Kuyeza tsamba lawebusayiti ndikofunikira kuti mumvetsetse momwe imagwirira ntchito ndikuwongolera magwiridwe antchito ake. M'malo osinthika a digito, akatswiri aukadaulo ndi eni mawebusayiti ayenera kukhala ndi chidziwitso chozama cha momwe angawunikire ndikuwunika momwe tsamba lawo likugwirira ntchito. Kuti mukwaniritse izi, pali zida zingapo ndi ma metric omwe amakupatsani mwayi woyezera magwiridwe antchito, kuthamanga kwapaintaneti, kugwiritsa ntchito ndi zina zofunika pawebusayiti. M'nkhaniyi, tiwona njira zabwino kwambiri zoyezera tsamba lawebusayiti, ndikuwonetsa mwatsatanetsatane komanso molondola momwe mungawunikire kupambana kwake padziko lonse lapansi pa intaneti.
1. Chiyambi cha kuyeza masamba
Kuyeza masamba ndikofunikira patsamba lililonse la intaneti, kaya ndibulogu kapena bizinesi yapaintaneti. Kudziwa momwe ogwiritsa ntchito amalumikizirana ndi tsamba lanu kumakupatsani mwayi wowongolera ndikuwongolera ogwiritsa ntchito. Mu gawoli, tiwona zoyambira pakuyezera masamba ndikukupatsani zida ndi chidziwitso chomwe mukufunikira kuti muyambe kuyeza tsamba lanu.
1. Kusanthula zida kasinthidwe: Chinthu choyamba chimene muyenera kuchita ndikukhazikitsa chida cha analytics pa intaneti kuti musonkhanitse zambiri za zomwe ogwiritsa ntchito anu akuchita. Chimodzi mwa zida zodziwika bwino ndi Google Analytics. Kuti muyikhazikitse, muyenera kupanga akaunti ndikuwonjezera nambala yotsatirira yomwe Google idapereka pamasamba onse patsamba lanu. Izi zidzakulolani kuti mutenge zambiri zamtengo wapatali pa chiwerengero cha alendo, masamba omwe adayendera kwambiri, nthawi ya gawo ndi zina zambiri.
2. Kufotokozera zolinga ndi zochitika: Musanayambe kuyeza, ndikofunikira kumveketsa bwino zolinga zanu ndi zochitika zotembenuka mtima. Kodi mukufuna kuyeza kuchuluka kwa malonda omwe amagulitsidwa pa intaneti yanu? Kapena mwina mukufuna kutsata kuchuluka kwa zolembetsa zamakalata anu? Kufotokozera zolinga ndi zochitikazi kukuthandizani kuti muwone bwino momwe ogwiritsa ntchito akugwirizanirana ndi tsamba lanu komanso ngati mukukwaniritsa zolinga zanu.
3. Unikani deta: Mukasonkhanitsa deta kwa nthawi yochuluka, ndi nthawi yoti muifufuze. Zida zowunikira pa intaneti zikupatsirani malipoti atsatanetsatane pazomwe tsamba lanu likuchita. Mudzatha kuwona kuchuluka kwa nthawi yomwe ogwiritsa ntchito amawononga patsamba lililonse, maulalo otani omwe amadina, komwe amakuchezerani, ndi zina zambiri. Gwiritsani ntchito datayi kuti muzindikire madera omwe mungawonjezeke patsamba lanu ndikupanga zisankho zanzeru kuti mukwaniritse bwino.
Ndi njira zoyambira izi, mwakonzeka kuyamba kuyeza tsamba lanu ndikugwiritsa ntchito deta kuti musinthe! Kumbukirani kuti kuyeza masamba ndi njira yopitilira, choncho fufuzani nthawi ndi nthawi kuti mupitilize kuwongolera zomwe ogwiritsa ntchito anu amachita ndikukwaniritsa zolinga zanu.
2. Zida zofunikira zoyezera tsamba
Kuti tiyeze bwino tsamba lawebusayiti, ndikofunikira kukhala ndi zida zoyenera zomwe zimatipatsa chidziwitso chofunikira kuti tiwunike bwino momwe imagwirira ntchito ndikuwongolera magwiridwe antchito ake. M'munsimu muli zida zofunika zomwe zingakuthandizeni pa ntchitoyi:
1. Google Analytics: Ichi ndi chimodzi mwa zida zodziwika bwino komanso zathunthu zosanthula ukonde. Zimakuthandizani kuti muzitha kuyang'anira kuchuluka kwa anthu omwe ali patsamba lanu, kumvetsetsa momwe ogwiritsa ntchito amagwirira ntchito, kuzindikira komwe akuchokera komanso kuyeza momwe kampeni yanu ikutsatsa. Ndi Google Analytics, mutha kupeza malipoti okonda makonda anu ndikuwona zambiri zatsamba lanu.
2. Google Search Console: Chida ichi choperekedwa ndi Google chimakupatsani chidziwitso chofunikira chokhudza momwe tsamba lanu limagwirira ntchito pazotsatira zakusaka. Zimakuthandizani kuti muwone momwe tsamba lanu likuyendera, kusanthula kuchuluka kwa anthu osakira, kuzindikira zovuta zachitetezo, ndikusintha mawonekedwe atsamba lanu pamainjini osakira. Ndi Search Console, mutha kuyang'anira ndikusintha kupezeka kwa tsamba lanu pa Google.
3. Tanthauzo la ma metrics ofunikira pakuyezera tsamba
M'dziko la ma analytics a pa intaneti, ndikofunikira kutanthauzira ma metrics ofunikira omwe angatithandizire kuyeza momwe tsamba lawebusayiti likuyendera. Ma metricswa amatilola kuti tipeze zidziwitso zofunikira pamachitidwe a ogwiritsa ntchito komanso kupambana kwa njira zathu zama digito. M'munsimu muli ma metrics ofunikira kwambiri komanso momwe angagwiritsire ntchito kuyeza momwe tsamba lawebusayiti likuyendera.
1. Mlingo wodumphira: Metric iyi imatiuza kuchuluka kwa ogwiritsa ntchito omwe amachoka patsamba lathu atayendera tsamba limodzi. Kudumpha kwakukulu kumatha kuwonetsa kuti ogwiritsa ntchito sakupeza zomwe akufuna kapena kuti tsambalo lili ndi vuto logwiritsa ntchito. Kuti muchepetse kuthamanga, ndikofunikira kukhathamiritsa zomwe zili ndi masanjidwe atsamba, kupereka navigation mwachidziwitso ndikuwonetsetsa kutsitsa mwachangu.
