Maitiro ekugadzira Kambani Logo

Nhanganyaya:

Munyika yanhasi yebhizinesi, mufananidzo wekambani wakakosha pakubudirira kwayo. Chinhu chakakosha pamufananidzo uyu ilogo yekambani, sezvo iri chiratidzo chinomiririra chinozivisa nekusiyanisa sangano kubva kune vamwe. Kana iwe uchitsvaga kugadzira kana kugadzira patsva logo yekambani yako, zvakakosha kuti utarise akasiyana ehunyanzvi maficha uye akakosha mafungidziro anozobvumidza iwe kuwana hunyanzvi uye inoyevedza mhedzisiro panguva imwe chete. Muchinyorwa chino, tichakupa dhairekitori rakadzama rekuita logo yekambani, kwatichavhara zvese kubva pakuita kwekufungidzira kusvika pakusarudza kwemavara akakodzera uye mafonti. Gadzirira kutora bhizinesi rako rekuzivikanwa kune rinotevera nhanho!

1. Nhanganyaya yekugadzira logo yemakambani: Mafungiro ekutanga uye kufunga kwekutanga

Logo dhizaini yemakambani chikamu chakakosha chekambani yekumaka uye kushambadzira maitiro. Mucherechedzo wakanyatsogadzirwa unogona kuburitsa kuzivikanwa kwekambani uye kukosha, pamwe nekumisikidza chinooneka chinongedzo ne. vatengi vavo uye vateereri. Muchikamu chino, tichaongorora mamwe mazano ekutanga uye kufunga kwekutanga kunofanirwa kuverengerwa pakugadzira logo yekambani.

Usati watanga maitiro ekugadzira, zvakakosha kuti unzwisise chinangwa chekambani, chiono uye kukosha. Izvi zvinhu zvichabatsira kutungamira dhizaini yelogo uye kuona kuti inopa meseji chaiyo. Pamusoro pezvo, zvakakosha kutsvagisa makwikwi uye kuongorora kuti ndeapi mhando yemalogo yavanoshandisa. Izvi zvichabatsira kusiyanisa logo yekambani uye kuona kuti yakasarudzika uye isingakanganwike.

Panyaya yekugadzira, zvinhu zvakasiyana-siyana zvinofanirwa kutariswa, sekusarudza kwemavara, typography uye maumbirwo. Ruvara runogona kumutsa manzwiro akasiyana uye kuendesa mameseji akasiyana, saka zvakakosha kuti unyatsoasarudza. Saizvozvo, iyo typography inofanirwa kuve inonyoreka uye inoenderana nemufananidzo wekambani. Chekupedzisira, maumbirwo uye graphic zvinhu zvinoshandiswa mulogo zvakakoshawo, sezvo zvichigona kuburitsa maonero akasiyana uye masangano. Mucherechedzo wakanyatsogadzirwa unofanirwa kuoneka zviri nyore uye scalable kuti uenderane kune akasiyana mashandisiro uye saizi.

2. Kukosha kwechiratidzo mukuzivikanwa kwekambani uye maitiro ayo pamusika

Chiratidzo chekambani chinhu chakakosha mukuzivikanwa kwayo kwekambani uye inoita basa rakakosha mumusika. Iyi graphic chiratidzo ndiyo inomiririra inomiririra yemhando uye inopa kukosha uye hunhu hwekambani. Kuve neyakagadzirwa zvakanaka uye yakanyatsomira-nzvimbo logo inogona kuita mutsauko pakati pekubudirira nekukundikana kwebhizinesi.

Iyo logo ndiyo yekutanga fungidziro iyo vatengi vachave nayo yekambani, saka zvakakosha kuti ive inoyevedza, isingakanganwike uye inosiyaniswa. Mucherechedzo unoshanda unofanirwa kutaurirana iwo essence uye kukosha chirevo chekambani nenzira yakajeka uye yakapfupika. Pamusoro pezvo, inofanirwa kuchinjika uye kushanda pamapuratifomu akasiyana uye saizi, kubva kumakadhi ebhizinesi kusvika kumabhodhi.

