- Mubatanidzwa unotungamirwa neSilver Lake neSaudi fund PIF iri kutaurirana kuti iwane Electronic Arts inosvika mabhiriyoni makumi mashanu emadhora.
- Kutengeserana kwacho kwakagadzirwa sechipo chekutenga; JPMorgan yaizokwanisa kudarika mabhiriyoni makumi maviri muchikwereti.
- Chibvumirano ichi chaigona kuziviswa mumazuva anouya uye chaizotora EA pachena uye kuita iyo yakazvimirira kambani.
- Ingave imwe yemaLBO akakura kwazvo munhoroondo, ane hunyanzvi hwekukanganisa mafranchise akadai seEA SPORTS FC, Madden, The Sims, uye Battlefield.
Electronic Arts iri mukuona kwemubatanidzwa wevanoisa mari vari kutaurirana nezvekutenga kwayo hasta 50.000 millones de dólares, maererano nenhepfenyuro dzakadai seWall Street Journal uye The Washington Post. Oparesheni, inotungamirwa na Silver Lake uye iyo Saudi sovereign hupfumi homwe (PIF), inoronga kuwana 100% yemuparidzi uye kubvisa zvikamu zvayo kubva pamusika.
Kana yakavharwa pamatemu ari kutariswa, kutengeserana kwacho kwaizogadziriswa se Leveraged buyout (LBO) yakakura uye inogona kuziviswa zviri pamutemo mumazuva anotevera. Nhaurirano dzemitengo dzichiri kuvhurika, ine huwandu hunogona kudarika EA yezvino mutengo wemusika wemasheya, iyo ronda los 43.000 millones de dólares.
Chii chiri kukurukurwa uye papi pacho?
Iwo masosi akabvunzwa anoratidza kuti chinangwa chemubatanidzwa ndeche tora ese eElectronic Arts uye woishandura kuita kambani yakazvimiriraKufamba uku kwaizobvumira kambani kushanda pasina kudzvanywa kwekutariswa kwemusika kwekota, nepo vatengi vachitsvaga kutora kukosha kwenguva refu mumuparidzi ane mafranchise akasimba uye kudzokororwa kwemari.
Kunyangwe zvakadaro Iko hakuna zvirevo zvepamutemo kubva kumakambani anobatanidzwa, nguva yezvinobudisa nhau inonongedzera kuchiziviso “pangosvika svondo rinouya”, nematemu ekupedzisira achiri kutaurirana. Kufarira kwemusika kwakawedzera zvichitevera nhau, zvichisimudzirwa nechibvumirano chinogona kutora EA yakavanzika.
Pakati pemamiriro ekunze, the Saizi yekutengeserana uku kwaizoita kuti ive imwe yemaLBO makuru pane rekodhi., ichipfuura chibvumirano cheTXU che2007, chakataurwa sebhenji remusika. Dealogic nemamwe mafemu akaisa chiitiko ichi pamadhora mazana mana nemakumi mashanu emadhora, saka bara raizopfuurwa nemazita.
Zvakafanana, EA inochengetedza basa rayo rekutengesa uye remhando, nezvibvumirano zvakaita sekutsigira kwe LaLiga kuburikidza Mitambo yeEA, chiratidzo chekuvapo kwayo kwakabatanidzwa mumutambo wedhijitari uye kuratidzwa kwayo pasi rose kune vateereri vakawanda.
Ndiani ari shure kwayo uye yaizowana mari sei?
Mwoyo wevanoisa mari waizotungamirwa na Gungwa reSirivha uye Public Investment Fund (PIF) Saudi Arabia, pamwe nekukwanisa kutora chikamu kwevamwe vadyidzani vezvemari senge Affinity Partners, inotungamirwa naJared Kushner, maererano nezvinyorwa zvakati wandei. Mimwe mishumo inoratidza kuti PIF yatove neyake chikamu chakakosha muEA, pedyo ne9%, maererano nekuenderera mberi kwekuzvipira kune chikamu chemutambo wevhidhiyo.
Panyaya yekubhadhara mari, zvinyorwa zvekutanga zvinoratidza kushandiswa kwe inopfuura mabhiriyoni makumi maviri emadhora muchikwereti, iyo magadzirirwo ayo aizoitwa naJPMorgan, uye yasara ichipihwa mumari nevanotsigira chibvumirano. Rudzi urwu rwezvivakwa zvinosimudzira zvinoshandisa iyo zvinhu uye kubuda kwemari yekambani yakawanikwa sechibatiso.
