Chovuta chachikulu chikuvutitsa Netflix ndikutsatsa koyipa kwa Warner Bros Discovery

Kulimbana pakati Paramount ndi Netflix kudzera mu ulamuliro wa Warner Bros Discovery (WBD) wakhala mtsogoleri Sewero lalikulu kwambiri lamakampani masiku ano ku Hollywood komanso m'misika yapadziko lonse lapansi. Zomwe zidayamba ngati mgwirizano wotsekedwa pakati pa Netflix ndi Warner zasintha nkhondo yeniyeni ya zofuna, kukakamizidwa kwa ndale, ndi kusatsimikizika kwa kayendetsedwe ka kayendetsedwe kake zomwe zitha kutanthauziranso mapu apadziko lonse lapansi azosangalatsa ndi kusonkhana.

M'masiku ochepa chabe, gawoli lasiya kuzitenga mopepuka Netflix idzasunga ma studio ndi HBO Max kulingalira za zochitika zosatsimikizika kwambiri, momwemo Paramount ikufuna kulandidwa kopanda phindu lalikulu pazachuma komanso ndi cholinga chotenga gulu lonse.Kwa omwe ali ndi magawo a Warner ndi owongolera, vuto silinalinso kuti ndani amalipira zambiri, koma Ndi mtundu uti wa makanema omwe mumawona kuti ndi ovomerezeka?.

Zopereka za Paramount: kutsatsa kwankhanza, ndalama zonse, ndi 100% ya WBD

Paramount wasankha kuchita zonse ndipo wayambitsa mtengo wamtengo wapatali wa $108.000 biliyoni, kuphatikizapo ngongole, kugula zonse za Warner Bros. Discovery. Kampaniyo ilumikizana ndi omwe ali ndi WBD mwachindunji ndi lingaliro mu ndalama zokwana $30 pagawo lililonse, momveka bwino pamwamba pa $27,75 ya zopereka zomwe zidagwirizana kale ndi Netflix.

Kusiyana kwakukulu sikuli pamtengo wokha, komanso kukula kwa ntchitoyo. Pomwe Netflix imayang'ana kwambiri Makanema apakanema a Warner ndi bizinesi yotsatsira, yokhala ndi HBO Max ndi kalozera wakeKutsatsa kwa Paramount kumaphatikizaponso mayendedwe a chingweIzi zikuphatikizapo CNN, TNT, HGTV, Cartoon Network, TBS, Food Network, ndi Discovery. Mwa kuyankhula kwina, kulamulira kwathunthu kwa gululo, kuchokera pamapulatifomu a kanema ndi digito kupita ku wailesi yakanema.

Malinga ndi gulu lomwelo, lingaliro la Paramount likuyimira mwayi wofunikira kwa osunga ndalama a WBD. pafupifupi $18.000 biliyoni ndalama zina kuti mgwirizano unagwirizana ndi Netflix. Kampaniyo ikunena kuti, patatha miyezi itatu yakukambirana komanso mpaka zisanu ndi chimodzi zovomerezeka, Warner sanawonetse kufunitsitsa kwenikweni kufufuza zomwe akufuna, zomwe zapangitsa pitani mwachindunji kumsika ndi kwa komiti ya otsogolera kukakamiza kutsutsana.

Mgwirizanowu ungapindule WBD kuposa pafupifupi 83.000 biliyoni zomwe zidakhudza mgwirizano wa Netflix, kuphatikiza ngongole. Ngakhale Paramount ili ndi capitalization yaying'ono yamsika, kampaniyo imati ili ndi ndalama zokwanira zothandizira kupeza uku.

Mgwirizano wam'mbuyomu wa Netflix: masitudiyo, HBO Max, komanso kuwonetsa zingwe zochepa

Mpaka Lachisanu latha, nkhani yayikulu inali yosiyana: Netflix adapambana mpikisano wa Warner Bros pambuyo pa kugulitsa malonda pafupifupi miyezi itatu. Chimphona cha kusonkhana pangano Kupeza kwa studio za Warner ndi bizinesi yake yotsatsira, kuphatikiza nsanja ya HBO Max, mu mgwirizano wa ndalama ndi katundu wamtengo wapatali wa $ 27,75 pagawo, zomwe zimapereka malondawo mtengo wabizinesi pafupifupi $82.700 biliyoni.

