- Consortium yotsogozedwa ndi Silver Lake ndi Saudi fund PIF ikukambirana zogula Electronic Arts mpaka $50.000 biliyoni.
- Kugulitsako kudapangidwa ngati njira yogulitsira; JPMorgan atha kuyendetsa ngongole zoposa 20.000 biliyoni.
- Mgwirizanowu ukhoza kulengezedwa m'masiku akubwerawa ndipo utenga EA poyera ndikuipanga kukhala kampani yapayekha.
- Itha kukhala imodzi mwama LBO akulu kwambiri m'mbiri, omwe ali ndi chidwi ndi ma franchise monga EA SPORTS FC, Madden, The Sims, ndi Battlefield.
Electronic Arts ili m'maso mwa bungwe la osunga ndalama omwe akukambirana zogula ndi hasta 50.000 millones de dólares, malinga ndi zoulutsira nkhani monga The Wall Street Journal ndi The Washington Post. Opareshoni, motsogozedwa ndi Silver Lake ndi Saudi sovereign Rich Fund (PIF), akukonzekera kupeza 100% ya wofalitsa ndikuchotsa magawo ake pamsika.
Ngati atatsekedwa paziganizo zomwe zikuganiziridwa, ntchitoyo idzakonzedwa ngati a Leveraged buyout (LBO) zazikulu ndipo zitha kulengezedwa mwalamulo m'masiku akubwerawa. Zokambirana zamitengo zikadali zotseguka, ndi mitundu ingapo yopitilira mtengo wamsika wamakono wa EA, womwe ronda los 43.000 millones de dólares.
Kodi zikukambidwa chiyani ndipo zili pati?
Magwero omwe adafunsidwa akuwonetsa kuti cholinga cha consortium ndi pezani zonse za Electronic Arts ndikuzisandutsa kukhala kampani yabizinesiKusunthaku kungalole kuti kampaniyo igwire ntchito popanda kukakamizidwa ndi kafukufuku wamsika wa kotala, pomwe ogula amafuna kutenga mtengo wanthawi yayitali kwa wofalitsa yemwe ali ndi ma franchise amphamvu komanso kubweza ndalama.
Ngakhale Palibe mawu ovomerezeka ochokera kumakampani omwe akukhudzidwa, nthawi imene mawailesi amaulutsira nkhani amalozera ku chilengezo "posachedwa sabata yamawa", ndi mawu omaliza akali mkati mwa zokambirana. Chidwi chamsika chidakula pambuyo pa nkhaniyi, molimbikitsidwa ndi mgwirizano womwe ungatengere EA mwachinsinsi.
M'magawo osiyanasiyana, a Kukula kwa malondawa kungapangitse kukhala imodzi mwama LBO akulu kwambiri omwe adalembedwa., kupitilira mbiri yakale ya TXU ya 2007, yotchulidwa ngati benchmark yamsika. Dealogic ndi makampani ena ayika chochitika ichi pafupifupi $ 45.000 biliyoni, kotero kuti malowa apambana mwadzina.
Motsatizana, EA imasunga ntchito zake zamalonda ndi zamtundu, ndi mapangano monga thandizo la LaLiga kudzera EA Sports, chizindikiro cha kukhalapo kwake kophatikizana pamasewera a digito komanso kuwonetsedwa kwake padziko lonse lapansi kwa anthu ambiri.
Ndani ali kumbuyo kwake ndipo kodi ndalama zake zingaperekedwe bwanji?
Mfundo yaikulu ya osunga ndalama idzatsogoleredwa ndi Silver Lake ndi Public Investment Fund (PIF) Saudi Arabia, ndi zotheka kutenga nawo mbali ena azachuma monga Affinity Partners, motsogoleredwa ndi Jared Kushner, malinga ndi mabuku angapo. Malipoti ena akusonyeza kuti PIF ndi eni ake gawo lofunikira mu EA, pafupi ndi 9%, mogwirizana ndi kudzipereka kwake kosalekeza ku gawo la masewera a kanema.
Pankhani yandalama, zoyambira zikuwonetsa kugwiritsa ntchito ngongole zoposa $20.000 biliyoni, omwe kamangidwe kake kadzachitidwa ndi JPMorgan, ndi zotsalazo zimaperekedwa mu likulu ndi omwe amapereka mgwirizano. Mtundu uwu wa leveraged zomangamanga ntchito katundu ndi kayendedwe ka ndalama ya kampani yomwe idapezedwa ngati chikole.
