Mawu Oseketsa Akhala gawo lofunikira la chilankhulo chaukadaulo m'mafakitale ndi magawo osiyanasiyana awa, mawu kapena ziganizo zamafashoni, nthawi zambiri mu Chingerezi, zimagwiritsidwa ntchito pofotokoza malingaliro apamwamba kapena matekinoloje omwe akutsogola. Komabe, funso limabuka ngati ali ofunikira kwenikweni ndikuwonjezera phindu kumakampani. M'nkhaniyi, tiwona kufunikira kwa buzzwords mu bizinesi ndi luso laukadaulo, kusanthula maubwino ndi zolephera zawo.
- Kuyambitsa mawu a buzzwords mu bizinesi
The mawu osangalatsa Iwo akhala gawo lofunika kwambiri la dziko la bizinesi, koma kodi ndi zofunikadi? Ma buzzwords awa amagwiritsidwa ntchito nthawi zonse kuntchito kuti apereke malingaliro ndi malingaliro mwachidule komanso mokopa maso. Komabe, kugwiritsidwa ntchito kwake mopitirira muyeso kungayambitse chisokonezo ndi kukokoloka kwa tanthauzo lake loyambirira.
M'dziko lazamalonda, ndi mawu osangalatsa Amagwiritsidwa ntchito ngati njira yolumikizirana bwino. Mawu kapena ziganizo izi zimapereka njira yachangu komanso yosavuta yoperekera malingaliro ovuta. Kuonjezera apo, kugwiritsidwa ntchito kwake kungathandize kuti pakhale mgwirizano komanso mgwirizano pakati pa ogwira ntchito, chifukwa pogawana chinenero chodziwika bwino, amamva ngati ali m'gulu.
Kumbali ina, ndikofunikira kudziwa za mawu osangalatsa ndi zokhudza zake pa malo abizinesi. Ndikosavuta kugwera m'chiyeso chogwiritsa ntchito mawu ndi ziganizo zamakono osamvetsetsa tanthauzo lake. Izi zingayambitse kulankhulana kosamveka komanso kosokoneza, kutulutsa mavuto mukulankhulana kwamkati ndi kunja. ya kampani. Chifukwa chake, ndikofunikira kugwiritsa ntchito mawu osangalatsa mosamala ndipo nthawi zonse khalani okonzeka kufotokoza tanthauzo lake kwa omwe sakuwadziwa.
-Zokhudza mawu olankhula pakulankhulana ndi kuzindikira
Zotsatira za buzzwords pakulankhulana ndi kuzindikira
The mawu osangalatsa Ndi mawu omveka kapena mawu omwe amagwiritsidwa ntchito kufotokoza mfundo kapena malingaliro enaake. Ngakhale amagwiritsidwa ntchito m'malo osiyanasiyana, monga malonda, ukadaulo kapena bizinesi, kugwiritsa ntchito kwawo ndi kutchuka kwawo kumatha kukhala ndi zotsatira zazikulu mu kulumikizana ndi kawonedwe ka uthenga.
Choyamba, a mawu osangalatsa akhoza kuthandiza kulankhulana kogwira mtima popereka mawu achindunji omwe amafotokozera mwachidule mfundo zovuta. Mukamagwiritsa ntchito a mawu omveka bwino Mokwanira, otenga nawo mbali pazokambirana amatha kumvetsetsa mwachangu zomwe zikukambidwa, kupewa kufotokoza kwanthawi yayitali komanso kotopetsa.
Kumbali ina, kugwiritsa ntchito kwambiri mawu osangalatsa zingayambitse maganizo oipa ndi wolandira uthengawo. Ena anthu atha kuona kugwilitsila nchito mochulutsa kwa ma buzzwords ngati njira yotsatsira kapena kuoneka odziwa zinthu mopanda kuzama. Ndikofunikira kugwiritsa ntchito mawu osangalatsa m'njira yoyenera ndipo osagwiritsa ntchito molakwika kuti apewe kusakhulupirirana kapena kusakhulupirika.
- Kodi ma buzzwords ndi ofunikiradi munjira yanu yotsatsa?
M'dziko lazamalonda, ma buzzwords atchuka kwambiri m'zaka zaposachedwa. pa Ngakhale ena amaona kuti buzzwords ndi njira yabwino kuti aonekere pamsika wodzaza ndi anthu, ena amatsutsa kuti kugwiritsidwa ntchito kwake mopambanitsa kungakhale kopanda phindu.