2. Nthawi patsamba: Metric iyi imatiwonetsa kuchuluka kwa nthawi yomwe ogwiritsa ntchito amathera patsamba lathu. Nthawi yokwera patsamba ikhoza kuwonetsa kuti ogwiritsa ntchito amapeza zomwe zili zosangalatsa komanso zofunikira. Kuti muwonjezere nthawi pamalopo, ndikulimbikitsidwa pangani zokhutira wokongola, sinthani momwe mungayendere ndikupereka maulalo amkati omwe amapempha ogwiritsa ntchito kuwona masamba ambiri.
3. Zosintha: Metric iyi imatithandiza kuyeza cholinga chachikulu cha tsamba lathu, kaya ndi kugulitsa, kulembetsa, kutsitsa, ndi zina. Kuti muyeze zosintha, muyenera kukhazikitsa zolinga zenizeni, monga kupanga fomu yolumikizirana kapena kukhazikitsa pulogalamu. Kuphatikiza apo, ndikofunikira kutsatira molondola kutembenuka pogwiritsa ntchito zida monga Google Analytics, zomwe zingatipatse mwatsatanetsatane momwe timasinthira.
Mwachidule, kufotokozera ma metrics ofunikira pakuyezera tsamba lawebusayiti kumatipatsa chidziwitso chofunikira chokhudza magwiridwe antchito ndi kupambana kwa njira zathu zama digito. Ma metric omwe atchulidwa pamwambapa, monga kuchuluka kwa kutsika, nthawi yomwe ali patsamba, ndi zosintha, ndi ochepa chabe mwa ma metric ambiri omwe alipo. Ndikoyenera kusanthula ndikuwunika ma metricswa pafupipafupi kuti mupange zisankho zomveka bwino ndikuwongolera zomwe ogwiritsa ntchito patsamba lathu nthawi zonse.
4. Njira zosinthira kusanthula kwa intaneti patsamba lanu
Kukhazikitsa analytics patsamba lanu ndikofunikira kuti muwone momwe tsamba lanu likugwirira ntchito ndikupanga zisankho zoyendetsedwa ndi data. Pansipa pali njira zambiri zokhazikitsira kusanthula uku:
1. Sankhani chida chowunikira pa intaneti: Pali zosankha zingapo zomwe zilipo, monga Google Analytics, Matomo kapena Adobe Analytics. Fufuzani ndikusankha chida chomwe chikugwirizana ndi zosowa zanu ndi zolinga zanu. Mukapanga chisankho, lembani papulatifomu ndikupanga akaunti.
2. Pangani kachidindo kotsatira: Pambuyo popanga akaunti, chida cha analytics pa intaneti chidzakupatsani code yotsatirira yapadera. Khodi iyi iyenera kuwonjezeredwa pamasamba onse atsamba lanu, chizindikirocho chisanatseke mufayilo ya HTML. Tag iyi ikulolani kuti musonkhane zambiri kuchokera kwa omwe akuchezera tsamba lanu.
- Onetsetsani kuti nambala yotsatirira ili pamasamba onse atsamba lanu, kuphatikiza masamba othokoza, mafomu, masamba ofikira, ndi masamba ena aliwonse oyenera.
- Ngati mugwiritsa ntchito kasamalidwe kazinthu monga WordPress, mutha kugwiritsa ntchito pulogalamu yowonjezera kuti muwonjezere kachidindo kotsatira masamba onse.
5. Kusanthula kwamayendedwe: momwe mungawonere kuchuluka kwa alendo omwe abwera patsamba lanu
Kusanthula kwamagalimoto ndi chida chofunikira kwambiri chowunika kuchuluka kwa omwe abwera patsamba lanu. Pali ma metric ndi njira zosiyanasiyana zomwe zimakulolani kuti mudziwe zambiri za kuchuluka kwa magalimoto omwe mumalandira, zomwe ndizofunikira pakuyesa kupambana kwa tsamba lanu ndikuwongolera magwiridwe antchito ake. M'chigawo chino, tifotokoza momwe tingapangire kufufuza kwa magalimoto bwino.
Poyambira, ndikofunikira kukumbukira kuti pali zida zingapo zowunikira kuchuluka kwa anthu patsamba lanu. Chimodzi mwazodziwika kwambiri ndi Google Analytics, yomwe imapereka magwiridwe antchito osiyanasiyana pakuwunika kwamagalimoto. Chida ichi chimakulolani kuti muwone zambiri monga chiwerengero cha alendo, gwero la magalimoto, masamba omwe adawachezera kwambiri komanso nthawi yomwe amagwiritsidwa ntchito pa tsamba.
Mukasankha chida chomwe mudzagwiritse ntchito, ndi nthawi yoti muyambe kusanthula deta. Gawo loyamba ndikutanthauzira zolinga zanu komanso ma metric omwe ali oyenera patsamba lanu. Zina zodziwika bwino zomwe muyenera kuziyang'anira ndi monga kuchuluka kwa alendo apadera, kuchuluka kwa masamba omwe amawonekera, kuchuluka kwanthawi zonse, komanso nthawi yapawebusayiti.
Mutakhazikitsa zolinga zanu ndikutanthauzira ma metric omwe mudzawunike, ndi nthawi yoti mufufuze momwe chida chomwe mukugwiritsa ntchito. Onetsetsani kuti mwamvetsetsa momwe mungagwiritsire ntchito zosefera ndi magawo osiyanasiyana kuti mupeze zambiri zolondola. Kuphatikiza apo, ganizirani kugwiritsa ntchito malipoti okhazikika kuti mudziwe zambiri za omvera anu.
Kumbukirani kuti kusanthula kuchuluka kwa magalimoto patsamba lanu ndi njira yopitilira. Ndikofunikira kuti muwunikenso ma metrics anu pafupipafupi ndikusintha kutengera zomwe mwapeza. Musaiwale kukhazikitsa zolinga ndikuwunika zotsatira zanu kuti muwonetsetse kuti mukukwaniritsa zomwe mukufuna!
