Kukwera kwatsopano kwa mitengo kwa Spotify: momwe kusinthaku kungakhudzire Spain

Nkhaniyi yatidabwitsa kachiwiri: Spotify yaganiza zokwezanso mtengo wa ntchito zake. Kulembetsa kwa Premium M'maiko angapo, izi zatsegulanso mkangano wokhudza momwe mitengo yowonera nyimbo ingapitirire. Pakadali pano, zotsatira zake zikumveka kwambiri ndi ogwiritsa ntchito a United States ndi madera ena a kum'mawa kwa EuropeKoma ku Spain, ambiri akuyang'ana kale ma bilu awo otsatira mosamala, akuopa kusintha kwina.

Kusintha kwatsopano kumeneku kukubwera miyezi ingapo chabe pambuyo pa kuwonjezeka komaliza kwa dziko lonse lapansizomwe zaonekera kale ku Europe, Latin America, ndi madera ena. Ngakhale kampaniyo ikugogomezera kuti kusinthaku kumakhudza misika ina yokha, momwe zinthu zilili m'zaka zaposachedwapa zikusonyeza bwino kuti Chimene chimayamba ku US nthawi zambiri chimafika padziko lonse lapansikuphatikizapo Spain.

Kodi Spotify ikukweza mitengo yake ndalama zingati ndipo mitengo yatsopanoyi idzagwiritsidwa ntchito m'maiko ati?

Spotify yatsimikizira kuti kukwera kwamitengo kwapadziko lonse m'mapulani awo a Premium chifukwa cha United States, Estonia ndi LatviaIzi si kusintha kamodzi kokha pa njira imodzi yolipirira, koma ndi kuwunika kwathunthu kwa zopereka zonse zolipirira, kuyambira mapulani a munthu payekha mpaka mapulani a banja. Dongosolo la awiriawiri ndi yomwe cholinga chake ndi cha ophunzira.

Mwa manambala, nsanja yamawu yaku Sweden yasankha kuwonjezeka komwe kumayambira pa $1 mpaka $2 pamwezi kutengera mtundu wa pulani yomwe mwalembetsa. Zingawoneke ngati kusintha pang'ono ngati mutayang'ana bilu imodzi yokha, koma kuwonjezera pa kukwera kwa zaka zaposachedwa, mtengo wapachaka umayamba kukwera kwambiri kwa ogwiritsa ntchito okhulupirika kwambiri.

Izi ndi Mitengo yatsopano yovomerezeka ya Spotify Premium ku United States pambuyo pa zosintha zaposachedwa:

• Ndondomeko ya Munthu Payekha: imachokera pa $11,99 kufika pa $12,99 pamwezi.
• Ndondomeko ya Ophunzira: kukwera kuchoka pa $5,99 kufika pa $6,99 pamwezi.
• Dongosolo la Awiri: imakwera kuchoka pa $16,99 kufika pa $18,99 pamwezi.
• Ndondomeko ya Banja: kukwera kuchoka pa $19,99 kufika pa $21,99 pamwezi.

En Estonia ndi LatviaKampaniyo yatsimikiziranso kuwonjezeka kwa izi, ngakhale Silinafotokozebe ziwerengero zonse mu ndalama zakomweko.Chomwe wanena momveka bwino ndichakuti, monga momwe zilili ku US, Kukwera kwa mtengo kumakhudza njira zonse zolembetsera za Premium., popanda kupatulapo.

Mbiri ya kuwonjezeka komwe kumasonyeza Spain ndi mayiko ena onse a ku Ulaya

Ngakhale mtengo susintha nthawi yomweyo ku Spain, Zomwe zachitika m'zaka zaposachedwa zikusonyeza kuti mitengo iyi pamapeto pake idzakhala ndi zotsatirapo ku Europe.Spotify yokha yakhala ikuphatikiza njira yomveka bwino: choyamba imasintha mitengo pamsika wake waukulu, United States, kenako pang'onopang'ono imatulutsa zosinthazo kumayiko ena.

