Zosaka: Zomwe zili komanso zomwe zili zazikulu

Pankhani kukhathamiritsa zosaka (SEO), ndiyosavuta kuyang'ana pa Google kokha. Komabe, ngakhale Google mosakayikira ndi imodzi mwamainjini osakira otchuka, siwokhawo. Makina osakira osiyanasiyana ali ndi kuchuluka kwa anthu, zabwino ndi zovuta zosiyanasiyana, chifukwa chake mukakonza tsamba lanu, simukufuna kuphonya gawo lofunikira pamsika.

M'nkhaniyi, mupeza mndandanda wathunthu wamainjini osakira pa intaneti, zabwino ndi zoyipa zawo, ndipo tiwona ngati Google ndiyotchuka kwambiri.

Dziwani makina osakira omwe amagwiritsidwa ntchito kwambiri

Kugwiritsa ntchito chida chathu .Zomwe zikuchitika, tapanga mndandanda wa injini khumi zodziwika kwambiri masiku ano ndikusanthula kutchuka kwawo. Mndandanda womaliza umakonzedwa ndi kuchuluka kwa maulendo ofufuza omwe adalembedwa ku United States. Zotsatira zake ndi izi:

1. Google - 75,71% gawo la msika
2. Amazon - 11,27%
3. Yahoo! - 7,24%
4. Bing - 3,32%
5. DuckDuckGo - 1,32%
6. AOL - 0,89%
7. Baidu - 0,15%
8. Ask.com - 0,06%
9. Yandex - 0,04%
10. Ecosia - 0,04%

Ndizosadabwitsa kuwona Google ndi Amazon zikutsogolera mndandandawo, limodzi ndi Yahoo! ndi Bing mu asanu apamwamba. Ndi mayina odziwika bwino pa intaneti. Ma injini ngati DuckDuckGo, Ecosia, Baidu ndi Yandex amatsika pazifukwa zosiyanasiyana zomwe tikambirana pambuyo pake.

Makina osakira otsogola m'misika yosiyanasiyana

Tiyeni tiwone zomwe injini zosakira zimalamulira m'misika inayake. Malinga ndi data ya Market Explorer, awa ndi mayiko omwe ali ndi gawo lalikulu kwambiri pamsika wakusaka:

• United States - 36,11%
• India - 6,64%
• South Korea - 4,6%
• United Kingdom - 3,87%

Kuphwanya makina osakira otsogola ku India, South Korea ndi United Kingdom, tikuwona kuti Google ikukhalabe pamalo apamwamba m'misika yonse, pomwe Yahoo! ndipo Amazon amapikisana pa malo achiwiri ndi achitatu.

Ponena za injini zosaka za niche ngati Baidu ku China, Yandex ku Russia ndi Ecosia zomwe zinayamba ku Germany, tikuwona kuti:

• Baidu ili ndi gawo la 56,26% ku China, ndikutsatiridwa ndi Google ndi 30,91%.
• Yandex ikulamulira ku Russia ndi gawo lochititsa chidwi la 96,12%, kusiya Google pamalo achiwiri ndi 3,4% yokha.
• Ku Germany, Google imatsogolera ndi 90,54%, pomwe Ecosia ili pamalo achisanu ndi chiwiri ndi 0,70% yochepa.

Kutengera deta iyi, ndibwino kuganiza kuti Google ndiye chisankho choyenera pa tsamba lanu, mosasamala kanthu za msika, kupatula mwina China. Ndipo ngati mukufuna kulunjika msika waku Russia, simungakwanitse kunyalanyaza Yandex.

Kutchuka kwa injini zosaka pamasamba ochezera

Koma bwanji ponena za anthu wamba? Awa ndiye injini zosakira zazikulu malinga ndi kuchuluka kwa otsatira pa Twitter:

1. Google - 25 miliyoni
2. Amazon - 4,2 miliyoni
3. DuckDuckGo - 2 miliyoni
4. Yahoo! - 1,4 miliyoni
5. Bing - 645.000

Monga zikuyembekezeredwa, Google ndi Amazon zikupitilizabe kutsogolera. Komabe, DuckDuckGo yaposa onse a Yahoo! monga Bing, kukwera malo awiri mu kusanja ndi gawo la msika. Izi zitha kuwonetsa kusiyana kwachiwerengero pakati pa ogwiritsa ntchito injini zosaka nthawi zambiri komanso ogwiritsa ntchito pa Twitter.

Ubwino ndi kuipa kwa injini zosaka zazikulu

Tiyeni tiwone zabwino ndi zoyipa za injini zosaka zapamwamba kuti timvetsetse kusiyana kwa magawo amsika ndi kutchuka.

Google

Ubwino:

• Kukula ndi mbiri yosayerekezeka, yomwe ili ndi 87,86% pamsika kuyambira Juni 2021.
• Zina zaulere zaulere monga Google Maps, Books ndi Scholar.
• Kuphatikiza kosagwirizana ndi maakaunti ena a Google (Analytics, Gmail, YouTube, etc.).

