Zvikuru zvinonetsa Netflix neruvengo rwekutora mari yeWarner Bros Discovery

Kurwisana pakati Paramount uye Netflix kuburikidza nekutonga kweWarner Bros Discovery (WBD) yave iyo Iyo yakakura sipo opera yenguva ino muHollywood uye mumisika yepasi rose. Izvo zvakatanga sechibvumirano chakavharwa pakati peNetflix neWarner chachinja kuita hondo yechokwadi yemabhidhi, kumanikidzwa kwezvematongerwo enyika, uye kusagadzikana kwekutonga iyo inogona kutsanangura patsva mepu yepasi rose yevaraidzo uye kumhanyira.

Mumazuva mashoma, chikamu chaenda kubva pakuchitora sechinhu chisina basa Netflix yaizochengeta masitudiyo uye HBO Max kufunga nezvechimwe chiitiko chisina chokwadi, umo Paramount inopinda nechisimba chekutora bhidhi yehuwandu hwehupfumi uye nechinangwa chekuwana iyo yose conglomerate.Kune vagovani veWarner uye vanodzora, dambudziko harisisiri rekuti ndiani anobhadhara zvakanyanya, asi Ndeipi modhi yekuisa pfungwa pamedia yaunoona seyakagamuchirwa?.

Paramount's offer: hasha yekutora mari, mari yese, uye ye100% yeWBD

Paramount afunga kubuda zvese uye akatanga Kubiridzira kwekutora kwechisimba ukoshi hwemadhora mabhiriyoni zana nesere, kusanganisira chikwereti, kutenga zvose zveWarner Bros. Discovery. Iyo kambani ichaenda kune vagovani veWBD zvakananga nechikumbiro mukati mari ye $30 per share, zvakajeka pamusoro pe $ 27,75 yekupa yakambobvumirana neNetflix.

Musiyano mukuru hausi mumutengo chete, asi muchikamu chekushanda. Nepo Netflix inotarisa pa Warner's mafirimu masitudiyo uye bhizinesi rekutepfenyura, ine HBO Max uye katalog yayoParamount's takeover bid inosanganisirawo cable channelsIzvi zvinosanganisira CNN, TNT, HGTV, Cartoon Network, TBS, Food Network, uye Discovery. Mune mamwe mazwi, kutonga kwakazara kweboka, kubva mufirimu uye mapuratifomu edhijitari kuenda kuterevhizheni yechinyakare.

Zvinoenderana neboka racho pacharo, chikumbiro cheParamount chinomiririra mukana wakakosha kune vanoisa mari paWBD. mari inosvika mabhiriyoni gumi nemasere emadhora kuti chibvumirano chakabvumirana neNetflix. Iyo kambani inoramba ichiti, mushure memwedzi mitatu yenhaurirano uye kusvika pazvitanhatu zvinopihwa zviri pamutemo, Warner haana kuratidza kuda chaiko kuongorora zvayakataura, izvo zvave kuita enda kumusika wakananga uye kubhodhi revatungamiriri kuti vamanikidze gakava.

Chibvumirano ichi chaizokoshesa WBD pamusoro peanenge mabhiriyoni 83.000 izvo zvaisanganisira chibvumirano cheNetflix, kusanganisira chikwereti. Kunyangwe Paramount ine mari shoma yemusika, kambani inoti ine mari yakakwana yekutsigira kutorwa kwehukuru uhu.

Netflix's yapfuura dhiri: studio, HBO Max, uye kushoma tambo kuratidzwa

Kusvika Chishanu chapfuura, rondedzero inotonga yaive yakasiyana: Netflix yakanga yahwina mubairo weWarner Bros mushure mekutengesa kweinenge mwedzi mitatu. Hofori ye kumhanyira sungano kutorwa kweWarner's studio uye bhizinesi rayo rekutepfenyura, kusanganisira iyo HBO Max chikuva, mune mari uye chibvumirano chemari inokosha pa $ 27,75 per share, iyo inopa kutengeserana mutengo webhizinesi unosvika madhora 82.700 bhiriyoni.

