TikTok yainzi chii kare?

Munyika ye masocial network, hunyanzvi uye shanduko yetekinoroji inogara iripo, uye TikTok yanga iri imwe yeazvino uye akabudirira zviitiko munzvimbo ino. Nekudaro, isati yave hutachiona vhidhiyo pfupi app yatinoziva nhasi, TikTok yaive nerimwe zita. Muchikamu chino, tichaongorora kuti TikTok yakambodanwa sei uye titarise nyaya yayo yekushandura. Kubva pamazuva ayo ekutanga kusvika pakuzvarwa patsva, isu tichadzidza ruzivo rwehunyanzvi kuseri kwepuratifomu iyi yakakurumbira uye toona kuti yakakwanisa sei kukunda nyika munguva pfupi yakadaro.

1. Nhoroondo uye shanduko: TikTok yakambodaidzwa sei?

Isati yave chiitiko chepasi rose, TikTok yaizivikanwa nerimwe zita. Ichi chakakurumbira chikumbiro midhiya yemagariro evanhu yakatangwa munaGunyana 2016 pasi pezita rekuti Musical.ly. Musical.ly inobvumira vashandisi kugadzira uye kugovera mavhidhiyo mapfupi, anowanzo kuperekedzwa nemimhanzi, yakakosha mhedzisiro, uye lip syncing. Iyo app yakakurumidza kuwana mukurumbira pakati pevechidiki uye yakave yakarova pasi rose.

Muna Mbudzi 2017, kambani yevabereki yeTikTok ByteDance yakawana Musical.ly uye yakafunga kuibatanidza neyayo iripo app, TikTok, nechinangwa chekubatanidza maficha uye vateereri vemapuratifomu ese ari maviri. Kubatanidzwa kwakapedzwa muna Nyamavhuvhu 2018 uye kubva ipapo zvichienda mberi, vese vashandisi veMusical.ly vakatamiswa kuenda kuTikTok papuratifomu.

Iko kushanduka kweTikTok kwave kunakidza kubva ipapo. Iyo app yakaona kukura kukuru pasirese, ichisvika mamirioni evashandisi vanoshanda zuva nezuva. Iine mapfupi vhidhiyo fomati uye yakafararira yekugadzira maturusi, TikTok yave imwe-ye-ye-yemhando varaidzo uye yekutaura chikuva. Kuzivikanwa kwayo kunoramba kuchiwedzera uye yasvika kuti ionekwe seimwe yeakanyanya kudhawunirodha application pasirese.

2. Iwo anotangira echishandiso: Iyo yekutanga pfungwa yeTikTok yakagadziridzwa sei?

Iyo yekutanga pfungwa yeTikTok yakazvarwa kuburikidza nekuedza kwekambani tekinoroji inonzi ByteDance. Iyo kambani yakaona kukura kuri kuita mukurumbira wemavhidhiyo maapplication uye yakafunga kugadzira chikuva chaizobvumira vashandisi kugadzira, kugadzirisa uye kugovera mavhidhiyo mapfupi nenzira iri nyore uye inonakidza. Aya ndiwo maitiro akazvarwa TikTok, chishandiso chaizoshandura nyika yekugadzirwa kwezvinhu.

Kurudziro yeTikTok yakabva kune akati wandei. Chekutanga, ByteDance yakanga yatogadzira yakafanana app inonzi Douyin, yaive yakakurumbira muChina. Kubudirira kwayo kwakaratidza kugona kweiyo pfupi vhidhiyo chikuva uye yakakurudzira kambani kuwedzera pasi rose. Pamusoro pezvo, ByteDance yakavakirawo pakubudirira kwemamwe mavhidhiyo ane mukurumbira maapplication, akadai seVine uye Musical.ly, kugadzira akasiyana maficha anokwezva vashandisi.