Kugulitsako kunasiya ma cable TV network, monga CNN, Discovery Channel, TNT, kapena HGTV, zomwe Warner anakonza zoti zisinthe kukhala gulu lina. Mapangidwe a mgwirizanowo adalola Netflix kulimbikitsa malo ake pazinthu zapamwamba-franchises monga Harry Potter kapena DC Comics chilengedwe, kuwonjezera pa kalozera wa HBO- popanda kutengera cholowa chovuta cha bizinesi yama chingwe, pakutsika koma chofunikirabe.

Ndondomekoyi idagwirizana ndi Netflix idanenanso izi Kutsekedwa kwa ntchitoyo kunachedwa pakati pa miyezi 12 ndi 18Kuyembekezera kuvomera kuchokera ku US ndi olamulira apadziko lonse lapansi komanso kutsirizidwa kwa kulekanitsa kwamkati kwa Warner kwa bizinesi yake yama chingwe. Dongosolo lomwe limaphatikiza ndalama ndi masheya komanso zomwe, malinga ndi bolodi la WBD, zidapereka chitetezo chowonjezereka poyerekeza ndi njira zina.

M'misika, kugwedezeka koyamba kwa mgwirizano wa Netflix kumasuliridwa Magawo a Warner akukweraNgakhale mtengo wamtengo wapatali wa Netflix udachita mosamala kwambiri kukula kwa kuphatikizika komanso kuwunika kosagwirizana ndi kusakhulupilika, kufanana komweku kwasokonekera ndi kusuntha kwa Paramount.

Momwe ntchito ziwirizi zikufananizira: mtengo, kuchuluka kwake, ndi zoopsa

Kuyerekeza pakati pa malingaliro a Paramount ndi Netflix Sizophweka monga kuyang'ana pa mtengo wagawo, chifukwa kampani iliyonse imamangidwa pa katundu wosiyana ndi ndalama zosiyana. Ngakhale zili choncho, zinthu zina zimathandiza kumvetsa kusagwirizana kwa njira.

Choyamba, a gawo lazachumaParamount ikupereka $ 30 pamutu uliwonse, zonse ndi ndalama, poyerekeza ndi zomwe Netflix amapereka $ 27,75, zomwe zimasakanikirana. ndalama ndi masheyaParamount akuumirira kuti izi zikutanthawuza mtengo wachangu komanso chiopsezo chochepa kwa eni ake, chifukwa sizingadalire tsogolo la msika wogulitsa kapena "zovuta komanso zosasinthika" kuphatikiza ndalama ndi mapepala.

Chachiwiri, ndi adapeza kukula kwa bizinesiParamount akufuna kuti atengepo kanthu akuphatikizira gulu lonse la WBD: masitudiyo amakanema, HBO Max, ntchito zina zotsatsira, ndi njira zapadziko lonse lapansi. Kutsatsa kwa Netflix sikuphatikiza chipika cha kanema wawayilesi, chomwe chidzapitirire kugwira ntchito pansi pa kampani ina. Choncho, nthawi Netflix ikubetcha pakulimbikitsa maziko ake a digito, Paramount ikupereka gulu lalikulu loyima, yokhala ndi maulalo onse abizinesi ya audiovisual.

Mzere wachitatu ndi chiopsezo chowongoleraParamount akutsimikiza kuti dongosolo lake likhoza kuchita bwino pamaso pa oyang'anira mpikisano chifukwa, malinga ndi malingaliro ake, kusiyana kwakukulu mumsika wotsatsiraPakukangana kwawo, ngati Netflix atenga ma studio ndi HBO Max, utsogoleri wa chimphona cha kusonkhana Idzalimbikitsidwa mpaka milingo yomwe ingapangitse owongolera kukhala omasuka..

Netflix, kumbali yake, imatulutsa zomwe zimamveka omasuka ndi ndale ndi malamulo Pankhani ya mgwirizanowu, zidadziwika kuti mwayi wolandila zopatsa zina unkayembekezeredwa kale. Magwero omwe ali pafupi ndi kampaniyo akugogomezera kuti mapangidwe a mgwirizanowo, omwe samaphatikizapo gawo lalikulu la ntchito ya chingwe, cholinga chake ndikuthandizira kuvomereza kwa antitrust ndikuletsa kuchulukitsidwa kwamphamvu kwa media.