Iyo logo inoshanda zvakare kugadzira kuzivikanwa kwechiratidzo uye kuvimbika. Chiratidzo chakanyatsogadziriswa chinogona kuvaka kuvimba uye kujairana nevatengi, izvo zvinonyanya kukosha mumusika wemakwikwi. Pamusoro pezvo, iyo logo inova chinhu chakasarudzika chinobvumira vatengi kukurumidza kuona zvigadzirwa kana masevhisi ekambani. Naizvozvo, kudyara nguva uye zviwanikwa mukugadzira uye kuita kweiyo logo yakakodzera kwete kungovandudza mufananidzo wekambani, asiwo inobatsira mukubudirira kwenguva refu.

3. Tsvakurudzo yemusika uye kuongororwa kwemakwikwi kugadzira logo inoshanda

Tsvagiridzo yemusika uye kuongororwa kwemakwikwi kwakakosha kugadzira logo inoshanda. Usati watanga dhizaini, zvakakosha kuziva musika watiri uye kuongorora vatinokwikwidza.

Nhanho yekutanga ndeyekuita tsvakiridzo yakakwana yemusika unotangwa. Izvi zvinosanganisira kuziva vateereri vedu, zvavanoda nezvavanoda. Tinogona kushandisa ongororo, mapoka ekutarisa kana ongororo yedata kuunganidza ruzivo rwakakodzera. Nekunzwisisa zvinotarisirwa nevateereri vedu, tinogona kugadzira logo inoenderana nezvavanofarira uye maonero avo.

Nhanho inotevera ndeyekuita ongororo yemakwikwi. Izvi zvinotitendera kuziva kuti ma logos api ari kushandiswa nevakwikwidzi vedu uye kuti vari kuzvimisa sei pamusika. Tinogona kushandisa maturusi ekuongorora epamhepo kuona vakwikwidzi vedu vakananga uye kuongorora maitiro avo ekumaka. Kucherekedza ma logos avo kunotibatsira kunzwisisa mafambiro uye masitayipi akanyanya muindasitiri yedu, uye zvinotitendera kuti tisiyanise kubva kwavari nekugadzira yakasarudzika uye isingakanganwike logo.

4. Tsanangudzo yezvinangwa zvekambani uye kukosha sehwaro hweiyo logo dhizaini

Usati waenderera mberi nekugadzira logo yekambani, zvakakosha kutsanangura zvibodzwa nehunhu izvo sangano rinoda kufambisa kuburikidza nekuzivikanwa kwaro. Zvinangwa zvinangwa chaizvo izvo kambani inoda kuzadzisa, nepo tsika dzinomiririra nheyo dzakakosha dzinotungamira mashandiro ayo. Izvi zvinhu zvinoumba hwaro pachavakirwa logo dhizaini uye ichave yakakosha kuburitsa zvinobudirira mufananidzo wekambani kune vateereri vayo.

Kutsanangura zvinangwa nehunhu hwekambani, zvinokurudzirwa kuita ongororo yakakwana yechinangwa chesangano uye chiono, pamwe nevateereri vayo. Iyi nzira ichabatsira kuona izvo kambani inoda kuzadzisa uye kuti ndezvipi zvinhu zvakakosha kwairi. Izvo zvakakosha kuti tirambe tichifunga kuti zvinangwa uye hunhu hunofanirwa kuenderana nekuzivikanwa uye hunhu hwekambani, uye kuratidzwa zvakajeka uye muchidimbu mukugadzirwa kwelogo.

Kana zvibodzwa uye kukosha zvatsanangurwa, unogona kuenderera kune iyo logo dhizaini. Izvo zvakakosha kuti logo ibudiswe zvinobudirira kuzivikanwa uye kukosha kwekambani. Kune izvi, akasiyana graphic dhizaini maturusi uye matekiniki anogona kushandiswa, sekusarudza akakodzera mavara uye mafonti, kusarudza maumbirwo uye zvinhu zvinoonekwa zvinomiririra kukosha kwekambani, pakati pevamwe. Mucherechedzo wakanyatsogadzirwa unoratidza zvinangwa zvekambani uye kukosha kuchabatsira kusimbisa mufananidzo wayo uye kumisikidza hukama hwepamoyo nevateereri vayo.