Kuipa:

• Amagulitsa deta kwa anthu ena.
• Imasonkhanitsa deta ya imelo kuti iwonetse malonda oyenera kwa ogwiritsa ntchito.

DuckDuckGo

Ubwino:

• Zinsinsi: Simatsata, kusonkhanitsa kapena kusunga deta ya ogwiritsa ntchito.
• Kukula mwachangu, kufika pakusaka 102 miliyoni tsiku lililonse mu Januware 2021.
• Kuwonekera pazotsatira zakusaka popanda kugawikana kapena makonda.
• Mawonekedwe osavuta makonda okhala ndi kupukusa kosatha.

Kuipa:

• Kupanda zotsatsa komanso zotsatira zokonda makonda anu chifukwa cha chinsinsi chawo.
• Ilibe zina zowonjezera zomwe Google imapereka.

Yahoo!

Ubwino:

• Injini yachinayi yosakira ogwiritsa ntchito apakompyuta padziko lonse lapansi.
• Kulumikizana ndi zomwe zikuchitika, nkhani, nyengo ndi masewera patsamba lofikira.
• Kusaka mwapadera, monga maphikidwe pofufuza mitundu yazakudya.

Kuipa:

• Mothandizidwa ndi Bing, yomwe imatha kupanga ma crossover pazotsatira.
• Kuchuluka kwa zotsatsa patsamba loyambira ndi zotsatira zakusaka.
• Imagulitsa deta ya ogwiritsa ntchito kwa anthu ena, monga Google.
• Mawonekedwe osokonekera omwe amatha kukhala osokonekera kwa ogwiritsa ntchito ena.

Ecosia

Ubwino:

• Injini yosakira yopanda phindu yomwe imathandizira zoyambitsa zachilengedwe.
• Kupambana kwa Trustpilot kwabwino kuposa Google, kuwonetsa ogwiritsa ntchito okhulupirika.
• Kuwonekera pazachuma ndi malipoti a mwezi uliwonse.
• Sichigulitsa deta kwa otsatsa ndipo imakulolani kuti muyimitse kufufuza ndi makonda anu.
• Mawonekedwe omveka bwino komanso osavuta kugwiritsa ntchito omwe ali ndi maulalo ofulumira kumasamba osiyanasiyana.

Kuipa:

• Zotsatira sizikhala zogwirizana ndi funso.
• Nthawi zambiri zotsatsa zimakhala zosafunikira chifukwa chazinsinsi zokhazikika.

Bing

Ubwino:

• Pulogalamu ya mphotho yomwe imapeza mfundo pakufufuza kulikonse kuti muwombole makadi amphatso.
• Kusaka kwapamwamba kwazithunzi zokhala ndi zomwe zikuchitika komanso ntchito yosakira.
• Ntchito yapadera yosakira nyimbo yokhala ndi makanema, mawu ndi mbiri ya ojambula.

Kuipa:

• Imatsata zochitika ndikugulitsa deta kwa otsatsa, zomwe zingalepheretse ogwiritsa ntchito ena.
• Mawonekedwe osokonekera chifukwa cha kuchuluka kwa chidziwitso chomwe chikuwonetsedwa patsamba loyambira.
• Kupanda kusaka ndi mawu, kupangitsa zovuta zopezeka kwa ogwiritsa ntchito olumala.

Yang'anirani momwe mumagwirira ntchito mumainjini akulu osakira

Pambuyo pofufuza ubwino ndi kuipa kwa injini zosaka zazikulu, tikhoza kunena kuti Google Ndi yabwino pazifukwa zingapo:

• Maulendo apamwamba ku United States, United Kingdom, Australia, India, Russia ndi Germany.
• Otsatira opitilira 19,3 miliyoni pa Twitter kuposa omwe amapikisana nawo kwambiri (Amazon) kuyambira Seputembara 2021.
• Gawo lachiwiri lalikulu kwambiri la maulendo ku China komanso malo achiwiri pa Trustpilot pambuyo pa Ecosia.

Chifukwa chake, kuyang'anira momwe mulili mu ufumu wa Google ndikofunikira. Mutha kugwiritsa ntchito chida chathu Position Tracking kuti muwone momwe mawu anu akugwirira ntchito, mawonekedwe, kusintha ndi kutsika. Mukhozanso kugwiritsa ntchito chida Kafukufuku Wachilengedwe kuti mudziwe momwe akupikisano anu pa Google akuchitira, zindikirani mawu awo abwino kwambiri ndikuyerekeza momwe mukuwonera.

Onetsetsani kuti mumakwaniritsa bwino za Google, koma musachepetse mphamvu za Amazon ngati mumagwira ntchito pamalonda. Ngati msika womwe mukufuna ndi China, samalirani Baidu ndi chisamaliro chofanana ndi cha Google. Ndipo ntchito .Zomwe zikuchitika kuyang'anitsitsa osewera omwe ali ndi niche ndi omwe angapikisane nawo. Ngakhale Google imadziwika kuti ndiye injini yotsogola, musaphonye mwayi wamagalimoto pamainjini ena!