6. Miyezo ya machitidwe a pa intaneti: nthawi yotsegula ndi liwiro la kuyankha
Ma metrics ogwirira ntchito pa intaneti ndi ofunikira kuti mumvetsetse magwiridwe antchito a tsamba webusayiti ndikuwonetsetsa kuti mukuchita bwino Kwa ogwiritsa ntchito. Zinthu ziwiri zofunika kuzikumbukira ndi nthawi yotsegula komanso liwiro la kuyankha.
Nthawi yolipira imatanthawuza nthawi yomwe imatenga tsamba lawebusayiti kutsitsa kwathunthu mu msakatuli wa wosuta. Ndikofunika kuchepetsa nthawiyi kuti mupewe kutaya alendo komanso kukonza malo osaka. Njira imodzi yochepetsera nthawi yotsegula ndikukulitsa kukula kwa mafayilo, monga zithunzi, zolemba, ndi mapepala.
Kuthamanga kuyankha, kumbali ina, kumatanthawuza nthawi yomwe imatengera seva kutumiza yankho kwa osatsegula atalandira pempho. Ngati liwiro la kuyankha likuchedwa, ogwiritsa ntchito amatha kuchedwa akamalumikizana ndi tsambalo. Kuti muwongolere liwiro la kuyankha, njira monga kukhathamiritsa kwa ma code, kugwiritsa ntchito makina osungira, komanso kukhazikitsa ma seva okhazikika angagwiritsidwe ntchito. Kuphatikiza apo, pali zida zapadera zomwe zingathandize kuzindikira ndi kuthetsa mavuto monga Google PageSpeed Insights ndi Pingdom Tools. Mwa kukhathamiritsa nthawi zonse zotsegula komanso liwiro la kuyankha, titha kuwongolera magwiridwe antchito a intaneti ndikupereka chidziwitso chabwinoko kwa ogwiritsa ntchito.
7. Kuunikira kapangidwe kake ndi zomwe ogwiritsa ntchito adakumana nazo pa tsamba lawebusayiti
Ndikofunikira kuwonetsetsa kuti alendo ali ndi zochitika zokhutiritsa komanso kuti nsanja ikukwaniritsa zolinga zake. Nazi njira zina zofunika kuti muthe kuwunika bwino.
1. Unikani mayendetsedwe: Ndikofunikira kuti ogwiritsa ntchito azitha kuzungulira tsambalo mosavuta. Yang'anani momwe mayendetsedwe amayendera ndikuwonetsetsa kuti ndi zomveka komanso zogwirizana. Ngati ogwiritsa aona kuti atayika kapena asokonezeka, amatha kusiya tsambalo asanakwaniritse cholinga chawo.
2. Unikani momwe mungagwiritsire ntchito: Kugwiritsa ntchito kumatanthawuza kumasuka komwe ogwiritsa ntchito angagwiritse ntchito webusaitiyi kuti agwire ntchito zinazake. Yesetsani kwambiri kuti muzindikire zopinga kapena zovuta pakulumikizana kwa ogwiritsa ntchito. Kupanga mwachidziwitso komanso kuyenda momveka bwino, kosavuta ndikofunikira kuti mutsimikizire kugwiritsidwa ntchito kwabwino.
3. Ganizirani za maonekedwe: Kapangidwe kokongola kakhoza kukopa chidwi cha owerenga ndikupangitsa kuti webusaitiyi ikhulupirire. Yang'anani zinthu zowoneka monga mtundu, kalembedwe, zithunzi, ndi malo oyera. Mawonekedwe owoneka bwino, ogwirizana omwe amasinthidwa kuti agwirizane ndi omvera angakhudze malingaliro a wogwiritsa ntchito komanso kukhutira.
Kumbukirani kuti kuunikaku sikuthera apa. Ndikofunikira kuyesa mayeso kapena kufufuza kwa ogwiritsa ntchito kuti mupeze mayankho achindunji ndikusintha mosalekeza kapangidwe kake ndi luso la ogwiritsa ntchito patsamba. Ndi kuwunika kokhazikika komanso kosalekeza kumeneku, mutha kuwonetsetsa kuti nsanja yanu imakhalabe yofikirika, yowoneka bwino komanso yowoneka bwino kwa ogwiritsa ntchito.
8. Kuyeza kutembenuka ndi zolinga pa webusaiti yanu
M'dziko lazamalonda la digito, ndikofunikira kuyeza ndikuwunika momwe tsamba lanu likugwirira ntchito kuti muwonetsetse kuti mukupeza zotsatira zabwino. Kuyeza kutembenuka ndi zolinga kumakupatsani mwayi wodziwa njira ndi njira zomwe zikugwira ntchito komanso zomwe zikufunika kusintha.
Kuyamba, ndikofunikira kutsimikizira momveka bwino zolinga za tsamba lanu. Kodi mukufuna kuwonjezera malonda, kupanga zotsogola kapena kuwonjezera mawonekedwe amtundu wanu? Mutafotokozera zolinga zanu, mutha kukhazikitsa zosintha zomwe mukufuna kuyeza.
Chimodzi mwazinthu zomwe zimagwiritsidwa ntchito kwambiri kuyeza kutembenuka ndi Google Analytics. Ndi chida ichi, mutha kutsata zochitika zenizeni ndi zochitika zomwe zimachitika patsamba lanu. Mwachitsanzo, mutha kuyeza kuchuluka kwa ogwiritsa ntchito omwe amadzaza fomu yolumikizirana, kugula, kapena kulembetsa kalata yanu yamakalata. Google Analytics imakupatsaninso mwayi wokhazikitsa zosintha kuti mumvetsetse njira yomwe wogwiritsa ntchito amatsata kulowa patsamba mpaka kuchitapo kanthu. Kumbukirani kuti kugwiritsa ntchito Google Analytics, muyenera kukhazikitsa kachidindo kotsatira masamba onse atsamba lanu. Mukamaliza kukonza bwino zanu Akaunti ya Google Analytics ndipo mwayika khodi yolondolera, mutha kuyamba kuwona zambiri ndi malipoti pazosintha zanu ndi zolinga zanu.
