- YouTube yakabvisa zvachose nzira dzeScreen Culture neKH Studio nekuda kwekutumira matrailer enhema akagadzirwa neAI airatidzika seari pamutemo.
- Vanhu vanopfuura mamiriyoni maviri vakanyoresa uye vanhu vanopfuura bhiriyoni vakatariswa mumutambo uyu nekuda kwekutyora mitemo ye spam uye metadata inotsausa.
- Mavhidhiyo acho akasanganisa zvinhu chaizvo nezviri mukugadzirwa kwezvinhu uye akatopfuura matrailer epamutemo eMarvel nedzimwe studio mukutsvaga.
- Hollywood haina kubatana pakati pekuchengetedza pfuma yayo yepfungwa uye kufarira kwehupfumi mukuwana mari yekushambadza kubva muzvinyorwa izvi.
Nguva yematrailer enhema akagadzirwa neAI paYouTube yasvika padanho rakasimba. Puratifomu yemavhidhiyo Google yasarudza kuvhara zvachose nzira mbiri dzinozivikanwa zvikuru munyaya iyi, Screen Culture neKH Studio., mushure memwedzi yakawanda yekunyevera, kurambidzwa uye kudzokorora-dzokorora nemastudio makuru eHollywood.
Maprofile ese ari maviri akanga awana chinzvimbo chinoyemurika mukati meYouTube ecosystem: Vaive nevanhu vanodarika mamiriyoni maviri vakanyoresa uye vakapfuura bhiriyoni rimwe chete remaoni avo. Nekuda kwematrailer emafirimu nenhepfenyuro, ayo, kazhinji, akanga asati ambovapo. Chinonamira chaiva mumifananidzo yavo chitarisiko chinonzwisisika zvachose, mhedzisiro yekusanganiswa kwemavhidhiyo epamutemo, kugadzirisa zvine hukasha uye AI yakawanda yekugadzira.
Mashandiro aiita bhizimisi rematrailer enhema
Kwemakore, Screen Culture neKH Studio zvakava nzvimbo dzinofanira kushanyirwa nevaya vaitsvaga "trailer yekutanga" yemitambo mikuru yekutanga. Kana ukanyora mitambo inotarisirwa zvikuru yakaita se zvitsva zvinoburitswa paMarvelIngava kudzokororwa kwenyaya dzekare kana mwaka wemangwana wenhevedzano dzakakurumbira, mavhidhiyo avo aiwanzoonekwa pamusoro pematrailer epamutemo.
Chinokosha chaiva munzira yakaverengerwa zvakanyanya: shandisa algorithm yeYouTube kuti ive yepamusoro mumhedzisiro yekutsvaga Kana kufarira firimu kana nhevedzano kwawedzera, vaiburitsa firimu raifungidzirwa kuti nderekure, voyera mashandiro aro, voritsiva nerimwe firimu rakasiyana zvishoma, vozodzokorora maitiro acho kakawanda sezvinodiwa kuti varambe vachitora mifananidzo.
Kana iri Screen Culture, Deadline nedzimwe nhau dzinotsanangura kugadzirwa kwenyaya chaiyo, nechikwata chevagadziri uye misiyano yakawanda yenyaya imwe chete yenganoMuenzaniso wakanyanya waive 'Fantastic Four: First Steps', iyo vakagadzira matrailer anosvika makumi maviri nematatu akasiyana ayo akazadza kutsvaga kwakabatana nefirimu.
KH Studio, iyo pachayo, yakanangana ne fungidziro dzisingagoneki uye kutevedzera vateveri: mifananidzo isinganzwisisike Vaifungidzira Henry Cavill saJames Bond mutsva, Margot Robbie munyaya imwe chete, kana Leonardo DiCaprio achitungamira mwaka mutsva we'Squid Game'. Zvese izvi nemalogo estudio, mazuva ekugadzira, uye post-production yakashongedzwa zvakakwana kuti zvivhiringidze chero ani zvake aiwana vhidhiyo pasina mamiriro ezvinhu.
Fomura iyi yakabatanidza zvikamu zvekushambadzira zvechokwadi, mhedzisiro yekuona, manzwi ekugadzira, uye zviitiko zvakagadzirwa neAI kuti zvipe pfungwa yekuti zvaive matrailer akaburitswa kana kuti ongororo dzekutanga. Vaoni vazhinji vakafunga kuti zvaive zvepamutemo.Vakaigovana pasocial media uye vakabatsira kuti ipararire pamapuratifomu akadai seX, Reddit, TikTok, nedzimwe.
