Uku ndiko kuchinja kuri kuita algorithm ye Instagram: kutonga kwakawanda kwemushandisi

Instagram yatanga kuchinja zvakanyanya maitiro ayo ekusarudza kuti ndezvipi zvekuratidza munhu wega wega. chinhu chitsva chinonzi «Maitiro ako ekugadzirisa zvinhuNzvimbo iyi yekukurukurirana inoda kuti vashandisi vakwanise kuwana nzira yekurudziro, iyo kusvika pari zvino yave kushanda sebhokisi dema.

Chinhu chitsva ichi chinotanga chakanangana ne Tabhu yeReels Uye inovimbisa chimwe chinhu chave chichikumbirwa nevakawanda kwemakore: gadzirisa zvakananga misoro inoonekwa mu feedpasina kungovimba chete nezvinodudzirwa nenjere dzekugadzira kubva kune vanhu vanoda, makomendi, kana nguva inopedzerwa uchiona vhidhiyo.

Chii chaizvo chinonzi "Your Algorithm" uye chiri kupi?

Chishandiso chitsva ichi chakabatanidzwa muReels interface pachayo uye chinoratidzwa se panel yekudzora yealgorithm yekurudziroPane kungodzvanya "handifarire" kana kufarira zvinyorwa womirira kuti system idzidze, mushandisi achava nesarudzo inooneka yekuongorora nekugadzirisa zvaanofarira.

Pakupinda muReels, a chiratidzo chine mitsetse miviri nemoyo kumusoro. Kuibata kunovhura chikamu chinonzi "Algorithm yako"apo Instagram inoratidza rudzi rwepfupiso yakasarudzika ine dingindira rayo rinoona serinotsanangura account yega yega: kubva kumafirimu emitambo kana anotyisa kusvika pakupenda, mafashoni kana mimhanzi yepop.

Pfupiso iyoyo inogadzirwa ne Kufungidzira kweMeta kwakavakirwa pane zvakaitika munguva pfupi yapfuuraChishandiso ichi chinopfupikisa maitiro, kutaurirana, uye nguva yekuona murondedzero inonzwisisika kune mushandisi wepakombiyuta, uyo kekutanga anogona kuona zvinofungwa nesystem nezvezvaanoda.

Pasi pebhuroko iroro panowanikwa a runyorwa rwakakura rwezvikamu zvinokurudzirwa, yakarongwa zvichienderana nekukosha kunofungidzirwa kwemunhu wega wega, runyorwa rwunovandudzwa sezvaunoshanda nezviri mukati.

Maitiro ekugadzirisa algorithm ye Instagram

Nhau huru ndeyekuti runyorwa urwu harungori rweruzivo chete, asi runogona kugadziriswawo. "Algorithm yako" inobvumira mushandisi kuratidza zvakajeka zvaanoda kuona zvakawanda nezvaasingade kuona zvakawanda., pasina chikonzero chekuisa vhidhiyo nevhidhiyo uchisarudza sarudzo dzega dzega.

Mukuita, unongosarudza misoro yaunoda kuisa pakutanga uye sisitimu inotanga kuiratidza. Mamwe maReels ane hukama ipapo ipapoSemuenzaniso, kana mumwe munhu akawana kofi yakasarudzika kunonoka uye achida kudzidza zvakawanda nezvayo, anogona kuiwedzera sechido chake otanga kuona mavhidhiyo nezvekofi, barista, uye nzira dzekugadzirira mumaminitsi mashoma.

Saizvozvowo, zvinogonekawo Bvisa mapoka asingachadiwiKana feed yako ikazadzwa nemutambo kana nhepfenyuro yausingachateveri, unogona kubvisa musoro iwoyo pane rondedzero kuitira kuti algorithm ideredze kuvapo kwayo muzvirongwa zveReels.

Instagram inobvumira kunyange Wedzera zvaunofarira zvisati zvaonekwa nemaoko mukati memazano akagadzirwa otomatiki, izvo zvinowedzera mukana wekugadzirisa zvinhu kupfuura zvakaonekwa neAI kusvika pari zvino.

Chimwe chinhu chinokatyamadza ndiko kugona kwe Goverana pfupiso yezvaunofarira muNhau dzakoIzvi zvakafanana nepfupiso dzegore negore dzemapuratifomu emimhanzi, kuitira kuti vateveri vagone kuona nekukurumidza kuti ndedzipi nziyo dzinonyanya kukosha muhurongwa hwemunhu wega wega.

AI yeMeta iri pabasa rekugadzirisa zvinhu

Sisitimu iyi yese inotsamira pakushandiswa zvakanyanya kwe Uchenjeri hwekugadzira mu Instagram algorithmsKambani inoshandisa mamodheru anoongorora mashandiro evashandisi kuti vaone mapatani uye mapoka evanhu vanofarira zvinhu zvakasiyana-siyana.

Vatariri vezvigadzirwa pasocial network vanotsanangura kuti AI inopfupikisa zvinofarirwa nenhoroondo yega yega zvichibva pamaitiro ayoMavhidhiyo anotariswa kusvika kumagumo, zvinyorwa zvakachengetwa, likes, comments, uye kunyange kumhanya kwekuscrolla kuburikidza ne feed zvese zvinogadzira patani.

