsa ⁢zinthu zawo momveka⁤ komanso mwadongosolo. Gwiritsani ntchito mitu ndi timitu tating'ono, gwiritsani ntchito mindandanda ya zipolopolo kapena manambala, ndikuwonjezera maulalo amkati omwe amalunjika kuzinthu zofananira ndi machitidwe omwe amathandizira kuti tsamba lanu lizitha kuwerengeka komanso kuyenda bwino. Komanso, onjezerani magwiridwe antchito za tsamba lanu, kuchepetsa nthawi yotsegula ndikuwonetsetsa kuti ndiyosavuta kugwiritsa ntchito mafoni ndikofunikiranso pakusanja kwachilengedwe.

Pomaliza, chifukwa khala pa Google, m'pofunika kumvetsera kwambiri zomwe zili patsamba lanu. Kupanga zofunikira komanso zothandiza, kudziwa omvera anu ndikuwongolera mawonekedwe ndi kapangidwe ka zomwe zili kukuthandizani kuti muwone zotsatira zakusaka ndikukopa ogwiritsa ntchito ambiri patsamba lanu. Kumbukirani kuti organic positioning ndi njira yanthawi yayitali, chifukwa chake ndikofunikira kukhala oleza mtima komanso osasunthika poyesetsa kupanga ndi kusunga zinthu zabwino.

4. Kukhathamiritsa kwa mawu ofunikira: chinsinsi chowonjezera kuwoneka pa Google

La Keyword kukhathamiritsa Ndikofunikira⁤ kuwonjezera mawonekedwe ⁢atsamba lanu⁢ pa Google. Ogwiritsa ntchito akafufuza pa injini yosakira, amagwiritsa ntchito mawu osakira kuti apeze zambiri. Mwa kukhathamiritsa mawu osakira pazotsatira zanu, mutha kukweza masanjidwe anu pazotsatira ndikuyendetsa kuchuluka kwa anthu patsamba lanu.

Kwa ⁤ konzani mawu anu osakira Mogwira mtima, ndikofunikira kuchita kafukufuku wokwanira. Dziwani ⁢mawu ⁢ofunikira kwambiri kumakampani anu komanso omvera omwe mukufuna. Gwiritsani ntchito zida monga Google Keyword Planner kapena SEMrush kuti mudziwe omwe ali mawu osakira komanso opikisana nawo mu niche yanu Kenako, sankhani mawu ofunikira pazomwe muli nazo ndikuwonetsetsa kuti mwawaphatikiza mwachilengedwe pamitu yanu,⁢ mitu, mafotokozedwe a meta ndi zolemba. .

Mbali ina yofunika ya kukonza mawu ofunikira ndi mchira wautali kufufuza mawu ofunika. Awa ndi mawu achindunji komanso atsatanetsatane, omwe nthawi zambiri amakhala ndi mpikisano wocheperako ndipo amakulolani kuti mufikire omvera omwe ali ndi chidwi kwambiri. Mwachitsanzo, m'malo mogwiritsa ntchito mawu oti "nsapato," mutha kugwiritsa ntchito "nsapato zachikazi zogulitsa." Mwa kuphatikiza mawu osakira amchira wautali pazomwe muli, muwonjezera mwayi wanu wopanga magalimoto oyenerera ndikuwonjezera mawonekedwe anu pa Google.

5. Kufunika kwa maulalo olowera ndi otuluka mu algorithm ya Google

Maulalo olowera ndi otuluka ndi zinthu zofunika kwambiri mu algorithm ya Google kuti adziwe kufunikira kwake komanso ulamuliro. kuchokera patsamba intaneti. Maulalo obwera ⁢ ndi omwe⁢ amachokera ku masamba ena ndi kuloza patsamba lathu, ⁢zomwe zikuwonetsa kuti masamba ena amawona zomwe zili patsamba lathu kukhala zofunika komanso zodalirika. Kuchuluka kwa maulalo abwino olowera kutha kukulitsa momwe timakhalira pazotsatira zakusaka ndi Google.

