Qué es CRM

Chii chinonzi CRM?

Customer Relationship Management (CRM) inzira yekutungamira bhizinesi inotarisana nekudyidzana nekuchengetedza hukama nevatengi. Iro zano rinoshandisa tekinoroji uye maitiro kuunganidza, kuronga, uye ongorora data pavatengi, nechinangwa chekuvandudza kugutsikana uye kuvimbika, pamwe nekuwedzera kutengesa uye pundutso yekambani.

Benefits⁤ yeCRM.

Kuita CRM system kunogona kupa akati wandei mabhenefiti kukambani. Chekutanga, inobvumira kunzwisiswa kuri nani kwevatengi uye zvavanoda, zvichitibvumira kupa zvimwe zvigadzirwa zvemunhu uye masevhisi. Pamusoro pezvo, CRM inoshanda inobatsira kusimudzira kugona⁤ kwemaitiro emukati nekuisa pakati uye otomatiki mabasa akadai sekubata manejimendi, kutengesa mukana wekutsvaga, uye kushuma. Inofambisawo kubatana pakati pemadhipatimendi akasiyana, kusimudzira kutaurirana kwemvura zhinji uye chiono chakakwana chevatengi.

Mhando dzeCRM.

Kune mhando dzakasiyana dzeCRM, dzinoenderana nezvinodiwa zvekambani yega yega. Inoshanda CRM inotarisa pane otomatiki yekutengesa, kushambadzira uye mabasa ebasa revatengi uye maitiro. Analytical CRM inotarisa pakuongorora data⁣ kuwana ruzivo rwakakosha nezvevatengi uye ⁤kuvandudza⁢ kuita sarudzo. Chekupedzisira, Collaborative CRM inotarisa pakudyidzana uye kutaurirana nevatengi kuburikidza nematanho akasiyana, akadai sesocial network uye sevhisi yevatengi.

Kuitwa kweCRM.

Paunenge uchiita CRM, zvakakosha kufunga nezvezvinhu zvakasiyana-siyana Kutanga, zvakakosha kutsanangura zvakajeka zvinangwa zvinofanirwa kuwanikwa nekushandiswa kwehurongwa. Iwe unofanirwawo kuona kuti ndeipi mhando yeCRM inonyatso kuenderana nezvinodiwa nekambani. Pamusoro pezvo, kusarudza⁤ yakakodzera⁤ tekinoroji chikuva kwakakosha. Chekupedzisira, zvakakosha kudzidzisa vashandi kushandisa zvinobudirira iyo CRM⁤ uye shandisa zvizere maitiro ayo.

Conclusiones.

Muchidimbu, CRM ihurongwa hwekutarisira bhizinesi hunotsvaga kuvandudza hukama hwevatengi kuburikidza nekushandisa tekinoroji uye kuita kwayo kunogona kupa zvakakosha, sekunzwisisa kuri nani kwemutengi, kugona kukuru kwemaitiro emukati uye kubatana kukuru pakati pemadhipatimendi . Nekudaro, zvinodikanwa kuti utarise zvinangwa, mhando yeCRM, uye yakakodzera tekinoroji chikuva, pamwe nekudzidzisa vashandi kuti vaone kubudirira kwekuita.

Chii chinonzi CRM uye kukosha kwayo mukutarisira bhizinesi

CRM (Customer Relationship Management) Icho chishandiso chakakosha mu business management mazuvano. Iyo i‍ system⁢ inobvumira makambani kubata nekuronga zvinobudirira kudyidzana uye hukama nevatengi vavo NeCRM, masangano anogona kuve nepakati rekodhi yekudyidzana kwese nevatengi, zvichiita kuti zvive nyore kuteedzera uye kugadzirisa kutaurirana.