5. Zvinhu zvakakosha mukugadzirwa kweiyo logo yehunyanzvi uye yakasarudzika

Paunenge uchigadzira logo yehunyanzvi uye yakasarudzika, zvakakosha kuti utarise zvimwe zvakakosha izvo zvinovimbisa kubudirira kwechiratidzo chechiratidzo chechiratidzo. Pazasi pane zvimwe zvakakosha zvekugadzirisa dhizaini:

1. Brand uye tsvagiridzo yemusika: Usati watanga maitiro ekugadzira, zvakakosha kuti utsvage uye unzwisise mhando, hunhu hwayo, vateereri vayo uye chinzvimbo chayo mumusika. Izvi zvichabatsira kugadzira logo inoratidza hunhu hwemhando uye inozvisiyanisa kubva kumakwikwi.

2. Simplicidad y versatilidad: Chiratidzo chinoshanda chinofanira kunge chiri nyore, chisingakanganwike uye chinokwanisa kuburitsa meseji yemhando zvakajeka. Dzivisa kushandisa zvisingakoshi zvinhu uye chengetedza yakachena uye yakaenzana dhizaini. Pamusoro pezvo, iyo logo inofanirwa kuve yakasiyana-siyana uye kushanda muhukuru hwakasiyana, midhiya uye mavara.

3. Sarudzo yakakodzera yemavara uye typography: Iwo mavara uye typography inoshandiswa mulogo zvinhu zvine simba zvinogona kumutsa manzwiro uye kutaurirana hunhu hwechiratidzo. Izvo zvakakosha kuti usarudze mavara uye mafonti anoenderana neicho brand uye kuendesa iyo yaunoda meseji. Pamusoro pezvo, zvakakosha kuve nechokwadi chekuti typography inonyoreka pamasaizi akasiyana.

6. Zvishandiso zvinokurudzirwa uye software yekugadzira logos yekambani

Paunenge uchigadzira logo yekambani, zvakakosha kushandisa maturusi ehunyanzvi uye software inogona kutibatsira kugadzira yakasarudzika uye nyanzvi yekuona chitupa. Pano tinopa dzimwe sarudzo dzakakurudzirwa kuita basa iri.

Mufananidzo weAdobe: Ichi chishandiso chedhizaini chinoshandiswa zvakanyanya muchikamu chehunyanzvi. Iine huwandu hwayo hwakawanda hwezvishandiso uye mabasa, Adobe Illustrator ichakubvumidza iwe kugadzira emhando yepamusoro marogo ane hunyanzvi kupedza. Uye zvakare, ine akawanda online tutorials ayo anokutungamira iwe nhanho nhanho en el proceso de diseño.

Canva: Kana iwe uri wekutanga kana usina ruzivo rwekutanga mune graphic dhizaini, Canva isarudzo huru. Iyi yepamhepo papuratifomu inopa intuitive uye hushamwari interface kugadzira logos nekukurumidza uye nyore. Canva inopawo kusarudzwa kwakakura kweakafanogadzirwa matemplate uye graphic zvinhu zvinozoita kuti maitiro ekugadzira ave nyore.

7. Matanho ekugadzira yekutanga sketch uye kugadzira mazano echiratidzo chekambani

Muchikamu chino, tinokutungamirira kuburikidza ne. Nekutevera matanho aya, iwe unozokwanisa kugadzira yakasarudzika logo dhizaini inomiririra kuzivikanwa kwekambani.

1. Tsvakurudzo nekuongorora: Usati watanga kugadzira, zvakakosha kuita tsvakurudzo yakawanda pamusoro pekambani uye misika yaro. Ongorora kukosha kwekambani, nhoroondo, uye chinangwa kuti unzwisise kuzivikanwa kwayo. Izvo zvakakoshawo kuti uongorore kukwikwidza uye kuongorora marogo emamwe makambani ari muchikamu chimwe chete. Izvi zvichakubatsira kuti uone kuti ndezvipi zvinhu uye masitayera zvakajairika mumusika uye kuti ungazvisiyanisa sei.

