Mipikisano ya Oscar ikusamukira ku YouTube: umu ndi momwe nyengo yatsopano ya chiwonetsero chachikulu kwambiri cha mafilimu chidzaonekera.

Mwambo wopereka mphoto Oscar adzakumana ndi kusintha kwakukulu kuyambira mu 2029: Chikondwererochi chidzaulutsidwa pa wailesi yakanema yaulere ku United States ndipo chidzaulutsidwa pa [dzina la nsanja likusowa]. YouTube, yaulere komanso yapadziko lonse lapansiPanganoli, lomwe lasainidwa kale ndi Academy of Motion Picture Arts and Sciences komanso nsanja ya makanema ya Google, likutha ndi kuwulutsa kwa zaka zoposa makumi asanu ndi limodzi komwe kumalumikizidwa ndi netiweki ya ABC.

Kayendedwe aka sikuti kamakhudza anthu aku America okha, komanso Zimatsegula chitseko chosavuta kwa owonera ku Spain ndi ku Europe konse., mpaka pano akhala akuzolowera kutsatira mwambowu kudzera mu njira zolipirira kapena mapangano enaake pa wailesi yakanema yolipira ndi nsanja zowonera.

Mgwirizano wakale pakati pa Academy ndi YouTube

Sukulu ya Academy yatsimikiza kuti YouTube idzakhala ndi ufulu wapadera padziko lonse lapansi pa chikondwererochi kuyambira mu 2029Chaka chomwe mphoto za 101 zidzachitikire. Mgwirizanowu upitirira, osachepera, mpaka 2033, zomwe zimatsimikizira kuti mitundu ingapo yathunthu idzatulutsidwa pansi pa chitsanzo chatsopano cha digito ichi.

Mpaka nthawi imeneyo, gawo lomaliza la nthawi ya wailesi yakanema lidzakhalabe m'manja mwa Disney ABC, yomwe ipitiliza kuwulutsa mpaka mphoto ya 100th Academy Awards Mu 2028, ABC idapeza ufulu wofalitsa nkhani ndipo idasandutsa chikondwererochi kukhala chochitika chokhazikika pa kalendala ya wailesi yakanema yaku America.

Mu chikalata chovomerezeka, purezidenti wa Academy, Lynette Howell Taylor, ndi mkulu wake wamkulu, Bill Kramer, adanena kuti Bungweli linkafunika mnzawo wapadziko lonse lapansi amene angathe kufikira anthu ambiri ndi kuthekera kofikira mibadwo yatsopano ya owonera. YouTube, yokhala ndi kupezeka paliponse pazida zam'manjaMa TV ndi makompyuta olumikizidwa asankhidwa kuti ayesere kusinthaku.

Kumbali yake, Neal Mohan, CEO wa YouTube, wagogomezera kuti mphoto za Oscar ndizo "Bungwe lofunika kwambiri la chikhalidwe" ndipo mgwirizanowu wapangidwa kuti kulimbikitsa mibadwo yatsopano ya opanga ndi okonda mafilimu padziko lonse lapansi, osataya mtima pa mbiri yakale ya mwambowu.

Kuyambira pa wailesi yakanema yachikhalidwe mpaka kuwonera padziko lonse lapansi

Kusintha kwa chitsanzo kumabwera chifukwa cha Kutsika kwa owonera pa TV motsatizanamakamaka ku United States. Deta yochokera ku makampani monga Nielsen ikuwonetsa momwe, m'zaka zochepa chabe, maukonde owulutsa ndi mawayilesi a chingwe akhala akutaya mwayi wopeza mapulatifomu owonera makanema ndi mautumiki apaintaneti omwe amafunidwa.

Pankhani yeniyeni ya Oscars, kusintha kwa zinthu kwakhala kodabwitsa: ya owonera opitilira 50 miliyoni Ku United States kumapeto kwa zaka za m'ma 90, omvera atsika kufika pa 18 kapena 19 miliyoni m'makope aposachedwa, ndipo kuchepa kwakukulu kwa chiwonetserochi kunachepa kwambiri mu 2021, pomwe chikondwererochi chinapitirira owonera 10 miliyoni mdzikolo.

Izi zachepetsa kukopa kwa malonda kwa chochitikachi kwa maukonde achikhalidwe. Malinga ndi ziwerengero zosiyanasiyana, Disney ikanalipira pafupifupi $75 miliyoni pachaka za ufulu wa chikondwererochi, chiwerengero chomwe chikuvuta kwambiri kuchifotokoza chifukwa cha kuchepa kwa ndalama zomwe anthu amapeza komanso kuchuluka kwa owonera malonda.