LBO idzabweretsanso kutsogolo njira yomwe idatayika pambuyo pavuto la 2008, koma idayambiranso mu 2021 ndi zochitika zazikulu monga za Medline Industries (zoposa 30.000 biliyoni). Kukula ndi mawonekedwe a EA, kuphatikiza ndi luso lake laukadaulo, zitha kukhala zofunikira pakupititsa patsogolo malingaliro azachuma.
El Chidwi cha Saudi chikugwirizana ndi njira zosiyanasiyana zachuma chake, en el marco de Vision 2030, komanso ndi njira ya Savvy Games Group, galimoto yopangira ndalama pamasewera apakanema ndi esports. Dzikoli latenga kale maudindo m’mayina m’gawoli monga Nintendo or Niantic, kuwonjezera pa magawo ena m'makampani ochita masewera olimbitsa thupi.
Zomwe zingatanthauze kwa EA ndi makampani
Kupita kwachinsinsi kungapereke Electronic Arts strategic malire kuyika patsogolo zolinga zakupanga ndi zogulitsa popanda kuyang'ana mwachangu pamalipiro apakati pa kotala. Izi zitha kumasulira ku ndalama zambiri mu ma IP atsopano, kuwunika ma franchise omwe sachita bwino kwambiri, kapena kuyang'ana njira zolembetsera zongolembetsa ndi zopangira ndalama.
Kampaniyo ili ndi ma saga apamwamba kwambiri monga EA SPORTS FC, Madden ndi NHL, komanso osakhala amasewera monga Los Sims, Battlefield, Apex Legends kapena Kufunika KwachanguKuthekera kwakukula pama foni am'manja, mtambo, ndi zochitika zoyendetsedwa ndi AI zikupitilira kukula ngati kuchitidwa ndi chidwi komanso kuleza mtima.
Kuchokera pamawonedwe ogwirira ntchito, kugwira ntchito kutali ndi pansi kumatha kufulumizitsa zisankho kupeza, kukonzanso kapena kubetcha kwaukadaulo posachedwa. Ikhozanso kukondweretsa kusunga talente yakulenga, pochepetsa kusakhazikika komwe kumakhudzana ndi kapezedwe ka ndalama ndikupatsa magulu kudziyimira pawokha.
Pankhani ya gawoli, kuphatikiza kwakhala koyang'ana kwambiri m'zaka zaposachedwa, ndi zochitika zazikulu zomwe zakonzanso mawonekedwe ampikisano. Kusuntha kwa kukula uku ku EA angakonzenso bolodi ndipo zitha kuyambitsa kusamvana kuchokera kwa akatswiri ena azachuma komanso azachuma.
Nkhanizi zidakhudzanso msika wamasheya: Zogawana za EA zidakwera pafupifupi 14,5% pambuyo poti chidwi cha consortium chidalengezedwa., ndi mtengo ukuzungulira 192 dólares por títuloPodikirira chitsimikiziro chovomerezeka, msika ukugula mitengo yotsala pang'ono pomwe mtengo, ngongole, ndi mawu akumalizidwa.
Ngati mgwirizano wakhazikika, Electronic Arts idzalowa mu gawo latsopano lodziwika ndi kudziyimira pawokha komanso kuphedwa kwanthawi yayitali., ndi osunga ndalama omwe ali ndi ndalama zambiri zothandizira kusintha; ngati sichoncho, gawoli likhala likuwonetsa mtengo womwe msika ukuwonetsa chifukwa cha ma franchise ake ndikuyenda mobwerezabwereza m'gawo lomwe likusintha mwachangu.
Ndine wokonda zaukadaulo yemwe wasandutsa zokonda zake za "geek" kukhala ntchito. Ndakhala zaka zoposa 10 za moyo wanga ndikugwiritsa ntchito ukadaulo wotsogola komanso kusewera ndi mitundu yonse yamapulogalamu chifukwa cha chidwi chenicheni. Panopa ndaphunzira luso la pakompyuta komanso masewera a pakompyuta. Izi zili choncho chifukwa kwa zaka zoposa 5 ndakhala ndikulembera mawebusaiti osiyanasiyana pa teknoloji ndi masewera a pakompyuta, ndikupanga nkhani zomwe zimafuna kukupatsani zambiri zomwe mukufunikira m'chinenero chomwe chimamveka kwa aliyense.
Ngati muli ndi mafunso, chidziwitso changa chimachokera ku chilichonse chokhudzana ndi makina opangira Windows komanso Android pama foni am'manja. Ndipo kudzipereka kwanga ndi kwa inu, nthawi zonse ndimakhala wokonzeka kuthera mphindi zochepa ndikukuthandizani kuthetsa mafunso aliwonse omwe mungakhale nawo pa intaneti.