Kubva pakuwana mari yakawanda kusvika pakupedzwa kwekupedzisira
Zvese izvi zvaisangova nyaya yekugadzira hunyanzvi chete. Muenzaniso wacho wakavakirwa pa Chinhu chakakosha paYouTube: kusvika ipapo kushambadzira kwepamutemo kusati kwatanga. uye vakanyatsoongorora mhinduro dzekutsvaga kunyangwe vasati vawana teregirafu chaiyo. Musiyano uyu wakavabvumira kuunganidza mamiriyoni emaonero pane imwe neimwe yainzi preview uye, pamwe chete nayo, mari yakawanda yekushambadza uye zvibvumirano zvekutsigira.
Zvinofungidzirwa kuti, pakati penzira mbiri idzi, Maonero evanhu vose akanga ava kusvika mabhiriyoni gumi. Mune dzimwe nguva, nhamba iyi inoshanduka kuita mamiriyoni emadhora nekuda kweYouTube Partner Program, zviziviso zve pre-roll, sponsorships zvakananga, uye kunyange affiliate links dzine chekuita nemavhidhiyo aya "ega".
Dambudziko nderekuti nzira iyi yaipesana zvakananga nemitemo yakati wandei yepuratifomu iyi. Mitemo yeYouTube yekuwana mari inoda kuti zvemukati zvinoshandiswa patsva zvichinje zvakanyanya uye zvinorambidza pachena spam, matekiniki ekunyengera uye kushandiswa kwemetadata yenhema kuronga mavhidhiyo.
Mushure mekuferefeta kukuru kwekutanga kwakaitwa neDeadline, YouTube yakapindura nekumisa mari yeScreen Culture neKH Studio. Shoko racho raive rakajeka: mari yakawanikwa nemavhidhiyo aya yaienda kumastudio makuru, izvo zvaityora mitemo yePartner Program. Kuti vadzoserwe muhurongwa hwekubhadhara, vagadziri vakamanikidzwa kuwedzera. yambiro dzakajeka zvakaita sekuti “trailer yevateveri”, “parody” kana kuti “trailer yepfungwa”.
Kwenguva yakati, Chiratidzo ichocho che "fan trailer" chakabvumira nzira dzese dziri mbiri kuti dziwanezve mari. uye vakaramba vachishanda sepakutanga. Zvisinei, mwedzi nemwedzi, kushambadza kwakatanga kunyangarika mumavhidhiyo akawanda, nepo maitiro ekutora mhinduro dzekutsvaga akaramba akafanana. Manzwiro muindasitiri iyi aive ekuti kwaingova kuchinja kwakanaka kuti bhizinesi rirambe richifambira mberi.
Pakupedzisira, YouTube yakagumisa kuti yaive "kutyorwa kwakajeka" kwemitemo yayo inopesana ne spam uye metadata inonyengeraMugumisiro wacho wave kuvharwa zvachose kwemachaneli: pakuedza kuwana mapeji avo izvozvi, meseji yakajairika chete ndiyo inoonekwa, "Peji iri harisipo. Ndine urombo. Edza kutsvaga chimwe chinhu."
Maitiro evagadziri uye kusagadzikana kweindasitiri
Avo vane basa rekuita mapurojekiti aya havana maonero akafanana neeYouTube zvachose. Nikhil P. Chaudhari, muvambi weScreen Culture, akambotaura kuti basa rake raive "kuyedza kwekugadzira uye rudzi rwevaraidzo kune vateveri"Akabvuma kuti vakasanganisa mavhidhiyo epamutemo nemifananidzo yakagadzirwa neAI, asi vakaitsanangura senzira yekutanga yekuongorora mikana yehungwaru hwekugadzira hunoshandiswa mukushambadzira kwemavhidhiyo.
Muvambi weKH Studio akasimbirirawo panyaya iyi, achiti Akanga ashanda nguva yakazara pachiteshi ichi kwemakore anopfuura matatu. Haana kuona kugadzirwa kwake se "zvinhu zvinonyengera," asi senzira yekufungidzira nezvezvinhu zvisingagoneke kuvezwa uye zvimwe zvinhu zvakasiyana-siyana. Chinangwa chake chikuru chaive chekuti chinangwa chaive chekusatsiva marekodhi chaiwo, asi kutamba nawo.