Nthawi yomweyo, YouTube yadzikhazikitsa yokha ngati imodzi mwa nsanja zomwe anthu ambiri amagwiritsa ntchito pazenera lalikuluKugwiritsa ntchito kwake mu ma TV olumikizidwa Ndipo zipangizo monga Chromecast kapena Smart TV zawona kuchuluka kwa anthu omwe akugwiritsa ntchito, mpaka kufika popikisana ndi mautumiki monga Netflix pa nthawi yowonera, zomwe zimawapatsa mwayi wochita chochitika chachikulu chonchi.

Kulowa kwaulere komanso kopanda malire

Chimodzi mwa mfundo zazikulu za mgwirizanowu ndi chakuti Mipikisano ya Oscars ikhoza kuoneredwa kwaulere komanso kuwonetsedwa pa YouTube kuchokera kudziko lililonse. kulikonse komwe nsanjayi ikupezeka, popanda kufunikira kulembetsa ku njira yolipirira kapena kudalira mapangano enaake a madera.

Mpaka pano, kufalitsa kwa gala padziko lonse lapansi kwakhala kukukambidwa dziko ndi dzikoMwachitsanzo, ku Spain, kuonera makanema kwakhala kukugwirizana ndi mautumiki olipira pa TV monga Movistar Plus+, pomwe ku Latin America kwakukulu kumawonetsedwa kudzera mu TNT ndi njira zina za Warner. Kuyambira mu 2029 kupita mtsogolo, chilichonse chidzagwirizanitsidwa pansi pa mtundu wa YouTube.

Kwa anthu aku Europe, izi zikutanthauza kuti kungopeza njira yovomerezeka ya Academy kapena malo othandizidwa ndi YouTube kutsatira chikondwererochi ndi zochitika zina popanda kudutsa pakati pa anthu am'deralo. Zikuonekabe ngati ma network ena ku Spain ndi ku Europe konse adzasankha kufalitsa chizindikiro cha YouTube kapena kupanga mapulogalamu apadera nthawi imodzi, koma mwayi wopezeka mwachindunji, mulimonsemo, udzakhala wofala kwambiri.

Kuphatikiza apo, nsanjayi ikulonjeza zinthu zomwe zapangidwira omvera osiyanasiyana: Ma subtitles ndi nyimbo zomvetsera m'zilankhulo zambiriIzi ndizofunikira kwambiri makamaka kumayiko omwe salankhula Chingerezi ndipo zitha kusintha kwambiri zomwe anthu omwe akutsatira mwambowu akuchita m'maola oyambirira kuchokera ku Europe.

Nkhani zomwe zimapitirira pa gala yokha

Mgwirizanowu suli wokhudza usiku wopereka mphoto zokha. Academy ndi YouTube agwirizana pa nkhani yonse ya zochitika za OscarsIzi zipangitsa kuti kampani ikhalepo nthawi zonse papulatifomu chaka chonse.

Zina mwa zomwe zatsimikiziridwa ndi izi: kapeti yofiira, kulengeza kwa anthu omwe asankhidwa, Mphotho za Governors (mwambo wolemekezeka wa Oscars), chakudya chamasana chachikhalidwe cha omwe adasankhidwa ndi mphotho zomwe zimaperekedwa kwa ophunzira, komanso mphotho zasayansi ndi zaukadaulo, zomwe mpaka pano sizimadziwika ndi anthu ambiri.

Mgwirizanowu umaphatikizaponso Mafunso ndi mamembala a Academy ndi opanga mafilimu, ma podcasts, mapulogalamu ophunzitsa okhudza mafilimu ndi zidutswa zomwe zimawunikira mbiri ya mphoto kapena kugawa ntchito zawo zamkati. Mwanjira ina, sikuti kufalitsa kwa chikondwererochi kukukulitsidwa kokha, komanso chilengedwe chonse cha zomwe zili zogwirizana ndi bungweli chikukulitsidwa. Mtundu uwu wazinthu ukhoza kuphatikizapo opanga ndi opanga padziko lonse lapansi.

Njira imeneyi ikugwirizana ndi mfundo za YouTube, zomwe zimayang'ana kwambiri kupanga kosalekeza kwa makanema ndi mitundu yotsatizanaNsanjayi ikhoza kuphatikiza makanema amoyo omwe ali ndi zotsatira zabwino kwambiri ndi nkhani zazifupi, kusanthula, chidule, ndi mgwirizano ndi opanga omwe ali akatswiri mu mafilimu, kutsutsa, kapena chikhalidwe chowonera, chinthu chomwe chingakhale chokopa kwambiri kwa omvera achichepere.