9. Kusanthula kwa SEO ndi malo osakira tsamba lawebusayiti
SEO ndi kusanthula kwa injini zosakira ndi ntchito yofunika kutsimikizira kuti tsamba lawebusayiti likuyenda bwino. Cholinga chachikulu cha SEO ndikuwongolera kuwonekera kwatsamba komanso kuchuluka kwa anthu pamainjini osakira. Kuti izi zitheke, njira zingapo ziyenera kuchitidwa ndi zida zosiyanasiyana zomwe zimagwiritsidwa ntchito posanthula ndikuwongolera zomwe zili patsamba.
Choyamba, ndikofunikira kusanthula mwatsatanetsatane mawu osakira okhudzana ndi mutu watsambalo. Mawu osakirawa ayenera kukhala ofunikira komanso kupezeka pazomwe zili m'njira yoyenera. Kuphatikiza apo, ma tag oyenera a HTML monga mitu iyenera kugwiritsidwa ntchito.
y
, kuwunikira mitu ndi ma subtitles, ndi zilembo y kuwunikira mawu ofunikira m'malembawo.
Chinanso chofunikira pakuwunika kwa SEO ndikukhathamiritsa kwa ma meta tag. Ma meta tag ndi ma tag a HTML omwe amapereka chidziwitso chofunikira pazomwe zili patsambalo kumainjini osakira. Ma meta tag ayenera kuphatikizidwa pamutu watsamba, mafotokozedwe ndi mawu osakira. Ndikofunikira kugwiritsa ntchito mawu osakira mu meta tag kuti muwongolere momwe injini zosakira zilili. Kuphatikiza apo, ma tag olumikizira amkati ndi akunja akuyenera kukonzedwa, pogwiritsa ntchito mawu osakira palemba la nangula.
10. Kugwiritsa ntchito kusanthula kwa ulalo kuti mumvetsetse kapangidwe ka tsamba lanu
Kusanthula kwa ulalo ndi njira yothandiza kuti mumvetsetse momwe tsamba lanu limapangidwira ndikuwongolera magwiridwe antchito ake. Pofufuza mosamala maulalo amkati ndi akunja patsamba lanu, mutha kuzindikira zovuta zomwe zingachitike ndikuwongolera zomwe ogwiritsa ntchito akukumana nazo. Nawa zida ndi maupangiri ochitira bwino ulalo kusanthula.
1. Gwiritsani ntchito zida zowunikira maulalo: Pali zida zingapo zomwe zimakupatsani mwayi wofufuza maulalo awebusayiti yanu mwachangu komanso molondola. Zosankha zina zodziwika zikuphatikizapo Google Search Console, Ahrefs y Kufuula Frog. Zida izi zimakupatsirani chidziwitso chofunikira chokhudza maulalo osweka, masamba opanda maulalo olowera, ndi mwayi wowongolera maulalo anu.
2. Yang'anani maulalo amkati: Maulalo amkati ndi omwe amalumikiza tsamba limodzi latsamba lanu ndi tsamba lina mkati mwa domeni yomweyi. Ndikofunikira kuti muwone ngati masamba anu ali olumikizidwa bwino, chifukwa izi zithandizira injini zosaka ndikumvetsetsa zomwe zili. Kuphatikiza apo, maulalo amkati amapangitsa kuti zikhale zosavuta kwa wogwiritsa ntchito kuyang'ana patsamba lanu. Kuti muwongolere kulumikizana kwanu kwamkati, onetsetsani kuti mukuphatikiza mawu ofunikira komanso ofotokozera m'mawu anu a nangula.
3. Unikani maulalo akunja: Maulalo akunja, omwe amadziwikanso kuti backlinks, ndi omwe amalozera patsamba lanu kuchokera kumadera ena. Maulalo awa ndi ofunikira pakuyika kwa injini zosaka, chifukwa akuwonetsa kutchuka ndi kufunikira kwa tsamba lanu. Tsimikizirani kuti maulalo akunja akuchokera kumasamba odalirika okhudzana ndi mutu wanu. Kuonjezera apo, ganizirani njira zopangira backlink, monga kusinthanitsa maulalo ndi malo ena abwino kapena kutenga nawo mbali muzolemba zamakampani.
Kumbukirani kuti kusanthula ulalo ndi ntchito yopitilira komanso yofunikira kuti muwongolere tsamba lanu. Gwiritsani ntchito zida zomwe zatchulidwa ndikupitiriza malangizo awa kukhathamiritsa tsamba lanu ndikuwonjezera mawonekedwe ake mumainjini osakira. Osachepetsa mphamvu ya maulalo pakupambana kwa tsamba lanu!
11. Kuyang'anira zotsatsa ndi zotsatsa pawebusayiti
Ndikofunikira kuunika momwe njira zogwiritsidwira ntchito zikuyendera ndikusintha. munthawi yeniyeni. Kuti tichite kuwunika kokwanira, ndikofunikira kugwiritsa ntchito zida zapadera zomwe zimatilola kusonkhanitsa ndi santhula deta zofunikira. M'munsimu muli njira zazikulu zotsatirira.
1. Kufotokozera zolinga za kampeni: Musanayambe kuzilondolera, ndikofunikira kuti mumvetsetse zomwe mukufuna kukwaniritsa ndi kampeni. Kodi mukuyang'ana kuti muwonjezere kuchuluka kwa omwe amabwera patsamba? Onjezani malonda? Kufotokozera zolingazo momveka bwino komanso momveka bwino kudzakuthandizani kudziwa ma metric ndi zida zomwe ndizofunikira pakuwunika.
2. Ikani pulogalamu yowunikira pa intaneti: Pali zida zambiri zomwe zilipo pamsika zomwe zimakulolani kuti musonkhane zambiri zamakhalidwe a ogwiritsa ntchito patsamba. Chimodzi mwazogwiritsidwa ntchito kwambiri ndi Google Analytics, yomwe imapereka mwatsatanetsatane za maulendo, nthawi yomwe ogwiritsa ntchito amathera pa tsamba, masamba omwe adawachezera kwambiri, pakati pa zina. Kuyika pulogalamu yamtunduwu ndikosavuta ndipo nthawi zambiri kumangofunika kuyika kachidindo kotsatira patsamba lililonse lawebusayiti.