2. Masikirwo Ekutanga: Paunenge waunganidza ruzivo rwakakwana, inguva yekutanga kugadzira mifananidzo yekutanga. Shandisa bepa nepenzura kana dijitari dhizaini maturusi kutora pfungwa dzako. Usanetseka pamusoro pezvakawanda panguva ino; ingotarisa pakugadzira pfungwa dzakasiyana uye logo mutsauko. Dhirowa maumbirwo, tsanangura mavara uye edza nemafonti.

3. Kukwenenzvera uye budiriro: Ongorora zvikecheti zvako uye sarudza zvinhu zvaunofunga zvakanyanya kuvimbisa. Ino ndiyo nguva yekunatsa nekusimudzira pfungwa idzodzo. Shandisa graphic dhizaini maturusi akadai seAdobe Illustrator kana CorelDRAW kugadzira shanduro dzedhijitari dzezvikeche zvakasarudzwa. Tamba nemavara, mimvuri, uye akasiyana masitaera ekunyora kuunza pfungwa dzako kuhupenyu. Rangarira kuchengetedza kuenderana nekuzivikanwa kwekambani nevateereri vayo.

Rangarira kuti maitiro ekugadzira logo anotora nguva uye moyo murefu. Usaore mwoyo kana ukasawana iyo pfungwa yakakwana ipapo ipapo. Edza uye tamba nesarudzo dzakasiyana kudzamara wafara nemugumisiro wekupedzisira. Kana uchinge wapedza nhanho idzi, iwe unenge uine yakanyatso kugadzirwa sketch uye uchave wakagadzirira kutanga yekupedzisira dhizaini yedhizaini yebhizinesi rako logo. Rombo rakanaka!

8. Kusarudzwa kwemavara, mafonti uye maumbirwo akakodzera kuendesa zita rechiratidzo kuburikidza nelogo

Kuti ubudise kuzivikanwa kwechiratidzo kuburikidza neiyo logo, zvakakosha kuti uite sarudzo yekungwarira yemavara, mafonti uye maumbirwo. Izvi zvinhu zvichashanda pamwechete kutaurirana hunhu hwemhando uye hunhu nenzira inotaridzika uye inowirirana. Pazasi pane matanho ekutevera kuita sarudzo iyi nemazvo.

1. Ziva mavara anomiririra kukosha kwechiratidzo. Mavara anoburitsa manzwiro uye anogona kubatanidzwa nehunhu hwakasiyana, saka zvakakosha kusarudza izvo zvinoenderana nehunhu hwemhando. Itai tsvakurudzo pamusoro pezvinorehwa nemavara uye kuti anonzwisiswa sei nevateereri. Shandisa maturusi akaita sevhiri reruvara uye mapaleti emavara kuti uongorore masanganiswa akasiyana uye uwane ayo anonyatsoenderana nemhando.

2. Sarudza mafonti anoratidza kuzivikanwa kwerudzi. Mafonti ane kugona kufambisa sensations uye kupa hunhu kune logo. Sarudza izvo zvinotendeseka uye zvinoenderana nemhando yemhando, asi zvakare funga nezve kuchinjika kwavo mune akasiyana midhiya nemasaizi. Unogona kuongorora akasiyana mafonti mhuri uye kushandisa mawebhusaiti nyanzvi yekukubatsira mune iyi sarudzo.

3. Tsanangura maumbirwo uye graphic zvinhu zvinoumba logo. Maumbirwo anogona kutaurirana mameseji akasiyana uye masitaera, uye zvakakosha kusarudza izvo zvinoenderana nehunhu hwemhando. Iwe unogona kutanga kubva pazvikeche uye kuongorora nzira dzakasiyana, uchifunga nezvekusiyana-siyana uye kureruka kwemaumbirwo kuti uone kuti anonyoreka uye anoonekwa mumamiriro akasiyana. Shandisa zvishandiso zvakaita seAdobe Illustrator kana Canva kuti ikubatsire kugadzira iyo logo uye kuyedza neakasiyana marongero uye musanganiswa wezvimiro uye mifananidzo yezvinhu.