Simuyenera kupita kutali kuti mupeze zitsanzo. Kukwera kwa mitengo yautumiki ku Spain kunayamba kale chifukwa cha kusintha komwe kunachitika ku North America.Choyamba, makasitomala aku America ndi omwe adawona mapulani awo akukwera mtengo, ndipo miyezi ingapo pambuyo pake, kuwonjezekako kunabwerezedwanso mu ma euro, pafupifupi mofanana.

Pakadali pano, dongosolo la Premium Individual ku Spain limawononga ndalama Ma euro 11,99 pamweziNgati kampaniyo ipitilizabe njira yake yomwe ilipo, mwina mtengo wake udzakhala wofanana ndi [mtengo womwe ukusowa] posachedwa. Ma euro 12,99 pamweziIzi zikufanana ndi mtengo wa US wa $12,99. Kwa ogwiritsa ntchito aku Spain, izi zikutanthauza kuti ndalama zina pamwezi zidzawonjezeredwa pa dongosolo lomweli.

Pankhani ya mapulani a Duo ndi Family, kufanana kwake n'kosavuta kuganiza: Ma euro 18,99 ndi 21,99motsatana, zikugwirizana kwambiri ndi ziwerengero zomwe zalengezedwa kale ku Atlantic. Ngakhale kuti palibe tsiku lovomerezeka, Akatswiri amanena kuti zinthu zidzachitika kwa miyezi ingapo, mwina pafupifupi theka la chaka.kuti kukwera kwa mitengo kufikire misika yambiri yaku Europe.

Mkhalidwewu ndi wodetsa nkhawa kwambiri chifukwa Spain yawona kale Spotify ikukwera mtengo kwambiri mu 2025Pambuyo pa kusintha kwina kwapadziko lonse lapansi, kuwonjezeka kwina kwa nthawi yochepa chonchi kungatumize uthenga womveka bwino kuti ntchitoyi ikulowa mu gawo lovuta kwambiri mu ndondomeko yake yamitengo.

Zifukwa za Spotify: ndalama zambiri, zinthu zambiri, ndi kukakamizidwa kwa msika

Mu mawu ake, kampaniyo ikugogomezera kuti "Zosintha zamitengo nthawi zina" cholinga chake ndi kuwonetsa phindu lomwe ntchitoyo imaperekaMwa kuyankhula kwina, Spotify ikunena kuti ndalama zomwe imalipira ziyenera kugwirizana ndi zomwe imapereka: katalogi, mawonekedwe, mtundu wa mawu, ndi zinthu zina monga ma podcasts.

Pakati pa mfundo zomwe zabwerezedwanso m'malengezo osiyanasiyana, zotsatirazi zikuwonekera bwino: kufunika kosunga ndikuwongolera zomwe ogwiritsa ntchito amagwiritsa ntchito, komanso Wonjezerani chithandizo kwa ojambula ndi opanga zomwe zimadzaza nsanja ndi zomwe zili. Nkhaniyi ikugwirizana ndi kufunikira kwa nthawi yayitali kuchokera ku makampani opanga nyimbo, omwe akhala akupempha kwa zaka zambiri kuti ndalama zomwe amapeza kuchokera ku streaming zigawidwe mowolowa manja.

Komanso, kukwera kumeneku kumabwera pambuyo pa kufika kwa zinthu zatsopano zaukadaulo, monga nyimbo zapamwamba kapena zopanda kutayika kwa ogwiritsa ntchito PremiumMbali imeneyi, yomwe mpaka posachedwapa inali imodzi mwa malonjezo akuluakulu a nsanjayi, tsopano idzaphatikizidwa ndi zomangamanga zaukadaulo, pamodzi ndi chitukuko cha zida zozikidwa pa algorithm komanso zoyendetsedwa ndi malangizo. Izi zikuyimira mtengo womwe kampaniyo ikuyesera kubweza ndi ARPU (average revenue pa wogwiritsa ntchito aliyense) yokwera..