3. Khazikitsani zizindikiro zazikulu zogwirira ntchito (KPIs): Ma KPIs ndizitsulo zomwe zimagwiritsidwa ntchito poyesa ntchito ya kampeni yotsatsa malonda. Zitsanzo zina zodziwika bwino ndi kuchuluka kwa kutembenuka, mtengo pakupeza, kuchuluka kwapang'onopang'ono, pakati pa ena. Ndikofunikira kufotokozera ma KPI omwe adzagwiritsidwe ntchito kuyesa kupambana kwa kampeni ndikukhazikitsa zolinga zenizeni zomwe zimalola kuyeza kukwaniritsidwa kwake. Ma KPI akakhazikitsidwa, ndizotheka kugwiritsa ntchito pulogalamu yapaintaneti yowunikira pafupipafupi ndikuwunika momwe kampeni ikuyendera.
Kutsata bwino malonda ndi malonda a malonda pa webusaiti kungapangitse kusiyana pakati pa kupambana ndi kulephera kwa njira. Kupyolera mu tanthawuzo la zolinga, kuyika kwa pulogalamu yowunikira pa intaneti ndi kugwiritsa ntchito ma KPIs, ndizotheka kupeza deta yolondola yomwe imalola kuwunika momwe ntchitoyi ikuyendera ndikusintha nthawi yeniyeni. Kumbukirani kuti kuyang'anitsitsa nthawi zonse ndikofunikira kuti mukwaniritse kusintha kwa malonda anu ndi njira zotsatsira.
12. Ma analytics a chikhalidwe cha anthu: momwe mungayesere kuyanjana ndi tsamba lanu
Ma analytics a malo ochezera Ndikofunikira kwambiri kuyeza kuyanjana ndi tsamba lanu ndikumvetsetsa momwe ogwiritsa ntchito amachitira ndi zomwe mumalemba pamapulatifomu osiyanasiyana. Kupyolera mu zida zosiyanasiyana ndi ma metrics, mudzatha kudziwa zambiri za momwe mungagwiritsire ntchito zolemba zanu, dziwani omvera omwe amakutsatirani ndikusankha njira zomwe zili bwino kwambiri.
Kuyesa kuyanjana ndi tsamba lanu pa social network, ndi bwino kutsatira njira zotsatirazi:
- Fotokozani zolinga zanu: Musanayambe, ndikofunikira kutsimikizira bwino zomwe mukufuna kukwaniritsa ndi njira yanu malo ochezera a pa Intaneti. Atha kukhala akuchulukirachulukira patsamba lanu, kuwonjezera kuchuluka kwa otsatira kapena kulimbikitsa malonda ndi ntchito. Pokumbukira zolinga zanu, mudzatha kusankha miyeso yoyenera kuti muyese kupambana kwanu.
- Sankhani zida zoyenera: Pali zida zambiri zowunikira pazama media zomwe zikupezeka pamsika zomwe zingakuthandizeni kuyeza kuyanjana ndi tsamba lanu. Mwachitsanzo, Google Analytics, Facebook Insights, Twitter Analytics, pakati pa ena. Fufuzani zomwe zili zoyenera kwambiri pazosowa zanu ndikuphunzira momwe mungagwiritsire ntchito moyenera.
- Unikani ma metric oyenerera: Mukakhala ndi mwayi wogwiritsa ntchito zida zowunikira, ndikofunikira kulabadira ma metric omwe ali ofunika kwambiri. Izi zitha kuphatikizira kufikira kwa zomwe mwalemba, kuchuluka kwa zomwe mumakumana nazo (monga zokonda kapena ndemanga), kuchuluka kwa anthu omwe amatumizidwa pamasamba ochezera, komanso nthawi yochezera patsamba lanu. Ma metrics awa amakupatsani mwayi wowunika momwe njira yanu imakhudzira ndikusintha zofunikira.
Kupatula nthawi yoyezera kuyanjana ndi tsamba lanu patsamba lanu pazama media kukupatsirani chidziwitso chofunikira kuti muwongolere njira zanu zotsatsira digito. Kumbukirani kuti kusanthula deta ndikofunikira kuti mupange zisankho zodziwika bwino ndikuwongolera kupezeka kwanu pazama media nthawi zonse. Osachepetsa mphamvu zama analytics kuti mukulitse bizinesi yanu!
13. Kuyesa kwa A / B ndi kusanthula kosiyanasiyana kuti muwongolere tsamba lanu
Kuyesa kwa A/B ndi kusanthula kwama multivariate ndi njira ziwiri zofunika kwambiri kuti tsamba lanu liziyenda bwino. Njirazi zimakulolani kuti muyese mitundu yosiyanasiyana ya tsamba lanu ndikusanthula zomwe zasonkhanitsidwa kuti mupange zisankho zanzeru zomwe zimagwira bwino ntchito. M'nkhaniyi, ndikuwonetsani kalozera sitepe ndi sitepe momwe mungagwiritsire ntchito njirazi ndikupindula kwambiri.
Poyamba, ndikofunikira kufotokozera zolinga zomwe mukufuna kukwaniritsa ndi tsamba lanu. Mukufuna kuwonjezera kuchuluka kwa otembenuka? Konzani kuchuluka kwa kudina pamayitanidwe anu kuti muchitepo kanthu? Mukakhazikitsa zolinga zanu, mutha kuzindikira zinthu zomwe mukufuna kuyesa ndikuwongolera. Mutha kulingalira za kuyesa kwa A/B monga masanjidwe, mitundu yogwiritsidwa ntchito, mitu, kapena mabatani oyitanitsa kuchitapo kanthu.
Kenako, mufunika chida choyesera cha A/B kuti mugwiritse ntchito zoyeserera zanu. Pali zosankha zingapo zomwe zilipo pamsika, monga Google Optimize, Optimizely kapena VWO. Zida izi zimakulolani kuti mupange matembenuzidwe osiyanasiyana a tsamba lanu ndikugawaniza magalimoto kuti muwonetse mtundu uliwonse kwa omvera. Adzasonkhanitsa zambiri zamakhalidwe a ogwiritsa ntchito mumtundu uliwonse ndikukupatsirani zidziwitso za mtundu uti womwe uli wothandiza kwambiri. Mukayesa mokwanira, mudzatha kupanga zisankho motengera deta yolimba ndikuwongolera tsamba lanu kuti lipeze zotsatira zabwino.