Rangarira kuti kusarudzwa kwemavara, mafonti uye maumbirwo akakodzera kuburitsa zita rechiratidzo kuburikidza nelogo inoda maitiro ekutsvaga, kuongorora uye kuedza. Usazeze kubvunza mhinduro uye kuita bvunzo kuti uve nechokwadi chekuti logo inonyatso ratidza hunhu hweiyo brand uye inotaurirana zvinobudirira nevateereri vanotarisirwa. []

9. Zviitiko Zvakanakisisa zveKupindura uye Zvakasiyana-siyana Logo Dhizaini

Adaptive uye inochinjika logo dhizaini yakakosha kuti ive nechokwadi chakabatana uye chinoshanda chinomiririra chechiratidzo mukati zvishandiso zvakasiyana uye mamiriro. Heano mamwe maitiro akanaka ekuita izvi:

1. Chengetedza zviri nyore: Chiratidzo chinoteerera chinofanira kuonekwa nyore nyore muhukuru hwakasiyana uye mafomati. Naizvozvo, zvakakosha kuchengetedza dhizaini yakapfava uye yakachena, kudzivirira zvakawandisa kana zvinyorwa zvidiki zvingave zvakaoma kuverenga pamidziyo midiki. Kureruka kwakakosha pakuita kuti logo ionekwe uye kuverenga, zvisinei nehukuru kana mamiriro.

2. Shandisa ruvara rwemavara Inochinjika: Ita shuwa kuti unoshandisa pendi yeruvara inoshanda nemazvo pane akasiyana mamiriro uye inotaridzika zvakanaka pane zvese zvakadhindwa uye zvedhijitari zvechiratidzo. Uyewo funga kuva neshanduro yakasviba nechena, sezvo inogona kubatsira mune mamwe mamiriro ezvinhu apo ruvara rusiri sarudzo. Iyo inochinjika yemavara palette inovimbisa kuenderana uye kuita kwakasiyana-siyana kweiyo logo mune akasiyana midhiya uye mamiriro.

3. Gadzira mamwe mavhezheni: Pamusoro peiyo huru vhezheni yechiratidzo, funga kugadzira dzimwe shanduro dzinokwana zvirinani. kune mafomati akasiyana uye nzvimbo. Semuenzaniso, yakareruka vhezheni yelogo inogona kushandiswa sefavicon mubrowser, kana yakaturikidzana vhezheni inoshanda zvakanaka munzvimbo dzakasimba dzakasimba. Dzimwe shanduro dzinobatsira kuona kuti logo inotaridzika zvakanaka mune zvese zvinogoneka, pasina kukanganisa kuverenga kwayo kana maitiro ekuona..

Nekutevera aya akanakisa maitiro, iwe unozokwanisa kugadzira anochinja, anochinja-chinja marogo anoburitsa zvinobudirira zita rako mune chero mamiriro. Gara uchiyeuka kuyedza uye kugadzirisa dhizaini mumafomati akasiyana uye saizi kuti ive nechokwadi chekuonekwa kwayo uye kuverenga pamidziyo yese. Usakanganwa kuti logo yakanaka ndiyo kiyi yekuzivikanwa uye kubudirira kwechiratidzo!

10. Mafungiro ehunyanzvi ekugadzira uye mashandisiro eiyo logo mune akasiyana midhiya uye mafomati

Mukugadzira uye kushandiswa kweiyo logo mune akasiyana midhiya uye mafomati, zvakakosha kuti titarise mamwe tekinoroji maficha kuti ive nechokwadi chekuti chifananidzo chinoratidzwa nemazvo uye chinoburitsa meseji yaunoda. Pazasi pane zvimwe zvakakosha zvekufunga nezvazvo:

1. Kugadziriswa kwemufananidzo uye saizi: Usati washandisa logo mune imwe svikiro, zvakakosha kuve nechokwadi chekuti sarudzo nehukuru hwakakodzera. Resolution inosarudza kunaka kwemufananidzo uye inoyerwa mumapikiseli pa inch (ppi). Kune maprints emhando yepamusoro, sarudzo shoma ye300 ppi inokurudzirwa. Pamusoro pezvo, zvakakosha kugadzirisa saizi ye logo zvinoenderana neiyo yepakati, ingave ye webhusaiti, mureza wokushambadza kana kuti chinyorwa pasocial media.