Kuvandudzwa kweiyo TikTok pfungwa yakanangana nekupa vashandisi zvishandiso zviri nyore-kushandisa zvekugadzirisa vhidhiyo, senge mafirita, yakakosha mhedzisiro, uye lip-syncing maficha. Pamusoro pezvo, iyo app yakavakirwa pahungwaru yekurudziro algorithm inoratidza vashandisi vakakodzera uye zvemunhu zvemukati zvinoenderana nezvavanofarira uye zvavanoda. Aya akakosha maficha akabvumira TikTok kuita hutachiona hwekugadzira zvemukati chikuva uye kukwezva mamirioni evashandisi kutenderera pasirese.

3. Kuenzanisa ongororo: Ndeapi mapuratifomu akafanana aivepo TikTok isati yasvika?

TikTok isati yasvika, pakanga paine akati wandei akafanana mapuratifomu ane zvakakosha pamusika. Aya mapuratifomu akabvumira vashandisi kugadzira uye kugovera mavhidhiyo mapfupi akafanana neTikTok. Mamwe emapuratifomu aya anosanganisira:

• Muzambiringa: Yakatangwa muna 2013, Vine yaive vhidhiyo-yekugovera app yaibvumira vashandisi kurekodha uye kugovera mavhidhiyo matanhatu-sekondi. Kunyangwe yaive nekubudirira kukuru kwekutanga, yakamiswa muna 2017.
• Dubsmash: Yakatangwa muna 2014, Dubsmash yakabvumira vashandisi kuisa-lip-sync uye kugadzira mavhidhiyo ekutamba. Kunyangwe yanga isina kunyatsofanana neTikTok, yaive yakakurumbira chikuva kugadzira uye govana zvemukati zvevhidhiyo pfupi.
• musical.ly: Yakatangwa muna 2014, Musical.ly yaive chikuva chaibvumira vashandisi kugadzira uye kugovera mavhidhiyo mapfupi emimhanzi. Muna 2018, yakawanikwa neTikTok uye vakabatanidzwa mune imwe chete chikumbiro.

Kunyangwe aya mapuratifomu akafanana aivepo TikTok isati yasvika, hapana akawana mukurumbira wakafanana uye akasvika izvo TikTok yakawana. TikTok yakakwanisa kubata kutarisisa kwemamirioni evashandisi pasi rese uye yave imwe yeanonyanya kushandiswa pasocial media application. parizvino.

4. Shanduko kuenda kuTikTok: Ndeipi shanduko yakaita kuti zita richinje?

Shanduko kuenda kuTikTok yaive mhedzisiro yeshanduko yakakosha pakambani. Shanduko yezita yakauya kuzoratidza kutariswa patsva kwepuratifomu pakugadzira uye mashandisiro ezvemukati-pfupi vhidhiyo zvemukati. Zvinhu zvikuru zveshanduko iyi zvinotsanangurwa pazasi:

Exclusive content - Click Here  Maitiro Ekuita Musangano paZoom

1. Evolution of Musical.ly: TikTok haina kubva chero kupi zvako, asi yakavakirwa pakutorwa kweapplication yakakurumbira inonzi Musical.ly. Ichi chishandiso chakanyanya kutarisana nekugadzira lip sync mavhidhiyo uye mimhanzi dubs. Nekubatanidza Musical.ly nemamwe mabasa uye maficha, kambani yakatanga kuwedzera kusvika kwayo uye kupa vashandisi nzvimbo yakasiyana uye inonakidza.

2. Kugadzira patsva uye kutarisa pakugadzira: Nekupa zita reMusical.ly kuti TikTok, kambani yakatsvaga kumisa chitupa chitsva chairatidza zvirinani zvinangwa uye chiono. TikTok yave yakafaranuka, inochinja-chinja chikuva inokurudzira kusika uye inobvumira vashandisi kuongorora nzira dzakasiyana dzekuzviratidza kuburikidza nevhidhiyo. Pfungwa huru yaive yekubva pane yakamanikana yekutarisisa yemiromo-syncing kusanganisa huwandu hwakasiyana hwezvipfupi uye zvinobata zvemukati.

