- Eddy Cue anosimbisa kuti hapana zvirongwa zvazvino zvechirongwa chinotsigirwa ne-ad paApple TV.
- MuSpain mutengo unoramba uri pa €9,99 pamwedzi; muUS inokwira kusvika $12,99.
- Apple inosimbisa nzvimbo yayo yekutanga ne4K isina musono uye Kugovana Kwemhuri.
- Musika urikusundira kushambadzira (kunyangwe pamasikirini ekumbomira), asi Apple yakamira parutivi.
Pakati pemafungu emapuratifomu ari kubheja pazvirongwa zvinotsigirwa ad, Apple TV sarudza kupikisana nezviyoZvichakadaro, Netflix, Disney +, uye Prime Vhidhiyo vari kuwedzera zvipo zvavo nekushambadzira uye sarudzo nyowani dzekuisa. Mukushambadzira, Apple's Services division inoisa mutsara wakajeka: kuchengetedza chiitiko chisina musono.
Izvi hazvisi masanga. Avo vari muCupertino vanosimbirira kuti kukosha kwekusiyanisa kwesevhisi kuri mumhando uye kuenderana kwechiitiko, uye ikozvino. Iyo equation haisanganisi ads mukati memukati.Sarudzo inobata zvakananga vashandisi muSpain neEurope, uko sevhisi inochengetedza nzvimbo yepamusoro pasina zviwanikwa zvekushambadzira.
Hapana zviziviso, uye hapana zvirongwa zvenguva pfupi zvekuzvisuma
Mutevedzeri wemutungamiri wekambani yeSevhisi, Eddy Cue, abvisa kusahadzika: Apple haisi kushanda pane ad-inotsigirwa chirongwa cheApple TV.Akazvitsanangura zvine hungwaru, achisiya musuwo wekuti "never say never" ajar, asi aine meseji isina kujeka yezvino.
Hatina chinhu mumabasa panguva ino.Handidi kutaura kuti hazvife zvakaitika, asi hazvisi muzvirongwa izvozvi. Kana tikachengetedza mutengo unokwikwidza, zviri nani kuti vashandisi vasavhiringiswe zvemukati nekushambadzira.
Chimiro ichi chinopesana nechero chikamu, uko iyo inotonga maitiro ndeye zvakachipa zvinyoreso zvinopihwa mari nema adsMunyaya yeApple, chinonyanya kukosha kudzora kwekugadzira uye maonero emhando ane hukama nekatalogi yayo yekutanga.
Mitengo: mamiriro ezvinhu muSpain neUnited States segirazi
Mumusika weSpain, Apple TV inochengetedza mugove wayo wepamwedzi mukati 9,99 eurosMuUnited States, zvisinei, basa racho rave richidhura zvokuti 12,99 madhora, mushure mekudzokorora kwakati wandei kubva payakatangwa muna 2019. Musiyano iwoyo unoratidza kuti, parizvino, Ikozvino kuwedzera kwemutengo hakusati kwaendeswa kuSpainuko kumira kunoramba kuine hukasha maererano nemutengo-mhando reshiyo.
Pamusoro pemutengo, iyo package inosanganisira maficha anowedzera kukosha kunoonekwa: 4K kutamba neDolby Vision mumazita anoenderana uye mukana wekushandisa “Mumhuri”, chinhu chakajairika muApple ecosystem inobvumira kugovera kunyoreswa pakati penhengo dzemhuri.
Zvakakosha kuyeuka kuti Apple TV's pricing strategy yakatanga kubva pakuvambwa kwayo muna 2019 nemitengo yepasi-pasi, kukoshesa zvakanyanya zvinoenderana nehukuru uye mukurumbira wekatalogi yazvino; saka, Apple inotsvaga kuenzanisa kudyara uye kusimba pasina kushandisa kushambadzira.
Nei Apple ichidzivirira kushambadza papuratifomu yayo
Iyo kambani haina chakavanzika chezvainokoshesa: ruzivo rwemushandisi uye kuenderana kwemhandoKuwedzera kushambadza kunoderedza iyo premium inopa, uye Apple inofarira kukwikwidza pamhando, kwete nekucheka mutengo chero mutengo. Kuenzanisa neApple Music kwakakodzera: hapana yemahara, ad-inotsigirwa vhezheni; unobhadhara chigadzirwa chakakwenenzverwa, chisina kukanganiswa.