2. Mafomu efaira anoenderana: Kuti uve nechokwadi chekuratidzwa kwakakodzera kwechiratidzo pamidhiya yakasiyana-siyana, zvinodikanwa kushandisa mafomu efaira anoenderana. Mafomati anonyanyo zivikanwa ndeye JPEG, PNG uye SVG. JPEG yakanakira mafoto uye inopa yakanaka mhando yemifananidzo padiki saizi. Iyo PNG, kune chikamu chayo, inochengetedza kujeka uye yakakodzera logos ine isina-yakasimba kumashure. Chekupedzisira, iyo SVG fomati inogona scalable, iyo yakanakira akasiyana emifananidzo saizi pasina kurasikirwa nemhando.

3. Kushandiswa kwemavara uye typography: Kuti uchengetedze kuwirirana kwechiratidzo mune zvakasiyana-siyana zvemashoko, zvakakosha kuve nechokwadi chekushandisa mavara akafanana nemafonti. Izvi zvinowanikwa nekushandisa mavara emavara uye kuona chaiwo mafonti ekunyora. Uyezve, zvinokurudzirwa kudzivirira kushandiswa kwemavara uye mafonti anogona kukanganisa kutendeseka kwechiratidzo, kunyanya mumadiki madiki kana midhiya isina kujairika.

Nekutevera aya mafungidziro ehunyanzvi, kugadzira kwakaringana uye kushandiswa kweiyo logo mune akasiyana midhiya uye mafomati kunovimbiswa. Izvi zvinotendera kuti chifananidzo chionekwe nenzira kwayo mune yega yega, kusimbisa chiratidzo chechiratidzo uye kutumira meseji inowirirana. Gara uchiyeuka kutarisa tekinoroji yepakati yega yega usati waisa iyo logo uye ita bvunzo dzekutarisa kuratidza kutaridzika kwayo chaiko.

11. Maitiro ekuita bvunzo uye kuwana mhinduro yekuvandudza dhizaini yelogo yekambani

Kuita bvunzo uye kuwana mhinduro kwakakosha kuvandudza dhizaini yelogo yekambani. Pazasi pane mamwe matanho anogona kukubatsira mukuita uku:

1. Tsanangura zvinangwa: Usati watanga bvunzo, zvakakosha kuti uve pachena nezvezvinangwa zvaunoda kuzadzisa neiyo logo redesign. Gadzira kuti ndeapi maficha aunoda kuvandudza kana kuchinja uye funga nezvevateereri vanotarisirwa nekambani.

2. Ita ongororo nebvunzurudzo: Imwe zvinobudirira Kuti uwane mhinduro ndeyekuita ongororo kana kubvunzurudza nevangangodaro vatengi kana vashandisi. Bvunza nezve maonero avo eiyo logo uye kuti ndedzipi gadziridzo dzavaizofunga. Rangarira kupa sarudzo dzemhinduro kuti ufambise kuongororwa kwemhedzisiro.

3. Edza neshanduro dzakasiyana: Gadzira akati wandei echiratidzo chitsva uye ita bvunzo dzekuenzanisa. Ratidza sarudzo kuboka revanhu vanomiririra vateereri vakanangwa uye bvunza maonero avo. Tarisa maitiro avo uye vabvunze kuti ndezvipi zvavanoda kana zvavasingade pamagadzirirwo ega ega. Izvi zvinokutendera kuti uone masimba uye nzvimbo dzekuvandudza mune yega yega sarudzo.