14. Kutanthauzira deta ndi kupanga zisankho kutengera miyeso ya intaneti
M'chigawo chino, tiwona kufunikira kwa kutanthauzira deta ndi kupanga zisankho kutengera miyeso ya intaneti. Kusonkhanitsa deta moyenerera ndi kusanthula kumatipatsa chidziwitso chamtengo wapatali chomwe chingatithandize kuunika momwe webusaiti yathu ikugwirira ntchito ndi kupanga zisankho zomveka bwino kuti tiwongolere.
Gawo loyamba pakutanthauzira deta ndikuwonetsetsa kuti tili ndi zida zoyenera zoyezera ndikusonkhanitsa zambiri za tsamba lathu. Pali zida zosiyanasiyana zomwe zilipo, monga Google Analytics, zomwe zimatilola kuyang'anira ndi kuyeza ma metrics ofunikira monga kuchuluka kwa magalimoto, kuyenda kwa ogwiritsa ntchito, nthawi yomwe ili patsamba, kutembenuka, ndi zina zambiri. Zida zimenezi zimatipatsa chithunzi chonse cha mmene alendo athu amachitira komanso zimatithandiza kuzindikira madera oyenera kusintha.
Tikakhala ndi mwayi wopeza deta, tikhoza kuyamba kutanthauzira. Ndikofunika kulabadira ma metric okhudzana ndi zolinga zathu zabizinesi. Mwachitsanzo, ngati cholinga chathu ndi kuwonjezera zosintha pa tsamba lathu la webusayiti, tiyenera kuyang'ana kwambiri zoyezetsa ngati kusintha, avareji ya nthawi yogula, ndi mtengo wa maoda. Kuzindikira mayendedwe ndi machitidwe mu datayi kudzatithandiza kumvetsetsa njira zomwe zikugwira ntchito komanso zomwe ziyenera kusinthidwa. Kuonjezera apo, tingagwiritse ntchito njira monga kugawa deta kuti tidziwe zambiri za anthu osiyanasiyana omwe amayendera webusaiti yathu.
Pomaliza, kuyeza tsamba lawebusayiti ndikofunikira kuti muwone momwe ntchito yake ikuyendera komanso momwe zimagwirira ntchito pama digito. Kupyolera mu zida zosiyanasiyana ndi ma metrics monga ma analytics a pa intaneti, kutsata anthu otembenuka, ndi kusanthula magalimoto, titha kupeza chidziwitso chofunikira pa momwe tsamba lathu limagwirira ntchito ndikupanga zisankho zabwino kuti ziwongolere.
Ndikofunika kukumbukira kuti ngakhale pali ma metric ambiri omwe alipo, ndikofunikira kuyang'ana kwambiri zomwe zikugwirizana ndi zolinga zathu zenizeni. Kusankha zida zoyenera ndi ma metrics kudzatithandiza kuona bwino komanso molondola momwe tsamba lathu likuyendera komanso momwe tingakulitsire.
Mwachidule, kuyeza tsamba la webusayiti ndi njira yopitilira yomwe imatithandiza kumvetsetsa ndikuwongolera magwiridwe ake. Kudziwa zomwe zikuchitika komanso kusintha kwa machitidwe a ogwiritsa ntchito kudzatithandiza kusintha ndikusunga kupezeka kwathu pa intaneti moyenera. Pogwiritsa ntchito ma metricwa moyenera, titha kupanga zisankho zodziwitsidwa bwino komanso zanzeru kuti tikwaniritse zolinga zathu zamabizinesi paza digito.
Ndine Sebastián Vidal, mainjiniya apakompyuta omwe amakonda ukadaulo komanso DIY. Komanso, ine ndine mlengi wa tecnobits.com, komwe ndimagawana nawo maphunziro kuti ukadaulo ukhale wofikirika komanso womveka kwa aliyense.
Chinanso chofunikira pakuwunika kwa SEO ndikukhathamiritsa kwa ma meta tag. Ma meta tag ndi ma tag a HTML omwe amapereka chidziwitso chofunikira pazomwe zili patsambalo kumainjini osakira. Ma meta tag ayenera kuphatikizidwa pamutu watsamba, mafotokozedwe ndi mawu osakira. Ndikofunikira kugwiritsa ntchito mawu osakira mu meta tag kuti muwongolere momwe injini zosakira zilili. Kuphatikiza apo, ma tag olumikizira amkati ndi akunja akuyenera kukonzedwa, pogwiritsa ntchito mawu osakira palemba la nangula.
10. Kugwiritsa ntchito kusanthula kwa ulalo kuti mumvetsetse kapangidwe ka tsamba lanu
Kusanthula kwa ulalo ndi njira yothandiza kuti mumvetsetse momwe tsamba lanu limapangidwira ndikuwongolera magwiridwe antchito ake. Pofufuza mosamala maulalo amkati ndi akunja patsamba lanu, mutha kuzindikira zovuta zomwe zingachitike ndikuwongolera zomwe ogwiritsa ntchito akukumana nazo. Nawa zida ndi maupangiri ochitira bwino ulalo kusanthula.
1. Gwiritsani ntchito zida zowunikira maulalo: Pali zida zingapo zomwe zimakupatsani mwayi wofufuza maulalo awebusayiti yanu mwachangu komanso molondola. Zosankha zina zodziwika zikuphatikizapo Google Search Console, Ahrefs y Kufuula Frog. Zida izi zimakupatsirani chidziwitso chofunikira chokhudza maulalo osweka, masamba opanda maulalo olowera, ndi mwayi wowongolera maulalo anu.
2. Yang'anani maulalo amkati: Maulalo amkati ndi omwe amalumikiza tsamba limodzi latsamba lanu ndi tsamba lina mkati mwa domeni yomweyi. Ndikofunikira kuti muwone ngati masamba anu ali olumikizidwa bwino, chifukwa izi zithandizira injini zosaka ndikumvetsetsa zomwe zili. Kuphatikiza apo, maulalo amkati amapangitsa kuti zikhale zosavuta kwa wogwiritsa ntchito kuyang'ana patsamba lanu. Kuti muwongolere kulumikizana kwanu kwamkati, onetsetsani kuti mukuphatikiza mawu ofunikira komanso ofotokozera m'mawu anu a nangula.
