Kuzindikira ndemanga zabodza pa Amazon: zizindikiro, zidule, ndi zida

Gulani pa Amazon Zili ngati kulowa m'bwalo lalikulu la digito. Ogula nthawi zambiri amayang'ana ndemanga ndi mawonedwe a nyenyezi kuti apange zisankho, koma chenjerani: gawo lalikulu la mavotiwo ndi osadalirika. Kodi mungazindikire bwanji ndemanga zabodza pa Amazon?

Kupewa kupunthwa ndemanga zolakwikaNdi bwino kuphunzira kuŵerenga pakati pa mizere ndi kugwiritsa ntchito zida zolekanitsa tirigu ndi mankhusu. M'zaka zaposachedwa, "zolimbikitsa" posinthana ndi ndemanga za nyenyezi zisanu, kubweza ndalama mobisa, makadi amphatso, ngakhalenso kampeni yowononga mpikisano wakula. Kuzindikira zomwe zili zabodza ndi kutsimikizika kwa 100% ndikovuta, koma mutha kuchepetsa chiopsezocho pozindikira zizindikiro zochenjeza.

Chifukwa chiyani pali ndemanga zabodza zambiri ndipo zimakhudza bwanji kugula kwanu?

Manambala akudandaula. Lipoti la 2023 UK linanena kuti pakati pa 11% ndi 15% ya zowunikira zamagetsi zamagetsi pamapulatifomu a e-commerce zinali zachinyengo. Kafukufukuyu adayambitsa kuletsa kuwunika kwabodza ku UK mu Epulo 2025., mkati mwa Digital Markets, Competition and Consumers Act ya 2024. Ngakhale zili choncho, vutoli likupitirirabe: machenjerero amasintha ndipo sikelo ndi yaikulu.

Ndemanga zosokeretsa zambiri ndizabwino kwambiri komanso nyenyezi zisanu. ndi mauthenga afupiafupi, omveka bwino komanso mawu okayikitsaZina ndi zobisika kwambiri: zimaphatikizapo zithunzi, zachiphamaso, ndi kukhudza kwambiri (mwachitsanzo, chizindikiro cha nyenyezi zinayi) kuti ziwoneke ngati zowona. Palinso ndemanga zolipiridwa za nyenyezi imodzi zokonzedwa kuti zikulondolereni ku chinthu chomwe chikutsutsana nacho.

Chochitikacho sichimangochitika ku Amazon. Walmart ndi misika ina amakumana ndi zofananaMu 2021, US Federal Trade Commission (FTC) idapereka machenjezo kumakampani opitilira 700 ndi malamulo apamwamba omwe amaphatikiza zilango zowopsa kwa iwo omwe amawongolera ndemanga. Amazon, kumbali yake, imasunga magulu ndi ukadaulo wodzipereka kunkhondoyi, koma kuchuluka kwatsiku ndi tsiku ndikwambiri ndipo kusefa sikwabwino.

Kuphatikiza apo, Amazon yakhala ikupita patsogolo mu AI pamagawo angapo. Magulu awo agwiritsa ntchito generative AI ngakhale pakupanga ndi kuyesa zatsopano monga Alexa +, chizindikiro cha komwe machitidwe awo amkati ozindikira chinyengo chachikulu nawonso akulowera.

Mayendedwe a ndemanga zogulidwa ndi zidule zosinthira pamndandanda

Kuseri kwa ziwerengero zambiri zokayikitsa pali msika wosawoneka bwino: mabungwe akunja omwe amagulitsa mapepala obwereza, magulu ochezera a pa Intaneti omwe amakonza "magulu" Ndipo ogulitsa omwe amabwezera ndalama zomwe adagula atalandira chithunzi cha ndemanga yosindikizidwa. Zokambirana zochotsa ndemanga zoyipa zimaphatikizaponso kubweza ndalama kapena kusinthanitsa zinthu.

Palinso njira zina zomwe zimasokoneza kuwerenga. Chimodzi mwazofala kwambiri ndikugwiritsa ntchito mopitilira muyeso "zosiyanasiyana" pamndandanda. Wogulitsa yemwe ali ndi malonda omwe amadzitamandira ndemanga 4.000 ndipo pafupifupi 4,5 akhoza kupanga zisa zomwe sizili zofanana. (monga chitsanzo chatsopano chomwe sichiyenera kusakaniza mavoti ake ndi akale), kotero kuti, poyang'ana koyamba, zikuwoneka kuti mitundu yonseyi idzalandira mbiri ya nkhani yaikulu.