La kukosha kweCRM mukutarisira bhizinesi iri mukukwanisa kwayo kuvandudza kugutsikana kwevatengi uye kuwedzera kugadzirwa kwekambani. Nekuva nehurongwa hunorekodha uye kuteedzera kudyidzana kwese kwevatengi, makambani anogona kupa sevhisi yakasarudzika yakanangana nezvinodiwa nemunhu wega wega. Pamusoro pezvo, CRM inobvumira manejimendi akanyanya ekutengesa kutenderera, kubatsira kuwedzera kutengesa uye kuwedzera purofiti.

Imwe yakakosha mukana weCRM ⁢ kugona kwayo ⁤ optimize maitiro ekuita sarudzo mukutarisira bhizinesi. Nekuwana ruzivo rwakadzama nezvevatengi uye nhoroondo yavo nekambani, mamaneja nevatungamiriri vanogona kuita zvine ruzivo uye zvine hungwaru sarudzo. Izvi zvinovabvumira kuona mikana yebhizinesi, kunatsiridza kushambadzira uye nzira dzekutengesa, uye zvakanyanya kubata zviwanikwa zvekambani nevashandi. Muchidimbu, CRM chishandiso chakakosha mukutarisira bhizinesi chinobatsira kuvandudza kugutsikana kwevatengi, kuwedzera kugadzirwa, uye kugadzirisa kuita sarudzo.

Iko kushanduka kweCRM: kubva kune yakapusa chishandiso kuenda kune yakazara zano

CRM, kana Mutengi Hukama Management, akawana a kushanduka-shanduka nekufamba kwemakore. Chii ⁤pakutanga⁢ chaive mudziyo chete kubata ruzivo rwevatengi, rave rakazara zano re kunatsiridza hukama nevatengi uye kuwedzera kutengesa. Mazuva ano, CRM haina kuganhurirwa kune software, asi inosanganisira shanduko mune zvebhizinesi tsika uye imwe⁢ proactive management yehukama hwevatengi.

Mumakore ayo ekutanga, CRM yakashandiswa zvakanyanya ne grandes empresas Vaikwanisa kuisa mari mumasisitimu anodhura evatengi. Nekudaro, nekufambira mberi kwetekinoroji uye kubuda kwemafu mhinduro, CRM yave kukwanisika uye kuwanikwa kunyangwe kune. mabhizimisi madiki⁢ uye epakati nepakati.⁣ Izvi zvabvumira makambani emhando dzese kubatsirwa kubva kune zvakanakira izvo CRM inopa, senge. kushanda zvakanaka mu ⁤utariri hwemashoko ⁢vatengi uye personalization yekudyidzana.

Parizvino, CRM haingotarise pane manejimendi eruzivo rwevatengi, asi zvakare inotsvaga gadzira kubatana kwakadzama⁤ navo. Iri zano rinosanganisira kushandisa data nezvevatengi ku nzwisisa zvaunoda uye zvaunofarira ⁢ uye uvape chiitiko chemunhu. Iyo CRM yakasanganiswawo nemamwe maturusi akadai seaya marketing automation uye kuongorora data, izvo ⁢zvinobvumira makambani kuti ave nemaonero akazara ⁢vatengi ⁢vawo uye kuita sarudzo dzine ruzivo rwekuvandudza kugutsikana kwavo nekuvimbika.

Iwo akakosha CRM mashandiro ekugadzirisa manejimendi evatengi

Un CRM (Customer Relationship Management) chishandiso chemazuva ano uye chinoshanda icho inobvumira makambani kugadzirisa uye kugadzirisa manejimendi e vatengi vavo. Iyi tekinoroji ine simba yave chinhu chakakosha kumakambani ari kutsvaga kuwedzera kugadzirwa kwavo nekuvandudza ruzivo rwevatengi. Pazasi, isu tinopa akakosha mashandiro ayo CRM inopa kuti ikubatsire kukwidziridza mashandiro evatengi vako:

• Gestión centralizada: A CRM⁢ inoisa pakati ruzivo rwese rwakanangana nevatengi, kubva pakubata uye data rekutaurirana kutenga nhoroondo uye zvaunofarira. Izvi zvinobvumira vashandi kukurumidza uye nyore kuwana ruzivo rwavanoda kuti vape munhu uye anoshanda sevhisi.
• Maitiro ekugadzirisa otomatiki: A CRM inobvisa kudiwa kwemabasa emaoko uye anodzokororwa nekuita otomatiki maitiro sechikamu chevatengi, kutengesa kuteedzera, uye kuronga zviyeuchidzo. Izvi ⁤ zvinochengetedza nguva uye zvinoderedza zvikanganiso, zvichibvumira vashandi kuti vatarise mabasa epamusoro-akawedzera kukosha.
• Analysis uye mishumo: CRM inounganidza uye inoongorora data rakakodzera nezvevatengi uye zviitiko zvekambani. Kuburikidza nekurondedzera kwakadzama uye kuongorora, mabhizinesi anogona kuwana chaiyo uye yakazara maonero ekuita kwavo, kuona mikana yekuvandudza, uye kuita sarudzo dzine ruzivo kufambisa kukura.

Mukupedzisa, a CRM chishandiso chakakosha chekugadzirisa manejimendi evatengi mune chero ⁢ kambani. Inopa akakosha mashandiro akadai sepakati ruzivo manejimendi, process automation, uye chizvarwa chekuongorora uye mishumo. Nekushandisa masimba aya, mabhizinesi anogona kuwedzera kushanda nesimba, kuvandudza kugutsikana kwevatengi uye kuwana mukana wekukwikwidza mumusika wanhasi.

Zvakanakira uye mabhenefiti ekushandisa CRM system mukambani yako

Nandudza manejimendi evatengi: Imwe yemabhenefiti makuru ekushandisa CRM system mukambani yako ndeyekuti inokupa iwe maonero akazara emutengi wega wega uye nhoroondo yavo yekudyidzana. Neruzivo urwu, iwe unozogona kupa zvirinani zvemunhu sevhisi, fungidzira zvinodiwa nevatengi vako, uye kusimbisa hukama navo. Pamusoro pezvo, CRM inokutendera kuti ugovere mutengi wako uye tarisa kuedza kwako kune avo vane mukana mukuru wekutengesa.

Wedzera kushanda nesimba uye kubudirira: Nekuisa pakati pese ruzivo rwevatengi vako papuratifomu imwe chete, iwe unodzivirira kudzokororwa kwedata uye⁤ kukanganisa kwevanhu.⁣ Izvi zvinoreva kuti boka rako rekutengesa nemamwe madhipatimendi vachakwanisa kuwana nekukurumidza ruzivo rwavanoda kuti vaite basa ravo. Pamusoro pezvo, CRM inogadziridza mabasa mazhinji anodzokororwa, sekutevera nevanotungamira kana kutumira maemail, kusunungura nguva yekuti vashandi vako vatarise pane mamwe maitiro ekuita.

Natsiridza bhizinesi sarudzo: Iyo CRM system inopa hupfumi hwe data uye metrics nezve ⁤vatengi vako uye nekutengesa kwako. Iyi data yakakosha pakuita zvisarudzo zvine ruzivo uye zvine hungwaru zvebhizinesi Unogona kuongorora maitiro ekutenga, kuona mikana yekukura, kugadzirisa hurongwa hwako hwekushambadzira, uye kuongorora kushanda kwezviito zvako. Uye zvakare, iyo CRM inokutendera iwe kuti ugadzire yakadzama uye yakasarudzika mishumo kuti uongorore mashandiro echikwata chako ⁢uye nekudzoka mukudyara kwemacampaign ako.

Kusarudzwa uye kuita kweCRM yakagadziridzwa kune zvinodiwa nekambani yako

Munyika bhizinesi razvino, zvakakosha kuve neCustomer Relationship Management yakanaka (CRM) system yekukwanisa kubata nzira inoshanda uye hukama hwevatengi hunoshanda.⁣ A⁣ CRM chishandiso chinobvumira kubata ruzivo rwese rwune chekuita nevatengi, kubva pakutanga kuonana kusvika kune mushure mekutengesa. . Kuita CRM yakagadziridzwa kune zvinodiwa nekambani yako kwakakosha kuvandudza kutaurirana uye hukama nevatengi, izvo zvinobatsira kuwedzera kutengesa uye kuvaka kuvimbika pakati pevatengi varipo.

