- Coca-Cola Kisimusi ad yakagadzirwa neAI uye mhuka dzine nyeredzi.
- Kugadzira nekukurumidza uye kwakachipa: nguva dzekutungamira dzakaderedzwa kubva pagore kusvika kumwedzi mumwe.
- Mushandirapamwe wepasi rose "Simudza Mazororo Ako" neshanduro itsva dze "Mazororo Ari Kuuya".
- Shanda neWPP Vhura X (VML) uye masitudiyo Silverside AI uye Chakavanzika Chikamu.
Mushandirapamwe mutsva weKisimusi weCoca-Cola unouya neshanduko yetekinoroji: a ad yakagadzirwa nehungwaru hwekugadzira izvo inotsiva varatidziri vevanhu nemhuka uye inotarisa zvakare kuti ma ads anogadzirwa sei nhasi. Icho chidimbu, chakabatanidzwa kune kambani brand platform, Iyo inochengetedza iyo yekare festive codes. asi anoadudzira nemidziyo yeAI.
Iyo kambani inoramba zvakadaro Iyo nzira yakagadziridzwa uye yakagadziridzwanechikwata chehukuru hwakafanana nehwechinyakare firimu kupfura uye nguva ipfupi yekugadzira. Chikumbiro, icho Vamwe vakatotaura nezvayo senharoInotsvaga kuenzanisa kugona uye kutaura nyaya pasina kupira iyo brand iconic zvinhu.
Kushambadza kweKisimusi kunogadzirwa neAI: mhuka pachiratidziri
Pasinei nechiziviso Inobvisa zviso zvevanhu zvachose, imwe haidiwi mudziyo wekuona kuziva kuti yakagadzirwa nerubatsiro rweAI. The ad nzvimbo dzekutandarira kunzvimbo yemhuka idzo dzinoita kana marori achipfuura zvitsvuku zvakavhenekerwa na Mwenje weKisimusiSarudzo iyi Inovavarira kudzivirira kunzwa kunoshamisa kwavangaite. synthetic vanhu mavara, uye inobatanidza kupera kwechokwadi nekubata kwekatuni aesthetics.
Basa ra Post-kugadzirwa inobatwa nema studio Silverside AI uye Chakavanzika ChikamuChidimbu chine "Real Magic AI" logo. Chinangwa chekugadzira chaive chekuchengetedza mamiriro echando emhando uye mifananidzo yekare yeKisimusi, asi kuvavaka vachishandisa nzira dzekubereka.
Kunyangwe kuuraya kuchitsamira pamaalgorithms, chirongwa ichi chave kuda kurongeka kwevanhu kwakakura. Pane kutaura 100 nyanzvi dzinobatanidzwa, kusanganisira boka repakati revanyanzvi veAI, kutarisira, kugadzirisa uye kubatana mhedzisiro yekupedzisira.
Kugadzirwa, nguva uye tekinoroji inoshandiswa
Zvinyorwa zvine chekuita nebudiriro zvinoratidza kuti zvinopfuura 70.000 mavhidhiyo ekutarisa kugadzira, kuvandudza, uye kunatsa chidimbu. Iyo kambani inosimbisa kuti kuedza kwevanhu hakuperi, asi kunogovaniswa kumabasa ekugadzirisa, kutonga kwemhando, uye kuenderana kwekurondedzera.
Panyaya yehurongwa uye bhajeti, timu yekushambadzira inoramba ichiti chiziviso chingadai chakapedzwa mukati memwedzi. zvichienzaniswa nekutenderera kwerinenge gore yemapurojekiti akaenzana ane 100% maitiro echinyakare. Uyezve, vanonongedza kuderedzwa kwemitengo, pasina kutsanangura manhamba.
Iyi nzira haingokanganisa chikamu chegungano chete: inokanganisawo kuronga, kubvira AI inobvumira kukurumidza kudzokorora shanduro, rhythms uye zviratidziro kusvika mhedzisiro yawanikwa inoshanda mumisika dzakasiyana uye mafomati.
Iyo "Zorora Mazororo Ako" chikuva uye zvidimbu zvakabatana
Mushandirapamwe wepasi rose wakarongwa pasi pepuratifomu "Simudza Mazororo Ako"Inotungamirwa neWPP Open X ecosystem uye inotungamirwa neVML, nekubatana kweEssenceMediacom, Ogilvy, uye Burson, mushandirapamwe uyu une chinangwa chekuchengetedza hukama hwemhando yezororo kuchiri kuenderana nehunhu hwayo hwenhoroondo.
