Ndi yandani? Pulogalamu ya Toutiao?
Pulogalamu ya Toutiao ndi nsanja yotchuka kwambiri pa intaneti komanso nkhani ku China. Idakhazikitsidwa mu 2012 ndipo idakula kwambiri, kukhala a za ntchito amagwiritsidwa ntchito kwambiri ndi ogwiritsa ntchito achi China. Komabe, ambiri amadabwa kuti eni ake ndi ndani komanso omwe ali kumbuyo kwa ntchitoyi.
Zokhudza katundu wa Pulogalamu ya Toutiao, ndi ya kampani yaku China ByteDance. Yakhazikitsidwa mu 2012 ndi Zhang Yiming, ByteDance yakhala imodzi mwazinthu zazikulu kwambiri zaukadaulo ku China komanso mdziko lapansi. Kampaniyo imadziwika chifukwa choyang'ana kwambiri nzeru zamakono ndi ma aligorivimu achizolowezi, zomwe zakhala chinsinsi chakuchita bwino kwa Toutiao App.
Kuchulukirachulukira kwa App ya Toutiao kwakopa chidwi cha osunga ndalama akuluakulu, pomwe makampani odziwika padziko lonse lapansi akuwonetsa chidwi chokhala nawo pantchitoyi. Ogulitsa akuluakulu akuphatikiza SoftBank, Sequoia Capital, KKR, General Atlantic ndi Sina Weibo. Mandalama awa alola kuti Toutiao App ikulitse ndikuwongolera ntchito zake, kupatsa ogwiritsa ntchito nkhani zamunthu payekha komanso zomwe akudziwa.
Powombetsa mkota, Pulogalamu ya Toutiao ndi nsanja yapaintaneti komanso nkhani zomwe zili za kampani yaku China ByteDance. Chifukwa cha kuyang'ana kwake nzeru zochita kupanga ndi ma aligorivimu amunthu, adakwanitsa kudziyika ngati imodzi mwamapulogalamu omwe amagwiritsidwa ntchito kwambiri ku China. Kuphatikiza apo, idalandira ndalama kuchokera kwa osewera ofunikira amakampani, zomwe zathandizira kukula kwake ndikukula.
1. Eni ake a pulogalamu ya Toutiao ndi ndani
Pulogalamu ya Toutiao Ndi ya kampani yaku China yotchedwa Bytedance. Kampaniyi idakhazikitsidwa mu 2012 ndi Zhang Yiming ndipo yakhala imodzi mwamakampani ochita bwino kwambiri paukadaulo mdziko muno. Toutiao, kutanthauza "mitu yankhani" m'Chitchaina, ndi nsanja yankhani komanso nkhani zomwe zimagwiritsa ntchito ma aligorivimu kulimbikitsa nkhani ndi zolemba kwa ogwiritsa ntchito.
Kusintha yapeza ndalama zambiri kuchokera kumakampani akuluakulu azachuma, zomwe zathandizira kukula kwake mwachangu komanso kuchita bwino kumsika zaukadaulo. Kampaniyo yakulitsa kupezeka kwake padziko lonse lapansi popeza nsanja zina, monga Musical.ly ndi TikTok, zomwe zakhala zikuchitika padziko lonse lapansi.
Kameme TV yakhala yotchuka pakati pa ogwiritsa ntchito aku China, ndi anthu opitilira 120 miliyoni omwe amagwiritsa ntchito pulogalamuyi tsiku lililonse kuti adziwe zaposachedwa ndi zomwe zachitika. Ntchitoyi idalandiridwanso bwino m'maiko ena, ndikukula kosalekeza kwa ogwiritsa ntchito padziko lonse lapansi. Pomwe kampaniyo ikupitiliza kupanga zatsopano ndikukulitsa, ikuyenera kukhalabe osewera wamkulu pama foni am'manja. mapulogalamu ankhani ndi zomwe mumakonda.
2. Kapangidwe kamakampani kumbuyo kwa Toutiao App
Ndizovuta komanso zamitundumitundu. Nkhani zodziwika bwinozi komanso zomwe zili patsamba ili ndi eni ake angapo ndi othandizira omwe ali m'gulu lawo labizinesi. Kenako, tifotokoza omwe ali osewera kwambiri omwe akukhudzidwa ndi umwini wa Toutiao App:
Malingaliro a kampani Bytedance Ltd. Iyi ndi kampani ya makolo a Toutiao App, kampani yaukadaulo yochokera ku China. Bytedance Ltd. idakhazikitsidwa mu 2012 ndipo yakhala imodzi mwamakampani ofunikira kwambiri pantchitoyi nzeru zochita kupanga y kukonza kwa data. Ili ndi mbiri yambiri yazogulitsa ndi ntchito, Toutiao App kukhala imodzi mwazodziwika kwambiri.