Kuti mudziteteze, mukawona kusiyanasiyana, yendani pansi kugawo la ndemanga ndikudina "Onani ndemanga zambiri". Kenako, gwiritsani ntchito menyu yotsitsa ya "Mawonekedwe Onse" ndikusefera mtundu womwe mukuyang'ana.Mwanjira imeneyi mudzapewa kutengera malingaliro anu pazosankha zina ndipo mudzazindikira bwino ngati mtundu wake weniweni ukugwirizana ndi zomwe zikuwoneka.

Vutoli ndi lofala, ndipo achitapo kanthu motsutsana ndi maukonde okonzedwa. Ku Spain, Amazon ndi OCU (Spanish Consumers' Organisation) adatseka gulu la Telegraph lotchedwa "Zaulere Zaulere" Idapereka kubwezeredwa kwathunthu posinthanitsa ndi ndemanga za nyenyezi zisanu. zowonetsera. Sichinthu chokhachokha, koma chikuwonetsa kuti zida zamalamulo ndi zaukadaulo zikugwiritsidwa ntchito kuthana ndi izi.

Zizindikiro zowoneka bwino kuti muwone ndemanga zabodza pang'onopang'ono

Ngati mutenga nthawi kuti muwerenge mosamala, mudzazindikira mawonekedwe. Zizindikiro zochenjezazi zidzakuthandizani kununkhiza zomwe zikukayikitsa musanagule.:

• Chilankhulo chosamveka kapena chodziwika bwino: Ndemanga zazifupi zazifupi za nyenyezi zisanu zomwe sizifotokoza zambiri, osatchula malondawo ndi dzina, kapena kungobwereza mawu ngati "zabwino kwambiri" popanda kufotokozera.
• Ndemanga zambiri munthawi yochepa: spikes mu ndemanga zabwino zofalitsidwa tsiku lomwelo kapena mkati mwawindo lalifupi kwambiri. Izi nthawi zambiri zimasonyeza makampeni ogwirizana.
• Mbiri yokhala ndi zochitika zochepa kapena zokayikitsaNgati mupita ku mbiriyo ndipo osawona chithunzi, pali zochitika zochepa kwambiri, kapena machitidwe achilendo (nyenyezi zonse za 5 za mtundu womwewo), ndicho chizindikiro choipa.
• Kalankhulidwe kolakwika, mitu yopangidwa mwaluso, ndi zolemba zofananira: zolakwika zobwerezedwa, kapangidwe kamene kamakopera pazowunikira zingapo, kapena mitu yanthawi zonse monga "Zabwino" kapena "Zosangalatsa".
• Ndemanga zabwino ndi zosafunika "koma": kukhudza pang'ono koyipa komwe sikumakhudza zochitika, zomwe zimagwiritsidwa ntchito ngati zodzikongoletsera zowona.
• Kutchulidwa kolunjika kuzinthu zopikisana mu ndemanga zoipa za 1-nyenyezi, kukutumizani pamndandanda wina "wabwino kwambiri".

Kuphatikiza apo, mlangizi Jordi Ordóñez amalimbikitsa kulabadira zomwe zimatchedwa "C": Ndemanga zambiri za nyenyezi-5, ndemanga zambiri za nyenyezi imodzi, ndi zochepa kwambiri pakati.Kugawa kumeneku nthawi zambiri kumasonyeza kuti ndemanga zowoneka bwino zagulidwa, koma ogula omwe sakhutira kwenikweni abwezera ndi kusefukira kwa mavoti olakwika. Ndipo chenjezedwa: izi sizimangochitika ndi zinthu zochokera kunja; Milandu yawonedwanso pazinthu zogulitsidwa ndi makampani aku Spain.

"Zogula Zotsimikizika": zothandiza, koma osati zopanda pake

Zolemba za "Verified Purchase" zikuwonetsa kuti wowunika adagula chinthucho kudzera ku Amazon. Ndi chidziwitso chabwino, koma osati chitsimikizo chonse.Chifukwa chiyani? Chifukwa mu "makampeni" ambiri wogula amalipira patsogolo, amalemba ndemanga zawo, ndiyeno amalandira ndalama kudzera mu njira zakunja. Ndemanga imeneyo idzadziwikabe ngati yotsimikiziridwa ngakhale kulimbikitsidwa.

Kumbali ina, kusakhala ndi chizindikirocho sikungopangitsa ndemangayo kukhala yopanda ntchito. Wogwiritsa ntchitoyo mwina adalandira chinthucho ngati mphatso, kapena adachigula kusitolo ina. kapena adachiyesa movomerezeka. Chofunikira sikukhazikitsa chilichonse pamtunduwo ndikuwerenga zomwe zili ndi diso lovuta nthawi zonse.