Trump, Ellison ndi gawo la ndale pankhondo yapa media

Nkhondo ya Paramount-Netflix sikungoseweredwa m'maofesi amakampani: imakhalanso ndi mphamvu zovuta zandale ku United Statesndi dzina la a Donald Trump likuwonekera nthawi zonse mu equation. Purezidenti wakale wanena izi Kugula kwa Netflix katundu wa Warner "kungakhale vuto" chifukwa cha gawo lalikulu la msika lomwe chimphona chatsopanocho chidzakwaniritse.

Trump adanenanso kuti atenga nawo gawo pakuwunikanso za mgwirizanowu ndipo adanenanso za kuthekera kogwiritsa ntchito owongolera boma kuti apereke ma veto kapena kukakamiza mikhalidwe yovuta. Ngakhale adayamikanso poyera Ted Sarandos, Mtsogoleri wamkulu wa Netflix, uthenga woti mgwirizanowo "uchulukitsa gawo la msika kwambiri" umayikanso kuwunika kwa ndale pakuchitapo.

Mofananirako, magawo omwe amagawana nawo a Paramount Skydance amayambitsa chotuluka china. Gululo limayendetsedwa ndi David Ellison, mwana wa Larry Ellison, woyambitsa Oracle ndi mmodzi wa anthu olemera kwambiri padziko lapansi, ndi kugwirizana kwambiri ndi TrumpKugulidwa kwa Paramount chaka chatha - pafupifupi $ 8.000 biliyoni - kunalola Skydance kupeza maukonde monga CBS, MTV, Nickelodeon, ndi Comedy Central. kulimbikitsa ufumu watsopano wofalitsa nkhani ndi kusintha komveka bwino ku malo osungira.

Magwero amakampani akuwonetsa kuti ngati Paramount atenganso Warner, gululi likhoza kuwongolera Mitundu iwiri yayikulu yankhani: CBS ndi CNNIzi zimabweretsa nkhawa m'magawo azama TV ndi ndale za kutha kwa ufulu wodziyimira pawokha komanso kulimbikitsa malingaliro a pro-Trump panjira zazikulu zankhani.

Nthawi yomweyo, gulu lamkati la Purezidenti waku US lakhala likudana kwambiri ndi Netflix m'zaka zaposachedwa, ndi kutsutsidwa kosalekeza kuchokera ku chilengedwe cha MAGA Ndipo ziwerengero ngati Elon Musk nthawi zambiri zimatsutsa nsanja. Zonsezi zimalimbikitsa malingaliro akuti, kupitirira ndalama, nkhondoyi imaphatikizaponso ... milingo ya media ndi mphamvu zofotokozera m’chaka cha kusamvana kwakukulu kwa ndale ku United States.

Amene amalipira phwando: ndalama zodziimira payekha, ngongole ndi zilango za madola mamiliyoni ambiri

Kwa kampani yomwe ili ndi ndalama zamsika zotsika kwambiri kuposa zomwe zimapikisana nayo - Paramount ili pafupi Madola 14-15.000 miliyoni Poyerekeza ndi ndalama zokwana $400.000 biliyoni za Netflix, kupereka ndalama zogulira ndalama zoposa $100.000 biliyoni kumafuna kukonzekera bwino. Kutenga koopsa kumadalira mizati ingapo ya equity ndi ngongole, zomwe zikuyambitsanso mkangano pazachuma. kulowa kwa osunga ndalama akunja muzinthu zovutirapo zapa media.

Paramount adafotokoza mwatsatanetsatane kuti Banja la Ellison ndi thumba la RedBird Capital Partners Amabwezera pafupifupi $ 40.700 biliyoni mu capital. Zotsalira zandalama zimamalizidwa ndi ndalama zodziyimira pawokha za Saudi Arabia, Abu Dhabi ndi Qatarkomanso ndi Affinity Partners, galimoto yoyendetsera ndalama motsogozedwa ndi Jared KushnerMkamwini wa Trump. Kuphatikiza apo 54.000 biliyoni mu ngongole za ngongole zoperekedwa ndi Bank of America, Citigroup ndi Apollo Global Management.