Mbali inayi, maulalo otuluka Ndiwo omwe amapangidwa kuchokera patsamba lathu kupita kumasamba ena akunja. Maulalowa ndi ogwirizananso ndi ma algorithm a Google, chifukwa amawonetsa kuti tsamba lathu likupereka zambiri komanso zabwino kwambiri kwa ogwiritsa ntchito. Komabe, ndikofunikira kukhala ndi malire pakati pa maulalo otuluka ndi kuchuluka kwa zomwe zili patsamba lathu, chifukwa kuchuluka kwa maulalo kutha kusokoneza momwe timayendera pazotsatira.

Kuphatikiza pa kuchuluka, mtundu wa maulalo olowera ndi otuluka nawonso ndiwofunikira. Maulalo ⁤obwera kuchokera ku ⁢oyenera komanso ovomerezeka ⁤mawebusayiti Ndiwofunika kwambiri pa ma algorithm a Google, chifukwa amawonetsa kuti zomwe zili patsamba lathu zimawonedwa kuti ndizofunikira m'makampani athu. Momwemonso, pokhazikitsa maulalo otuluka kumasamba abwinobwino, tikupereka omvera athu chidziwitso chokwanira komanso kukulitsa kukhulupirika kwathu pa intaneti.

6. Kupititsa patsogolo chidziwitso cha wogwiritsa ntchito: kudziwa chinthu choyikapo

Positioning on Google ⁤ndi cholinga chachikulu chatsamba ⁣iliyonse yomwe ikufuna kukopa anthu ambiri⁤ ndikusintha mawonekedwe ake pa intaneti. Koma kukhala ndi malo abwino sikuti kumangotsatira malamulo oyambira a SEO, komanso ⁤ kuyang'ana kwambiri⁢ kuwongolera zomwe ogwiritsa ntchito amagwiritsa ntchito. Masiku ano, ubwino ndi kufunikira kwa zomwe zilipo sizinthu zokhazokha zokhazokha, koma kufunikira kwakukulu kumaperekedwanso momwe wogwiritsa ntchito amamvera pamene akusaka webusaitiyi.

Ndikofunika kumvetsetsa kuti zomwe ogwiritsa ntchito amakumana nazo ndizomwe zimapangitsa kuti pakhale pa Google. Koma kodi zimenezi zikutanthauza chiyani kwenikweni? Zochitika za ogwiritsa ntchito zimatanthawuza momwe alendo amalumikizirana ndi tsamba lanu komanso momwe amamvera potero.. Kuchokera pa liwiro lotsitsa masamba kupita kumayendedwe osavuta, gawo lililonse limafunikira popereka mwayi wogwiritsa ntchito. Webusaiti yomwe imadzaza pang'onopang'ono kapena yovuta kuyendamo imatsogolera kuzinthu zoyipa, zomwe zingasokoneze masanjidwe anu a injini zosaka.

Kuti muwongolere luso la ogwiritsa ntchito, chifukwa chake, muwonjezere mwayi wokhala pa Google, pali njira zingapo zomwe mungagwiritse ntchito. Choyamba, Konzani liwiro lotsegula patsamba lanu. Pang'onopang'ono kutsegula nthawi angathe kuchita ⁢kuti ⁤ogwiritsa amachoka asanaone zomwe mwalemba. Komanso, onetsetsani kuti tsamba lanu ndi zomvera komanso zosavuta kuyenda pazida zam'manja, poganizira kuti ogwiritsa ntchito ambiri masiku ano amagwiritsa ntchito intaneti kuchokera pamafoni awo. Muyeneranso kulabadira za maulalo amkati ndi kapangidwe ka tsamba lanu, kuonetsetsa kuti ogwiritsa ntchito atha kupeza mosavuta zomwe akufuna.