Kusarudza CRM chaiyo yekambani yako kunosanganisira kuongorora izvo chaizvo zvinodikanwa zvebhizinesi rako uye nekutsvaga CRM inokodzera izvo zvinodiwa. Izvo zvakakosha kuti titarise zvinhu zvakaita sehukuru hwekambani, nhamba yevashandisi vanoishandisa, mabasa uye maficha anodiwa, kubatanidzwa nemamwe masisitimu, nyore kushandisa uye, ne ⁤ chokwadi, iripo. bhajeti. Kune marudzi akasiyana eCRM mumusika, kubva kune zvakakosha uye zvehupfumi mhinduro kune mamwe epamberi uye anodhura masisitimu. Kunyatsoongorora kunodiwa usati waita sarudzo yekupedzisira.

Kuita CRM hakusi kungoisa software uye kutanga kuishandisa. Zvinoda kuronga ⁢uye maitiro esangano kuona kuti CRM yakanyatso kuchinjirwa kune zvinodiwa nekambani. Izvi zvinosanganisira kutsanangura zvinangwa, kugadzirisa chaiwo mabasa uye maficha, kutama uye kuchenesa data iripo, kudzidzisa vashandi, uye kumisikidza matanho ekuongorora kushanda kweCRM. Zvinokurudzirwa kuve nechikwata chakazvipira kuita iyo CRM uye inotevera yekutarisa. Maitiro akanaka ekuita anovimbisa kuti CRM inoshanda nemazvo uye inopa mhedzisiro inotarisirwa.

Maitiro ekuita zvakanyanya eCRM kugona kugadzirisa hukama nevatengi vako

CRM, kana Customer Relationship Management, chishandiso chakakosha kune chero kambani inoda kuvandudza nekusimbisa hukama hwayo nevatengi. Kuburikidza neCRM, makambani anogona kubata nemazvo ruzivo rwese rwune hukama nevatengi vavo, kubva kune yavo yeruzivo kusvika kune yavo yekutenga nhoroondo uye zvavanoda. Izvi zvinobvumira makambani kuti ave neruzivo rwakadzama rwevatengi vavo uye kuvapa yakasarudzika uye yemhando sevhisi.

Kutora mukana wakazara weCRM kugona, zvakakosha kuti ⁢ tsanangura zvakajeka zvinangwa zvaunoda kuzadzisa. Iwe unoda kuwedzera kuchengetwa kwevatengi? Kuvandudza kugutsikana kwevatengi? Wedzera kutengesa-kutengesa? Kuve nezvinangwa zvakajeka zvinokubatsira kuti utarise kuedza kwako uye kushandisa iyo CRM mashandiro nenzira inoshanda.

Imwe nzira yekushandisa zvizere kugona⁤ kweCRM ndeye ⁢ chikamu vatengi vako. ⁤Haasi vatengi vese vakafanana uye havasi vese vane zvavanoda uye zvavanofarira zvakafanana. Nekugovanisa vatengi vako, unozokwanisa kuvapa sevhisi yakasarudzika yakagadziridzwa kune zvavanoda. Uyezve,⁢ unogona Ziva mikana yekutengesa uye yekuwedzera, sezvo uchizoziva zvirinani zvaunofarira ⁤uye zvinodiwa ⁢zvese chikamu chevatengi ⁢.

Mafungiro akakosha ⁤kubudirira⁢ kutorwa uye kushandiswa kweCRM mukambani yako

Kubudirira mukutora uye kushandisa CRM mukambani yako zvinoenderana nenhevedzano yezvakakosha kufunga zvaunofanira kufunga nezvazvo. Imwe yacho isarudzo yakakodzera yeCRM, sezvo pane zvingasarudzwa zvakasiyana pamusika nemabasa akasiyana uye maitiro. Zvakakosha kuongorora zvinodiwa nekambani yako uye ⁢kuwana mhinduro inoenderana nazvo.⁤ Uyezve, iwe unofanirwa kufunga nezvekubatanidzwa nemamwe maturusi ⁢yaunotoshandisa, ⁤senge yako yekutengesa manejimendi system kana⁢ sevhisi yevatengi.