Eni ake: Kuphatikiza pa Bytedance Ltd., eni ake akuluakulu a Toutiao App akuphatikizapo SoftBank Group, kampani yotchuka yogulitsa zamalonda ku Japan, ndi Sequoia Capital China, kampani yayikulu yamabizinesi. Ogulitsa awa athandizira kwambiri kukula ndi chitukuko cha Toutiao App, kuthandizira kukulitsa kwake mdziko muno komanso padziko lonse lapansi.
Othandizana nawo: Toutiao App ilinso ndi othandizira angapo omwe amatenga gawo lofunikira pamabungwe ake. Zina mwazo ndi Musical.ly, ntchito malo ochezera idayang'ana pakupanga ndi kugawana makanema amfupi anyimbo. Kuphatikiza apo, Douyin, pulogalamu ina yodziwika bwino yamakanema, imatengedwa kuti ndi yothandizana ndi Toutiao App ndi mayanjano awa amalimbitsa gulu la Bytedance ndikuloleza kuti azitha kusiyanasiyana pamsika wa digito.
3. Makampani akuluakulu ogulitsa ndalama a Toutiao
Kameme TV ndi imodzi mwamapulogalamu odziwika kwambiri ku China, koma ndi yandani kwenikweni? Kenako, ndikudziwitsani:
1. ByteDance: Ndi kampani ya makolo ya Toutiao Yokhazikitsidwa ndi Zhang Yiming mu 2012, ByteDance yakhala imodzi mwazinthu zofunika kwambiri zoyambira padziko lapansi. Kuphatikiza pa Toutiao, alinso ndi mwini wake nsanja zina opambana ngati TikTok ndi News Republic. ByteDance yatsimikizira kukhala yamphamvu kwambiri paukadaulo waukadaulo ndipo ikupitiliza kukula padziko lonse lapansi.
2. Sequoia Capital China: Kampaniyi yaika ndalama m'makampani ambiri ochita bwino aukadaulo, kuphatikiza Toutiao. Iye anali m'modzi mwa oyambitsa ndalama zamakampani ndipo adathandizira kwambiri pakukula ndi chitukuko. Sequoia Capital China ili ndi chidziwitso chambiri pamsika waku China ndipo yathandizira makampani ambiri otsogola m'magawo osiyanasiyana aukadaulo.
3. SoftBank: Kampani yaku Japan yolumikizirana ndi ukadaulo ya SoftBank ndi m'modzi mwamabizinesi akuluakulu a Toutiao. SoftBank yapanga ndalama mwanzeru m'makampani angapo aukadaulo padziko lonse lapansi ndipo yawonetsa kudzipereka kwake pakukulitsa luso komanso kukula. Ndalama zake ku Toutiao ndikuzindikira kufunikira kwa nsanja yankhani iyi pamsika waku China.
4. Kuwunika kwa Toutiao App strategic partners
Mu gawoli, tisanthula ma strategic partners a pulogalamu ya Toutiao. Pulogalamu ya Toutiao ndi nsanja yapaintaneti komanso yogawa nkhani yomwe yadziwika kwambiri m'zaka zaposachedwa. Ntchitoyi ndi ya kampani yaku China ByteDance, yomwe ilinso ndi nsanja zina zodziwika bwino monga Douyin (wotchedwa TikTok padziko lonse lapansi) ndi Xigua Video. Chifukwa cha kupambana kwake kwakukulu, Toutiao yakopa chidwi cha osunga ndalama otchuka komanso othandizana nawo pazaukadaulo.
Mmodzi mwa othandizana nawo kwambiri a Toutiao App ndi Alibaba Group, chimphona cha malonda a e-commerce ku China komanso imodzi mwamakampani ofunikira kwambiri padziko lonse lapansi. Alibaba Gulu laika ndalama ku ByteDance, kulimbitsa mphamvu zachuma za Toutiao komanso chikoka pamsika wama digito. Mgwirizanowu wathandizanso kuti Toutiao azitha kulumikizana ndi gulu la Alibaba Group la mabizinesi ndi zothandizira, ndikuwongolera kukula ndi kukula kwake.