7. ⁢Mkondo wotsegula msanga pa Google positioning

Kuthamanga kwa webusayiti ndikofunikira kwambiri pakuyika kwake pazotsatira zakusaka kwa Google. Kutsegula mwachangu kumapangitsa kuti wosuta azitha kudziwa zambiri akamalowa patsambali ndipo amatha kukhudza kukhala kwawo komanso kupitiliza kuyenda. Izi zimamasulira mwayi wapamwamba kuti ogwiritsa ntchito apeze zomwe akufuna ndipo pamapeto pake atembenuke. Ichi ndichifukwa chake Google imawona liwiro lotsitsa ngati chimodzi mwazinthu zofunika kwambiri pamasanjidwe.

Pali njira zingapo zowonjezerera kuthamanga kwa tsamba lawebusayiti. Chimodzi mwa izo ndikukonza zithunzi zomwe zimagwiritsidwa ntchito patsamba, chifukwa zithunzi zazikulu zimatha kuchepetsa nthawi yotsegula. Ndikofunika kuchepetsa kukula kwa zithunzi popanda kutaya khalidwe, pogwiritsa ntchito zida zopopera zithunzi. Kuphatikiza apo, kukhazikitsa ntchito yosunga zosunga zobwezeretsera kumatha kupititsa patsogolo magwiridwe antchito a tsambalo posunga kwakanthawi zinthu zokhazikika ndikufulumizitsa kutumiza kwawo.

Mbali ina yofunika kuiganizira ndikugwiritsa ntchito kuchititsa odalirika komanso kwabwino. Wothandizira pa intaneti woyenera akhoza kutsimikizira nthawi yoyenera komanso kuthamanga kosasinthasintha. Kuphatikiza apo, kusankha mawonekedwe osavuta komanso opepuka awebusayiti, okhala ndi mawonekedwe olongosoka, kungathandizenso kwambiri kutsitsa mwachangu komanso kusanja bwino pa Google Mwachidule, kuwongolera liwiro la webusayiti sikungopindulitsa Google, komanso kumapangitsa kuti ogwiritsa ntchito azitha akhoza kuwonjezera kutembenuka.

8. Momwe mungagwiritsire ntchito mphamvu za malo ochezera a pa Intaneti kuti mukhale ndi udindo pa Google

Kwa Gwiritsirani ntchito mphamvu zama social media ndikusintha momwe mumayika pa Google, muyenera kuganizira mbali zina zofunika. Choyamba, ndikofunikira pangani mbiri yogwira komanso yokonzedwa bwino mu chachikulu malo ochezera a pa Intaneti monga Facebook, Twitter, Instagram ndi LinkedIn. ⁤Mambiri awa akuyenera kukhala ndi zofunikira zokhudzana ndi bizinesi yanu, mawu osakira⁢ okhudzana ndi⁤⁤ malonda anu, ndi maulalo atsamba lanu.

Mukapanga mbiri yanu, ndikofunikira kusindikiza pafupipafupi Pangani kuti ikhale yosangalatsa⁢ komanso yogwirizana ndi omvera anu. Izi zikuthandizani kuti muwonekere komanso kukopa otsatira ambiri. Mutha kugawana zolemba zanu zamabulogu, nkhani zoyenera, zithunzi ndi makanema okhudzana ndi bizinesi yanu, pakati pa ena. Komanso, musaiwale kucheza ndi otsatira anu, yankhani ndemanga zanu ndi mafunso, ndikugawana ndi ndemanga pazomwe zili ogwiritsa ntchito ena.