Zvisinei, nyaya iyoyo haina kudzikamisa mastudio emafirimu kana chikamu chikuru chechikamu chekuona mafirimu. Makambani makuru akadai se Warner Bros., Sony kana Warner Bros. Discovery Vaive vachimanikidza kuderedza kuwanda kwemhando iyi yezvinhu, vachifunga kuti zvinovhiringidza vateereri uye zvinokanganisa kutaurirana kwepamutemo kwemitambo yayo yekutanga.
Kazhinji, chikumbiro chakanga chisiri chekudzima mavhidhiyo asi tumira mari yekushambadza kune vane kodzeroMamwe makambani ekugadzira akabvunza YouTube kana aigona kuchengeta chikamu chakakosha chemari yekushambadza inowanikwa nematrailer aya enhema, pachinzvimbo chekukumbira kuti abviswe ipapo ipapo. Mafungiro aya anoratidza kuti mari yakakanganisa sei gakava iri.
Zvisinei, zvimwe zvidzidzo zvakasarudza nzira ine simba. Disney yakatumira Google rega uye rega tsamba vachiti mamodheru ehungwaru hwekugadzira uye masevhisi anoshandiswa pamifananidzo iyi aityora pfuma yavo yepfungwa zvakanyanya, sezvo vaidya uye vachigadzirazve zvinhu zvakachengetedzwa zvakanyanya pasina mvumo.
Pakati pekugadzira AI, kodzero yekodzero, uye kuvimba kwemushandisi
Gakava rese iri riri kuitika mumamiriro ezvinhu umo Generative AI iri kusundira mitemo yekodzero dzevanyori kusvika pamiganhu yayo. Uye kumanikidza mapuratifomu nemastudio kutsanangura patsva miganhu yavo. Kunyange hazvo vachitsoropodza kushandiswa zvisina tsarukano kwemakatalogi avo kudzidzisa mamodheru eAI, mamwe mastudio makuru ari kutaurirana marezenisi emamiriyoni emadhora kuti ashandise tekinoroji iyoyo muzvigadzirwa zvavo.
Semuenzaniso, Disney pachayo yakavhara chibvumirano chemarezinesi nekudyara mari neOpenAI kuitira kuti zvishandiso zvakaita seSora vanogona kugadzira mavhidhiyo ane mavara anopfuura mazana maviri kubva mukatalogu yavoPfungwa huru ndeyekuti hazvivhuri mukana wekushandiswa kwezviri mukati "mahara kune wese", asi kumusika uko zvese zvinobhadharwa uye kodzero dzichitengwa nemutengo wakakodzera.
Zvisinei, kuYouTube, dambudziko rinopfuura rekuti ndiani anowana mari yekushambadza. Kambani iyi inosimbirira kuti kuvharwa kweScreen Culture neKH Studio zvinowira pasi pemitemo yayo ye zvirimo zvinonyengera, maitiro asina chokwadi, uye kugadzirwa kwezvinhu zvakawanda otomatikiVanoti chinonyanya kukosha ndechekuchengetedza kuvimba muinjini yekutsvaga uye mukutarisa mavhidhiyo.
Kana "trailer yepamutemo" ikaonekwa mumhedzisiro yepamusoro uye isiri, Zvese ruzivo rwemushandisi pamwe nekuvimbika kwehurongwa hwekurudziro zvinokanganiswa.Vaoni vanopedza nguva vachiona turera isingaenderane nefirimu chaiyo, nzira dzinotevedzera mitemo dzinosiyiwa parutivi, uye puratifomu yacho pachayo inokuvadzwa mukurumbira wayo senzvimbo yakavimbika yeruzivo nezvezvinhu zvitsva zvinoburitswa.
Mumwedzi yapfuura, YouTube yanga ichigadzirisa zvinodiwa zvayo zvezviri kunzi "zvinodzokororwa," "zvisingashande nesimba," kana kuti zvinogadzirwa nevanhu vakawanda ichishandisa maturusi anongoerekana agadzirwa. Mutsara wepamutemo ndewekuti AI pachayo haisi muvengi.asi kushandiswa kwayo kuzadza puratifomu nemavhidhiyo asingazivikanwe ayo chinangwa chawo chiri chekutora kutsvaga kwakakurumbira chero zvodini.