Chimwe chinhu chakakosha chekufunga nezvacho ndeye kudzidziswa uye kudzidzisa yevashandi vekambani. ‍Zvakakosha kuti vese ⁤CRM vashandisi vanzwisise⁤ mashandisiro ayo nemazvo uye kunyatso shandisa⁤ kushanda kwayo. Zvingave zvakafanira kupa makosi ekudzidzisa kana kuhaya nyanzvi inogona kutungamira vashandi kuburikidza nekuita maitiro. Uyezve, zvakakosha kukurudzira tsika yekutorwa kweCRM, apo nhengo dzese dzekambani dzinonzwisisa kukosha kwekushandisa chishandiso uye vakazvipira kushandiswa kwayo.

La data quality Ndicho chimwe chinhu chakakosha pakubudirira kweCRM. Izvo zvakakosha kuve neruzivo rwakakwana, rwakagadziridzwa uye rwakakwana papuratifomu. Kuti uve nechokwadi cheizvi, iwe unogona kuita zvemukati marongero uye maitiro anosimudzira kubatwa kwakaringana uye kugadzirisa data. Uyezve, zvakakosha ita ″ kutarisa nguva dzose uye kuongorora data kuwana ruzivo rwakakosha runogona kubatsira kuita sarudzo uye ⁢kuvandudza kushanda kwekambani. ⁢CRM inofanirwa kutorwa sechishandiso chehunyanzvi chinobatsira mukukura uye kubudirira kwebhizinesi.

Zvinokurudzira zveCRM manejimendi anoshanda⁤ uye nekuwedzera kudzoka kwako⁤ pakudyara

Zvinosanganisira nhevedzano yezviito zvakakosha izvo makambani anofanira kutevedzera. Chokutanga pane zvose, zvinokosha tsanangura zvakajeka zvinangwa izvo zvaunoda kuzadzisa nekushandiswa kweCRM. Izvi zvinobvumira kuedza kutariswa munzvimbo dzakanyanya kukosha uye kuona kuti kudzoka kwakanaka kwekudyara kunowanikwa.

Imwe kurudziro yakakosha ndeye sarudza CRM chaiyo kune zvinodiwa nekambani. Pane akawanda sarudzo pamusika, saka zvakakosha kuti uongorore imwe neimwe yadzo uye sarudza iyo inonyatso kuenderana nezvinodiwa chaizvo zvebhizinesi. Izvo zvakakosha kuti titarise zvinhu zvakaita sekureruka kwekushandisa, kugadzirisa, kusanganisa nemamwe maturusi uye scalability yehurongwa.

Kuti uwedzere kudzoka pakudyara kweCRM, zvinodikanwa dzidzisa uye kurudzira timu kutungamira manejimendi ayo. Izvi zvinosanganisira kuvapa dzidziso yakakwana pamusoro peCRM mashandiro, pamwe nekusimudzira tsika yakanangana nekushandiswa kwakanaka kwechishandiso ichi. Pamusoro pezvo, zvakakosha kumisikidza zviratidzo zvekuita uye kugara uchizvitarisa kuti vaone nzvimbo dzekuvandudza uye kuona kushandiswa kwakanaka kweCRM.

Muchidimbu, kune inoshanda CRM manejimendi uye nekuwedzera kudzoka kwako pakudyara, zvakakosha tsanangura zvakajeka zvinangwa, sarudza CRM yakakodzera uye dzidzisa timu inotarisira manejimendi ayo.​ Nekutevera kurudziro idzi, makambani anozokwanisa kuona budiriro mukuitwa kweichi chishandiso chine simba uye kuwana bhenefiti yakakura kubva mukudyara kwavo.