Kodi mungagwiritse ntchito bwanji zinthu zomwe zili mu gawo la malonda pa LinkedIn?

Zosintha zomaliza: 21/12/2023
Wolemba: Sebastian Vidal

Kodi mungagwiritse ntchito bwanji zinthu zomwe zili mu gawo la malonda pa LinkedIn? Ngati mukuyang'ana kuti mufikire akatswiri ndikukulitsa bizinesi yanu, gawo la malonda pa LinkedIn ndi chida champhamvu chomwe simungathe kuchinyalanyaza. Ndi kuthekera kofikira mamiliyoni a akatswiri ochokera m'magawo osiyanasiyana, nsanja iyi imapereka zinthu zomwe zimakupatsani mwayi wogawa omvera anu molondola komanso moyenera. M'nkhaniyi, tikuwonetsani pang'onopang'ono momwe mungapindulire ndi gawo lazotsatsa pa LinkedIn kuti mulimbikitse kampani yanu, ntchito kapena zinthu zanu. Simuyeneranso kudzimva kuti mwatayika mukamapanga zotsatsa papulatifomu, tikuthandizani kuti muzitha kuzidziwa!

- Pang'onopang'ono ➡️ Momwe mungagwiritsire ntchito ntchito za gawo lazotsatsa pa LinkedIn?

  • Pezani akaunti yanu ya LinkedIn: Kuti muyambe, lowani muakaunti yanu ya LinkedIn pogwiritsa ntchito zidziwitso zanu.
  • Pitani kugawo lazolengeza: Mukalowa mu akaunti yanu, dinani "Zotsatsa" pamwamba pa tsamba. Tsambali lidzakutengerani kugawo loyang'anira zotsatsa.
  • Sankhani njira yopangira malonda: Mkati mwa gawo la zotsatsa, pezani ndikudina batani kapena ulalo womwe umakulolani kupanga malonda atsopano.
  • Tanthauzirani zolinga zanu zotsatsa: Musanapange malonda anu, ndikofunikira kuti mumvetsetse zolinga zanu zotsatsa za LinkedIn. Kodi mukufuna kuwonjezera kuwonekera kwa kampani yanu, kupanga zotsogola, kapena kulimbikitsa chinthu china?
  • Sankhani omvera anu: LinkedIn imakulolani kuti mugawane omvera anu potengera zomwe mukufuna, malo, makampani, udindo wantchito, zomwe mwakumana nazo, ndi zina zambiri. Sankhani omvera omwe akugwirizana ndi zolinga zanu zotsatsa.
  • Pangani malonda anu: Lembani mutu wochititsa chidwi, sankhani chithunzi chokongola, ndipo lembani uthenga wolimbikitsa womwe umayitana ogwiritsa ntchito kuti agwirizane ndi malonda anu.
  • Sankhani mtundu wa malonda ndi malo: LinkedIn imapereka mitundu yosiyanasiyana yotsatsa (monga zotsatsa zamakalata, zotsatsa zothandizidwa, ndi zina zambiri) ndi kuyika kosiyanasiyana papulatifomu. Sankhani mtundu woyenera kwambiri ndi malo otsatsa anu.
  • Konzani bajeti yanu ndi ndandanda yosindikiza: Fotokozani kuchuluka kwa momwe mukufunira kuyikapo pa kampeni yanu yotsatsa, komanso nthawi yomwe mukufuna kuti malonda anu azikhala otanganidwa.
  • Tsatani ndikusintha njira yanu: Malonda anu akayamba, yang'anani zotsatira zake ndikusintha malinga ndi ma metric omwe mumasonkhanitsa. Kukhathamiritsa kosalekeza ndiye chinsinsi cha kupambana!
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Mafunso ndi Mayankho

Kodi mungagwiritse ntchito bwanji zinthu zomwe zili mu gawo la malonda pa LinkedIn?

1. Mumapanga bwanji zotsatsa pa LinkedIn?

Kuti mupange zotsatsa pa LinkedIn, tsatirani izi:

  1. Lowani muakaunti yanu ya LinkedIn ndikudina "Zotsatsa".
  2. Sankhani "Pangani malonda" ndikusankha mtundu wa malonda omwe mukufuna kupanga.
  3. Lembani zambiri zomwe mwapempha, monga mutu, chithunzi, ndi mawu otsatsa.
  4. Konzani omvera omwe mukufuna kuwatsata ndikukhazikitsa bajeti ya zotsatsa zanu.
  5. Malizitsani ndondomekoyi ndikuwonetsetsa momwe malonda anu akugwirira ntchito.

2. Kodi mumakweza bwanji zolemba pa LinkedIn?

Kuti mukweze zolemba pa LinkedIn, tsatirani izi:

  1. Lembani zomwe mwalemba ku mbiri yanu ya LinkedIn.
  2. Dinani batani la "Sponsor" pansipa positi.
  3. Sankhani omvera omwe mukufuna kuwatsata ndikukhazikitsa bajeti yotsatsira.
  4. Unikani ndikumaliza ntchito yokwezera positi.