3. Kukura kwepasirese uye mukurumbira: Nehurongwa hwayo hwekuvandudza uye kutarisa patsva, TikTok yakakurumidza kuwana mukurumbira pasi rose. Iyi puratifomu yakava chiitiko chetsika uye yakakwezva mamirioni evashandisi kubva kumativi ese enyika. Kusimbisa kwekusika uye kunakidzwa kwaive kwakakosha pakubudirira kwayo, sezvo yaipa chikuva apo vanhu vaigona kuzviratidza uye kubatana. nevamwe vashandisi.

5. Strategic rebranding: Sei zvakasarudzwa kushandura zita rekushandisa?

Strategic rebranding chiyero chinotariswa nemakambani mazhinji paanoda kudzoreredza mufananidzo wavo uye kuenderana nezvinodiwa nemusika wazvino. Panyaya yechikumbiro chedu, shanduko yezita yaive sarudzo yakaitwa mushure mekuongorora kwakazara mamiriro azvino uye maitiro muchikamu.

Chikonzero chikuru chesarudzo iyi kwaive kudiwa kwekunyatso kuratidza shanduko iyo application yakaitika mumakore achangopfuura. Iro zita rekutanga harichamiriri zvakakwana mashandiro uye maficha akapihwa nepuratifomu yedu, izvo zvakaita kuti zviome kuiisa mumusika uye kusiyanisa kubva kumakwikwi.

Pamusoro pezvo, shanduko yezita inotipa mukana wekuvandudza maonero emhando uye kuburitsa kukosha kwekambani yedu nenzira yakajeka uye inoshanda. Iro zita idzva rinoratidza masimba makuru echishandiso uye rinosimbisa chinzvimbo charo semutungamiri muchikamu. Saizvozvo, zvinotibvumira kusvika kune vateereri vakawedzera uye vakasiyana, kukwezva vashandisi vatsva vanogona kuziva zviri nani nezita idzva uye chinangwa charo.

6. Mazita akaraswa: Ndedzipi sarudzo dzakatariswa usati wasarudza TikTok?

Isati yasvika pazita rayo razvino, TikTok yakafunga akati wandei sarudzo dzekutumidza yayo vhidhiyo chikuva. Idzi sarudzo dzakaratidza zvakasiyana-siyana uye maitiro ekushandisa, asi zvakazoraswa. Pano tinopa dzimwe sarudzo dzakatariswa:

• musical.ly: Pakutanga, chikuva chevhidhiyo chainzi Musical.ly sezvo chainyanya kutarisa kugadzira mavhidhiyo mapfupi emimhanzi. Nekudaro, kuratidza shanduko yayo yakanangana nekutarisa kwakakura kwaisanganisira zvakawanda zvakasiyana zvemukati, zvakasarudzwa kushandura zita.
• Douyin: MuChina, TikTok inozivikanwa seDouyin. Zita iri rakatariswawo kushandiswa pasi rose. Nekudaro, zvakasarudzwa kusarudza zita rakasiyana kudzivirira kuvhiringidzika pakati peshanduro dzakasiyana dzekushandisa.
• ByteDance Vhidhiyo: ByteDance ndiyo kambani yevabereki yeTikTok, saka kushandisa zita rayo kusanganiswa ne "vhidhiyo" kwakafungwawo. Nekudaro, zvakasarudzwa kuti zita raifanirwa kuve rakasiyana uye rakasiyana kuti rive rakasiyana mumusika.

Kunyangwe idzi sarudzo dzakatanga kutariswa, TikTok yakazozvisimbisa sezita rakakodzera kumiririra kusiyana kwemukati uye kusika kwakapihwa nepuratifomu yevhidhiyo. Iri zita rakakwanisa kumira kunze uye kuve brand inozivikanwa pasi rose.