Wothandizira wina wofunikira wa Toutiao App ndi SoftBank Group, kampani yopititsa patsogolo ukadaulo ndi ndalama zokhala ku Japan. Gulu la SoftBank lapanga ndalama zambiri ku ByteDance, kuphatikiza ndalama zozungulira zomwe zidapangitsa kuti kampaniyo ikhale yamtengo wapatali kuposa $75 biliyoni. Mgwirizanowu wathandizira kwambiri chitukuko cha Toutiao, kupereka ndalama zofunikira kuti awonjezere kupezeka kwake padziko lonse lapansi ndikulimbikitsanso udindo wake pamakampani azofalitsa zama digito.
5. Malangizo kwa ogwiritsa ntchito Toutiao okhudzana ndi katundu
Katundu wa Toutiao App Imadzutsa mafunso okhudza umwini wake komanso momwe ogwiritsa ntchito amalumikizirana ndi nsanja yotchukayi. Ngakhale Toutiao App ndi nkhani komanso zokonda zanu, ndikofunikira kuwunikira izi Katundu wa ntchitoyo ndi wa kampani yaku China Bytedance. Izi zikutanthauza kuti kampaniyo ili ndi ulamuliro komanso udindo woyang'anira ndikusunga pulogalamuyo.
Monga ogwiritsa ntchito Toutiao App, ndikofunikira kuganizira malingaliro ena okhudzana ndi umwini wa pulogalamuyi. Choyamba, ndikofunikira werengani ndi kumvetsetsa ziganizo ndi zikhalidwe zogwiritsira ntchito yokhazikitsidwa ndi Bytedance. Mawuwa amafotokoza za ufulu ndi udindo wa ogwiritsa ntchito ndi kampani, ndipo ndizofunikira kuti pakhale mgwirizano wotetezeka komanso wodalirika.
Lingaliro lina loyenera ndi kusunga a wotsutsa ndi wosamala zokhudzana ndi zomwe zagawidwa pa Toutiao App Choncho, nthawi zonse ndi bwino kutsimikizira kuti nkhani ndi zoona Musakhulupirire mwachimbulimbuli zomwe zaperekedwa.
Pomaliza, ndikofunikira kukumbukira kuti Toutiao App ndi nsanja yapaintaneti, yomwe zimatanthauza kufunikira kosamalira zinsinsi ndi chitetezo chazomwe munthu ali nazo. Ndikoyenera kusunga mapulogalamu ndi njira zotetezera kusinthidwa pazida zomwe zimagwiritsidwa ntchito kuti mupeze pulogalamuyi. Kuphatikiza apo, ndi bwino kugwiritsa ntchito mawu achinsinsi amphamvu ndikupewa kugawana zidziwitso zovuta ndi anthu ena, kaya kudzera mu mauthenga, ndemanga kapena zofalitsa papulatifomu. Mwachidule, kudziwa komanso kukhala ndi udindo pakugwiritsa ntchito Toutiao App kudzatsimikizira kuti ogwiritsa ntchito onse azikhala otetezeka komanso okhutiritsa.
6. Zotsatira za eni Toutiao pazolemba zawo ndi ma aligorivimu
Eni ake a Pulogalamu ya Toutiao Amakhudza kwambiri zomwe muli nazo komanso ma aligorivimu. Kudziwa eni eni ake ndikofunikira kuti mumvetsetse momwe pulogalamuyi imagwirira ntchito komanso mtundu wanji wazinthu zomwe zimalimbikitsidwa momwemo. Choyamba, ndikofunikira kudziwa kuti kampani ya makolo ya Toutiao App ndi ByteDance, kampani yaukadaulo yaku China yomwe yakhala yopambana kwambiri padziko lonse lapansi.
ByteDance idakhazikitsidwa ndi Zhang yiming mu 2012 ndipo kuyambira pamenepo yakula modabwitsa. Kampaniyi yapanga zinthu zingapo zopambana, ndipo Toutiao App ndi imodzi mwazodziwika kwambiri. Komabe, kukhudzika kwa eni ake a pulogalamuyi sikungokhala pakuchita bwino kwamabizinesi awo, komanso kumawonekeranso pazomwe ali ndi ma algorithms. Monga eni ake, ali ndi kuthekera kosintha nkhani ndi zolemba zomwe zimawonetsedwa kwa ogwiritsa ntchito, komanso dongosolo lomwe zimawonekera muzofalitsa zawo.
