- Tsvina yeAI inozadza dandemutande nezvinhu zvakakura, zvepamusoro, uye zvinorasisa, zvinokanganisa kuvimba uye ruzivo.
- Mapuratifomu, mutemo, uye tagging / provenance maitiro ari kufambira mberi, asi zvinokurudzira zvichiri mubairo wehutachiona.
- AI inobatsirawo: kuona, kuoneswa, uye kurongeka nekutarisisa kwevanhu uye data remhando.
Mutsara wekuti "AI marara" wakapinda muhurukuro dzedu dzedhijitari kutsanangura kuwanda kwezvinhu zvisina kunaka zvinozadza internet. Kupfuura ruzha, tiri kutaura nezvazvo zvinhu zvinogadzirwa zvakanyanya neartificial intelligence maturusi inoisa pamberi pekudzvanya uye kuita mari pane chokwadi, kubatsira, kana kwekutanga.
Nyanzvi dzezvidzidzo, vatapi venhau, uye nyanzvi dzezvekufambiswa kwemashoko vanga vachiyambira nezvechiitiko chisiri chekunetsa: inobvisa kuvimba, inoshatisa hurongwa hwemashoko uye inobvisa basa revanhu rakanaka. Dambudziko harisi idzva, asi kumhanya kwazvino uye chiyero, chinotungamirwa negenerative AI uye kurudziro algorithms, yazviita muchinjika-kucheka dambudziko kune vashandisi, mapuratifomu, mhando uye vatongi.
Tinorevei ne "AI marara"?
AI marara (anowanzo kunzi "AI slop") anosanganisira Yakaderera kusvika yepakati mhando mavara, mifananidzo, odhiyo kana vhidhiyo, yakabudiswa nokukurumidza uye yakachipa ine generative models. Izvi hazvisi zvikanganiso zviri pachena, asi kunyanyisa, kudzokorora, zvisizvo uye zvimedu zvinonyepedzera chiremera pasina hwaro.
Mienzaniso ichangoburwa inotangira pamifananidzo inotapukira yakafanana na“Jesu akagadzirwa neshrimp” kana kuti mifananidzo yendangariro—musikana ari kununura kambwanana mumafashamo—kuti Hyperrealistic zvimedu zvezvisipo zvekubvunzurudza mumigwagwa ine zvepabonde aesthetics, yakagadzirwa nemidziyo yakaita seVeo 3 uye yakagadziridzwa kuti iwane maonero pasocial media. Mumhanzi, invented bands vapinda mukushambadzira masevhisi nenziyo dzekugadzira uye ngano dzehupenyu.
Kupfuura varaidzo, chiitiko ichi chinobata tsinga inonzwisisika: magazini akavhurika kune kudyidzana, senge Clarkesworld, vaifanira kuvhara kwenguva pfupi kutumirwa nekuda kwemvura zhinji yezvinyorwa zvemagetsi; kunyange Wikipedia inotambura nemutoro wekuenzanisa mediocre AI-yakagadzirwa kupinza. Zvose izvi zvinopisa pfungwa yekuzara iyo Zvinopedza nguva uye zvinoderedza chivimbo mune zvatinoverenga nokuona.
Tsvagiridzo yeMedia uye ongororo yakawedzera kunyora kuti dzimwe nzira dzinokurumidza kukura dzinotsamira pazviri AI yemukati yakagadzirirwa kuwedzera maitiro -kubva ku "zombie nhabvu" kuenda kukitsi mapikicha manovhero-, kusimbisa mapuratifomu 'mubairo kutenderera uye kusiya zvimwe zvinopfumisa zvikumbiro padivi penzira.
Mabatiro azvinoita kwatiri: ruzivo rwemushandisi, ruzivo rusina kunaka, uye kuvimba
Mhedzisiro huru kune veruzhinji ndeye kutambisa nguva kusefa zvisingakoshi kubva kune zvakakosha. Mutero wemazuva ese unowedzerwa kana marara eAI achishandiswa zvine hutsinye kudyara nyonganiso uye nhemaMunguva yeHurricane Helene, mifananidzo yenhema yakapararira yakashandiswa kurwisa vatungamiriri vezvematongerwo enyika, zvichiratidza izvozvo Kunyangwe iwo akajeka akagadzirwa anogona kushandura maonero kana yakadyiwa nekumhanya kwakazara.