7. Zvinhu zvakakosha pakusarudza zita: Ndezvipi zvakatorwa pazita idzva?

Mukati mekusarudza zita idzva, vakarirangarira zvinodiwa zvakasiyana-siyana zvakakosha zvakabata basa rakakosha musarudzo dzekupedzisira. Izvi zvinhu zvakaongororwa zvine hungwaru uye zvakaongororwa kuti ive nechokwadi chekuti zita rakasarudzwa nemazvo uye zvinobudirira rairatidza kuzivikanwa uye kukosha kweiyo brand.

Pakati pematanho akatariswa, zvinotevera zvinoonekwa:

• Kukosha: Kukoshera kwezita nekuremekedza indasitiri uye musika wakatarwa chaive chinhu chinotaridza. Vakanga vachitsvaga zita rainyatsoburitsa chimiro chebhizinesi uye raizoenderana nevatengi.
• Kusiyanisa: Zvakakosha kuti usarudze zita rakasiyana uye risingakanganwike rinomira pachena pakati pemakwikwi. Zvidzidzo zvakakura zvakaitwa kuti ive nechokwadi chekuti zita idzva rakanga risiri kushandiswa nemamwe makambani kana mhando dzakafanana.
• Zviri nyore: Zita rakapfava, riri nyore kurangarira rakakosha pakugadzira hukama nekukurumidza nevatengi. Kujeka uye kupfupika kwaiiswa pamberi pakusarudza zita, kudzivirira kuvhiringidzika kana matambudziko asina basa.

8. Mucherechedzo mutsva wechiratidzo: Chiratidzo chekuonekwa chakagadziridzwa sei mushure mekushandurwa kwezita?

Iyo nyowani yemhando mufananidzo chinhu chakakosha kune chero kambani mushure mekuchinja kwezita. Kuchinjira chitupa chekuona kune ichi chitsva chokwadi kwakakosha kufambisa hutsva hutsva uye kukosha kweiyo brand. Matanho akakosha ekuita shanduko iyi achatsanangurwa pazasi. zvinobudirira uye akabudirira.

1. Ongororo yezvinooneka zvinoonekwa: Danho rekutanga kuita ongororo yakadzama yechiratidzo chekuzivikanwa kweiyo brand iripo. Izvi zvinosanganisira zvinhu zvakaita se logo, mavara, typography uye graphic zvinhu zvinoshandiswa. Izvo zvakakosha kuti uone kuti ndeapi maficha anofanirwa kuchengetwa uye ndeapi maficha anofanirwa kugadziridzwa kana kutsiviwa kuratidza chimiro chitsva.

2. Tsanangudzo yeuzivi hutsva hwechiratidzo: Kana chimiro chemazuva ano chaongororwa, zvinhu zvinokosha zvemufananidzo mutsva zvinofanira kusimbiswa. Izvi zvinosanganisira kugadzira kana kugadzirisa logo, kusarudza mavara anoburitsa kukosha kwerudzi, uye kusarudza taipa yakakodzera. Izvo zvakakosha kuti zvinhu izvi zvibatane uye zviratidze hunhu uye kukosha kweiyo brand.

3. Kuitwa kwechiratidzo chitsva chechiratidzo: Kana zvinhu zvakakosha zvemufananidzo mutsva zvatsanangurwa, zvinodikanwa kuti uzvishandise zvakabatana pane zvese zvekusangana nevatengi uye vateereri. Izvi zvinosanganisira kuvandudza logo pane webhusaiti, midhiya yemagariro evanhu uye chero zvimwe zvekutengesa zvinhu. Iwo mavara, typography, uye graphic zvinhu zvinoshandiswa pane zvese brand zvinhu zvinofanirwa kuvandudzwa. Izvo zvakakosha kuti hutsva hunoonekwa hunoenderana uye hunoonekwa mune ese maficha ekutaurirana.

Muchidimbu, kugadzirisa chitupa chekuonekwa mushure mekuchinja kwezita kwakakosha kufambisa iyo nyowani brand image. Kuita ongororo yezvazvino uno zvinoonekwa, kutsanangudza hutsva hunoonekwa uye kuita kuitiswa kwayo nguva dzose ndiwo matanho akakosha ekubudirira kuchinjika. Nechifananidzo chitsva chakabatana uye chinozivikanwa, kambani ichagadzirira kutarisana nematambudziko nemikana inomuka mune ramangwana.