Iyo LBO yaizodzosa kumberi nzira yakarasikirwa nemhepo mushure medambudziko ra2008, asi yakawana zvakare traction muna 2021 nematanho makuru akadai seaya eMedline Industries (anopfuura mabhiriyoni makumi matatu). Huyero uye kuoneka kweEA, pamwe chete nehunyanzvi hwehupfumi hwehupfumi, hwaizove kiyi mukuchengetedza iyo thesis yemari.
El Kufarira kweSaudi kunoenderana neiyo diversification agenda yehupfumi hwayo, en el marco de Vision 2030, uye nehurongwa hweSavvy Games Group, motokari yekudyara mumitambo yemavhidhiyo uye esports. Nyika yakatotora zvinzvimbo mumazita mubazi se Nintendo kana Niantic, kuwedzera kune mamwe matanda mumakambani anodyidzana evaraidzo.
Zvazvaizoreva kune EA uye indasitiri
Kuenda pachivande kwaizopa Electronic Arts Strategic margin kuisa pamberi pekugadzira uye zvigadzirwa zvibodzwa pasina tarisiro yekukurumidza pamakota ekota. Izvi zvinogona kuturikira ku mari yakawanda muIPs itsva, kuongorora mafranchise asingashande zvakanaka, kana kuongorora kunyoresa kuri kubuda uye moita mari modhi.
Iyo kambani ine yakakwira-traction sagas akadai EA SPORTS FC, Madden uye NHL, pamwe chete nemhando dzisiri dzemitambo dzakadai se MaSims, Nhandare yehondo, Apex Legends kana Kuda KwekukurumidzaIko kugona kukura munharembozha, gore, uye zviitiko zvinofambiswa neAI zvinoramba zvichikura kana zvichiitwa nekutarisa uye nemoyo murefu.
Kubva pakuona kwekushanda, kushanda kure kubva pasi kunogona kukurumidza kuita zvisarudzo kutora, kugadziridza kana tekinoroji kubheja munguva pfupi iri kutevera. Inogonawo kufarira kuchengetwa kwetarenda rekugadzira, nekudzikisira kusimba kwakabatana nemagadzirirwo emari uye kupa zvikwata kuzvimiririra.
Muchikamu chechikamu, kubatanidzwa kwave kuri kutariswa mumakore achangopfuura, nekutengeserana kwakakosha kwakaronga patsva mamiriro emakwikwi. Kufamba kwehukuru uhu maererano neEA yaizogadzirisazve bhodhi uye inogona kukonzeresa kuita kweketani kubva kune vamwe vane hunyanzvi uye vanoita zvemari.
Nhau dzave nemhedzisiro pamusika wemasheya: Migove yeEA yakakwira neinosvika 14,5% mushure mekufarira kweconsortium kwaziviswa., nemutengo uchitenderera $192 pagove rega regaTichimirira kusimbiswa kwepamutemo, musika uri mutengo mumhedzisiro apo mutengo, chikwereti, uye mazwi ari kupedzwa.
Kana chibvumirano chikagadzirwa, Electronic Arts yaizopinda muchikamu chitsva chakamisikidzwa nehurongwa hwekuzvimirira uye kuuraya kwenguva refu., nevanoisa mari vane mari yakakura inotsigira shanduko; kana zvisina kudaro, chikamu chinenge charatidza kukosha uko musika zvino unoratidza kune franchises uye kuyerera kunoramba kuchiitika muchikamu chiri kukurumidza shanduko.
Ini ndiri anofarira tekinoroji akashandura zvaanofarira zve "geek" kuita basa. Ndapedza makore anopfuura gumi ehupenyu hwangu ndichishandisa tekinoroji yekucheka-kumucheto uye kutamba nemhando dzese dzezvirongwa kunze kwekuda kuziva. Iye zvino ndava nyanzvi mune zvekombiyuta uye mitambo yemavhidhiyo. Izvi zvinodaro nekuti kweanopfuura makore 10 ndanga ndichishanda kunyora kune akasiyana mawebhusaiti pane tekinoroji nemitambo yemavhidhiyo, ndichigadzira zvinyorwa zvinotsvaga kukupa ruzivo rwaunoda mumutauro unonzwisisika nemunhu wese.
Kana iwe uine chero mibvunzo, ruzivo rwangu rwunobva kune zvese zvine chekuita neWindows inoshanda sisitimu pamwe ne Android yenharembozha. Uye kuzvipira kwangu kuri kwauri, ndinogara ndakagadzirira kushandisa maminetsi mashoma uye kukubatsira kugadzirisa chero mibvunzo yaungave unayo munyika ino yeinternet.