Kutengeserana ikoko kwakasara kunze cable terevhizheni network, seCNN, Discovery Channel, TNT, kana HGTV, iyo Warner akaronga kutenderera kuita chimwe chinhu chakasiyana. Dhizaini yechibvumirano yakabvumira Netflix kusimbisa chinzvimbo chayo mune yakakwirira-mbiri yezvinyorwa-franchise akadai Harry Potter kana iyo DC Comics zvakasikwa, kuwedzera kune HBO katalog- pasina kufungidzira iyo yakaoma legacy ye linear cable bhizinesi, mukuderera asi zvichiri kukosha.

Iyo purogiramu yakabvumirana neNetflix yakataura izvozvo Kuvhara kwekuvhiya kwakanonoka pakati pemwedzi gumi nemiviri negumi nemisereYakamirira kubvumidzwa kubva kuUS uye vepasirese vanodzora uye kupedzwa kweWarner yemukati kupatsanurwa kwebhizinesi retambo. Chimiro chakabatanidza mari uye stock uye icho, maererano nebhodhi reWBD, chakapihwa kuchengetedzwa kukuru kwekuita zvichienzaniswa nedzimwe nzira.

Mumisika, kuvhunduka kwekutanga kwechibvumirano cheNetflix chakashandurirwa mukati Warner migove inokwiraNepo mutengo weNetflix wakaita zvine hungwaru kuhukuru hwekubatanidzwa uye nekuongorora kwaizouya antitrust, kuenzana uku kwakaputswa nekufamba kwaParamount.

Maitiro maviri aya anofananidzwa sei: mutengo, chiyero, uye njodzi

Kuenzanisa pakati pezvikumbiro zve Paramount uye Netflix Hazvisi nyore sekutarisa mutengo wemugove, nekuti kambani yega yega yakavakirwa pane akasiyana asset portfolio uye akasiyana emari chimiro. Kunyange zvakadaro, zvimwe zvinhu zvinobatsira kunzwisisa kupesana kwemaitiro.

Kutanga, a chikamu chehupfumiParamount iri kupa madhora makumi matatu pazita, zvese zviri mumari, zvichienzaniswa neiyo Netflix inopa yemadhora makumi maviri nenomwe neshanu, inosanganisa. mari nemasheyaParamount anosimbirira kuti izvi zvinoreva kukosha kwekukurumidza uye njodzi shoma kune vanogovana, sezvo vasingazotsamira pane ramangwana remusika wemasheya kana "yakaoma uye isingachinji" musanganiswa wemari nemapepa.

Chechipiri, the akawana bhizinesi scopeParamount's hutsinye yekutora bhidhi inotenderedza iyo WBD yese conglomerate: mafirimu studio, HBO Max, mamwe masevhisi ekutepfenyura, uye tambo dzepasi rose. Netflix's bid haibatanidzi mutsara terevhizheni block, iyo yaizoenderera mberi ichishanda pasi peimwe kambani. Saka, nguva Netflix iri kubheja pakusimbisa iyo dijitari musimboti, Paramount inokurudzira boka guru rakamira, nekuvapo mune zvese zvinongedzo zvebhizimusi rekuona.

Axis yechitatu ndiyo njodzi yekudzoraParamount anotsigira kuti hurongwa hwayo hunogona kubudirira pamberi pevakuru vemakwikwi nekuti, semaonero avo, kusiyana kukuru mumusika wekutepfenyuraMukukakavadzana kwavo, kana Netflix ikatora masitudiyo uye HBO Max, hutungamiri hwehofori ye kumhanyira Yaizosimbiswa kusvika kumatanho anogona kuita kuti vatongi vasagadzikana..

Netflix, kune chikamu chayo, inovuza kuti inonzwa kugadzikana nemamiriro ezvematongerwo enyika uye ekutonga Panyaya yechibvumirano, zvakaonekwa kuti mukana wekugamuchira mamwe maitiro akange atotarisirwa. Nzvimbo dziri padyo nekambani inosimbisa kuti dhizaini yechibvumirano, iyo isingabatanidzi chikamu chakakosha chesevhisi yetambo, yakanangana nekufambisa mvumo yeantitrust uye kudzivirira kuwandisa kwesimba renhau.