Chimodzi mwazabwino za buzzwords munjira yanu yotsatsira ndikuthekera kwawo kutulutsa chiyembekezero komanso chidwi. Mawu ngati "zatsopano," "zosokoneza," kapena "zosintha" Amatha kudzutsa chidwi cha ogula ndikupanga kumverera kwachilendo mozungulira chinthu kapena ntchito. Kuphatikizidwa kwa ma buzzwords mu mauthenga otsatsa kungathandize kukopa chidwi cha omvera ndikusiyana ndi mpikisano.
Ngakhale ubwino wakeKomabe, zotsatira zoyipa zomwe kugwiritsa ntchito kwambiri ma buzzwords kumatha kukhala nazo panjira yanu yotsatsa siziyenera kunyalanyazidwa. Pamene mawu awa ayamba kufalikira, akhoza kutaya mphamvu zawo ndi kudalirika, zomwe zimabweretsa kutaya chidaliro kwa ogula. Kuonjezera apo, kugwiritsa ntchito mosasamala kwa mawu a buzzwords kungayambitse mauthenga osokoneza komanso osadziwika bwino, zomwe zimapangitsa kuti zikhale zovuta kugwirizana ndi omvera ndikulankhulana bwino za mtengo weniweni wa chinthu kapena ntchito.
- Ntchito yama buzzwords pomanga chithunzi chamtundu
Mawu Oseketsa Ndi mawu kapena mawu apamwamba omwe amagwiritsidwa ntchito kaŵirikaŵiri pawailesi yakanema, kutsatsa ndi malankhulidwe akampani kuti akope chidwi cha anthu. Mawu awa, omwe nthawi zambiri amamveka ngati atsopano, komanso osangalatsa, akhala chida chothandiza kwambiri chomangira zithunzi.
Pamene kampani ikugwiritsa ntchito mawu osangalatsa Mukulankhulana kwanu, mukuyang'ana kufotokoza lingaliro loti muli patsogolo, kuti ndinu otsogola komanso kuti mumapereka mayankho apadera mu gawo lanu Mawuwa amagwiritsidwa ntchito kusiyanitsa kampaniyo ndi omwe akupikisana nawo ndikupanga chithunzi chamtundu chomwe chilipo iye ngati mtsogoleri m'munda wake. Kuonjezera apo, a mawu osangalatsa Athanso kuthandizira kuyika kampaniyo ngati katswiri pamakampani ake ndikupanga kukhulupirirana makasitomala awo ndi otsatira.
Ndikofunikira kukumbukira kuti, ngakhale mawu osangalatsa Zitha kukhala chida chothandiza pomanga chifaniziro chamtundu, kugwiritsa ntchito kwawo kuyenera kukhala kwanzeru komanso kuyeza. Kugwiritsa ntchito molakwika kapena kugwiritsa ntchito mawuwa mopitilira muyeso kungayambitse kusakhulupirirana kwa anthu ndikupangitsa kampaniyo kuwoneka ngati yowona. Ndikofunikira kugwiritsa ntchito mawu osangalatsa M'njira yokhazikika komanso yogwirizana ndi zomwe kampaniyo ili nayo, kuti awonjezere phindu pa chithunzi chamtunduwo ndipo asawoneke ngati miyambi yosavuta yopanda kanthu.
- Momwe mungagwiritsire ntchito buzzwords bwino pamalankhulidwe abizinesi
Mu gawo la bizinesi, a mawu osangalatsa Nthawi zambiri amagwiritsidwa ntchito m'malankhulidwe a mamenejala ndi mabwanamkubwa. Ma buzzwords awa amawonedwa ngati njira yowonetsera chidziwitso komanso kudziwa zomwe zikuchitika komanso zomwe zikuchitika m'gawoli. Komabe, ndikofunikira kuzigwiritsa ntchito moyenera ndipo musagwere mu nkhanza ndi machulukitsidwe.
Njira yogwiritsira ntchito thes mawu osangalatsa Njira yothandiza kwambiri ndiyo kumvetsetsa tanthauzo lake ndi nkhani zake. Musanagwiritse ntchito buzzword kapena mawu, ndikofunikira kufufuza ndikumvetsetsa tanthauzo lake komanso momwe amagwiritsidwira ntchito mubizinesi. Izi zidzalola kuti zigwiritsidwe ntchito mogwirizana ndikupewa kugwera m'njira yolakwika kapena yosokoneza.
Chinthu chinanso chofunikira chogwiritsa ntchito mawu osangalatsa Njira yothandiza kwambiri ndiyo kuwasintha kuti agwirizane ndi zolankhula komanso omvera. Kusintha mawu omveka kuti akhale ofunikira komanso omveka bwino kwa anthu kudzalola kuti uthengawo ulandiridwe bwino komanso kupewa chisokonezo kapena kutanthauzira molakwika.