Pofuna kuthetsa nkhawa za ndale ndi chitetezo cha dziko, Paramount akunena kuti ochita malonda akunjawa ali nawo adasiya ufulu wolamulirakuphatikiza mipando pagulu la oyang'anira. Kampaniyo ikunena kuti izi zimachepetsa chiopsezo cha Komiti Yowona Zachuma Zakunja ku United States (CFIUS) kapena mabungwe ofanana omwe amaletsa kugulitsako pazifukwa zomveka.

Mgwirizano wa Netflix ndi Warner umaphatikizanso ndi netiweki wandiweyani wa kuswa ziganizo zomwe zimalepheretsa chipinda cha WBD kuyendetsa. Ngati Warner asankha kusiya mgwirizano ndi Netflix ndikuvomereza zomwe Paramount apereka, iyenera kulipira nsanja. kusonkhana imodzi chilango cha pafupifupi madola 2.800 biliyoniMosiyana ndi zimenezi, ngati vuto likuchokera ku Netflix kulephera kupeza chivomerezo chowongolera kapena kuchotsa, malipirowo angakhale 5.800 mamiliyoni mokomera Warner.

Kukhalapo kwa mapaketi olipira mamiliyoni ambiriwa kumapangitsa kusintha kulikonse kukhala kovutirapo kwa bolodi la WBD, lomwe liyenera kusangoyang'ana kuchuluka kwa zomwe zaperekedwa, komanso mtengo wophwanya mapangano omwe asainidwa kale ndi kutalika kwa nthawi yomwe katunduyo atha kukhala otsekeredwa mu limbo yowongolera.

Zokhudza msika wapadziko lonse lapansi komanso makampani aku Europe

Ngakhale kuti nkhondoyi ikumenyedwa pamlingo waku America, zotsatira zake zidzakhala zotsatira zachindunji ku Europe ndi SpainKu US, Netflix ndi Warner Bros.-ndipo, pang'ono, Paramount-ndiwothandizira kwambiri pakupanga ndi kugawa zomvera. Kuwongolera kalozera wa HBO Max, ma franchise a mafilimu a Warner Bros, ndi mapangano awo a ziphaso zitha kusintha kwambiri zopereka zomwe zimapezeka pamapulatifomu owonera ndi makanema apawayilesi kudera lonselo.

Ngati Netflix ikamaliza kuphatikiza katundu wa Warner, msika waku Europe wa kusonkhana Ndikawona momwe woyendetsa wamkulu amalimbitsanso malo akeKuonjezera ku kabukhu kakang'ono kale kulemera kwa mbiri ya Warner Bros. ndi HBO mndandanda. Izi zingayambitse kupanikizika kwakukulu pamapulatifomu omwe adakhazikitsidwa kale ku Europe, monga Amazon Prime Video, Disney + kapena SkyShowtime (kumene Paramount akugwira nawo ntchito), komanso kukambirananso za ufulu wofalitsa ndi mawindo ogwiritsira ntchito m'makanema ndi kulipira TV.

Ku Spain, komwe Netflix ndi HBO Max akhala akuwongolera kwambiri kupanga ndi kupanga nawo limodzi ndi makampani akomweko, makampaniwa amayang'anitsitsa mtundu womwe ukupambana. Kupeza kwathunthu kwa Warner ndi Netflix kumatha kuthandizira izi. kutulutsa mwachindunji pamapulatifomu akukhamukira komanso kufupikitsa mazenera amaseweraIzi zimadetsa nkhawa owonetsa komanso gawo la mafakitale, omwe akuvutika kale ndi mpikisano wogwiritsa ntchito m'nyumba.

Paramount, kumbali yake, akutsutsa kuti lingaliro lake lithandizira kukhalabe ndi chilengedwe chopikisana ku Hollywood komanso, kuwonjezera, m'misika yapadziko lonse lapansi, ndi osewera amphamvu kwambiri omwe amapikisana pazomwe zili ndi zisudzo. David Ellison mwiniyo adanenetsa kuti kugula kwake kungapangitse "Hollywood yamphamvu," ndi ndalama zambiri m'mafilimu ndi mafilimu ambiri m'malo owonetseraMtsutsowu ukugwirizana ndi zofuna za opanga ndi owonetserako mafilimu ku Ulaya omwe akuumirira kuti asatayike ndi masewero oyambirira.