Trump, Ellison uye danho rezvematongerwo enyika rehondo yenhau

Iyo Paramount-Netflix kurwa haisi kungotambwa mumahofisi emakambani: zvakare ine yakasimba mutoro wezvematongerwo enyika muUnited Statesnezita raDonald Trump rinogara richibuda muequation. Aimbova mutungamiri wenyika akataura izvozvo Kutenga kweNetflix kwezvinhu zveWarner "rinogona kunge riri dambudziko" nekuda kwemugove wakakura wakabatanidzwa wemusika uyo hofori itsva yaizowana.

Trump akatotaura izvozvo vachatora chikamu muongororo yechibvumirano uye yakaratidza mukana wekushandisa federal regulators kuburitsa mavhoti kana kumisa mamiriro akaomesesa. Kunyangwe akarumbidzawo pachena Ted Sarandos, CEO weNetflix, meseji yekuti chibvumirano "chinowedzera chikamu chemusika zvakawandisa" chinoisa kumwe kuongororwa kwezvematongerwo enyika pachiitiko ichi.

Mukufanana, chimiro chekugovana cheParamount Skydance chinosuma chimwe chinobva. Boka rinotungamirirwa ne David Ellison, mwanakomana waLarry Ellison, muvambi weOracle uye mumwe wevanhu vakapfuma kwazvo pasi rose, ane hukama hwepedyo naTrumpKutengwa kweParamount gore rapfuura - kwemadhora mazana masere emadhora - kwakabvumira Skydance kuwana masevhisi akadai seCBS, MTV, Nickelodeon, uye Comedy Central. kubatanidza humambo hutsva hwenhau nekuchinja kwakajeka kwepfungwa kuenda kunzvimbo dzekuchengetedza.

Maindasitiri masosi anoratidza kuti kana Paramount yaizowana Warner zvakare, boka raizowana kutonga Mabhii maviri makuru enhau: CBS neCNNIzvi zvinomutsa kushushikana mukati mezvikamu zvenhau uye ecosystem yezvematongerwo enyika pamusoro pekurasikirwa kungangoitika kwekuzvimirira kwemupepeti uye kusimbiswa kwechimiro chepro-Trump pamatanho makuru enhau.

Panguva imwecheteyo, denderedzwa remukati remutungamiri weUS rave kunyanya kuvengana neNetflix mumakore achangopfuura, ne kutsoropodzwa nguva dzose kubva kune MAGA universe Uye nhamba dzakaita saElon Musk dzinowanzoshoropodza chikuva. Zvese izvi zvinopisa pfungwa yekuti, kunze kwemari, hondo iyi inosanganisirawo... zviyero zvezvinobudisa nhau nesimba rekurondedzera mugore rekunetsana kukuru kwezvematongerwo enyika muUnited States.

Ndiani anobhadhara bato: changamire hupfumi mari, chikwereti uye mamirioni-madhora zvirango

Kune kambani ine capitalization yemusika yakadzikira zvakanyanya kupfuura iyo yemukwikwidzi wayo - Paramount iripo 14-15.000 mamirioni emadhora Zvichienzaniswa neiyo Netflix yemadhora mazana mana emabhiriyoni ekudyara, kupa mari yekutora mari inodarika mabhiriyoni zana emadhora kunoda kunyatsoronga. Kutorwa kwehasha kunoenderana nembiru dzakati wandei dzekuenzana uye chikwereti, izvo zviri kuunza gakava pamusoro pe kupinda kwevaridzi vekunze mune yakadaro inonzwisa media asset.

Paramount akatsanangura kuti Mhuri yaEllison uye homwe yeRedBird Capital Partners Vanodzosera mari inosvika $40.700 bhiriyoni mumari. Mari yasara inopedzwa ne changamire hupfumi mari yeSaudi Arabia, Abu Dhabi neQatarpamwe chete neAffinity Partners, mota yekudyara inotungamirwa na Jared KushnerMukuwasha waTrump. Pamusoro pe 54.000 bhiriyoni muzvikwereti zvezvikwereti yakapihwa neBank of America, Citigroup uye Apollo Global Management.

