- Super maapplication anounza pamwechete akawanda masevhisi mupuratifomu imwe kuti ive nyore.
- Mienzaniso ine mukurumbira inosanganisira WeChat, Alipay uye Meituan, ine mamirioni evashandisi.
- Kubudirira kwayo kunoenderana nekubatanidzwa kwekubhadhara, kutengeserana, kutumira mameseji uye varaidzo.
- Iyo yepamusoro app modhi inogona kuwedzera kune mamwe matunhu mune ramangwana.
Isu taivewo tichishamisika Mashandisiro anoita iyo yakakurumbira Asia super apps inoshanda ndosaka takakuitira tsvakiridzo. Mumakore achangopfuura, Asia super apps yakashandura nzira iyo vashandisi vanodyidzana nayo tekinoroji. Munyika dzakaita seChina, mapuratifomu aya anobvumidza iwe kuita zviitiko zvakawanda pasina kusiya imwe app. Kubva pakubhadhara mabhiri kuenda kuhodha yechikafu kana kuhaya masevhisi emari, maapplication aya achinja masimbiro emusika wedhijitari. Kuti unzwisise zviri nani kuti mapuratifomu aya ari kuumba sei zera redhijitari, zvakakosha kuti uongorore mashandiro aanoita.
Tichiri kuMadokero isu tinowanzo kushandisa akawanda maapplication nezvinangwa zvakasiyana, muAsia, super maapplication akakwanisa kudzikamisa akasiyana siyana masevhisi kuita ecosystem imwechete. Makambani akadai WeChat, Alipay uye Meituan Vakashandura nzira iyo vashandisi vanowana nayo masevhisi edhijitari muhupenyu hwavo hwezuva nezuva, vachipa muenzaniso wakajeka wekubatanidzwa kwehunyanzvi muhupenyu hwezuva nezuva.
Chii chinonzi super apps uye nei ichinyanya kufarirwa?
Iyo mapurogiramu makuru Iwo madhijitari mapuratifomu anobatanidza akawanda masevhisi mukati meimwe application. Panzvimbo yekudhawunirodha akasiyana maapplication emamwe mabasa, aya maapplication anotendera iwe kuti uite akawanda zviitiko kubva panzvimbo imwechete. Izvi zvinoita kuti hupenyu huve nyore kune vashandisi uye inovandudza iyo kushanda zvakanaka maererano nekushandiswa kwezviwanikwa uye kuwanikwa, pamwe chete nezvimwe zvitsva zvetekinoroji zvakabatanidzwa nhasi.
Chimwe chezvikonzero zvikuru zveiyo mukurumbira inyaradzo. MuChina, zvikumbiro zvakaita se WeChat o Alipay Ivo vanokutendera kuti utumire mameseji uye kubhadhara pasina kuchinja maapplication. Izvi zvave zvakakosha pakutorwa kwayo kwevanhu vakawanda. Zvinonakidza kuziva kuti iyi modhi yakawana kufanana neiyo digitalization mune dzimwe nzvimbo pasi rose.
Mashandiro ane mukurumbira eAsia super apps: mienzaniso yema super apps
Pakati peanonyanya kuzivikanwa maapplication atinowana:
- WeChat: Pakutanga iapp yekutumira mameseji, yakashanduka kuti ipe nharembozha, kutenga online, kubhuka sevhisi, nezvimwe zvakawanda.
- Alipay: Yakatanga sedhijitari yekubhadhara chikuva uye yachinja kuita ecosystem inosanganisira masevhisi emari, kutengesa, uye kunyange varaidzo. Mashandisiro aanoita ruzivo rwepamusoro anoshamisa.
- Meituan: Iyo inokutendera iwe kuodha kuendeswa kwechikafu, kutenga matikiti emufirimu, mabhuku mahotera, uye kunyange kuhaya chekufambisa.