9. Kugamuchirwa uye kugamuchirwa kwezita idzva: Vashandisi vakaita sei kune shanduko?

Imwe yematanho akanyanya kukosha mukuchinja kwezita maitiro ndiko kugamuchirwa kwayo uye kugamuchirwa nevashandisi. Mupfungwa iyi, zvakakosha kuongorora kuti vashandisi vakaita sei pakuchinja uye matanho api akatorwa kufambisa maitiro avo.

Maitiro emushandisi anogona kusiyana zvichienderana nezvinhu zvakasiyana, sekuzivana nezita racho pamusoro, kunaka kwekuchinja kutaurirana uye nzira iyo yakashandiswa. Vamwe vashandisi vanganzwa kuvhiringika kana kuvhiringidzika pakutanga, kunyanya kana zita idzva risingaenderane nerekare. Vamwe vashandisi vanogona kugashira shanduko zvakanaka, kunyanya kana vakapihwa tsananguro yakajeka uye inogutsa yezvikonzero zviri shure kwekuvandudza.

Kufambisa kugamuchirwa uye kugamuchirwa kwezita idzva, zvinokurudzirwa kushandisa mazano anobudirira ekukurukurirana. Izvi zvinosanganisira kupa akadzama tutorials uye madhairekitori ekushandisa masevhisi kana zvigadzirwa pasi pezita idzva. Pamusoro pezvo, maturusi uye mienzaniso inoshanda inogona kupihwa inoratidza vashandisi kuti shanduko yezita ingavabatsira sei. Zvakakosha kuyeuka kuti kiyi yekugamuchirwa kwakanaka ndeyekujeka uye kujeka mukutaurirana.

10. Kukanganisa kukurumbira uye kukura: Kuchinja kwezita kwakakanganisa sei kubudirira kwepuratifomu?

Kushandura zita repuratifomu kunogona kuve nekukanganisa kukuru pakuzivikanwa uye kukura kwayo. Panyaya yepuratifomu yedu, shanduko yezita yaive danho rakasarudzika raitsvaga kumutsiridza chifananidzo chedu uye kukwezva vateereri vakawanda.

Chekutanga, shanduko yezita yakatibvumira kuti tizviparadzanise kubva kune chero hukama husina kunaka kana fungidziro ingangove nemhando yedu yekare. Izvi zvakatipa hwaro hwakasimba hwekuvakazve mukurumbira wedu uye kukwezva vashandisi vatsva. Pamusoro pezvo, zita idzva rakanyatsosarudzwa kuratidza hunhu hwedu uye mabhenefiti atinopa vashandisi vedu.

Kushandurwa kwezita kwakatipawo mukana wekumhanyisa kushambadzira kwakasimba uye kunobudirira. Isu takaita yakazara nzira yekutaurirana iyo yaisanganisira kugadzirwa kwechiratidzo chitsva chekuona, kugadzirisa webhusaiti yedu uye kusimudzira. pasocial media nedzimwe nzira dzepa online. Izvi zvakaunza kuwedzera kukuru mukuonekwa kwepuratifomu yedu uye zvakakwezva kutarisa kwevatsva vangangove vashandisi.

11. Ramangwana Maonero: Pane mukana wekuzochinja zita remangwana reTikTok?

Kunyangwe kubudirira kwaitwa naTikTok mumakore achangopfuura, pane nguva dzose mukana wekuchinja kwezita mune ramangwana. Izvi zvinogona kunge zvichikonzerwa nezvakati wandei, senge kambani rebranding strategy kana shanduko mugwara uye chiono chepuratifomu. Kunyange zvisingagoni kufanotaurwa nechokwadi kana shanduko yezita ichaitika mune ramangwana, zvakakosha kuziviswa uye kugadzirira chero chiitiko.