3. Kodi omvera omwe akutsata agawidwa bwanji pa LinkedIn?

Kuti mugawire omvera anu pa LinkedIn, tsatirani izi:

  1. M'gawo lazotsatsa, sankhani "Pangani zotsatsa".
  2. Popanga zotsatsa, mupeza njira yogawa omvera anu potengera kuchuluka kwa anthu, zomwe amakonda, komanso machitidwe.
  3. Gwiritsani ntchito zosankhazi kuti mufotokozere anthu omwe mukufuna kuwafikira ndi zotsatsa zanu.
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4. Kodi mumatsata bwanji zotsatsa pa LinkedIn?

Kuti muwone momwe malonda anu a LinkedIn akuyendera, tsatirani izi:

  1. Pitani ku gawo lazotsatsa pa LinkedIn ndikusankha "Campaign Management".
  2. Padashboard yanu, mudzatha kuwona zoyezetsa monga kufikira, zowonera, ndi momwe zotsatsa zanu zikuyendera.
  3. Gwiritsani ntchito izi kukhathamiritsa makampeni anu ndikuwongolera magwiridwe antchito awo.

5. Kodi mumayika bwanji bajeti ya malonda a LinkedIn?

Kuti mupange bajeti ya zotsatsa za LinkedIn, tsatirani izi:

  1. Popanga zotsatsa, mupeza mwayi wosankha bajeti yatsiku ndi tsiku kapena yonse yamakampeni anu.
  2. Sankhani bajeti yomwe mukufuna kugawira zotsatsa zanu ndikuyikonza papulatifomu.
  3. LinkedIn ikuwonetsani kuyerekeza kwa magwiridwe antchito omwe akuyembekezeka kutengera bajeti yanu.

6. Kodi ma pixel a LinkedIn amagwiritsidwa ntchito bwanji potsata kutembenuka?

Kuti mugwiritse ntchito pixel ya LinkedIn pakutsata kutembenuka, tsatirani izi:

  1. Pezani chida chowongolera ma pixel pa LinkedIn ndikupanga pixel ya tsamba lanu.
  2. Ikani pixel pamasamba atsamba lanu komwe mukufuna kutsatira zosintha.
  3. Pixel ya LinkedIn imalemba zomwe ogwiritsa ntchito patsamba lanu ndikupatseni chidziwitso chokhudza kutembenuka kopangidwa ndi zotsatsa zanu.

7. Kodi mumayesa bwanji zotsatsa za LinkedIn?

Kuti muwone momwe malonda anu a LinkedIn amathandizira, tsatirani izi:

  1. Pangani zotsatsa zosiyanasiyana mosiyanasiyana pamutu, chithunzi kapena mawu.
  2. Yendetsani mitundu iyi ngati gawo la kampeni ndikuwona momwe malonda onse akugwirira ntchito.
  3. Gwiritsani ntchito zomwe mwasonkhanitsidwa kuti muzindikire zotsatsa zomwe zidagwira ntchito kwambiri ndikusintha malingaliro anu pamakampeni amtsogolo.
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8. Kodi ndimapeza bwanji zida zowunikira zotsatsa za LinkedIn?

Kuti mupeze zida zowunikira zotsatsa za LinkedIn, tsatirani izi:

  1. Pitani ku gawo lazotsatsa pa LinkedIn ndikusankha "Campaign Management".
  2. Padashboard, mupeza zida za analytics ndi ma metrics kuti muwunikire momwe malonda anu akugwirira ntchito.
  3. Gwiritsani ntchito zidazi kuti mumve zambiri za kufikira, kukhudzidwa, ndi kutembenuka kopangidwa ndi malonda anu.

9. Kodi retargeting amagwiritsidwa ntchito bwanji pa LinkedIn kuti afikire anthu ena?

Kuti mugwiritse ntchito retargeting pa LinkedIn ndikufikira omvera ena, tsatirani izi:

  1. Pangani mndandanda wa retargeting mu gawo lazotsatsa, kutengera machitidwe a alendo anu patsamba lanu kapena omwe adalumikizana nawo kale.
  2. Yang'anani zotsatsa zanu pamndandanda wobwereranso uwu kuti mufikire anthu omwe awonetsa kale chidwi ndi kampani yanu kapena zinthu zanu.
  3. Gwiritsani ntchito mwayi wobwereza kuti mulimbikitse uthenga wanu ndikuphatikizanso ogwiritsa ntchito omwe adalumikizana kale ndi mtundu wanu.

10. Kodi mumayesa bwanji A/B kuti muwongolere zotsatsa pa LinkedIn?

Kuti muyese A/B ndikukonza zotsatsa zanu za LinkedIn, tsatirani izi:

  1. Pangani zosintha zamalonda ndikusintha kwina, monga mawu, chithunzi, kapena kuyitana kuti achitepo kanthu.
  2. Yendetsani zosinthazi ngati gawo la kampeni ndikuyerekeza momwe amagwirira ntchito kuti muzindikire mtundu wothandiza kwambiri.
  3. Gwiritsani ntchito zotsatira za mayeso a A/B kuti musinthe zotsatsa zanu ndikusintha momwe zimakhudzira omvera anu.