Kukanganisa kwema super apps pahupfumi hwedhijitari
Kukura kweaya makuru maapps kwakawedzera iyo kugadziriswa kwehupfumi hwenyika. Makambani akaita seAlibaba neTencent akagadzira yakanyatsobatanidzwa tekinoroji ecosystems, izvo zvaita kuti kutenga online kuve nyore. simba remagetsi uye inosvikika. Shanduko iyi yakavhurawo musuwo wemikana mitsva mumunda we e-commerce.
Chimwe chinhu chakakosha ibasa re ungwaru hwekugadzira uye data hombe pamapuratifomu aya. Nemamiriyoni evashandisi vanoshanda, iyo data yakaunganidzwa inobvumira personalize zvakaitika, kunatsiridza kurudziro algorithms uye optimize masevhisi. Izvi zvinomiririra kufambira mberi kwakakosha munzira iyo makambani anogona kudyidzana nevatengi vavo.
Mapurogiramu epamusoro haana kungoita kuti kutengeserana kuve nyore, asi zvakare vakashandura paradigm yekuti makambani anoshandisa sei data uye tekinoroji kuti avandudze kugutsikana kwevatengi, nzira inogonawo kuonekwa muhunyanzvi hutsva huri kubuda.
Kune maapuro makuru kune dzimwe nyika?
Izvo zvakakosha kuti uzive mashandiro akakurumbira eAsia super apps uye uzvinzwisise kuti uone kana achigona kudzokororwa kune dzimwe nyika. MuLatin America nemamwe matunhu epasi, mamwe maapplication akaedza kutevedzera iyo super app modhi. Rappi, semuenzaniso, ine masevhisi akabatanidzwa akadai sekubhadhara, kutumira, uye varaidzo mupuratifomu yayo. Nekudaro, haisati yasvika padanho rekubatanidza iro super apps muAsia. Izvi zvinomutsa mubvunzo wekuti iyo modhi inogona kuchinjirwa kune akasiyana misika.
MuEurope neUnited States, makambani makuru ehunyanzvi akadai seGoogle, Apple neAmazon vakaita mabasa akafanana, asi havasati vagadzira imwe application inounza pamwechete ese aya masevhisi. Izvi zvinoratidza kuti pane nzvimbo yakakura yekukura kweiyi modhi mumusika weWestern.
Ramangwana rema super apps
Zvino zvaunoziva kuti maapuro makuru ekuAsia ndeapi uye kuti anoshanda sei, ngatitarisei ramangwana ravo. Iyo yepamusoro app modhi inoramba ichiwedzera. Nekuwedzera kwekubatanidza uye kushandiswa kwenharembozha, zvingangoita kuti mumakore anotevera tichaona kumwe kuedza kudzokorora chiitiko ichi kunze kweAsia. Izvi zvinogona kuvhura mikana mitsva yezvitsva muindasitiri.
Makambani etekinoroji acharamba achitarisa pakubatanidza masevhisi mune imwechete ecosystem, iyo inogona kuchinja mabatiro atinoita tekinoroji muhupenyu hwedu hwemazuva ese. Kubatanidzwa uku pasina mubvunzo kuchave nekukanganisa pakuvandudzwa kwezvigadziriso zvitsva zvetekinoroji.
Super apps yakashandura nzira iyo vashandisi vanowana nayo masevhisi edhijitari muAsia, zvichiratidza shanduko muindasitiri yehunyanzvi. Sezvo iyi modhi ichikura, tichaona mamwe matunhu achiedza kutora mhinduro dzakafanana kuvandudza ruzivo rwevatengi. Isu tinovimba iwe ikozvino unoziva mashandiro anoita maAsia super apps anoshanda.
Aida nezve tekinoroji kubva achiri mudiki. Ini ndinoda kuva nemazuva ano muchikamu uye, pamusoro pezvose, kutaura nezvazvo. Ndokusaka ndakazvipira kutaurirana pane tekinoroji uye vhidhiyo mutambo mawebhusaiti kwemakore mazhinji ikozvino. Unogona kundiwana ndichinyora nezve Android, Windows, MacOS, iOS, Nintendo kana chero imwe nyaya ine hukama inouya mupfungwa.