Chinthu chinanso chofunika kukumbukira ndi chakuti eni ake a Toutiao App apanganso ndalama m'makampani ena azama TV ndi zamakono, zomwe zawonjezera mphamvu zawo pazomwe zikuwonetsedwa mu pulogalamuyi. Zina mwazogulitsazi zikuphatikiza makampani atolankhani, nsanja zotsatsira komanso makanema apafupi. Izi zikutanthauza kuti eni ake a Toutiao App sikuti ali ndi mphamvu zongotengera zomwe zimapangidwa mkati, komanso zomwe zimapangidwa ndi makampani ena omwe amagwirizana nawo.
7. Kuunika kwa chikoka ndi mphamvu zopanga zisankho za eni ake a Toutiao
Toutiao App ndi imodzi mwamapulatifomu odziwika kwambiri ku China, koma pali zambiri zomwe zimadziwika zokhudza eni ake komanso mphamvu zawo popanga zisankho zamakampani. Ngakhale kampaniyo imadziwika kuti imayang'ana kwambiri luso laukadaulo waukadaulo komanso ma aligorivimu, ndikofunikira kumvetsetsa omwe osewera enieni omwe amathandizira pulogalamuyi ndi.
1. Eni ake ofunikira: Eni ake oyambilira a Toutiao App ndi Zhang Yiming ndi kampani yamakolo, ByteDance. Zhang Yiming adakhazikitsa ByteDance mchaka cha 2012, ndipo kuyambira pamenepo wachita gawo lalikulu pakukula ndi chitukuko cha kampani. Pansi pa utsogoleri wake, ByteDance yakwanitsa kukulitsa padziko lonse lapansi ndikuyambitsa zinthu zabwino monga TikTok. Chifukwa cha luso lake laukadaulo, Zhang Yiming ali ndi mphamvu zopangira zisankho pochita Toutiao App.
2. Mphamvu pakupanga zisankho: Eni ake a Toutiao App ali ndi chikoka chachikulu pakupanga zisankho zaukadaulo ndi momwe kampani ikugwirira ntchito. Poganizira kuti Zhang Yiming ndiye woyambitsa komanso wamkulu wa ByteDance, ndiye kuti akuyenera kukhala wofunikira kwambiri pazatsopano za Toutiao. misika kapena chitukuko cha ntchito zatsopano ndi mawonekedwe a pulogalamuyi.
3. Kutengapo mbali kwa eni ake: Ngakhale ziwerengero zenizeni sizikudziwika poyera, akuti Zhang Yiming ndi ByteDance ali ndi gawo lalikulu. mu Toutiao App. Poganizira zakufunika kwa pulogalamuyi ku ByteDance, eni ake atha kukhala ndi ulamuliro pakampani. Izi zimawapatsa mwayi wogwiritsa ntchito mphamvu zawo komanso kupanga zisankho zamtsogolo za Toutiao App.
8. Kuganizira za umwini wanu mu Toutiao App
The ndizofunikira kwambiri kuti mumvetsetse kuti eni ake enieni ankhani zodziwika bwino komanso zosangalatsa ndi ndani. Pomwe Toutiao App imadziwika kwambiri popereka zatsopano komanso zofunikira, Ndikofunika kukhala ndi chidziwitso chokhudza kuwonetseredwa kwa umwini wa nsanja iyi kuti mupange zisankho mwanzeru zokhudzana momwe timagwiritsira ntchito ndikudalira mautumiki awo.
Mukafufuza umwini wa Toutiao App, zikuwululidwa kuti kampani yamakolo a pulogalamuyi ndi ByteDance, kampani yaukadaulo yochokera ku China. ByteDance ndi imodzi mwa zida zaukadaulo zotsogola komanso zamtengo wapatali padziko lapansi, zomwe zili ndi zinthu zambiri ndi ntchito. Komabe, Zidziwitso za omwe ali ndi masheya komanso okhudzidwa ndi ByteDance ndi Toutiao App zitha kukhala zosamveka., zomwe zimatsogolera ku mafunso okhudza kuwonekera kwa umwini ndi momwe angakhudzire zosankha zamabizinesi.
Ngakhale kusowa poyera kungayambitse nkhawa za umwini wa Toutiao App, Ndikofunika kuzindikira kuti ByteDance yakhala ikugwira ntchito kuti ithetse mavutowa kupyolera mu kufotokoza zachuma ndi mgwirizano ndi olamulira ndi mabungwe a boma.. Kuphatikiza apo, Toutiao App yakhazikitsa njira zina zowonetsetsa kuti chitetezo ndi zinsinsi za ogwiritsa ntchito, monga kubisa kwa data ndi chilolezo chogwira ntchito posonkhanitsa zambiri zaumwini, komabe, ngakhale izi zikulimbikitsa. kuyan'anila ndi kuyang'anitsitsa nthawi zonse kumakhala kofunikira kuti muwonetsetse kuwonekera umwini wa Toutiao App.