Kuedza kudzikamisa nyaya dzezvematongerwo enyika nezvekuchengetedzwa kwenyika, Paramount inotaura kuti vatengesi vekunze ava akasiya kodzero dzekutongakusanganisira zvigaro mudare revatungamiriri. Iyo kambani inoramba ichiti izvi zvinoderedza njodzi yeKomiti Yezvekudyara Kwekunze muUnited States (CFIUS) kana miviri yakafanana inovharira kutengeserana nekuda kwezvikonzero zvine musoro.

Chibvumirano cheNetflix neWarner chinosanganisirawo dense network ye break clauses iyo inodzikamisa nzvimbo yeWBD yekufambisa. Kana Warner afunga kusiya chibvumirano neNetflix uye kugamuchira iyo Paramount inopihwa, ichafanirwa kubhadhara chikuva. kumhanyira una chirango chinosvika mabhiriyoni 2.800 emadhoraSezvineiwo, kana dambudziko rikamuka kubva kuNetflix kutadza kuwana mvumo yekutonga kana kubvisa, muripo ungasvika 5.800 mamiriyoni ndichifarira Warner.

Kuvepo kweaya emamiriyoni emadhora emuripo mapakeji anoita chero shanduko chokwadi kufamba kwakapfava kweWBD board, iyo inofanirwa kuyera kwete chete kukosha kwechiso chezvipo, asiwo. mari yekutyora zvibvumirano zvakatosaina uye kureba kwenguva iyo midziyo inogona kuramba yakakiyiwa mune yekutonga limbo.

Mhedzisiro pamusika wepasi rose wekutepfenyura uye indasitiri yeEurope

Kunyange zvazvo hondo iri kurwiwa pamwero weAmerica, mugumisiro uchave nawo mhedzisiro yakananga kuEurope neSpainMuUS, Netflix uye Warner Bros.-uye, kusvika padiki, Paramount-ndivo vatambi vakakosha mukugadzira uye kugovera zvinyorwa zvekuteerera. Kudzora kwekabhuku kaHBO Max, Warner Bros. firimu franchise, uye zvibvumirano zvavo zverezinesi zvinogona kushandura zvakanyanya zvinopihwa zviripo pamapuratifomu ekutepfenyura uye terevhizheni network mukondinendi yese.

Kana Netflix ikaguma yabatanidza zvinhu zveWarner, musika weEuropean we kumhanyira ndaizoona sei mushandisi mukuru anowedzera kusimbisa nzvimbo yayoKuwedzera kune yakatokura kataroji huremu hwenhoroondo yeWarner Bros. uye HBO nhevedzano. Izvi zvinogona kukonzera kumanikidzwa kukuru kwemakwikwi pamapuratifomu akatotangwa muEurope, seAmazon Prime Vhidhiyo, Disney + kana SkyShowtime (apo Paramount inotora chikamu), uye mukutauriranazve kwekodzero dzekutepfenyura uye mahwindo ekushandisa mumabhaisikopo uye kubhadhara terevhizheni.

MuSpain, uko Netflix neHBO Max vanga vari vatyairi vakakosha vekutanga akateedzana kugadzirwa uye co-kugadzirwa nemakambani emuno, iyo indasitiri iri kutarisisa kuti ndeipi modhi inokunda. Kutorwa kwakazara kweWarner neNetflix kunogona kufambisa izvi. kuburitswa kwakananga pamapuratifomu ekutepfenyura uye kupfupisa mahwindo emitamboIzvi zvinonetsa varatidziri uye chikamu cheindasitiri, iyo iri kutotambura nemakwikwi kubva mukushandisa mudzimba.

Paramount, kune rumwe rutivi, inopokana kuti chirevo chayo chaizobatsira kuchengetedza inokwikwidza zvakanyanya ecosystem muHollywood uye, nekuwedzera, mumisika yepasi rose, nevatambi vakasimba vanokwikwidza zvemukati uye kuburitswa kwemitambo. David Ellison pachake akasimbirira kuti kutora kwake kwaizoguma ne "Hollywood yakasimba," ine mari yakakura mumabhaisikopo uye mamwe mafirimu mutheaterKupokana uku kunoenderana nezvido zvevagadziri vekuEurope nematicha vanoomerera pakusarasikirwa nemutambo wekutanga.