3. Unikani maulalo akunja: Maulalo akunja, omwe amadziwikanso kuti backlinks, ndi omwe amalozera patsamba lanu kuchokera kumadera ena. Maulalo awa ndi ofunikira pakuyika kwa injini zosaka, chifukwa akuwonetsa kutchuka ndi kufunikira kwa tsamba lanu. Tsimikizirani kuti maulalo akunja akuchokera kumasamba odalirika okhudzana ndi mutu wanu. Kuonjezera apo, ganizirani njira zopangira backlink, monga kusinthanitsa maulalo ndi malo ena abwino kapena kutenga nawo mbali muzolemba zamakampani.
Kumbukirani kuti kusanthula ulalo ndi ntchito yopitilira komanso yofunikira kuti muwongolere tsamba lanu. Gwiritsani ntchito zida zomwe zatchulidwa ndikupitiriza malangizo awa kukhathamiritsa tsamba lanu ndikuwonjezera mawonekedwe ake mumainjini osakira. Osachepetsa mphamvu ya maulalo pakupambana kwa tsamba lanu!
11. Kuyang'anira zotsatsa ndi zotsatsa pawebusayiti
Ndikofunikira kuunika momwe njira zogwiritsidwira ntchito zikuyendera ndikusintha. munthawi yeniyeni. Kuti tichite kuwunika kokwanira, ndikofunikira kugwiritsa ntchito zida zapadera zomwe zimatilola kusonkhanitsa ndi santhula deta zofunikira. M'munsimu muli njira zazikulu zotsatirira.
1. Kufotokozera zolinga za kampeni: Musanayambe kuzilondolera, ndikofunikira kuti mumvetsetse zomwe mukufuna kukwaniritsa ndi kampeni. Kodi mukuyang'ana kuti muwonjezere kuchuluka kwa omwe amabwera patsamba? Onjezani malonda? Kufotokozera zolingazo momveka bwino komanso momveka bwino kudzakuthandizani kudziwa ma metric ndi zida zomwe ndizofunikira pakuwunika.
2. Ikani pulogalamu yowunikira pa intaneti: Pali zida zambiri zomwe zilipo pamsika zomwe zimakulolani kuti musonkhane zambiri zamakhalidwe a ogwiritsa ntchito patsamba. Chimodzi mwazogwiritsidwa ntchito kwambiri ndi Google Analytics, yomwe imapereka mwatsatanetsatane za maulendo, nthawi yomwe ogwiritsa ntchito amathera pa tsamba, masamba omwe adawachezera kwambiri, pakati pa zina. Kuyika pulogalamu yamtunduwu ndikosavuta ndipo nthawi zambiri kumangofunika kuyika kachidindo kotsatira patsamba lililonse lawebusayiti.
3. Khazikitsani zizindikiro zazikulu zogwirira ntchito (KPIs): Ma KPIs ndizitsulo zomwe zimagwiritsidwa ntchito poyesa ntchito ya kampeni yotsatsa malonda. Zitsanzo zina zodziwika bwino ndi kuchuluka kwa kutembenuka, mtengo pakupeza, kuchuluka kwapang'onopang'ono, pakati pa ena. Ndikofunikira kufotokozera ma KPI omwe adzagwiritsidwe ntchito kuyesa kupambana kwa kampeni ndikukhazikitsa zolinga zenizeni zomwe zimalola kuyeza kukwaniritsidwa kwake. Ma KPI akakhazikitsidwa, ndizotheka kugwiritsa ntchito pulogalamu yapaintaneti yowunikira pafupipafupi ndikuwunika momwe kampeni ikuyendera.
Kutsata bwino malonda ndi malonda a malonda pa webusaiti kungapangitse kusiyana pakati pa kupambana ndi kulephera kwa njira. Kupyolera mu tanthawuzo la zolinga, kuyika kwa pulogalamu yowunikira pa intaneti ndi kugwiritsa ntchito ma KPIs, ndizotheka kupeza deta yolondola yomwe imalola kuwunika momwe ntchitoyi ikuyendera ndikusintha nthawi yeniyeni. Kumbukirani kuti kuyang'anitsitsa nthawi zonse ndikofunikira kuti mukwaniritse kusintha kwa malonda anu ndi njira zotsatsira.
12. Ma analytics a chikhalidwe cha anthu: momwe mungayesere kuyanjana ndi tsamba lanu
Ma analytics a malo ochezera Ndikofunikira kwambiri kuyeza kuyanjana ndi tsamba lanu ndikumvetsetsa momwe ogwiritsa ntchito amachitira ndi zomwe mumalemba pamapulatifomu osiyanasiyana. Kupyolera mu zida zosiyanasiyana ndi ma metrics, mudzatha kudziwa zambiri za momwe mungagwiritsire ntchito zolemba zanu, dziwani omvera omwe amakutsatirani ndikusankha njira zomwe zili bwino kwambiri.
Kuyesa kuyanjana ndi tsamba lanu pa social network, ndi bwino kutsatira njira zotsatirazi:
- Fotokozani zolinga zanu: Musanayambe, ndikofunikira kutsimikizira bwino zomwe mukufuna kukwaniritsa ndi njira yanu malo ochezera a pa Intaneti. Atha kukhala akuchulukirachulukira patsamba lanu, kuwonjezera kuchuluka kwa otsatira kapena kulimbikitsa malonda ndi ntchito. Pokumbukira zolinga zanu, mudzatha kusankha miyeso yoyenera kuti muyese kupambana kwanu.
- Sankhani zida zoyenera: Pali zida zambiri zowunikira pazama media zomwe zikupezeka pamsika zomwe zingakuthandizeni kuyeza kuyanjana ndi tsamba lanu. Mwachitsanzo, Google Analytics, Facebook Insights, Twitter Analytics, pakati pa ena. Fufuzani zomwe zili zoyenera kwambiri pazosowa zanu ndikuphunzira momwe mungagwiritsire ntchito moyenera.
- Unikani ma metric oyenerera: Mukakhala ndi mwayi wogwiritsa ntchito zida zowunikira, ndikofunikira kulabadira ma metric omwe ali ofunika kwambiri. Izi zitha kuphatikizira kufikira kwa zomwe mwalemba, kuchuluka kwa zomwe mumakumana nazo (monga zokonda kapena ndemanga), kuchuluka kwa anthu omwe amatumizidwa pamasamba ochezera, komanso nthawi yochezera patsamba lanu. Ma metrics awa amakupatsani mwayi wowunika momwe njira yanu imakhudzira ndikusintha zofunikira.