Hunhu hwechiitiko chinotamburawo ne kuderedza kuzvidzora kwevanhu pamapuratifomu makuru. Mishumo inoratidza kuchekwa paMeta, YouTube, uye X, kutsiva midziyo ine otomatiki masisitimu ayo, mukuita, akatadza kumisa mhepo. Mhedzisiro ndeye dambudziko rekuvimba kukura: ruzha rwakawanda, kuzara uye vashandisi vanokahadzika zvakanyanya pamusoro pezvavanodya.
Zvinoshamisa, zvimwe zvekugadzira zvemukati Vanoshanda zvakanyanya mumametrics izvo, kunyangwe zvichionekwa seAI-yakagadzirwa, zvinosimudzirwa nekuda kwekugona kwavo kuita. Ndiro dambudziko rekare pakati pezvinochengeta pfungwa uye chii chinowedzera kukoshaKana maalgorithms akatungamira ekutanga, dandemutande rinozadzwa nekuona maziso asi zvidimbu zvisina chinhu, zvine chekuita nekugutsikana kwevanhu vanoshandisa mapuratifomu aya.
Uye hatisi kungotaura nezvevashandisi: maartist, vatori venhau uye vagadziri vari kutambura kutamiswa kwehupfumi Kana mafeed ekutanga zvidimbu zvinogadzirwa zvakachipa izvo zvinowana maonero uye mari. AI marara, saka, haingori yekunaka kana huzivi: ine zvinhu zvinokonzeresa pahupfumi hwekutarisisa uye avo vanorarama nekupa zvemhando yepamusoro.
Hupfumi hwemarara: Zvinokurudzira, Manomano, uye Zvemukati Mafekitori
Kuseri kwe "slop" kune muchina wakanyatso mafuta. Kusanganiswa kwe zvakachipa generative mhando y mapurogiramu ebhonasi mapuratifomu nekusvika uye kudyidzana kwakapa kusimuka kune zvepasirese zvemukati "mafekitori." Vagadziri vakaita saiye ambotaurwa maneja emapeji akawanda eFacebook anoratidza kuti, nekukurudzira, majenareta ekuona uye pfungwa yehuku, unogona. kukwezva mamirioni evaoni uye kuunganidza nguva dzose mabhonasi pasina mari yakawanda.
Nzira yacho iri nyore: mazano anobata maziso-chinamato, mauto, mhuka dzesango, nhabvu-inokurudzira modhi, kuburitswa kwevanhu vakawanda, uye. optimization kune maitiroIyo yakawanda "WTF," zviri nani. Iyo sisitimu, kure nekuiranga, dzimwe nguva inoibhadhara, nekuti inoenderana nechinangwa chekuwedzera nguva yekushandisaVamwe vagadziri vanoitsigira neAI-yakagadzirwa tambo paX, ebooks pamisika kana yemhando yemimhanzi rondedzero, inotsigira underground content economy.
Chiitiko chine ecosystem ye "masevhisi": monetization gurus, maforamu uye mapoka akawanda uko. vanochinjana mazano, vanotengesa matemplate uye kupa maakaundi mumisika ine mari yakawanda. Iwe haudi superintelligence kuti unzwisise izvi: AI iri pano. inoshanda semudziyo wekutengesa pachiyero, chakagadzirirwa kusingaperi kupuruzira uye kushandiswa kunoraswa.
Mukufambirana, "zvinyorwa" zvinobuda nezve kushandiswa kweLLM mumamiriro ezvinhu apo haifanire kuoneka: zvinyorwa zvine mitsara yemategi evabatsiri, mabhaibheri akawandisa, kana zvinyorwa zvine mitauro isingaenzaniswi. Vatsvakurudzi vakaona makumi ezviuru zvemapepa ezvidzidzo ine zvisaririra zvekugadzira otomatiki, iyo isiri nyaya yechimiro chete: inodzikisira hunhu hwesainzi uye inosvibisa maratidziro ezvinyorwa.
Moderation, mvura, uye mavara: chii chatiri kuedza kuwana?
