ERP vs CRM: Ndi chiyani chomwe chili chabwino kwa kampani yanu?

Masiku angapo apitawa takhala tikukamba za ERPs ndipo koposa zonse tikuyesera kukuthandizani kusankha bwino pakuyiyika pakampani yanu. Koma m'nkhaniyi tibweretsa nkhondo yomaliza, ERP vs CRM: Ndi iti yomwe imakukwanirani bwino? Kodi pali kusiyana kotani? Ndipo mafunso ena ambiri omwe mukhala mukudzifunsa pambuyo pa masiku ano mukufufuza mutuwo. Ndipo si mutu uliwonse, popeza lero, mpikisano wamabizinesi ndi wankhanza, ndipo kupezerapo mwayi pakupanga kwanu ndikukulitsa zinthu kumakhala chinthu chofunikira kwambiri pabizinesi yatsiku ndi tsiku.

Ichi ndichifukwa chake tikukulangizani kuti, ngati simunawawerenge kale, mudutse nkhaniyi Kodi ERP ndi chiyani komanso ndi chiyani: magawo awiri abwino kwambiri kuti muyike, ndipo tikusiyiraninso iyi ina momwe tikukupatsirani kuchokera patebulo lofananiza ndi ma ERP 12 abwino kwambiri mpaka kusankha kwa ma ERP 4 abwino kwambiri kuti mukwaniritse kampani yanu. Kuti tikambiranenso za mutuwo, kuwonjezera pakukusungirani zolemba ziwirizo, tikudziwitsani zonse tsopano.

ERP imayimira "Enterprise Resource Planning" y CRM ndiye dzina la «Customer Relationship Management», zikuwoneka ngati duel yayikulu ndipo ili, komanso chisankho chachikulu. Ichi ndichifukwa chake tikuthandizani kuyambira pano kuti mudziwe momwe mungatengere kuti kampani yanu ikhale ndi woyang'anira wabwino kwambiri ndipo mukudziwa momwe mungazindikire kusiyana komwe kulipo pakati pa mapulogalamu kapena mapulogalamu awiriwa. Kuti tichite izi, tiyamba ndi kufotokoza kaye kuti ERP ndi chiyani komanso CRM ndi chiyani, kuti potsirizira pake ndikuwonetseni kusiyana koonekeratu kuti mumvetse bwino kuti wopambana wanu wa ERV vs CRM ndi ndani. Tiyeni tipite nayo kumeneko.

ERP vs CRM: CRM ndi chiyani? Kusiyanasiyana kwa ERP

Monga tidakuuzirani kale, CRM ndi chidule cha "Customer Relationship Management". Ma acronyms awa sali kanthu koma mapulogalamu omwe amayang'ana kwambiri pakuwongolera maubwenzi omwe muli nawo ndi makasitomala anu. Ma CRM amatha kukuthandizani m'njira zosiyanasiyana, koma koposa zonse kuyang'anira zochitikazo ndi omwe angakhale makasitomala komanso makasitomala omwe muli nawo kale mu mbiri yanu kapena ndinu okhulupirika.

Idzayang'ana (zofanana kwambiri ndi ERP) pakukhathamiritsa kwa njira, monga: kugulitsa, kugula, dipatimenti yotsatsa, ntchito zamakasitomala ndi zina zambiri. Zomwe CRM iti ichite ndikuthandizira kuwunikira uku, njira yogwirira ntchito yomwe kasitomala aliyense amadutsamo. Mwanjira iyi mudzatha kukonza bwino ubale wanu ndi iwo ndipo, koposa zonse, zomwe zimakusangalatsani, kuonjezera malonda anu.

Cholinga cha CRM

Cholinga cha CRM, makamaka, sichinanso koma kuwonjezera malonda komanso kuti ubale wanu ndi makasitomala anu aziyenda bwino. Ndi CRM mudzakhala ndi malingaliro athunthu akuyenda konse kwa ntchito, momwe makasitomala amapitira mwa iwo ndipo mwanjira iyi mudzakwaniritsa bwino ntchitoyi. Chofunikira ndikupangitsa kuti ikhale yowoneka bwino komanso yowoneka bwino kwa antchito anu onse. Ndipo apa ndipamene mfundo yomaliza yomwe imasiyanitsa chilichonse munkhondo ya ERP vs CRM imabwera, Kodi amagwiritsa ntchito madipatimenti ati?