Mulimonse momwe zingakhalire, olamulira aku Europe komanso olamulira ampikisano amayiko ngati Spain aziyang'anira bwino ntchitoyo chifukwa cha zomwe zingakhudze kuchuluka kwa maufulu, kusiyanasiyana kwa zomwe zili, ndi mphamvu zokambilana yamakampani opanga zinthu zakomweko motsutsana ndi magulu akulu awa. Zotsatira zake zitha kukhudza mapangano opanga, kupereka zilolezo zamagulu aku Spain, komanso kugawa kwazaka khumi zikubwerazi.

Kuyimirira kwanthawi yayitali, ndi nkhondo yankhani komanso zomwe zimachitika m'misika

Popeza Paramount adalengeza kuti akufuna kutengapo gawo pagulu, mkanganowu wasunthiranso malo olankhulanaKampaniyo imadzudzula bungwe la Warner povomera "malingaliro otsika" komanso kunyalanyaza bizinesi yama chingwe ya Global Networks, yomwe imaphatikizapo makanema ake apawailesi yakanema. M'malingaliro ake, mgwirizano ndi Netflix ukukhazikika pa "chiwerengero chabodza" chachinthucho, cholemetsedwanso ndi ndalama zambiri.

Netflix, nayenso, amasunga Paramount imeneyo Imasowa minofu yachuma zofunika kumaliza kugula kukula uku ndi zitsimikizo popanda kuyika kulemera kwambiri pa likulu lakunja ndi ngongole, ndi kudzutsa kukayikira za zotsatira za chitetezo cha dziko la Middle East wodzilamulira chuma ndalama kukhala osewera oyenera mu gulu lalikulu US TV.

M'makalata omwe aperekedwa kumsika, Paramount akuumirira kuti kubwereketsa kumathandizidwa kwathunthu ndi mapangano okhazikika andalama ndi kuti onse ogwirizana nawo avomereza zikhalidwe zomwe zakonzedwa kuti zipewe zopinga zamalamulo. Kuphatikiza apo, kampaniyo yakhazikitsa tsiku lomaliza: zopereka zapagulu zidzatha January 8 wa 2026Pokhapokha ngati italikitsidwa, zomwe zimasiya kupitirira chaka chimodzi cha mikangano yotseguka ngati zinthu sizikuthetsedwa kale.

Pakadali pano, momwe msika wamasheya Anachitapo kanthu mwamsanga. Magawo a Warner Bros. Discovery and Paramount adakwera pakati pa 5% ndi 8% m'maola angapo oyambirira atalengezedwa kuti atengedwe, kusonyeza ziyembekezo za kusintha komwe kungatheke kwa eni ake. Pakadali pano, Zogawana za Netflix zatsika pakati pa 3% ndi 4%, mu nkhani ya kusatsimikizika kwakukulu za kuthekera ndi nthawi ya ntchito anagwirizana poyamba.

Ofufuza ena amayerekezera kusagwirizanaku ndi kulanda kwakukulu ku Ulaya-monga BBVA yopempha Sabadell ku Spain-kutsindika kuti, ngakhale ndalama zambiri ziperekedwa, Kutsatsa kwakukulu sikupambana nthawi zonse., ngati sichoncho yomwe imaphatikiza mtengo wabwino kwambiri, chiopsezo chotsika kwambiri, komanso kumveka bwino kwamalamuloIzi zitha kukhala njira yomwe eni ake ndi owongolera aziwunika njira yomwe Warner ndi kabukhu kakang'ono kake kakutenga.

Zomwe zili pachiwopsezo sikuti ndi ndani amene amasunga chithunzi chambiri Warner BrosKoma ndi mtundu wanji wamtundu wa media womwe umaloledwa pakati pa nkhondo zosewerera, kumasuka kotani komwe kumaperekedwa pazandale ndi zachuma m'magulu akuluakulu a audiovisual, komanso momwe mphamvu zidzagawidwenso m'gawo lomwe limakhudza mwachindunji zopereka zachikhalidwe ku Europe, Spain, ndi dziko lonse lapansi.