Mbali ina yofunika ndi pititsani ⁤mbiri ⁢zanu zapa social media⁤ panjira zonse zomwe zingatheke. Izi zingaphatikizepo kuyika maulalo ku mbiri yanu patsamba lanu, m'masainidwe anu a imelo, pamakadi anu abizinesi, ndi zinthu zanu zotsatsa. Komanso, mukhoza kuphatikiza mabatani ogawana pa tsamba lanu ndi pa zolemba zanu blog, kuti ogwiritsa ntchito athe kugawana zomwe muli nazo pamasamba awo ochezera. Izi zikuthandizani kukulitsa kufikika ndi kuwonekera kwa mbiri yanu ndikuwongolera momwe mungakhalire pazotsatira zakusaka kwa Google.

9. Kukhathamiritsa kwa zithunzi ndi makanema kuti ziwoneke bwino pa Google

La kukhathamiritsa kwazithunzi ndi makanema Zimagwira ntchito yofunika kwambiri pakuwongolera mawonekedwe atsamba lanu pa Google. Powonetsetsa kuti zithunzi ndi makanema anu akukometsedwa, simungowonjezera mawonekedwe a ogwiritsa ntchito anu, komanso muthandizira Google kumvetsetsa ndikuyika zomwe zili patsamba lanu. Nawa njira zazikulu zomwe muyenera kuziganizira kuti muwongolere zithunzi ndi makanema anu.

Choyamba, ndikofunikira compress zithunzi ndi makanema anu kuti muchepetse kukula kwa fayilo popanda kusokoneza mtundu wawo. Izi zidzafulumizitsa nthawi yotsegula tsamba lanu, zomwe ndizofunikira kwambiri pazambiri za Google. Gwiritsani ntchito zida zophatikizira pa intaneti kapena pulogalamu yosinthira zithunzi ndi makanema kuti muchepetse kukula kwamafayilo anu popanda kusiya kumveka bwino.

Kupatula apo, chizindikiro Kukonza zithunzi ndi makanema anu ndi mawu osakira ndikofunikira kuti Google iwonetse zomwe zili muzotsatira zoyenera. Onetsetsani kuti mukugwiritsa ntchito mawu ofunikira mu dzina lafayilo, tag yamutu, kufotokozera, ndi ma alt tag. Izi zilola ⁢Google kumvetsetsa zomwe zikuchitika komanso zomwe zili patsamba lanu.

Pomaliza, onetsetsani kuti zithunzi ndi makanema anu ali zokometsedwa pazida zam'manja. Popeza kusaka kwa Google kumachitika pazida zam'manja, ndikofunikira kuti media yanu iwonekere ndikutsegula mwachangu pazida izi. Kumbukiraninso kugwiritsa ntchito mawonekedwe omvera mu code yanu ya HTML kuti musinthe zithunzi ndi makanema anu kuti agwirizane ndi kukula kwa chinsalu cha chipangizo chomwe wogwiritsa ntchito amagwiritsa ntchito.

10. Zida zothandiza ndi zokuthandizani kuyang'anira ndi kukonza malo anu pa Google

Pali zambiri zida ndi zinthu zina Izo zikhoza kukuthandizani kuyang'anira ndi kukonza udindo wanu⁤ pa Google. M'nkhaniyi, tikudziwitsani zina zothandiza kwambiri. .

1. Google Search Console: Chida ichi chaulere cha Google chimakupatsani mwayi wowunika ndikusunga kupezeka kwanu pazotsatira zakusaka kwa Google. Mungathe kutsimikizira umwini wa tsamba lanu, kupeza zambiri za momwe mungagwiritsire ntchito, kuthetsa mavuto, ndi kutumiza ndi kutsimikizira mapu atsamba Ndikofunikira kuti mufufuze masanjidwe anu a Google ndikusintha.

2. Google Analytics: Chida ichi chimakupatsirani zambiri za ⁤ momwe ogwiritsa ntchito amalumikizirana ndi tsamba lanu. Mutha kuwona kuchuluka kwa magalimoto, komwe alendo ali, nthawi yomwe amakhala patsamba, ndi zina zambiri. Pogwiritsa ntchito datayi, mutha kuzindikira madera omwe mungawongolere kuti muwongolere malo anu pa Google.