Chero zvazvingava, vese veEuropean regulator uye makwikwi emakwikwi enyika dzakaita seSpain anonyatso tarisisa mashandiro acho nekuda kwekukanganisa kwaanoita. kusangana kwekodzero, kusiyana-siyana kwezvinyorwa, uye simba rekutaurirana yemakambani ekugadzira emuno maringe nemakongiresi makuru aya. Mhedzisiro yacho inogona kukanganisa zvibvumirano zvekugadzira, kupihwa marezenisi eSpanish akateedzana, uye zvibvumirano zvekugovera kwemakore gumi anotevera.

Kumira kwenguva refu, nehondo yenganonyorwa uye kuita kubva kumisika

Sezvo Paramount yaita hutsinye hwekuda kutora veruzhinji, kunetsana kwave kuenda communicative fieldKambani iyi inopomera bhodhi raWarner nekubvuma "chikumbiro chakaderera" uye kusakoshesa bhizinesi reGlobal Networks 'tambo, iro rinosanganisira mitsara yayo yeterevhizheni. Sekuona kwayo, chibvumirano neNetflix chinotsamira pa "yekunyepedzera inotarisirwa kukosha" kwechinhu ichocho, ichiremerwa nepamusoro pemari.

Netflix, zvakare, inochengetedza iyo Paramount Inoshaya mhasuru yemari zvakakosha kuti upedze kutenga saizi iyi nevimbiso pasina kuisa huremu hwakawandisa pamari yekune dzimwe nyika uye chikwereti, uye zvinomutsa kusava nechokwadi nezvekuchengetedzwa kwenyika kweMiddle East hupfumi hwehupfumi hwehupfumi kuva vatambi vakakodzera muboka rakakura renhau reUS.

Mumagwaro akaendeswa kumusika, Paramount anosimbirira kuti bhidhiyo yekutora inotsigirwa zvizere na zvisungo zvekubhadhara zvakasimba uye kuti vese vanodyidzana vakagamuchira mamiriro akagadzirirwa kunzvenga zvipingaidzo zvekutonga. Uyezve, kambani yakaisa nguva yekupedzisira: iyo yeruzhinji inopa inopera January 8 we2026Kunze kwekunge yawedzerwa, iyo inosiya inopfuura gore rekukakavadzana pachena kana mamiriro acho asina kugadziriswa zvisati zvaitika.

Zvichakadaro, iyo stock market reaction Kuita kwacho kwakakurumidza. Migove muWarner Bros. Discovery and Paramount yakakwira pakati pe5% ne8% mumaawa mashoma ekutanga mushure mekuzivisa kwehasha yekutora mari, zvichiratidza tarisiro yekuvandudzwa kwemamiriro ezvinhu kune vanogovana. Zvichakadaro, Netflix migove yakanyoreswa yakaderera pakati pe3% ne4%, mumamiriro ezvinhu ekusava nechokwadi kukuru pamusoro pekushanda uye nguva yekushanda kwakabvumirana pakutanga.

Vamwe vaongorori vanofananidza kumira uku nekutorwa kukuru kwehasha muEurope-senge BBVA's bid yeSabadell muSpain-kusimbisa izvozvo, kunyangwe mari yakawanda ichipihwa, Chikumbiro chepamusoro hachihwine nguva dzose., kana zvisiri iyo inosanganisa mutengo wakanakisa, njodzi yakaderera, uye kujeka kukuru kwekutongaIcho chingangove chiri chimiro umo vanogovanisa uye vanodzora vanoongorora nzira iyo Warner uye yakakura yemukati katalog inotora.

Izvo zviri panjodzi hazvisi izvo chete kuti ndiani anochengeta yenhoroondo icon Warner BrosAsi rudzii rwekutariswa kwenhau kunotenderwa mukati mehondo dzekutepfenyura, inguva yakadii inopihwa kusimba rezvematongerwo enyika uye rezvemari mumapoka makuru ekuona, uye kuti simba richagovaniswa sei muchikamu chinobata zvakananga kupa kwetsika muEurope, Spain, uye nedzimwe nyika.