Tama'i Mauoa, e ta'ua fo'i o Rich Snippets, o se auala e tu'uina atu ai fa'amatalaga talafeagai fa'atatau ile su'esu'ega. O nei snippets faʻaleleia e fausia mai faʻamaumauga faʻatulagaina, faʻatagaina masini suʻesuʻe e malamalama atili i mea o loʻo i totonu o se itulau web. O lenei tusiga o le a suʻesuʻeina auʻiliʻili po o le a le tele o snippets, pe faʻafefea ona gaosia, ma pe faʻafefea ona manuia tagata faʻaoga. uepisaite i tulaga o va'aia ma kiliki.
O le snippets mauoa Latou te faʻaopoopoina le taua i faʻamatalaga suʻesuʻe e ala i le tuʻuina atu o faʻamatalaga faʻaopoopo, faʻatulagaina e sili atu nai lo le ulutala faigofie ma faʻamatalaga Faʻafetai i faʻamaumauga faʻatulagaina, e mafai e masini suʻesuʻe ona maua faʻamatalaga faʻapitoa mai se itulau, e pei o faʻatauga o oloa, iloiloga a tagata faʻaoga, faʻamatalaga faʻamatalaga, kuka kuka. ma le tele o isi mea. O nei fa'amatalaga fa'aopoopo e fesoasoani i tagata fa'aoga e faia ai fa'aiuga sili atu ona malamalama ma fa'agasolo ai o latou mafaufau i fa'ai'uga talafeagai o su'esu'ega.
E gaosia snippets mauoa, e tatau i tagata e ona le upega tafaʻilagi ona faʻatino fa'ailoga fa'atulagaina i ona itulau. Fa'ailoga fa'atulagaina o se fa'ailoga HTML fa'aopoopo lea e fa'aopoopo i totonu o le itulau ma fa'amatala ai elemene fa'apitoa e fa'aaoga ai fa'ailoga ma uiga fa'apitoa e maua ai fa'amatalaga au'ili'ili ma fa'atonu e mafai e masini su'esu'e ona fa'amatala ma fa'asolo i fa'aupuga o su'esu'ega .
O le augatupulaga o tamaoaiga snippets ofo mai le tele o fa'amanuiaga mo upegatafa'ilagi. Muamua, e ala i le faʻaalia o faʻamatalaga sili atu ma talafeagai i faʻamatalaga suʻesuʻe, e mafai e snippets mauoa ona faʻateleina le vaʻaia o nofoaga ma tosina mai ai le au faʻaoga. E le gata i lea, o nei snippets faʻaleleia e mafai ona faʻateleina le kiliki-i luga o fua faatatau e ala i le faʻamaoniaina o uiga tulaga ese ma le faʻaogaina o mea o loʻo i totonu o le saite, e pei o faʻatauga o oloa ma iloiloga. I le mea mulimuli, e mafai ona taʻitaʻia ai le faʻateleina o feoaiga ma faʻateleina le faʻaogaina o tagata faʻaoga.
I le faaiuga, o le tamaoaiga snippets O latou o se meafaigaluega mamana e faʻaleleia atili ai le vaʻaia ma le faʻatinoina o upega tafaʻilagi i taunuuga o sailiga. E ala i le tu'uina atu o fa'amatalaga fa'aopoopo, fa'atulagaina i fa'ai'uga, snippets mauoa e mafai ai e tagata fa'aoga ona faia fa'aiuga sili atu ona malamalama ma fa'amanino foliga matagofie o le anotusi. Ina ia maua le tele o le tele o snippets mauoa, e taua le faʻatinoina lelei o faʻailoga faʻatulagaina i luga o itulau uepi.
1. Folasaga i Rich Snippets
O snippets mauoa o se meafaigaluega aoga tele e faʻaleleia ai le faʻaalia o au itulau web i masini suʻesuʻe. O nei snippets, e taʻua foi o snippets mauoa, faʻatagaina oe e faʻaalia faʻamatalaga faaopoopo e uiga i lau 'upega tafaʻilagi saʻo i suʻesuʻega. E mafai ona aofia ai iloiloga, itula tatala, fua, tau ma sili atu.