Mhedzisiro pavagadziri uye remangwana rematrailer enhema
Kudonha kwehofori mbiri idzi hazvirevi kuti chiitiko ichi chanyangarika. Kuchine nzira dzakawanda dzinotevedzera fomura imwe chete.Nekusanganiswa kwemavhidhiyo, nzvimbo dzakasiyana-siyana, uye kutangazve kwemafirimu akaita se'Harry Potter', 'The Lord of the Rings', uye 'Star Wars', musiyano uripo ndewekuti vese vanoziva kuti YouTube yakagadzirira kusvika pakuvhara zvachose kana vakayambuka miganhu yakati.
Kune avo vanoshandisa AI zvine hungwaru, meseji yepamutemo yepuratifomu iyi yakajeka: Mhando dzekugadzira dzinogona kushandiswa, chero bedzi kushandiswa kwadzo kwakaratidzwa uye veruzhinji vasingatsauswi.Kwemwedzi yakati wandei, vagadziri vanga vachiisa chiratidzo pane chimwe chinhu pavanenge vachiisa zvinyorwa zvakagadzirwa neAI, uye kambani iyi inosimbirira kuti haina chinangwa chekurambidza mavhidhiyo akadaro, asi kuti ianyore mazita uye kuderedza kushandiswa kwezvinhu zvinokanganisa kuvimbana.
Panguva imwe chete, gakava risingafadzi rinotanga pamusoro pekuti Zvidzidzo zvakabvumira kana kutoshandisa mukana wekunyepedzera kwekugadzira kuti zvimwe zvezviziviso izvi zvakabuda. Kana matrailer enhema akabatana nemapurojekiti chaiwo ari kugadzirwa, vakuru vanopfuura mumwe vakatarisa kune rumwe rutivi nekuti ruzha rwacho rwakabatsira mafranchise avo. Kana fungidziro yacho isingaenderane nechero hurongwa chaihwo kana kuti yaigona kukuvadza mazano avo, ipapo zviziviso zvepamutemo zvaisvika.
MuEurope nemuSpain, uko Kukurukurirana pamusoro pemitemo yeAI nekuchengetedzwa kwepfuma yepfungwa Nyaya idzi dziri pachirongwa chemutemo, uye matanho akaita seaya anobva kuYouTube anoshanda sechiratidzo. Sarudzo yepuratifomu iyi inoenderana nehanya yenharaunda pamusoro pekurwisa zvinyorwa zvisiri zvechokwadi, kunyanya kana zvichigona kukanganisa maonero everuzhinji, kukanganisa kodzero dzevanyori, kana kukanganisa misika yese senge indasitiri yevaraidzo.
Matanho anotevera achaona kana kuvharwa kweScreen Culture neKH Studio kuchiramba kuri yambiro yega kune zviitiko zviviri zvakanyanya kana kuti, zvakasiyana, kuchava kutanga kwe kucheneswa kwakadzama kwematrailer enhema eAI paYouTubeShoko riri kuendeswa kuvagadziri nemastudio rakajeka: njere dzekugadzira dzinogona kuva chishandiso chine simba chekuyedza, asi kana dzikashandiswa kugadzira zvinyorwa zvisipo uye zvinotamba nezvinodiwa nevateereri, mwoyo murefu wepuratifomu une miganhu yawo.
Ini ndiri anofarira tekinoroji akashandura zvaanofarira zve "geek" kuita basa. Ndapedza makore anopfuura gumi ehupenyu hwangu ndichishandisa tekinoroji yekucheka-kumucheto uye kutamba nemhando dzese dzezvirongwa kunze kwekuda kuziva. Iye zvino ndava nyanzvi mune zvekombiyuta uye mitambo yemavhidhiyo. Izvi zvinodaro nekuti kweanopfuura makore 10 ndanga ndichishanda kunyora kune akasiyana mawebhusaiti pane tekinoroji nemitambo yemavhidhiyo, ndichigadzira zvinyorwa zvinotsvaga kukupa ruzivo rwaunoda mumutauro unonzwisisika nemunhu wese.
Kana iwe uine chero mibvunzo, ruzivo rwangu rwunobva kune zvese zvine chekuita neWindows inoshanda sisitimu pamwe ne Android yenharembozha. Uye kuzvipira kwangu kuri kwauri, ndinogara ndakagadzirira kushandisa maminetsi mashoma uye kukubatsira kugadzirisa chero mibvunzo yaungave unayo munyika ino yeinternet.