- Zhihu ndi nsanja ya mafunso ndi mayankho yokhala ndi ogwiritsa ntchito mamiliyoni ambiri ku China.
- Amalola ogwiritsa ntchito kulandira mayankho kuchokera kwa akatswiri ndi kutenga nawo mbali pazokambirana zapadera.
- Amapereka njira zopangira ndalama ndi zotsatsa zamabizinesi ndi opanga zinthu.
- Zhihu akupitiliza kukulitsa ndi zatsopano ndikuwunika misika yapadziko lonse lapansi.
Zhihu ndi imodzi mwamafunso odziwika kwambiri ndi mayankho China, zofanana ndi zomwe zili Quora Kumadzulo. Kuyambira pomwe idakhazikitsidwa, idasintha kukhala malo odziwa zambiri komanso malo omwe akatswiri, amalonda, ndi akatswiri amagawana zambiri pamitu yosiyanasiyana.
Ndi mamiliyoni a ogwiritsa ntchito, nsanja ndi benchmark mukasaka mayankho atsatanetsatane komanso ozikidwa bwino. Tsopano, kuwonjezera pa ntchito yake yayikulu ngati tsamba la mafunso ndi mayankho, Zhihu imasiyanitsa zopereka zake ndi ntchito monga Zolemba zaukatswiri, makanema owonera, komanso zolemba za mamembala okha. Munkhaniyi, tifotokoza za Zhihu, momwe imagwirira ntchito, komanso chifukwa chake ili yofunika kwambiri pazachilengedwe zaku China.
Chiyambi ndi kusintha kwa Zhihu
Zhihu anabadwa zaka khumi ndi zisanu zapitazo. Opanga ake, Zhou Yuan ndi Wang Xing, adazindikira kufunika kwa nsanja komwe ogwiritsa ntchito amatha kugawana nzeru ndikupeza mayankho kuchokera kwa akatswiri. Kukhazikitsa kovomerezeka kunachitika pa Januware 26, 2011, poyambira pansi pa njira yoitanira anthu okha, yomwe idathandizira kuwongolera zomwe zili. Izi yang'anani pa khalidwe lazinthu zakhala zofunikira pakukula kwake komanso kutchuka kwake.
M'zaka zoyambirira, nsanja idakula chifukwa chatsatanetsatane wa mayankho atsatanetsatane ndi mulingo wapadera wa zokambirana. Mu 2013, Zhihu adachotsa lamulo loletsa kuyitanira kokha, zomwe zidapangitsa kuti ogwiritsa ntchito achuluke kwambiri. Kuyambira nthawi imeneyo, nsanjayi ikupitirizabe kusinthika ndi zatsopano, monga mitsinje yamoyo ndi zinthu zamtengo wapatali.
Kusintha kumeneku kwapangitsa Zhihu kukhala malo omwe si mayankho okha omwe amagawidwa, komanso chidziwitso chaukadaulo komanso chaukadaulo chomwe chimathandiza anthu ammudzi m'malo osiyanasiyana, ofanana ndi omwe angapezeke pa. funsani pa Instagram.
Momwe Zhihu Amagwirira Ntchito
La plataforma permite a los usuarios plantear preguntas pa mutu uliwonse ndi kulandira mayankho kuchokera kwa mamembala ena, kuphatikizapo akatswiri ndi akatswiri m'madera osiyanasiyana. Yankho lirilonse likhoza kuvoteredwa ndi anthu ammudzi, kuthandiza kuwunikira mayankho othandiza kwambiri komanso apamwamba kwambiri.
Kuphatikiza pa Q&A, Zhihu amapereka Magawo okhala ndi zolemba zolembedwa ndi ogwiritsa ntchito, zokambirana zaposachedwa, ndi njira zopangira ndalama kwa opanga zinthu. Ogwiritsanso ntchito amathanso kutsatira omwe amalimbikitsa ndikulandila zidziwitso za zomwe amalemba ndi zomwe akuchita, zomwe zimapangitsa kuti pakhale malo osangalatsa komanso osangalatsa.