O se tasi o fa'amanuiaga sili o snippets mauoa o le latou fesoasoani lea i tagata fa'aoga e fai fa'aiuga sili atu le malamalama po o fea uepisaite e asiasi i ai. E ala i le faʻaalia saʻo o faʻamatalaga faʻamaonia i suʻesuʻega, e mafai e tagata faʻaoga ona maua se manatu lautele o mea o loʻo ofoina mai e lau 'upega tafaʻilagi aʻo leʻi kiliki i luga. O lenei mea e mafai ona faʻateleina ai le talafeagai ma le vaʻaia o lau itulau, e mafua ai le faʻateleina o fefaʻatauaiga ma faʻateleina suiga.
E fa'atino snippets mauoa i lau upega tafaʻilagi,ee tatau ona fa'aoga tulafono fa'atulagaina, pei o le fa'ata'ita'iga o le JSON-LD format po'o microdata. O lenei fa'ailoga e ta'u atu ai i masini su'esu'e pe fa'apefea ona fa'amatala ma fa'aali fa'amatalaga i lau itulau i se auala fa'a'oa. E taua tele le fa'amautinoa o lo'o fa'atinoina sa'o le tulafono fa'atulagaina ma fa'ata'ita'i i taimi uma e fa'amautinoa ai o lo'o fa'aalia sa'o snippets mauoa i fa'ai'uga su'esu'e. E le gata i lea, e taua tele le mulimulita'i i ta'iala ole afi su'esu'e ma fautuaga ina ia mautinoa o lo'o ausia e lau 'upega tafa'ilagi tulaga talafeagai mo snippets mauoa. I se faapuupuuga, o snippets mauoa o se meafaigaluega taua mo le faʻaleleia atili o le vaʻaia ma le faʻaalia o lau 'upega tafaʻilagi i masini suʻesuʻe, lea e mafai ona iʻu ai i le faʻateleina o fefaʻatauaiga ma suiga.
2. Tulaga lelei o le faʻatinoina o Rich Snippets i lau 'upega tafaʻilagi
O snippets mauoa o se meafaigaluega taua mo le faʻaleleia atili o le vaʻaia ma foliga o lau upega tafaʻilagi i le i'uga su'esu'e. I le fa'atinoina o le rich snippets, e mafai ona e highlight fa'amatalaga talafeagai ma faatosina mo tagata faʻaoga, lea o le a faateleina ai le avanoa latou te kiliki i luga o lau itulau.
O se tasi o fa'amanuiaga autu o le fa'atinoina o snippet mauoa o le fa'alelei fa'aaliga o au fa'ai'uga i totonu o masini su'esu'e. O snippets mauoa e ofoina atu le tomai e faʻaopoopo ai elemene vaʻaia e pei o faʻailoga, iloiloga, ata, ma isi faʻamatalaga i au suʻesuʻega. E le gata o le mea lea e sili atu ai le mata'ituina ma le matagofie o au pou, ae e maua ai foi e tagata faʻaoga se manatu sili atu i mea latou te mauaina pe a latou kiliki i lau 'upega tafaʻilagi.
O le isi itu taua tele o le fa'aogaina o snippets e mafai ona latou fa'ateleina le kiliki i luga ole fua (CTR) o lau itulau. E ala i le faʻailogaina o faʻamatalaga talafeagai ma faʻaogaina i faʻamatalaga suʻesuʻe, e sili atu ona kiliki e tagata faʻaoga i luga o lau soʻotaga nai lo o au tauva. O lenei mea e mafai ona faʻateleina fefaʻatauaiga i lau 'upega tafaʻilagi ma iu ai ina faʻaleleia lou tulaga i suʻesuʻega.
E le gata i lea, o le faʻatinoina o snippet mauoa e mafai ona fesoasoani e faʻaleleia atili le poto masani o tagata i lau 'upega tafaʻilagi. E ala i le tuʻuina atu o faʻamatalaga faʻaopoopo ma talafeagai e uiga i au oloa, auʻaunaga poʻo mea e aofia ai, e mafai e tagata faʻaoga ona faia faʻamatalaga sili atu ona malamalama ma maua mea o loʻo latou sailia mo le vave ma le lelei. E mafai e lenei mea ona faʻateleina le faʻamalieina o tagata faʻaoga ma faʻamalosia le faʻamaoni i lau faʻailoga. I se faapuupuuga, o le faʻaaogaina o snippets mauoa o se auala sili lea e faʻaalia ai iʻuga o suʻesuʻega, faʻateleina le kiliki-e ala i fua faatatau, ma faʻaleleia le poto masani o tagata i lau 'upega tafaʻilagi.