Zida zowunikira ndemanga: kuchokera ku scanner za AI mpaka zosefera zapamwamba

Kuphatikiza pa kulingalira kwanu, ndikofunikira kudalira otsimikizira omwe amasanthula zinenero, nthawi, ndi mbiri. Zothandizira izi ndizodziwika pakati pa ogula ndipo, nthawi zina, komanso pakati pa ogulitsa.:

Fakespot

Fakespot amasanthula zolemba ndi AI ndikupereka chidule cha zinthu monga mtengo ndi mtundu. Mulinso gawo la "Guard" lomwe limakudziwitsani ogulitsa omwe ali ndi ndemanga zambiri zokayikitsa.Imapezeka kwaulere pakompyuta ndi pa foni yam'manja, ndipo imatha kukuthandizani kupeza njira zina zamphamvu ngati kapamwamba kodalirika katsika.

Ubwino: Zidziwitso zachangu, mwachidule zomveka bwino, komanso mtengo waziroZoyipa: Sizipereka kuwunika kosalekeza kwa nthawi yayitali.

ReviewMeta

ReviewMeta imatenga ndemanga zamalonda, Zimagwiritsa ntchito mayeso owunikira khumi ndi awiri. Kuti izindikire chilankhulo chachilendo, imataya zokayikitsa ndikuwerengeranso "chiwerengero chosinthidwa" kutengera zomwe imawona kuti ndi yolondola.

Ubwino: malipoti osavuta kumva komanso kusefa mosamalitsa Zimathetsa kukondera. Zoyipa: Sichimalola kusefa ndi mawonekedwe enaake, ndipo tsamba lake limawonetsa zotsatsa zingapo zomwe zingakhale zokwiyitsa.

Helium 10 (zowonjezera)

Helium 10 imabweretsa zosefera zapamwamba mkati mwa msakatuli womwewo. Imakulolani kusanja ndi "Verified Purchase", ndemanga zolembedwa kuti zothandiza, ndi mavotedwe a nyenyezi.Ndi njira yachangu yosefera phokoso popanda kuchoka ku Amazon.

Ubwino: Zaulere, zosavuta kukhazikitsa, zokhala ndi zosefera zingapoKuipa: Imachepetsa kuchuluka kwa ndemanga zomwe mungathe kutsitsa ndipo zimatha kuchepetsa ndikugwiritsa ntchito kukumbukira kwambiri.

Ndemanga ya Ndemanga

Kuwonjezera uku kumapereka chidule cha chigamulo cha malonda ndi mavoti ake (mulingo 1-10) ndi Chongani "zovomerezeka" kapena "zalephera" pamindandanda ndi ndemanga zonseZothandiza powerenga mawonedwe a mbalame.

Ubwino: Kuyika kosavuta ndi ma metric omveka bwinoZoyipa: Itha kukhala ndi kuchedwa kutsitsa komanso kusagwirizana kwapanthawi zina.

Kwa ogulitsa: yang'anirani zomwe mwalemba ndikuchotsa kukayikira kulikonse komwe mukupita.

Ngati mumagulitsa, mumakonda kuwona ndemanga zabodza pamndandanda wanu ndikumvetsetsa zomwe omvera omwe akupikisana nawo akunena. Zida za "Review Monitoring" zimapereka zidziwitso za ndemanga zoyipaMitambo ya Mawu imagwiritsidwa ntchito kuzindikira mitu yobwerezabwereza ndikupereka malingaliro otheka kutengera mawu a kasitomala. Zimakhalanso zothandiza kuyang'anira ndemanga za pulogalamu ndi kusunga ulamuliro pa njira zingapo.

Ubwino: malipoti omveka, pafupi ndi zidziwitso zenizeni zenizeni ndikutsata mapulatifomu enaZoyipa: nthawi zambiri sizikhala zaufulu ndipo, popeza zaposachedwa, zimatha kukhala ndi ma spikes a latency pa nthawi yayitali kwambiri.

Kuphatikiza apo, kumbukirani kuti Amazon imati imayang'ananso kuchuluka kwakukulu ndi kuphunzira kwamakina mlungu uliwonse (mamiliyoni ambiri akuwunika) ndipo yachitapo kanthu motsutsana ndi maukonde odziwika bwino. Ngakhale ndi khama lonselo, kukulako kumatanthauza kuti zinthu zina zadutsa.Ngati muwona china chilichonse chodabwitsa pa mbiri yanu, chitanipo kanthu: nenani, zilembani zolemba, ndikuwunika kusiyanasiyana kuti zisawononge mbiri yanu.

Malangizo othandiza pa ntchito za tsiku ndi tsiku: Mutha kugwiritsa ntchito pompopompo wothandizira wa Amazon pazinthu zokhudzana ndi ndemanga. za bizinesi yanu (kuyang'anira, kulinganiza ndi mayankho), ngakhale kufufuza mozama kudzafuna zida zapadera monga zomwe tazitchula pamwambapa.