TikTok inofanirwa kusarudza kuchinja zita rayo, nhevedzano ye matanho nepfungwa dzekufunga zvakakosha. Chekutanga pane zvese, kambani inofanirwa kuita ongororo yakakwana yemusika uye mushandisi wayo kuti ione kana shanduko yezita ichinyatsodiwa uye inobatsira. Pamusoro pezvo, zano rakakura rekutaurirana raizodikanwa kuzivisa vashandisi nezve shanduko uye kuve nechokwadi chekuchinja kwakanaka.

Kunyange zvazvo kuchinja kwezita kungaratidzika kuva kwakaoma, harisi basa risingabviri. Makambani akaita se Facebook (aimbozivikanwa se "The Facebook") neGoogle (iyo yakatanga se "Backrub") yakapfuura nenzira dzakafanana munguva yakapfuura. Kana TikTok ikafunga kushandura zita rayo, zvakakosha kuita ongororo yakakwana, kuronga nzira dzinodiwa dzekutaurirana, uye kuona kuenderera kwemhando kuchengetedza kubudirira kwayo mune ramangwana.

12. Zvidzidzo zvakadzidzwa: Ndezvipi zvidzidzo zvinogona kudzidzwa kubva kuTikTok zita rekuchinja maitiro?

Iyo TikTok zita rekuchinja maitiro yatipa zvidzidzo zvakakosha zvatingashandise kune ramangwana rakafanana mamiriro. Pazasi, tinosimbisa dzimwe dzedzidziso idzi:

• Kuronga zvisati zvaitika: Kunyatsoronga usati waita shanduko yezita kwakakosha. Izvo zvakakosha kuti titarise ese maficha, senge kukanganisa pamhando, vashandisi uye masocial network.
• Kutaurirana kwakajeka: Munguva yekushandurwa kwezita, zvakakosha kuchengetedza kutaurirana kwakajeka uye kwakajeka nevashandisi uye nharaunda. Izvi zvinobatsira kudzivisa kuvhiringidzika uye kusanzwisisana.
• Kuedzwa: Usati waita shanduko yezita, kuyedzwa kwakawanda kunofanirwa kuitwa kuti ive nechokwadi chekuti ese masevhisi uye mashandiro epuratifomu ari kushanda nemazvo. Izvi zvinobatsira kudzivirira nyaya dzehunyanzvi uye kuve nechokwadi chekuchinja kwakanaka.

Mukupedzisa, shanduko yezita reTikTok yakasiya zvidzidzo zvakakosha zvinotitendera kudzidza kubva kumatambudziko akatarisana nawo. Kuburikidza nekuronga kwakaringana, kutaurirana kwakajeka, uye kuyedzwa kwakasimba, zvinokwanisika kuita zvinobudirira shanduko yezita mune chero chikamu. Izvi zvidzidzo zvinoshanda kwete chete kune nyika yesocial media, asiwo kune mamwe maitiro ekuchinja akafanana anogona kubuda mune ramangwana.

Muchidimbu, TikTok yakachinja akati wandei munhoroondo yayo isati yatora zita rayo razvino. Yaimbozivikanwa seDouyin muChina uye Musical.ly munyika dzese, iyi yakakurumbira social media chikuva yakakwanisa kuchengetedza hunhu hwayo hwekugadzira uye kutarisa kwayo kukuru mukugadzira zvipfupi-fomu zvemukati. Nekufamba kwenguva, TikTok yakashanduka ikava imba ine simba munyika yedhijitari, ichikwezva mamirioni evashandisi uye ichigadzira yakakosha tsika pesvedzero. Sezvo kukura kwayo nekuwedzera kuri kuenderera mberi, nguva chete ndiyo ichataura kuti ndedzipi shanduko itsva uye matambudziko achasangana naTikTok mune ramangwana. Nekudaro, nhoroondo yayo inoratidza kuti inogona kubudirira kugadzirisa uye kuzvigadzirisa pachayo, kuve nechokwadi chenzvimbo ine mukurumbira munharaunda yesocial media.