Kubva pamaonero ebhizinesi, Apple TV inoda mari yakakosha muzvigadzirwa zvepakutanga. Kunyangwe paine kutaura kwekurasikirwa kwakaunganidzwa, nzira yakasarudzwa inosanganisira ... kukwidziridza mitengo, simbisa kuvimbika kwevanyoreri, uye simudza bar yekatalog, pane kuvhura musuwo wekushambadzira kuputsa munhevedzano nemafirimu.
Kubva pamaonero iwayo, kuchengetedza mutengo wekukwikwidza uchienzaniswa nemakwikwi epamusoro, asi hapana ads pane chero chirongwa, inoenderana neiyo kukosha chirongwa icho Apple inoda kuchengetedza mubasa rayo.
Iyo indasitiri iri kufamba yakananga kushambadziro (kunyangwe kana kumbomira), Apple iri kutsika parutivi
Musiyano nemusika wese uri kuwedzera kuoneka mazuva ese: Netflix, Disney+, Prime Vhidhiyo kana HBO Max Vari kusimudzira zvirongwa zvinotsigirwa nead uye kuyedza nemafomati matsva mukati mezvishandiso zvavo. Apple yakaongororawo kushambadza pamasevhisi akadai Apple MapsImwe yeazvino maitiro ndeye kutora iyo kumbomira skrini ine ads, fomati mukuyedza uye kuwedzera munyika dzakasiyana.
Kufamba uku kuri kupindura kutsvaga kwemari inodzokororwa uye yakakwira ARPU, asi inokanganisa muoniApple, kune chikamu chayo, inosimbisa kuti inofarira kuchengetedza "hukasha" mutengo kururamisa kusinga vhiringike kutarisa, pasina kuisa ads kunyangwe munzvimbo dzakaita sepause skrini.
Iyo zano hairevi kusaita: kana musika kana mutengo uchichida, kambani inogona kuongorora maitiro ayo. Parizvino, Iyo nzira yakajeka: hapana zviziviso.
Branding uye nomenclature: kubva ku "Apple TV+" kuenda ku "Apple TV"
Zvichienderana, Apple yakafambira mberi mukurerutsa mhando yayo, kutora "Apple TV" sezwi rinozivikanwa. Iyo kambani inobvuma kuti iyo "+" yakaita zvine musoro kune masevhisi ane yemahara vhezheni uye yakawedzera vhezheni, chimwe chinhu chisingashande pano. Kunyange zvakadaro, MuSpain, zvichiri zvakajairika kuona zita rekare mumibatanidzwa nekutaurirana., inowanzoitika shanduko mukuchinja kwemhando yepasi rose.
Kupfuura iyo label, chii chakakosha kumushandisi ndechekuti Nzira yebasa inoramba isina kuchinjwa.: catalogue, kunyatsoratidza uye kusavapo kwekushambadzira mukuburitsa zvemukati.
Nepo mamwe mapuratifomu ari kubatanidza hurongwa hwavo nemashambadziro uye mafomu matsva ekushambadzira, Apple iri kutsanangura niche yayo neimwe nzira yakasarudzika: kubhadhara kuti utarise pasina kukanganisaKune avo vanokoshesa ruzivo pamusoro pekuderedzwa, iyo yekupihwa ichiri ine musoro, kunyanya muSpain, uko mutengo wazvino unosimbisa iyo chinzvimbo. dzimwe nzira dzine zororo rekutengeserana.
Ini ndiri anofarira tekinoroji akashandura zvaanofarira zve "geek" kuita basa. Ndapedza makore anopfuura gumi ehupenyu hwangu ndichishandisa tekinoroji yekucheka-kumucheto uye kutamba nemhando dzese dzezvirongwa kunze kwekuda kuziva. Iye zvino ndava nyanzvi mune zvekombiyuta uye mitambo yemavhidhiyo. Izvi zvinodaro nekuti kweanopfuura makore 10 ndanga ndichishanda kunyora kune akasiyana mawebhusaiti pane tekinoroji nemitambo yemavhidhiyo, ndichigadzira zvinyorwa zvinotsvaga kukupa ruzivo rwaunoda mumutauro unonzwisisika nemunhu wese.
Kana iwe uine chero mibvunzo, ruzivo rwangu rwunobva kune zvese zvine chekuita neWindows inoshanda sisitimu pamwe ne Android yenharembozha. Uye kuzvipira kwangu kuri kwauri, ndinogara ndakagadzirira kushandisa maminetsi mashoma uye kukubatsira kugadzirisa chero mibvunzo yaungave unayo munyika ino yeinternet.