12. Zvemutemo uye kudzivirira zvinhu zvechiratidzo chekambani: trademark uye copyright kunyoreswa

Chiratidzo chekambani chinhu chakakosha pakuzivikanwa kwayo uye kuchengetedzwa kwayo zviri pamutemo. Kuti uve nechokwadi chekuti logo yakachengetedzwa zvakaringana, zvinodikanwa kuti upedze kunyoreswa kwakakodzera kwechiratidzo uye kunzwisisa kodzero dzekodzero dzinoshanda kwairi. Pazasi pane zvemutemo uye zvekudzivirira zvechiratidzo chekambani:

1. Kunyoreswa kwemhando: Danho rekutanga kuchengetedza zviri pamutemo chiratidzo chekambani kunyoresa brand. Izvi zvinoitwa kuburikidza nehofisi yepfuma yenyika imwe neimwe. Izvo zvakakosha kuti utange watsvaga kuti uone kuti logo haityore kodzero dzevechitatu uye wozozadza mafomu anoenderana. Kana kunyoreswa kwatenderwa, iyo chete yekushandiswa kweiyo logo mundima yekutengeserana inowanikwa.

2. Copyright: Pamusoro pekunyoreswa kwechiratidzo chekutengesa, chiratidzo chekambani chinogona kuchengetedzwa nekodzero. Kodzero idzi dzinopihwa otomatiki kana ukagadzira basa rekutanga, senge logo. Chiratidzo chinofanira kunge chiri chisikwa chako uye kwete kopi yeimwe dhizaini iripo. Muridzi wekodzero ane chete kutonga pamusoro pekubereka, kugovera, kuratidza uye kugadzirisa kweiyo logo.

3. Kudzivirirwa kwenyika: Kana kambani ine zvirongwa zvekuwedzera kune dzimwe nyika, zvakakosha kufunga nezvekuchengetedzwa kwechiratidzo kune dzimwe nyika. Kuti izvi zviitike, kune zvibvumirano zvepasi rose zvakasiyana uye zvibvumirano zvinofambisa kunyoreswa kwechiratidzo munzvimbo dzakawanda. Izvi zvibvumirano zvinokutendera kuti ukumbire kuchengetedzwa kweiyo logo munyika dzinoverengeka kuburikidza nenzira imwechete yekunyoresa. Pamusoro pezvo, mamwe mahofisi ezvivakwa zvehungwaru anopa masevhisi ekutsvaga uye ekuraira kufambisa kunyoresa. kunze kwenyika.

Mukupedzisa, kuti uve nechokwadi chekuchengetedzwa kwemutemo kwechiratidzo chekambani, zvinodikanwa kuita kunyoreswa kwechiratidzo chinoenderana uye kunzwisisa kodzero dzekodzero dzinoshanda kwairi. Izvi zvinosanganisira kuzadza mafomu ekunyoresa, kuona kuti dhizaini yacho ndeyei uye kutsvaga dziviriro yepasi rose kana zvichidikanwa. Kuwana dziviriro yepamutemo yakakwana yelogo yekambani kwakakosha kuti ive nechokwadi chekusarudzika kwayo uye kudzivirira kunetsana kwemutemo.

13. Zvidzidzo zvezviitiko: mienzaniso yakabudirira yelogos kubva kumakambani anozivikanwa uye maitiro avo pamusika

Muchikamu chino, tichatarisa zvimwe zvidzidzo zvemakambani anozivikanwa uye kuti ma logos avo akaita sei zvakakosha pamusika. Kuburikidza nemienzaniso iyi, tichakwanisa kuona kukosha kwekugadzirwa kwakanaka kwelogo uye kuti inogona kukanganisa sei maonero evatengi ekambani.

Imwe yeanonyanya kuzivikanwa kesi ndeye Nike logo. Iyo yakakurumbira "Swoosh" yava chiratidzo chinozivikanwa pasi rose. Chiratidzo ichi chiri nyore asi chinoshanda chinoburitsa pfungwa yekufamba uye kumhanya, izvo zvinoenderana nehuzivi hwekambani. Nekuda kwedhizaini yayo yakasarudzika, Nike yakakwanisa kuzvimisa senge inotungamira mhando yemitambo uye yakagadzira hukama hwepfungwa nevatengi vayo.