Zinthu zazikulu za Zhihu
Nchiyani chimapangitsa Zhihu kukhala osiyana ndi nsanja zina zofanana? Chifukwa chachikulu ndi nkhawa yawo yosamalira khalidwe la zomwe zili mkati pamlingo wapamwamba. Komanso kuyesetsa kulimbikitsa kuyanjana kwa dera lanu. Zina mwazinthu zake zodziwika bwino ndi izi:
- Kuvotera mayankho: Ogwiritsa ntchito amatha kuvotera mayankho kuti awonetse zomwe zili zothandiza komanso zoyenera.
- Artículos y blogs: Kuwonjezera pa kuyankha mafunso, ogwiritsa ntchito akhoza kulemba nkhani. detallados sobre diversos temas.
- Zhihu Live: Ntchito yomwe imalola akatswiri kuphunzitsa sesiones en directo kuyankha mafunso kuchokera kwa omvera.
- Suscripción premium: Zhihu imapereka zinthu zokhazokha kwa ogwiritsa ntchito omwe amalipira umembala wamwezi uliwonse.
Kufunika kwa Zhihu ku China
M'malo a digito olamulidwa ndi zimphona ngati Baidu, WeChat y Weibo, Zhihu yadzikhazikitsa yokha ngati yofotokozera posinthana nzeru. Dera lanu lili ndi akatswiri komanso ophunzira omwe amapereka zambiri komanso zolembedwa bwino. Izi zimapangitsa kukhala malo ofunikira kwa iwo omwe akufuna mayankho amphamvu komanso omveka bwino.
Komanso, wakhala a chida chofunika makampani ndi zopangidwa omwe akufuna kuyanjana ndi omvera enaake kudzera mu malonda okhutira. nsanja imapereka mwayi wotsatsa ndi mgwirizano ndi othandizira kuti awonjezere kuwonekera kwa zinthu ndi ntchito.
Ma Brand atha kuphunzira zambiri za momwe angayankhire zovuta za omvera awo powona kuyanjana kwa Zhihu.
Kutsatsa ndi kupanga ndalama pa Zhihu
Zhihu wakhala a njira yosangalatsa yotsatsira digito ku China. Makampani amatha kugwiritsa ntchito nsanja kuti akweze malonda ndi ntchito zawo m'njira zingapo:
- Anuncios patrocinados: Amalola ma brand kukweza zomwe zili papulatifomu.
- Colaboración con influencers: Makampani ambiri amagwira ntchito ndi opanga zinthu mkati mwa nsanja kuti athe kufikirako.
- Mayankho amtundu: Makampani ena amagwiritsa ntchito mbiri yawo kuyankha mafunso omwe amafunsidwa pafupipafupi ndikupanga ulamulilo pamakampani awo.
Mitundu iyi yolumikizirana ndi mayankho imatha kuonedwa ngati njira yabwino kwambiri poyerekeza ndi njira zina zotsatsa digito, monga zomwe zimagwiritsidwa ntchito pa Instagram kapena nsanja zofananira.
Mkonzi wokhazikika pazaukadaulo komanso nkhani zapaintaneti yemwe ali ndi zaka zopitilira khumi pazama media osiyanasiyana. Ndagwira ntchito ngati mkonzi komanso wopanga zinthu pa e-commerce, kulumikizana, kutsatsa pa intaneti ndi makampani otsatsa. Ndalembanso pamawebusayiti azachuma, azachuma ndi magawo ena. Ntchito yanga ndi chidwi changanso. Tsopano, kudzera mu zolemba zanga mu Tecnobits, Ndimayesetsa kufufuza nkhani zonse ndi mwayi watsopano umene dziko laukadaulo limatipatsa tsiku lililonse kuti tisinthe miyoyo yathu.