3. Tulaga fa'amaumauga e lagolagoina e Rich Snippets
Rich snippets ose meafaigaluega e mafai ai ona e fa'aleleia atili le va'aia o au fa'ai'uga i masini su'esu'e. O nei snippets e tuʻuina atu i tagata faʻaoga faʻamatalaga faaopoopo e uiga i se itulau poʻo se upega tafaʻilagi saʻo mai le itulau o suʻesuʻega e aunoa ma le manaʻomia e kiliki le soʻotaga. E i ai ituaiga eseese o faʻamatalaga e lagolagoina e snippets mauoa, o lona uiga e mafai ona faʻaogaina e faʻaalia ai faʻamatalaga faaopoopo i suʻesuʻega. O loʻo tuʻuina atu i lalo nisi faʻataʻitaʻiga de :
- Opiniones: O snippets mauoa e mafai ona fa'aalia ai iloiloga ma fa'ailoga a tagata fa'aoga mo oloa, tautua, po'o pisinisi.
- Mea na Tutupu: E mafai ona fa'aoga snippets mauoa e fa'aali ai fa'amatalaga e uiga i mea na tutupu, e pei o aso, taimi, ma nofoaga.
- Recetas: Rich snippets e mafai ona fesoasoani fa'aali fa'amatalaga o fua, e pei o mea fa'aoga, taimi sauniuni, ma fa'ailoga tagata fa'aoga.
I le faaopoopo atu i nei faataitaiga, e iai foi isi , e pei o tala fou, fesili ma tali, vitio ma le tele o isi mea. O le faʻaaogaina o snippets mauoa e mafai ona faʻaleleia ai foliga o le upega tafaʻilagi ma le vaʻaia i taunuuga o suʻesuʻega, lea e mafai ona oʻo atu ai i le faʻateleina o le kiliki-i luga fua faatatau ma se aafiaga sili atu mo le tagata faʻaoga E taua le amanaia o taʻiala o loʻo tuʻuina mai e masini suʻesuʻe pe a faʻatinoina snippets mauoa ina ia mautinoa o loʻo faʻaoga saʻo.
Ina ia faʻatinoina snippets mauoa i luga ole upega tafaʻilagi, e mafai ona e faʻaogaina gagana faʻailoga e pei ole JSON-LD o Microdata. O nei gagana e fa'atagaina metadata fa'apitoa e fa'aopoopo i le itulau e fa'ailoa ai le ituaiga fa'amatalaga e tatau ona fa'aalia o se snippet mauoa i fa'ai'uga o su'esu'ega E taua le fa'amautinoaina o lo'o fa'atinoina lelei le fa'ailoga ma fa'ata'ita'i mo Fa'amautinoa o lo'o fa'aalia snippet mauoa. sa'o ile su'esu'ega. O le fa'aogaina o mea faigaluega ma fa'amaumauga e tu'uina mai e masini su'esu'e e mafai ona fa'afaigofie ai le fa'atinoina ma le fa'ata'ita'iina o snippets mauoa i luga o le upega tafa'ilagi.
4. Fa'afefea ona fa'atulagaina fa'amaumauga e maua ai fa'ai'uga sili
Ina ia maua fa'ai'uga sili fa'atasi ma snippets mauoa, e mana'omia le fa'atulagaina lelei o au fa'amaumauga. E aofia ai le faʻamalamalamaina manino o faʻamatalaga tatou te mananaʻo e faʻamamafa ma faʻatulagaina i se auala fetaui. Le fausaga faʻamaumauga E taua tele mo masini su'esu'e e malamalama lelei ma tu'uina atu fa'amatalaga i fa'ai'uga o su'esu'ega.
O se tasi o itu taua i le fa'atulagaina o fa'amatalaga e maua ai fa'ai'uga sili ona lelei o le fa'aogaina lea o fa'ailoga tusi fa'atulagaina. O nei fa'ailoga e fa'atagaina oe e fa'ailoa ma fa'ailoga nisi elemene i totonu o mea, pei o mea na tutupu, fua, oloa, tala fou, ma isi. I le faʻaaogaina, matou te tuʻuina atu i masini suʻesuʻe se auala manino e malamalama ai i le faʻalapotopotoga ma faʻamatalaga patino matou te manaʻo e faʻamaonia.
I le faaopoopo atu i faʻailoga tusi faʻatulagaina, e taua le faʻaaogaina fa'ailoga HTML semantic e fa'atulaga tonu a tatou anotusi. E aofia ai le fa'aoga tatau o fa'ailoga pei ole
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