Mumwe muenzaniso unonakidza ndeye Apple logo. Iyo minimalist uye inoyevedza dhizaini inoratidza iyo brand huzivi hwekureruka uye kuoma. Kwemakore, iyo Apple logo yakashanduka, asi yakagara ichichengetedza chimiro chayo cheapuro rakarumwa. Iyi dhizaini yakabatsira Apple kuzvisiyanisa kubva kune vakwikwidzi vayo uye kuendesa mufananidzo wayo weutsva uye mhando. Chiratidzo chave chiratidzo chechimiro uye chakasarudzika, izvo zvakabatsira mukubudirira kweiyo brand mumusika wehunyanzvi.

14. Mhedziso: makiyi ekuwana inobudirira uye inogara logo dhizaini yekambani

Iyo inoshanda uye inogara logo dhizaini yekambani kiyi yekufambisa chiziviso cheiyo brand uye hunhu zvinoonekwa. Pazasi pane akatevedzana makiyi ekuchengeta mupfungwa kuti uwane yakabudirira logo dhizaini:

• Investigación exhaustiva: Usati watanga maitiro ekugadzira, zvakakosha kuti utsvage uye unzwisise indasitiri iyo kambani iri mairi, pamwe nemakwikwi ayo akananga. Izvi zvinokutendera kuti uone mafambiro, zvinhu zvakasiyana uye mikana yekumira kunze.
• Simplicidad y versatilidad: Chiratidzo chinoshanda chinofanira kunge chiri nyore uye chiri nyore kuoneka, kunyangwe mumadiki madiki kana dema uye chena. Kudzivisa zvinhu zvakaoma uye kuchengetedza yakachena, dhizaini yakajeka inokosha pakuyeuka uye kuverenga.
• Sarudzo yemavara uye typography: Ruvara uye typography inoita basa rakakosha mukutaurirana kwelogo. Zvakakosha kusarudza pendi yeruvara inoratidza hunhu hwemhando uye inopindirana nevateereri vayo. Saizvozvo, kusarudza font yakakodzera kunovimbisa kutendeseka uye kuenderana nekuzivikanwa kwekambani.

Mukupedzisa, Dhizaini yelogo yekambani inoda kutsvagisa kwakadzama, kutsvaga kwekureruka uye kuita zvakasiyana-siyana, uye nekungwarira kusarudzwa kwemavara uye typography. Zvinhu izvi zvakakosha kuti uwane logo inoshanda uye inogara, inokwanisa kufambisa essence yemhando uye kumira kunze mumusika wemakwikwi.

Mukupedzisa, maitiro ekugadzira logo yekambani inoda kunyatsoronga uye hunyanzvi hwekuita. Kugadzira logo yakabudirira kunosanganisira kunzwisisa kukosha kwekambani uye kuzivikanwa, pamwe neruzivo rweiyo graphic dhizaini misimboti uye yakanakisa maitiro munzvimbo ino.

Zvakakosha kuyeuka kuti logo yekambani chinhu chakakosha chemufananidzo wayo wekambani, uye inogona kuita zvakakosha pakuzivikanwa kwayo uye kubudirira mumusika. Naizvozvo, zvakakosha kuisa nguva nezviwanikwa mukusimudzira kwayo, kungave nekuhaya nyanzvi yekugadzira kana kushandisa graphic dhizaini maturusi uye software.

Pamusoro pezvo, zvakakosha kuyeuka kuti logo inofanirwa kuchinjika uye kuchinjika, sezvo ichizoshandiswa mumhando dzakasiyana uye midhiya, senge kudhinda, kushambadzira kwedhijitari uye. masocial network. Naizvozvo, zvakakosha kuti uve nechokwadi chekuti logo inonyoreka, inooneka uye inomiririra zvakaringana kukosha uye kukosha kwekambani pamapuratifomu ese aya.

Muchidimbu, kugadzira logo yekambani kunosanganisira hunyanzvi uye hunyanzvi maitiro, apo zvinhu zvakaita sekufungidzira, graphic dhizaini, sarudzo yemavara uye typography, pamwe nekuchinjika kune akasiyana mafomati, inofanirwa kutariswa. Iri basa ringaite serakaoma, asi nekuronga kwakaringana uye nenzira kwayo, logo yakabudirira inogona kuwanikwa inomiririra kuzivikanwa kwekambani uye inobatsira mukukura kwayo nekuzivikanwa mumusika.