Kupatula nthawi yoyezera kuyanjana ndi tsamba lanu patsamba lanu pazama media kukupatsirani chidziwitso chofunikira kuti muwongolere njira zanu zotsatsira digito. Kumbukirani kuti kusanthula deta ndikofunikira kuti mupange zisankho zodziwika bwino ndikuwongolera kupezeka kwanu pazama media nthawi zonse. Osachepetsa mphamvu zama analytics kuti mukulitse bizinesi yanu!
13. Kuyesa kwa A / B ndi kusanthula kosiyanasiyana kuti muwongolere tsamba lanu
Kuyesa kwa A/B ndi kusanthula kwama multivariate ndi njira ziwiri zofunika kwambiri kuti tsamba lanu liziyenda bwino. Njirazi zimakulolani kuti muyese mitundu yosiyanasiyana ya tsamba lanu ndikusanthula zomwe zasonkhanitsidwa kuti mupange zisankho zanzeru zomwe zimagwira bwino ntchito. M'nkhaniyi, ndikuwonetsani kalozera sitepe ndi sitepe momwe mungagwiritsire ntchito njirazi ndikupindula kwambiri.
Poyamba, ndikofunikira kufotokozera zolinga zomwe mukufuna kukwaniritsa ndi tsamba lanu. Mukufuna kuwonjezera kuchuluka kwa otembenuka? Konzani kuchuluka kwa kudina pamayitanidwe anu kuti muchitepo kanthu? Mukakhazikitsa zolinga zanu, mutha kuzindikira zinthu zomwe mukufuna kuyesa ndikuwongolera. Mutha kulingalira za kuyesa kwa A/B monga masanjidwe, mitundu yogwiritsidwa ntchito, mitu, kapena mabatani oyitanitsa kuchitapo kanthu.
Kenako, mufunika chida choyesera cha A/B kuti mugwiritse ntchito zoyeserera zanu. Pali zosankha zingapo zomwe zilipo pamsika, monga Google Optimize, Optimizely kapena VWO. Zida izi zimakulolani kuti mupange matembenuzidwe osiyanasiyana a tsamba lanu ndikugawaniza magalimoto kuti muwonetse mtundu uliwonse kwa omvera. Adzasonkhanitsa zambiri zamakhalidwe a ogwiritsa ntchito mumtundu uliwonse ndikukupatsirani zidziwitso za mtundu uti womwe uli wothandiza kwambiri. Mukayesa mokwanira, mudzatha kupanga zisankho motengera deta yolimba ndikuwongolera tsamba lanu kuti lipeze zotsatira zabwino.
14. Kutanthauzira deta ndi kupanga zisankho kutengera miyeso ya intaneti
M'chigawo chino, tiwona kufunikira kwa kutanthauzira deta ndi kupanga zisankho kutengera miyeso ya intaneti. Kusonkhanitsa deta moyenerera ndi kusanthula kumatipatsa chidziwitso chamtengo wapatali chomwe chingatithandize kuunika momwe webusaiti yathu ikugwirira ntchito ndi kupanga zisankho zomveka bwino kuti tiwongolere.
Gawo loyamba pakutanthauzira deta ndikuwonetsetsa kuti tili ndi zida zoyenera zoyezera ndikusonkhanitsa zambiri za tsamba lathu. Pali zida zosiyanasiyana zomwe zilipo, monga Google Analytics, zomwe zimatilola kuyang'anira ndi kuyeza ma metrics ofunikira monga kuchuluka kwa magalimoto, kuyenda kwa ogwiritsa ntchito, nthawi yomwe ili patsamba, kutembenuka, ndi zina zambiri. Zida zimenezi zimatipatsa chithunzi chonse cha mmene alendo athu amachitira komanso zimatithandiza kuzindikira madera oyenera kusintha.
Tikakhala ndi mwayi wopeza deta, tikhoza kuyamba kutanthauzira. Ndikofunika kulabadira ma metric okhudzana ndi zolinga zathu zabizinesi. Mwachitsanzo, ngati cholinga chathu ndi kuwonjezera zosintha pa tsamba lathu la webusayiti, tiyenera kuyang'ana kwambiri zoyezetsa ngati kusintha, avareji ya nthawi yogula, ndi mtengo wa maoda. Kuzindikira mayendedwe ndi machitidwe mu datayi kudzatithandiza kumvetsetsa njira zomwe zikugwira ntchito komanso zomwe ziyenera kusinthidwa. Kuonjezera apo, tingagwiritse ntchito njira monga kugawa deta kuti tidziwe zambiri za anthu osiyanasiyana omwe amayendera webusaiti yathu.
Pomaliza, kuyeza tsamba lawebusayiti ndikofunikira kuti muwone momwe ntchito yake ikuyendera komanso momwe zimagwirira ntchito pama digito. Kupyolera mu zida zosiyanasiyana ndi ma metrics monga ma analytics a pa intaneti, kutsata anthu otembenuka, ndi kusanthula magalimoto, titha kupeza chidziwitso chofunikira pa momwe tsamba lathu limagwirira ntchito ndikupanga zisankho zabwino kuti ziwongolere.
Ndikofunika kukumbukira kuti ngakhale pali ma metric ambiri omwe alipo, ndikofunikira kuyang'ana kwambiri zomwe zikugwirizana ndi zolinga zathu zenizeni. Kusankha zida zoyenera ndi ma metrics kudzatithandiza kuona bwino komanso molondola momwe tsamba lathu likuyendera komanso momwe tingakulitsire.
Mwachidule, kuyeza tsamba la webusayiti ndi njira yopitilira yomwe imatithandiza kumvetsetsa ndikuwongolera magwiridwe ake. Kudziwa zomwe zikuchitika komanso kusintha kwa machitidwe a ogwiritsa ntchito kudzatithandiza kusintha ndikusunga kupezeka kwathu pa intaneti moyenera. Pogwiritsa ntchito ma metricwa moyenera, titha kupanga zisankho zodziwitsidwa bwino komanso zanzeru kuti tikwaniritse zolinga zathu zamabizinesi paza digito.
Ndine Sebastián Vidal, mainjiniya apakompyuta omwe amakonda ukadaulo komanso DIY. Komanso, ine ndine mlengi wa tecnobits.com, komwe ndimagawana nawo maphunziro kuti ukadaulo ukhale wofikirika komanso womveka kwa aliyense.