Iyo tekinoroji uye yekutonga mhinduro iri kufambira mberi, asi haisi yemashiripiti wand. Padanho repuratifomu, ivo vari kuongorora automatic filters, ma detectors ekudzokorora, kusimbiswa kweunyori uye zviratidzo zvinobvumira kudzokorora kuderedzwa uye yekutanga kukwidziridzwa. Mundima yemutemo, the European Union yatora matanho neAI Act, inoda kunyora zvinyorwa zvekugadzira uye inosimbisa kujeka, uku United States ichiri kushaya yemwero wakaenzana wemubatanidzwa, uchitsamira pazvisungo zvekuzvidira.
China, kune chikamu chayo, yakasimudzira mitemo yekudzikamisa kugadzirwa uye kumaka kweotomatiki zvemukati, zvinoda kushingaira nedata rekudzidzisa uye kuremekedza pfuma yenjere. Kusangana nezvose zviri pamusoro, nzira dze watermarking y provenance kutsvaga mabviro uye shanduko yezvinyorwa nekufamba kwenguva.
Matambudziko? Zvakawanda. Labeling inoiswa zvisina kuenzana, watermarking iri isina kusimba kune editions uye provenance tracing inokanganiswa nekushaikwa kwemazinga uye iyo kuomerwa nekuparadzanisa vanhu kubva kune zvekugadzira nekuvimbika kwepamusoro. Munzvimbo dziri kunze kwemisika mikuru, kuteedzera kwakatonyanya kurembera, izvo inosiya matunhu ese ari pachena kune kusvibiswa kwemashoko.
Kunyange zvazvo kufambira mberi kunoonekwa-kunyange YouTube yakazivisa kuderedzwa kwekubhadhara kune "zvisirizvo" kana "zvikuru" zvemukati-panguva iyo mhedzisiro ishoma. Chokwadi chakaoma musoro: apo zvinokurudzira zvebhizinesi zvinopa mubayiro wehutachiona, AI kugadzirwa kwemarara hakusi kuzomira pachayo.
Kana AI iri dambudziko… uye chikamu chemhinduro
Iyo gangaidzo: iyo tekinoroji imwechete inogadzira ruzha inogona kubatsira sarudza, pfupikisa, siyanisa masosi uye ona maitiro anofungidzirwa. AI yakatodzidziswa kuti ione pamusoro, kunyengera kana zviratidzo zveautomation; zvakasanganiswa ne kutonga kwevanhu nemitemo yakajeka, inogona kuva firewall yakanaka.
Digital literacy ndiyo imwe mbiru. Kunzwisisa sei anogadzira uye anogovera Zvemukati zvinotidzivirira kubva pakunyengedzwa. Maturusi ekutsanangudza munharaunda kana reporting systems Ivo vanobatsira kugadzirisa uye kumisa zvinokuvadza zvemukati, kunyanya kana network, nedhizaini, ichiisa pamberi. Pasina vanoda vashandisi, iyo hondo inorasika panobva.
Izvo zvine basa zvakare kuti tinodzidzisa sei mamodheru. Kana iyo ecosystem yakazadzwa nezvinhu zvekugadzira uye izvo zvinhu zvinodyisa mhando nyowani, chiitiko che kuwedzera kuderera. Tsvagiridzo ichangoburwa inoratidza kuti nekudyisa mamodheru nezvaakabuda, kuvhiringidzika kunowedzera uye zvinyorwa zvinogona kutungamirira kune kusawirirana kusina musoro -kufanana nemazita etsuro dzisingagoneki-, maitiro anonzi "model collapse."
Kuderedza kuita uku kunoda data remhando yepamusoro uye rakasiyana, kurondwa kwekwakabva uye sampling inovimbisa a kuvapo kushoma kwezvinhu zvemunhu muchizvarwa chimwe nechimwe. Mumitauro isina kumiririrwa uye nharaunda, njodzi yekukanganiswa yakakura, izvo zvinoda mitemo ye kuporesa uye kuenzanisa kutonyanya kungwarira.
Collateral Kukuvadza: Sayenzi, Tsika uye Tsvagiridzo
Iyo AI marara mhedzisiro iri kuyambuka miganhu yekutandara. Muacademia, normalization yezvinyorwa zvepakati uye dzvinyiriro yekuburitsa inogona kutungamira kune otomatiki mapfupi izvo mitemo yakadereraVeraibhurari vatozviona Mabhuku anogadzirwa neAI ane mazano asina musoro —kubva pamabikirwo asingambofungidzirwe kusvika kune mamwe magwara ane ngozi, akadai semabhuku ekuziva howa anogona kukanganisa utano hwako.