Komanso nkhani yonse ya zachuma singanyalanyazidwe: kukwera kwa mitengo, kukwera kwa ndalama zolipirira nyimbo, komanso mpikisano wokwera pamsika wowonera makanemaSpotify imapikisana ndi otsutsa mwachindunji monga Nyimbo za Apple, Nyimbo za YouTube, Nyimbo za Amazon kapena TidalAmbiri mwa opereka chithandizochi asinthanso mitengo yawo m'zaka zaposachedwa. Pachifukwa ichi, kampaniyo yaku Sweden ikuwoneka kuti ikuganiza kuti ogwiritsa ntchito ake ali okonzeka kulipira ndalama zochulukirapo bola ngati ntchitoyo ikadali yokongola.

Motsatizana, Misika yazachuma yachitapo kanthu bwino pakukula kwatsopanoPambuyo polengeza kusintha kwa mitengo, magawo a Spotify adakwera ndi pafupifupi 3% mu malonda asanayambe msika, chizindikiro chakuti amalonda akuwona izi ngati sitepe yowonjezera yowonjezera phindu la njira yolembetsa.

Mapulani onse omwe akhudzidwa: ngakhale ophunzira sanapulumutsidwe

Chimodzi mwa zinthu zatsopano zodabwitsa kwambiri pa kusinthaku ndikuti Palibe dongosolo la Premium lomwe silingakwezedwe mtengoM'mbuyomu, kampaniyo idasankha kusintha mitundu ina ya maakaunti, zomwe zidapangitsa kuti, mwachitsanzo, maakaunti a ophunzira asakhudzidwe. Komabe, nthawi ino, Kuwonjezekaku kumafikiranso ku gawo lomwe limatetezedwa kwambiri..

Ku United States, dongosolo la Ophunzira lasintha kuchoka pa 5,99 kufika pa $6,99 pamweziUku ndi kusintha kwachilendo mumakampani aukadaulo, omwe nthawi zambiri amayesa kuchepetsa mitengo kwa ogwiritsa ntchito amtunduwu. Ngakhale zili choncho, zoona zake n'zakuti Kusiyana kwa mitengo ndi dongosolo la munthu payekha kukucheperachepera, mwina kuti apitirize kuiona ngati njira yosangalatsa kwa achinyamata.

Dongosolo la awiriwa, lopangidwira anthu awiri okhala pansi pa denga limodzi, limafika pa $18,99 pamwezipomwe dongosolo la Banja, lomwe limalola maakaunti asanu ndi limodzi a Premium, limafika $21,99 pamweziMa phukusi ogawana awa akhala ofunikira kwambiri pakukula kwa Spotify m'zaka zaposachedwa, zomwe zapereka njira yotsika mtengo kwa mamembala angapo a banja limodzi kuti alowe nawo pa nsanjayi.

Pomaliza, dongosolo la Munthu payekha ndilo lomwe limakhazikitsa umboni kwa misika ina yonse. Kukwera kwake kuchoka pa $11,99 kufika pa $12,99 kwakhala chizindikiro chomwe ogwiritsa ntchito ambiri aku Europe amadalira kuti alosere okha. Ngati chizolowezichi chikupitirira, Ndalama zofanana ndi euro zitha kusinthidwa pafupifupi 1: 1, popanda kusintha kwakukulu pa mphamvu yogulira ya m'deralo.

Kuti tinene za kusinthaku, Spotify yayamba kutumiza maimelo kwa olembetsa m'maiko omwe akhudzidwaUthengawu ukufotokoza kuti kukwera kwa mitengo kudzagwiritsidwa ntchito pa nthawi yanu yotsatira yolipira kuyambira mu February. Ukubwerezanso kuti kusintha kumeneku ndikofunikira kuti mupitirize kupereka "zokumana nazo zabwino kwambiri" komanso "kupindulitsa ojambula," popanda kufotokoza zambiri.

Kodi Spotify imafanana bwanji ndi nsanja zina zotsatsira nyimbo?

Ndi kukwera kwa mitengo kumeneku, Spotify ikuyandikira ndipo ikupitirira mtengo wa ena mwa opikisana nawo akuluakulu pamsika wowonera nyimbo. Mwachitsanzo, ku United States, nsanja monga Nyimbo za Apple kapena Tidal Akhala akupereka mitengo ya $10,99 pa mapulani awo ndipo nyimbo zapamwamba zikuphatikizidwa kwa nthawi ndithu.