Zidziwitso zina zothandiza zomwe zimapangitsa kusiyana konse

• Ngati malonda ali ndi ndemanga zambiri komanso mavoti apamwamba kwambiri, musamangoyang'ana pamwamba. Sefani ndi nyenyezi 3 ndi 4 kuti muwerenge mayankho oyenera Yang'anani ndemanga zakuya ndi zithunzi zanu komanso zatsatanetsatane (kagwiritsidwe ntchito, kufananitsa, zovuta, ndi mayankho). Zolemba zamtundu uwu ndizovuta kuzinamizira bwino.
• Unikani momwe anthu amalembera zolakwika. Ndemanga zowona nthawi zambiri Fotokozani zolakwika zinazake, momwe mungagwiritsire ntchito, ndi mayankho a wogulitsaMosiyana ndi izi, zonena zabodza zimabwerezanso zazing'ono "koma" kapena kufotokoza zovuta zosamveka bwino zomwe sizikugwirizana ndi zomwe zimafunikira.
• Yang'anani zosintha zilizonse kapena zosintha. Chogulitsa chikhoza kukhala ndi zolakwika zomwe zakonzedwa posachedwaNgati kutsutsa kwaukali kuli kwachikale ndipo kwatsopano kuli koyenera ndi tsatanetsatane, mwinamwake kukanidwa kofala sikulinso koyenera. Zosiyana nazonso ndizowona: kusindikiza kwatsopano kumatha kutsitsa mtunduwo.
• Onani kugwirizana pakati pa mtengo ndi kuyembekezera. Pamene chinthu chotsika mtengo chimakhala ndi matamando ochulukirapo komanso ambiriKhalani okayikira. Zogulitsa zotsika mtengo zimatha kukhala zabwino, koma nthawi zambiri zimakhala zangwiro. Ngati ndemanga zikumveka ngati zikuchokera m'kabukhu, chenjerani.

Kuzindikira ndemanga zabodza pa Amazon: Zomwe nsanja ikuchita kuti aletse chinyengo

Amazon imati ikupitilizabe kugulitsa ukadaulo ndi magulu a anthu kuti achepetse ndemanga zabodza pamizu. Yachotsa maukonde omwe amagula ndikugulitsa magiredi ndikusindikiza maupangiri kuti awazindikireIdagwirizananso ndi nsanja zina (monga Booking kapena Tripadvisor) pazogawana nawo motsutsana ndi chinyengo chokonzekera.

Mlandu wa gulu la Telegalamu "Zogulitsa Zaulere," zomwe zidatsekedwa molumikizana ndi OCU (Bungwe la Ogula ku Spain), likuwonetsa njira yachindunji. Komanso, Ndondomeko yoyendetsera ntchitoyi ikulimbitsidwa m'mayiko angapomonga ziletso zomwe tatchulazi ku UK. Ngakhale zili choncho, ogulitsa osakhulupirika amasintha msanga njira ndi ma tchanelo, kupangitsa kusamala kosalekeza kwa ogwiritsa ntchito ndi ma brand kukhala kofunika.

Udindo wa generative AI ndi komwe tikupita

Generative AI ikugwiritsidwa ntchito popanga komanso kuzindikira zomwe zili. Amazon yatenga nawo magulu ake aumisiri pazokumana nazo za AI (monga ndi Alexa +) ndipo ndizomveka kuyembekezera kupita patsogolo pakuzindikirika. Kutengera mayendedwe azilankhulo, machitidwe, ndi zizindikiro zakale. Ngakhale zili choncho, scammers amabwerezabwereza ndikukhala akatswiri kwambiri, choncho chitetezo chabwino kwambiri chidzapitiriza kuphatikiza teknoloji ndi nzeru.

Pomaliza, ngati muli ndi kukaikira kulikonse, imani kaye ndikuyerekeza. Werengani ndemanga 10 kapena 15 mwatsatanetsatane. Gwiritsani ntchito chotsimikizira chakunja chimodzi ndikuyang'ana kusasinthasintha pakati pa magwero.Mphindi yowonjezera ikhoza kupulumutsa mavuto ambiri.

Ndi zonse zomwe zili pamwambapa mchikwama chanu, kuyenda ku Amazon ndikotetezeka kwambiri: Dziwani zizindikiro zokayikitsa, zosefera ndi zitsanzo zenizeni, onani ndemanga zaposachedwa, ndi kulumikizana ndi nsanja zinaOnjezani zida ngati Fakespot kapena ReviewMeta ku equation, ndipo ngati mukugulitsa, yang'anirani mwachangu kuti muthetse vuto lililonse. Kugula pa intaneti kungakhale kophweka komanso kodalirika pamene mukudziwa kuwerenga deta ndikumvetsetsa momwe imapangidwira.