Google Arts & Culture ndi kusintha kwa mbiri yakale ya mafilimu kukhala digito

Mzati wina wa mgwirizanowu ndi mgwirizano ndi Zaluso ndi Chikhalidwe cha Google, ntchito ya kampani yayikulu yaukadaulo yodzipereka kusunga ndi kufalitsa cholowa cha chikhalidwe kudzera mu zochitika za digito.

Mu dongosololi, kwalengezedwa kuti mwayi wopeza pa intaneti ziwonetsero ndi mapulogalamu osankhidwa kuchokera ku Academy Museum ku Los Angeles, malo aposachedwa omwe ali ndi nkhani zofunika kwambiri zokhudza mafilimu.

Kuphatikiza apo, pulojekitiyi ikuphatikizapo kusintha kwa digito pang'onopang'ono kwa Academy Collection, yomwe imaonedwa kuti ndi yayikulu kwambiri padziko lonse lapansi yodzipereka ku zaluso zachisanu ndi chiwiri, yokhala ndi zinthu zoposa 52 miliyoni kuphatikiza zikalata, zinthu, zithunzi ndi zinthu zowonera.

Ngati zonse zikuyenda bwino, okonda mafilimu ochokera ku Spain, Europe, kapena chigawo china chilichonse adzatha kufufuza mafilimu kwaulere ali kunyumba kwawo. gawo la zosungiramo zakale zomwe mpaka pano zasungidwa kwambiri kwa ofufuza ndi alendo omwe ali pamalopoIzi zikulimbitsa chikhalidwe ndi maphunziro a mgwirizanowu kupitirira chiwonetsero cha usiku umodzi.

Zotsatira pamakampani ndi kusintha kwa malingaliro ku Hollywood

Kusamuka kwa mphoto za Oscars kupita ku YouTube kumaonedwa ku Hollywood ngati Chizindikiro china cha kusintha kwa kapangidwe kake kupita ku kutsatsiraNgakhale miyambo ina yayamba kale kuchitapo kanthu pankhaniyi - monga SAG Awards, yomwe idasamukira ku Netflix - kusuntha kwa mphoto zodziwika bwino za mafilimu kupita ku nsanja yapaintaneti kukuyimira kuwononga kwa wailesi yakanema yachikhalidwe.

Ponena za omvera, njira yake ndi yomveka bwino: Gwiritsani ntchito mwayi wopeza anthu oposa 2.000 biliyoni omwe amagwiritsa ntchito YouTube pamwezi kusintha chikondwerero chomwe, ngakhale chinali chofunikabe, sichinayambenso kukopa chidwi cha anthu monga momwe zinalili m'zaka makumi angapo zapitazi.

Kwa Academy yokha, izi zikugwirizananso ndi cholinga chake cholimbitsa udindo wake monga bungwe lapadziko lonse lapansiM'zaka zaposachedwapa, chiwerengero cha ovota ochokera kunja kwa United States chawonjezeka, ndipo chidwi chawonjezeka mpaka kufika pa mafilimu ochokera padziko lonse lapansi, ndipo mafilimu aku Europe, Latin America, ndi Asia apambana zomwe zaphwanya ulamuliro wa Hollywood.

Mwa kuika patsogolo kugawa pa nsanja imodzi yapadziko lonse, bungweli limadalira kugulitsa malonda moyenera ndikufikira omvera omwe mpaka pano sakuyandikira mwambowu, chifukwa cha zopinga zolowera komanso chifukwa chosowa chidziwitso kapena kusowa zizolowezi zowonera wailesi yakanema.

Chilichonse chikusonyeza kuti kulowa kwa YouTube ndi "kwawo" kwa mphoto za Oscar zomwe zikusonyeza kusintha kwakukulu. gawo latsopano mu ubale pakati pa chiwonetsero chachikulu cha cinema ndi omvera padziko lonse lapansiKuchokera ku Spain ndi ku Ulaya konse, zidzakhala zotheka kutsata chikondwererochi ndi chilichonse chozungulira popanda kudutsa pa wailesi yakanema yolipira, yokhala ndi zinthu zambiri, yosavuta kupeza komanso yozolowera machitidwe a digito amakono, zomwe zikusonyeza bwino momwe malo osangalatsa asinthira kale kukhala malo ochezera pa intaneti.