Mwa kuyika dongosolo lanu laumwini mkati $12,99Spotify ali pachiwopsezo chotenga kachilomboka imodzi mwa njira zodula kwambiri m'gawoli Ngati mungoyang'ana ndalama zomwe amalipira pamwezi. Komabe, kampaniyo ili ndi chidaliro kuti phindu lowonjezera la nyimbo zake zosewerera, kabukhu ka ma podcast, ndi zinthu zatsopano zomvetsera zidzasunga ogwiritsa ntchito mkati mwa chilengedwe chobiriwira ngakhale kuti mitengo yake ndi yosiyana.

Kampaniyo imapikisananso mwanjira ina ndi ma phukusi osakanikirana zomwe zimasakaniza makanema ndi nyimbo. Mautumiki monga YouTube PremiumMautumikiwa, kuphatikizapo YouTube Music, amagulitsidwa pamtengo wozungulira €13,99 pamwezi m'misika ina, osati nyimbo zopanda malonda zokha komanso zosangalatsa zosalekeza pa nsanja yamavidiyo yokha. Pachifukwa ichi, Wogwiritsa ntchitoyo amayerekezera osati mitengo yokha, komanso ntchito zomwe amalandira pamtengo wofanana..

Ngakhale kuti mpikisanowu ukupitirira, kafukufuku wosiyanasiyana akusonyeza kuti Olembetsa a Spotify ndi ena mwa omwe ali ndi mwayi wochepa woletsa akaunti yawo poyerekeza ndi ogwiritsa ntchito mautumiki ena otsatsira makanema, kaya a nyimbo kapena makanema. Zaka zambiri zomwe amagwira ntchito popanga mndandanda wanyimbo, kusunga ma Albums, ndi kukhazikitsa malingaliro omwe amapangidwira munthu aliyense zimapangitsa kuti pakhale "mtengo wokwera wosinthira"Kuchoka pa pulatifomu kumatanthauza, pamlingo wina, kuyamba kuchokera pachiyambi kwina.

Motsatizana, Msika wowonera makanema ambiri ukukwera mitengo.Netflix, Disney+ ndi nsanja zina zamavidiyo zakhala zikuwonjezera mitengo yawo, ndipo ngakhale kuti anthu ambiri amatsutsa pa malo ochezera a pa Intaneti ndi ma forum, zoona zake n'zakuti anthu ambiri amavomereza zinthu zatsopanozi ngati akuona kuti zikupindulabe mokwanira.

Kwa Spotify, njira yake ndi yomveka bwino: onjezerani ndalama zomwe munthu aliyense amapeza popanda kuyambitsa kuletsa kwakukulu komwe kungawononge kukula kwake. Pakadali pano, mayendedwe a msika wamasheya ndi deta yodalirika zikuwoneka kuti zikuthandizira njirayi, ngakhale kuti zikukadali kuwonekera momwe ogwiritsa ntchito aku Europe adzachitira ngati kukwera kwina kwa mitengo kukuchitika munthawi yochepa chonchi.

Ndi kusintha kwatsopano kwa mitengo, Spotify ikuphatikiza chizolowezi chokweza pang'onopang'ono mtengo wa ntchito yake ya Premium. Pamene ikugogomezera uthenga wakuti imachita izi kuti ikonze zomwe ogwiritsa ntchito akukumana nazo, kusunga phindu, ndikuthandizira opanga. Pakadali pano, zotsatira zake mwachindunji zikuwonekera kwambiri ku United States, Estonia, ndi Latvia, koma, poganizira zomwe zinachitika pakukwera kwamitengo m'mbuyomu, ndizotheka kwambiri kuti Spain ndi mayiko ena onse a ku Ulaya adzawonanso mitengo yawo ya msonkho ikuwunikidwanso m'miyezi ikubwerayiAnthu omwe amadalira nsanja tsiku lililonse kuti amvere nyimbo, ma podcasts, kapena mndandanda wazosewerera zomwe munthu akufuna ayenera kuganizira ngati ma euro owonjezera pamwezi ndi oyenera chilichonse chomwe ntchitoyi imapereka, ngati pali njira zina monga Spotify Lite ndipo mpikisano ukupitirira kukula.