9. Malangizo pakuchitapo kanthu kwa owongolera ndi mabungwe aboma
Choyamba, akuti olamulira ndi mabungwe aboma achitepo kanthu Fufuzani mozama za umwini wa App Toutiao kuti mudziwe omwe ali eni ake enieni komanso ogawana nawo nsanjayi. Izi ndizofunikira kuwonetsetsa kuti pali zinthu zonse poyera komanso kupewa kusamvana kulikonse komwe kungabwere mkati mwa kampani. Kuphatikiza apo, ikuyenera kuwunikidwa ngati pali maulalo pakati pa Toutiao App ndi makampani ena omwe ali ndi zidziwitso zapaintaneti komanso msika wa zosangalatsa.
Lingaliro lina lofunikira kwa owongolera ndi Yang'anirani mosamalitsa kusonkhanitsa deta ndi machitidwe a Toutiao App. Monga nkhani yapaintaneti komanso zosangalatsa, Toutiao App imatha kupeza zambiri zachinsinsi za ogwiritsa ntchito. Oyang'anira akuyenera kuwonetsetsa kuti kampaniyo ikutsatira malamulo ndi malamulo oteteza deta, kuwonetsetsa zachinsinsi komanso chitetezo cha data ya ogwiritsa ntchito. Kuphatikiza apo, ikuyenera kuwunikidwa ngati Toutiao App imagawana data pafupipafupi ndi anthu ena komanso ngati ntchitoyi ikugwirizana ndi malamulo omwe alipo.
Pomaliza, ndikofunikira kuti owongolera ndi mabungwe aboma kukhazikitsa dongosolo lomveka bwino komanso losinthidwa zamapulatifomu ngati Toutiao App Izi zikuphatikizapo kuwunika nthawi zonse ndikusintha malamulo ndi malamulo omwe alipo kuti agwirizane ndi matekinoloje atsopano ndi mitundu yamabizinesi. Kuphatikiza apo, miyezo yomveka bwino komanso yolondola iyenera kukhazikitsidwa kuti zitsimikizire mtundu wa zomwe zasindikizidwa. papulatifomu, komanso njira zogwirira ntchito zothanirana ndi zosayenera kapena zovulaza zomwe zingabwere.
10. Zoyembekeza zamtsogolo za umwini wa Toutiao pamsika waukadaulo
Toutiao App ndi nsanja yotchuka komanso zidziwitso ku China yomwe yawona kukula kwa meteoric m'zaka zaposachedwa. Kampani ya makolo a Toutiao, ByteDance, yakhala imodzi mwamakampani otsogola kwambiri mdziko muno, ndipo chiyembekezo chamtsogolo cha Toutiao ndichosangalatsa kwambiri.
Choyamba, ndikofunika kudziwa kuti ByteDance yakwanitsa kupeza ndalama zambiri kuchokera kumakampani akuluakulu ogulitsa ndalama komanso makampani opanga zamakono. Izi sizimangowonetsa chidaliro ku Toutiao ndi kuthekera kwake kukula, komanso kuzindikira kwa kampaniyo pamsika waukadaulo. Ndalamazi zidzalola Toutiao kulimbitsa udindo wake ndikukula m'madera ofunika kwambiri, monga chitukuko cha luntha lochita kupanga komanso kukonza njira zake zowonetsera zomwe zili.
Kuphatikiza apo, Toutiao yawonetsa kuthekera kwake kosinthira ntchito zake ndikukula kukhala misika yatsopano. Kupeza kwa Musical.ly, nsanja yotchuka ya kanema wanyimbo, yalola Toutiao kulowa msika waku Western ndikukopa omvera ambiri. Njira iyi yakukulitsa malo komanso kusiyanasiyana kwazinthu ndizofunikira kuti Toutiao ipitilize kukula mtsogolo.
Ndine Sebastián Vidal, mainjiniya apakompyuta omwe amakonda ukadaulo komanso DIY. Komanso, ine ndine mlengi wa tecnobits.com, komwe ndimagawana nawo maphunziro kuti ukadaulo ukhale wofikirika komanso womveka kwa aliyense.