Pamusoro penzvimbo ine mhuka, mhando iri kuvhura "Kurangarira Kwezororo," chidimbu chinozobuda muNorth America, Latin America, uye Asia-Pacific, uye chinosimbisa pfungwa yekumbomira nekubatanidza pakati pegadziriro yeKisimusi. Coca-Cola yakagadzirawo dudziro dzekare "Mazororo Ari Kuuya" vachishandisa AI..
Kubva kuchikwata chepasi rose chekugadzira, vatauri vakaita seIslam ElDessouky vanosimbisa kuti chinonyanya kukosha kuchengetedza kubatana. munhu chaiye kuburikidza nekutaura nyaya, nepo AI timu inotungamirwa naPratik Thakar inosimbisa kuenderera kwerondedzero uye kuwirirana kwehunhu sekufambira mberi kwakakosha.
Maitiro uye nharo dzakatenderedza AI
Chiziviso hachina kunzvenga nhaurirano yeruzhinji yakatenderedza AI mukushambadzira.Mafungiro anokoshesa kuyedza anogarisana nevamwe izvo Vanobvunza kurasikirwa kwe "kudziya kwevanhu" mune zvimwe zviitiko. Ongororo yekutanga yenyanzvi yakafananidza kupera kwayo kune mamwe matekinoroji muchikamu ichi, ichiratidza kuti mutauro unoona unogadzirwa neAI uchiri kubuda nekukurumidza.
Zvose zviri zviviri kambani uye zvidzidzo zvinobatanidzwa zvinobvuma kuti hapazove nekubvumirana kwakakwana. Nzvimbo yekushanda yakajeka: kana vazhinji vevatengi vachiona chinhu chacho zvakanaka, Kuzvipira kuAI kuchaenderera mberi, kuchengetedza kuenderera mberi kwekuvandudza mune zvehunyanzvi uye rondedzero mhedzisiro.
Activations muSpain neEurope
Kupfuura iyo audiovisual chidimbu, Mushandirapamwe unopinda mumigwagwa nekudzoka kwe Makaravhani eKisimusi nemarori munaNovember naDecemberAya ma activation, akajairika muEurope neSpain, anosanganisa zviitiko zvinonyudza nekutengesa uye kunze kushambadzira.
Kuburitswa kunosanganisira mafomati enhau, nzvimbo-yekutengesa zvinhu zvekusimudzira, uye kuvapo pazviitiko zvemuno. Iyo brand ine chinangwa che... Kurangarira kushambadza kunosimbiswa nekusangana kwenyama uye zviitiko munharaunda dzekondinendi.
Iine bhizimusi rakavakwa uchishandisa hungwaru hwekugadzira, yakawedzera agile yekugadzira chimiro, uye chikuva chepasi rose chinotarisa tsika kuburikidza nelenzi yetekinoroji, Coca-Cola inoedza kuenzanisa kushanda zvakanaka uye manzwiro yemushandirapamwe wayo weKisimusi, nepo indasitiri neveruzhinji vachiongorora basa reAI mukugadzira.
Ini ndiri anofarira tekinoroji akashandura zvaanofarira zve "geek" kuita basa. Ndapedza makore anopfuura gumi ehupenyu hwangu ndichishandisa tekinoroji yekucheka-kumucheto uye kutamba nemhando dzese dzezvirongwa kunze kwekuda kuziva. Iye zvino ndava nyanzvi mune zvekombiyuta uye mitambo yemavhidhiyo. Izvi zvinodaro nekuti kweanopfuura makore 10 ndanga ndichishanda kunyora kune akasiyana mawebhusaiti pane tekinoroji nemitambo yemavhidhiyo, ndichigadzira zvinyorwa zvinotsvaga kukupa ruzivo rwaunoda mumutauro unonzwisisika nemunhu wese.
Kana iwe uine chero mibvunzo, ruzivo rwangu rwunobva kune zvese zvine chekuita neWindows inoshanda sisitimu pamwe ne Android yenharembozha. Uye kuzvipira kwangu kuri kwauri, ndinogara ndakagadzirira kushandisa maminetsi mashoma uye kukubatsira kugadzirisa chero mibvunzo yaungave unayo munyika ino yeinternet.