Bond isina pfuti: Retouched 007 posters inomutsa gakava

Katarogu ye James Bond paPrime Vhidhiyo yakabatanidzwa mukukakavadzana kusingatarisirwi: kutaridzika kwe retouched mapepa iyo yakabvisa chero pfuti kubva mumaoko emumiririri 007. Shanduko, yakaonekwa nevateveri uye nyanzvi midhiya, Zvakamutsa gakava rinosanganisa kuzivikanwa kwemhando, hunhu hwazvino, uye nhaka yekuona yevasori vane mukurumbira mubhaisikopo..

Kukakavadzana kwakatanga panguva ye James Bond Day (Gumiguru 5), vashandisi veBritain pavakaona izvozvo Promotional art yemafirimu akati wandei yakaratidza 007 asina chombo chake chechiratidzo.Kuwanikwa uku kwakagovaniswa nemaakaundi akadai seMI6 HQ uye midhiya senge The Spy Command, uye nekukurumidza yakapararira kumasocial media ne maitiro akasiyana-siyana uye akawanda memes.

Chii chakaitika uye rinhi

Sangana nekupemberera kwehunhu, pawebhusaiti ye Prime Vhidhiyo Reikwete United Mifananidzo mitsva yefranchise yakaonekwa iine tsanangudzo inoshamisa: pfuti yaBond yanga iri digital kubvisa kana nyore kubviswa chefuremu. Mumazita akakosha sekuti Mumiriri 007 vs. Dr. Kwete o GoldenEye, iyo Walther PPK akanyangarika zvachose.

Zvimwe zviitiko zvakaratidza zvakawanda zvekugadzira, kunyangwe zvisiri zvechisikigo, mhinduro. In Kuona Kuuraya (Kuona Kuuraya), maoko e Roger Moore akaita seachatambanudzira kuti chombo chibude mupfuti, mukati Specter, mufananidzo wacho cheka pachiuno Daniel Craig's kuti adzivise pfuti, achitosiya holster ichioneka senge tsvakiridzo yakajeka yekugadzirisa.

Chiitiko chacho chakakanganisa nguva dzakawanda dzechimiro: kubva Sean Connery a Pierce Brosnan, ichipfuura nemuMoore naCraig. Mune arts akabatana ne Rarama Urege Ufe kuchekwa kwakaitwa .44 Magnum, uye muzvinhu zve Bhora reMutinhiro Chombo uye zvinhu zvekutanga maitiro zvakanyangarika, diluting the inzwi rekuita yemaposta emhando yepamusoro.

Iyo tsanangudzo haina kuenda isina kucherechedzwa: kunyangwe nepfuti yakadzimwa kubva mumaoko a007, zvimwe zvinhu zvakachengetedza 007 chiratidzo ane zviperengo zvinosanganisa a stylized pistolThe dissonance was extra ambunition for criticism.

• Dr. Kwete: Mufananidzo weConnery nemaoko ake akayambuka, iye zvino asina PPK.
• GoldenEye: Brosnan inoratidzika isina chinhu mushure mekugadzirisazve.
• Panorama kuuraya: Moore maoko kumanikidzwa kuviga chombo.
• Specter: chiuno-chakakwirira chekucheka che bvisa pfuti.

Kuti retouching yakaitwa sei

Zvinoenderana nekuenzanisa kwakagovaniswa neakaunzi maakaundi uye midhiya, ivo vakashandiswa kubva nyore kucheka kune dzimwe nzira dzakaoma dze AI kuzadza kubvisa chombo uye kuvakazve kumashure. Mhedzisiro, mune dzimwe nguva, yakasiya zvimiro zvakaomarara kana maoko munzvimbo dzisinganzwisisike, sekunge 007 vaive kubata mweya.

Kupfuura tekinoroji, maitiro ekuona akashandura mamwe mapepa kuita chimwe chinhu chakafanana nea fashion katalogi kupfuura chiito-spy chidimbu. Iyi yekuona decontextualization yakagadzira pfungwa ye artifice izvo zvakapesana neiyo iconography yesaga.

Chiitiko ichi chakawedzera kuseka pasocial media: memes uyo akatsiva zvombo nemabhanana, maamburera kana magirazi emartini, achiratidza hunhu kumanikidzwa kwemamwe magadzirirwo uye kugona kwavo kuseka.

Vatsoropodzi nevanyori vezvinyorwa vakataura nezvekushanda kwe "sanitization" mufananidzo weBond. Screenwriter Scott McCrea akaenda kusvika pakudaidza maneuver “kuparadza tsika”, achisimbisa kuti chombo hachisi chinhu chekunatsa, asi chikamu cheDNA inorondedzera yemunhu.

Maitiro uye chimiro chazvino

Kudavirwa neveruzhinji kwaive kwakanyanya uye kwakasiyana. Rimwe chikamu chakaridaidza "Kururama kwezvematongerwo enyika", nepo vamwe vakaturikira shanduko sechisarudzo che brand positioning yezvirongwa zvemhuri. Paitove neruzhinji rwevanhu vakapindura nemapfupi asi mavhairasi mameseji, vachikudza gore reguruva.

Mukutarisana nekunyunyuta nekunyomba. Amazon yakabuda chinyararire akabvisa mifananidzo yakashandurwa kubva kuPrime Vhidhiyo UK ndokuitsiva nayo mifananidzo yakawanda yechinyakare yefirimu imwe neimwe. Zvakadaro, kazhinji, aya madiki madiki zvakare haaratidze Bond nepfuti yake, achisarudza panzvimbo ndege dzisina kwazvakarerekera ye protagonist kana mifananidzo.

Nguva dzose, the zvemufirimu yakaramba isina kuchinjwa: kupindira kwakangogumira kune zvigadzirwa zvekusimudzira pachikuva. Kubva kuPrime Vhidhiyo iyo aramba kutaura nyaya yacho pavakabvunzurudzwa, vachisiya rondedzero mumaoko evashandisi nenhepfenyuro.

Chikamu chakamutsa gakava rinodzokororwa: maitiro ekuenzanisa hunhu hwemazuva ano nenhaka yefranchise ine aesthetics-pfuti inosanganisirwa-iri chikamu chayo chiratidzo chekutengeserana chakanyoreswaMukunetsana uku, Bond yave zvakare thermometer yetsika.

Maererano nezvose zviri pamusoro apa, vateveri vazhinji vanoona sangano seyambiro kubva kune kutungamira kwekutungamira pasi peamburera yeAmazon MGM Studios, vamwe vachiiverenga se punctual slip yemukati art. Chero zvazvingava, nyaya iyi yabuda pachena kuti kubata chombo che007 kune mukurumbira.

Nekupembererwa kwechimiro semashure, kutevedzana kwezviitiko zvakajeka: zvakadhindwa mapepa asina pfuti, kuita kwakauya, hunyanzvi hwakagadziridzwa hwakabviswa uye mifananidzo yakangwara yakaiswa uko, kazhinji, chombo hachionekiPane kuvhara nyaya, gakava rakamboisa zvakare chombo cheBond pakati pefuremu, kana nekuda kweiyo. kusavapo.