I lenei tusiga, o le a tatou suʻesuʻeina pe faʻapefea E mata'ituina taunuuga o le Ao ma le taua o fua fa'atatau e iloilo ai le fa'atinoga o fa'asalalauga. O le Experience Cloud platform e ofoina atu meafaigaluega eseese ma galuega e mafai ai e tagata faʻaoga ona iloilo ma fua le aʻafiaga oa latou gaioiga i le taimi moni. E ala i le mataʻituina pea, e mafai e kamupani ona iloa vaega e faʻaleleia atili ma faia faʻamatalaga faʻamaonia e faʻamalieina ai a latou fuafuaga tau maketi numera.
– Laasaga i lea laasaga ➡️ E fa'afefea ona mata'ituina i'uga o le Experience Cloud?
- Fa'aaogā meafaigaluega su'esu'e fa'amaumauga: Mo le mata'ituina o taunu'uga o le Experience Cloud, e taua tele le fa'aogaina o meafaigāluega su'esu'e fa'amaumauga e pei ole Google Analytics po'o le Adobe Analytics. O mea faigaluega nei e maua ai fa'amatalaga au'ili'ili i le fa'atinoga o fa'amatalaga fa'atekinolosi fa'atino e ala ile Experience Cloud.
- Seti sini fuaina: A'o le'i mata'ituina fa'ai'uga, e taua le fa'atulagaina o sini fa'atatau mo fa'amatalaga fa'atekinolosi. O nei mea e mafai ona aofia ai fua faʻatatau e pei ole fua faatatau o le liua, taimi faʻaalu i luga o le upega tafaʻilagi, poʻo le numera o faʻamatalaga o mea.
- Mataitu pea: Mata'itū Aafiaga O taunu'uga ao e tatau ona fa'aauau ma tumau. E aofia ai le iloiloina e le aunoa o fa'amaumauga o fa'atinoga ma fa'atusatusa i sini fa'amautu e fa'ailoa ai vaega e fa'aleleia.
- Iloilo manatu faaalia o tagata faaaoga: I le fa'aopoopoina o fua fa'atatau, e taua tele le fa'avasegaina o fa'amatalaga a tagata fa'aoga. O fa'amatalaga ma fa'amatalaga a le au fa'aoga e mafai ona maua ai fa'amatalaga taua i le lelei ma le aoga o fa'amatalaga fa'atekinolosi fa'atino e ala i le Experience Cloud.
- Faatino le su'ega A/B: Ina ia iloilo le faatinoga o fesuiaiga eseese o aafiaga numera, e mafai ona faia suʻega A/B. O su'ega nei e fa'atusatusa fa'asologa e lua o le poto masani e tasi e iloa ai po'o fea e ofoina atu i'uga sili atu.
Fesili ma Tali
Fesili masani e uiga i le mataituina o taunuuga o le Ao
1. O a meafaigaluega e fa'aogaina e mata'ituina ai taunu'uga o le Ao?
O meafaigaluega autu e faʻaaogaina e mataʻituina ai taunuʻuga o le Ao o le:
- Adobe Analytics
- Adobe Target
- Tauvaga a Adobe
2. E fa'afefea ona ou fa'atulagaina fua fa'atatau e mata'ituina ile Experience Cloud?
Ina ia fetuutuunai metotia autu ile Experience Cloud, mulimuli i laasaga nei:
- Avanoa ile fa'avae ole Adobe Analytics
- Filifili fua e te mana'o e mata'ituina
- Seti lipoti ma dashboards e va'ai i fua fa'atatau
3. O le a le taua o le mataituina o taunuuga o le Ao?
E taua le mata'ituina o taunu'uga a le Experience Cloud ona:
- Fa'ataga oe e iloilo le fa'atinoga o fa'asalalauga fa'atekinolosi ma poto masani
- Fesoasoani e faʻailoa vaega e faʻaleleia ma avanoa tuputupu aʻe
- Fa'afaigofieina le faia o fa'ai'uga e fa'atatau i fa'amaumauga e fa'asilisili ai le poto masani a tagata fa'atau
4. O a fa'ailoga autu e mata'ituina ile Experience Cloud?
Fa'ailoga autu e mata'ituina ile Experience Cloud e aofia ai:
- Fua faatatau o le liua
- Taofia o tagata faʻatau
- Fegalegaleaiga a le tagata fa'aoga
5. E fa'afefea ona e fa'atupuina lipoti fa'atinoga i le Experience Cloud?
Ina ia faia lipoti faʻatinoga i le Experience Cloud, faʻamaeʻa laasaga nei:
- Avanoa ile fa'avae ole Adobe Analytics
- Filifili le ituaiga lipoti e te manaʻo e fai (mo se faʻataʻitaʻiga, lipoti faʻatau, lipoti o fefaʻatauaiga, ma isi)
- Fa'apitoa le lipoti e tusa ai ma ou mana'oga ma sini mata'ituina
6. O a meafaigāluega va'ai fa'amatalaga e mafai ona fa'aoga ile Experience Cloud?
Mea faigaluega faʻamatalaga faʻamatalaga e mafai ona faʻaogaina i le Experience Cloud o:
- Adobe Analytics Workspace
- Customizable Adobe Target Dashboards
- Lipoti o faatinoga i Adobe Campaign
7. E fa'afefea ona e faia su'ega A/B e mata'itu ai le fa'atinoga ile Experience Cloud?
Ina ia faia su'ega A/B ile Experience Cloud, mulimuli i laasaga nei:
- Fa'aoga le Adobe Target e fa'atulaga ai su'ega A/B
- Fa'amatala 'ese'esega ma 'au fa'atatau
- Iloilo i'uga o su'ega e fai ai fa'ai'uga lelei
8. O le a le mata'ituina o taimi moni i le Experience Cloud?
O le mataituina o taimi moni i le Experience Cloud e mafai ai ona:
- Maua fa'amatalaga vave ile amio a tagata fa'aoga
- Faailoa faiga ma mamanu i le taimi moni
- Faia vave gaioiga e faʻamalieina ai le poto masani a tagata faʻatau
9. E fa'afefea ona ou fa'aogaina le su'ega o le liua i le Experience Cloud?
Ina ia fa'aoga le su'ega o le liua i le Experience Cloud, fai mea nei:
- Fa'atino fa'ailoga siaki i lau 'upega tafa'ilagi po'o le telefoni feavea'i
- Seti sini liua i Adobe Analytics
- Iloilo fa'amaumauga fa'aliliuga e fa'aleleia ai le fa'atinoga
10. O le a le sootaga i le va o le mata'ituina o taunu'uga ma le fa'aleleia atili o le poto masani a tagata fa'atau?
O le mataʻituina o taunuʻuga i le Experience Cloud e fesoʻotaʻi saʻo i le faʻamalieina o le poto masani a tagata faʻatau, talu ai:
- Fa'ataga oe e iloa avanoa mo le fa'aleleia atili i nofoaga fa'afeso'ota'i tagata fa'atau
- Fa'afaigofie le fa'avasegaina ma le fetuutuuna'i o fa'amatalaga fa'atekinolosi e fa'atatau i amioga a tagata fa'aoga
- Fa'asao i le fa'atupuina o fa'amaliega ma fa'amaliega fa'apitoa mo tagata fa'atau
O aʻu o Sebastián Vidal, o se inisinia komepiuta e fiafia tele i tekinolosi ma DIY. E le gata i lea, o a'u o le foafoa o tecnobits.com, lea ou te faʻasoa atu ai aʻoaʻoga e faʻafaigofie atili ai tekinolosi ma malamalama mo tagata uma.