- Ma Buzzwords otchuka kwambiri pano komanso kufunikira kwawo
Pakadali pano, mawu omveka yakhala mutu womwe umapezeka kawirikawiri mdziko lapansi bizinesi ndi ukadaulo. Awa ndi mawu amakono kapena ziganizo zomwe timagwiritsa ntchito ngati gawo la mawu athu aluso, koma nthawi zina funso limatha kubuka: kodi ndizofunikiradi? Yankho ndi inde, chifukwa chake kufunika mu kulumikizana ndi kutsatsa.
The mawu otchuka kwambiri Masiku ano zimagwirizana mwachindunji ndi zochitika zamakono komanso zamakono zamakono, monga deta yaikulu, nzeru zopangira, kusintha kwa digito, blockchain ndi cloud computing, pakati pa ena. Mawu osakira awa amagwiritsidwa ntchito kufotokoza malingaliro ndi njira zomwe zimawonedwa kuti ndizofunikira kuti bizinesi ipambane. mu nthawi ya digito.
La kufunika kwa buzzwords kumadalira luso lake lopereka mauthenga omveka bwino ndi achidule, kuthandiza akatswiri kulankhulana bwino. moyenera malingaliro ovuta. Mawu amenewa amakhala ngati chinenero chodziwika bwino, chomwe chimachititsa kuti anthu azimvetsetsana popanda kufunikira kufotokoza zina.
- Malangizo opewa kugwiritsa ntchito molakwika mawu olankhula m'chilankhulo cha bizinesi
Thandizo losasangalatsa: kupewa nkhanza za buzzword
Buzzwords, mawu oti "zamakono" kapena mawu omwe amawoneka kuti akulowa m'mbali zonse za chilankhulo cha bizinesi. Koma kodi ndi zofunikadi? Ngakhale ma buzzwords ena atha kupereka phindu lowonjezera pakulumikizana kwa bizinesi, kugwiritsa ntchito molakwika kungayambitse "kutaya" kumveka bwino komanso tanthauzo mu mauthenga. Apa tikupereka zina mwa izo Malangizo oti mupewekugwiritsiridwa ntchito molakwika kwa ma buzzwords ndi kulimbikitsa kulankhulana mogwira mtima pa ntchito.
1. Adziwe, koma agwiritse ntchito mosamala: dziwani mawu omveka bwino m'makampani anu ndipo mumvetsetse tanthauzo lake. Fotokozani momveka bwino mawu aliwonse omwe mumagwiritsa ntchito m'mauthenga anu kuti olankhulana anu asamve kuti atayika kapena osokonezeka.
2. Khalani omveka bwino komanso achidule: Pewani kugwiritsa ntchito mawu osafunikira omwe angasokoneze mauthenga anu kapena kupanga kumvetsetsa kwanu kukhala kovuta. Izi zithandiza kutumiza mauthenga anu moyenera, popanda kufunika kogwiritsa ntchito miyambi kapena mawu opanda pake omwe sawonjezera phindu.
3. Kusintha kwa omvera: Kumbukirani kuti si onse amene adzakulandirani adzadziwa mawu ofanana abizinesi. Onetsetsani kuti mumawadziwa bwino omvera anu ndikusintha chilankhulo chanu kuti chigwirizane ndi kamvedwe kawo. Pewani kugwiritsa ntchito mawu aukadaulo kwambiri kapena apadera omwe angasokoneze magulu ena a anthu. Onetsetsani kuti mukugwiritsa ntchito chilankhulo chomwe anthu onse amachidziwa komanso chomveka.
Potsatira malangizo awa, mudzatha kupewa kugwiritsa ntchito mawu molakwika chilankhulidwe cha bizinesi yanu ndikulimbikitsa kulumikizana koyenera komanso komveka bwino mgulu lanu. Kumbukirani, cholinga chachikulu ndicho kupereka malingaliro ndi malingaliro m’njira yomveka ndi yatanthauzo, popanda kugwera mumsampha wa kugwiritsira ntchito mawu opanda pake kapena miyambi imene imangowonjezera phokoso ku uthenga.
Ndine Sebastián Vidal, mainjiniya apakompyuta omwe amakonda ukadaulo komanso DIY. Komanso, ine ndine mlengi wa tecnobits.com, komwe ndimagawana nawo maphunziro kuti ukadaulo ukhale wofikirika komanso womveka kwa aliyense.