Maturusi emitauro akaronga mutauro paInternet ari kufunga kumisa kugadziridza nekuda kwe kusvibiswa kwecorpus. Uye mumajini ekutsvaga, mapfupiso akagadzirwa anogona nhaka yezvikanganiso uye ugovapa nenzwi rine simba, vachidyisa dzidziso (hafu yekuseka, hafu yakakomba) yeinternet "yakafa". uko mabhoti anogadzira bots.
Zvekushambadzira uye kutaurirana kwemakambani, izvi zvinoturikira ku kutaurirana kusina simba, kuzara kwezvinyorwa zvisina basa uye SEO kuderera nekuda kwekuputika kwemapeji asina simba. Mutengo wemukurumbira wekuparadzira mashoko asina kururama yakakwirira, uye kudzorerwa kwechivimbo kunononoka.
Matanho emhando uye vagadziri: kusimudza bara
Takatarisana nenzvimbo yakaguta, Kusiyanisa kunosanganisira kuita zvemukati zvemunhu nenyaya chaidzo, data rakasimbiswa, uye manzwi enyanzvi.. La creativity uye Documented originality chinhu chisingawanzoitiki: : zvinokurudzirwa kuti uzviise pamberi pamusoro pekugadzirwa kwakawanda.
AI inofanirwa kuenderana neiyo brand izwi uye kukosha, kwete neimwe nzira. Izvi zvinoreva kugadzirisa, maitiro ekutungamira, yako corpus uye zvinoda kuongororwa kwevanhu isati yatsikiswa. Chinangwa: zvidimbu zvinowedzera kukosha uye kwete kungozadza ma blanks.
Kune SEO, mhando iri nani pane huwandu. Dzivisa zvirevo zvematemu, ndizvozvo zvikanganiso zvekuona zvakajairika (maoko, zvinyorwa pamifananidzo), zvinobatsira akasiyana maonero uye zviratidzo zveunyori. Iko kusanganiswa kweAI uye nyanzvi yemunhu - ine maitiro akajeka uye rondedzero - inoramba iri iyo goridhe mwero. Uye, hongu, tinofanira kubvuma kuti kuwanda kwakagadzira a kushomeka kwekukosha: Kana zvese zvichigona kugadzirwa ipapo, mutsauko ndiwo kuomarara, kutarisa uye maitiroNdiko kugarisa makwikwi mukana.
Tichitarisa mamiriro azvino, dambudziko harisi tekinoroji chete: Chero bedzi maalgorithms achipa mubairo kupenya uye paine zvinokurudzira kuburitsa muhuwandu, marara eAI acharamba achiyerera.Mhinduro iri mukugadzirisa zvine mufungo, kuvandudza kuteedzera, kuwedzera ruzivo rwezvenhau, uye, pamusoro pezvose, kuisa mari mumhando yemukati yevanhu inokodzera nguva yedu.
Ini ndiri anofarira tekinoroji akashandura zvaanofarira zve "geek" kuita basa. Ndapedza makore anopfuura gumi ehupenyu hwangu ndichishandisa tekinoroji yekucheka-kumucheto uye kutamba nemhando dzese dzezvirongwa kunze kwekuda kuziva. Iye zvino ndava nyanzvi mune zvekombiyuta uye mitambo yemavhidhiyo. Izvi zvinodaro nekuti kweanopfuura makore 10 ndanga ndichishanda kunyora kune akasiyana mawebhusaiti pane tekinoroji nemitambo yemavhidhiyo, ndichigadzira zvinyorwa zvinotsvaga kukupa ruzivo rwaunoda mumutauro unonzwisisika nemunhu wese.
Kana iwe uine chero mibvunzo, ruzivo rwangu rwunobva kune zvese zvine chekuita neWindows inoshanda sisitimu pamwe ne Android yenharembozha. Uye kuzvipira kwangu kuri kwauri, ndinogara ndakagadzirira kushandisa maminetsi mashoma uye kukubatsira kugadzirisa chero mibvunzo yaungave unayo munyika ino yeinternet.