Kumbali imodzi, CRM nthawi zambiri imagwiritsidwa ntchito kwambiri ndi madipatimenti omwe amalumikizana kwambiri ndi makasitomala, ndiko kuti, madipatimenti ogulitsa, madipatimenti ogulitsa, madipatimenti othandizira makasitomala ndi zotuluka zawo ... Popeza CRM idapangidwa kuti izikumbukira nthawi zonse. kasitomala ubale kukhathamiritsa Ndizomveka kuti iwo ndi omwe amagwiritsa ntchito kwambiri.

Kumbali ina, ERP imagwiritsidwa ntchito kwambiri ndi a dipatimenti yazachuma, kumbali ina, kupanga, anthu, mayendedwe… Ndizowona kuti pakhoza kukhala zina zomwe zimayenderana kapena kuti onse ali ndi magawo kapena ntchito zofanana, koma nthawi zambiri amasiyanitsidwa ndi chithandizo chamakasitomala, momwe mungawerengere.

Ndi chiyani chomwe chili chosavuta kukhazikitsa pakampani yanu?

Ndipo tafika pa mfundo ina yofunika kwambiri pankhondo ya ERP vs CRM, Ndi chiyani chosavuta komanso chotsika mtengo kukhazikitsa pakampani yanu? Chabwino, kamodzinso pali kusiyana pakati pa ziwirizi.

• ERP: Kukhazikitsa kwa ERP ngati lamulo lachidziwitso komanso monga takuuzani m'nkhani zam'mbuyomu zomwe zalumikizidwa pamwambapa zitha kukhala zovuta komanso zodula, ngakhale ndizowopsa ngati kampani yanu ikukula. Kukhazikitsa uku kumaphatikizapo kuyika njira zambiri papulatifomu imodzi. Mwina ngakhale tikambilane za nthawi zidzatenga miyezi kapena zaka za ntchito ndi misonkhano ndi magulu anu ndi alangizi.
• CRM: Kukhazikitsidwa kwa CRM ndikopepuka kwambiri. Komanso mwachangu komanso motsika mtengo ngati tifanizira mwachindunji ndi ERP, inde. Ma CRM nthawi zambiri amapangidwa ndi ma module ndipo mumangoyenera kuwapeza ndikuphatikiza ndi kampani yanu malinga ndi zosowa zanu. CRM, monga lamulo, idzakhala zambiri zosinthika ndi 'touchable' ndi kampani molunjika kwambiri.

Pamapeto pake, kusankha pakati pa CRM kapena ERP Zimatengera mwachindunji bizinesi yanu ndi zosowa zake. M'nkhaniyi takupatsani inu chinsinsi potchula kusiyana kwakukulu pakati pawo pakuwongolera kwawo. Ngati cholinga chanu chachikulu ndikuwongolera magwiridwe antchito m'njira yabwino kwambiri, muyenera kugwiritsa ntchito ERP. Ngati, kumbali ina, zomwe mukufuna ndikuwongolera ubale ndi makasitomala pamayendedwe ogwirira ntchito, muyenera kusankha CRM.

Pamkangano wa ERP vs CRM sitikhulupirira kuti pali wopambana womaliza, ndizosavuta chigamulo choyenera kupangidwa ndi olemba ntchito malingana ndi zosowa zanu. Ndipo kachiwiri, tikukulimbikitsani kuti muwerenge zolemba zomwe zalumikizidwa pamwamba pa nkhaniyi, popeza zimakwaniritsa zomwe zatchulidwa pano bwino kwambiri ndipo mudzatha kukhala ndi masomphenya ambiri kuphatikiza kulowa mumtundu wa ERP. Pomaliza, titha kupangira imodzi mwama CRM otchuka kwambiri pamsika mu 2024: Salesforce