Kana hurongwa hwacho hukakundikana uye hukaisa mumwe munhu chimwe chinhu chaasina, Chishandiso chitsva ichi chinokutendera kuti ubvise label iyoyo zvakananga kubva pane algorithm.Kugadzirisa uku nemaoko kunova nzira iri nyore yekupa mhinduro kumuenzaniso uye kugadzirisa fungidziro yawo yeramangwana.

Instagram inosimbisa kuti nzira iyi inotsvaga Kuvandudza kukosha kwezvinokurudzirwa uye kudzivirira kuzadzwa nezvinhu zvisina basaNekubvumira kugadziriswa kwakajeka, chinangwa ndechekuti mushandisi anzwe kuti ane simba rekutonga pane zvinoonekwa pachiratidziro.

Kambani iyi yakaratidzawo kuti ruzivo rwunounganidzwa mu "Your Algorithm" ruchatanga rwashandiswa kuReels, asi Chinangwa chavo ndechekuwedzera pfungwa iyi kune zvimwe zvikamu zvakaita seOngororanokudaro zvichisimbisa ruzivo rwakafanana mune ese maapp ecosystem.

Kudzora kwakawanda pamusoro pechikafu uye huremu hweAI

Pamusoro pekugadzirisa dingindira chairo, Meta iri kuyedza mukati mayo nzira ine chinangwa chikuru: inobvumira mushandisi kusarudza kuti vanoda kuti AI ive nehuremu hwakadii muzvirongwaPfungwa iyi, inozivikanwa mukuyedza se "Your Algorithm", inoratidzwa sedanho rekuwedzera rekutonga.

Zvichienderana nekuburitswa kwemashoko neruzivo rwakaburitswa nenyanzvi dzezvenhau, hurongwa uhwu hwaizobvumira gadzirisa simba remhando dzakasiyana dzezviratidzo, zvakaita sezvinhu zvinofarirwa nemusoro, kufarirwa kwezvinyorwa, zvinyorwa kubva kumaakaundi akafanana, kana mafambiro akaonekwa nemamodeli eAI.

Chinangwa ndechekuti munhu wese akwanise kuswedera pedyo ne chikafu chinodzorwa neshamwari uye maakaundi anoteverwakana kuvhura mukana wekuwana zvakawanda zvinokurudzirwa, zvichienderana nezvaunoda. Sarudzo yekubvumira vashandisi kuderedza zvakanyanya huwandu hwezvinyorwa zvinosarudzwa otomatiki iri kufungwawo.

Kunyangwe zvisati zvanyatsojeka kana kutonga kwakazara kuchapihwa kune inenge yadzima zvachose kupindira kwealgorithmicZvinokurudzirwa kuti pave nematanho akasiyana ekugadzirisa, kuitira kuti feed igove yakanyatsoenderana nenguva, yakavakirwa pahukama, kana kuti yakatarisana nekuwana ruzivo rwakawanda.

Zvichakadaro, Instagram iri kuyedza nekuchinja kweiyi control panel uye inonyevera kuti dzimwe sarudzo Vaigona kuchinja vasati vatumira vanhu vakawandaParizvino, zvakawanda zvezvinhu izvi zviri muchikamu chekuedza chakaganhurirwa.

Kuenzanisa neTikTok, Pinterest neThreads

Kuchinja kwe Instagram hakuna kuitika pasina chikonzero. Mamwe mapuratifomu enhau dzemagariro evanhu ave achiunza dzimwe nzira dzakafanana kwenguva yakati rebei. gadzirisa algorithm uye gadzirisa mazanokunyangwe paine nzira dzakasiyana uye, kazhinji, dzisina ruzivo rwakakwana.

Panyaya yeTikTok, kambani huru yeByteDance yakaendesa chikumbiro che kutonga mukati mekutarisira nyaya Inokubvumira kushandisa chinotsvedza kuti uone zviri mukati zvakagadzirwa neAI kana kuti zvinofambiswa nemhepo. Kunyange zvazvo ichipa mitemo, inovimba nezvikamu zvakasiyana-siyana uye haisviki padanho rehuwandu hwemashoko anopiwa neInstagram.

Pinterest, iyo pachayo, yakaisa sarudzo dze dzima zvikamu zvedingindira izvo mushandisi asingade kuona, zvakaita serunako, mafashoni, kana hunyanzvi, kunyanya mune zviri mukati zvinobva muhungwaru hwekugadzira. Chinonyanya kukosha ipapo ndechekuderedza ruzha munzvimbo dzakatarwa, pane kunyora patsva mepu yezvido.

Mukati meMeta ecosystem pachayo, kune kumwe kuyedza kwakakodzera kuri kuitwa: Kugadzirisa feed yeThreads uchishandisa murairo wekuti "Dear Something"Muchiitiko ichi, mushandisi anogona kugadzirisa algorithm uye kukumbira zvinyorwa zvakawanda kana zvishoma pamusoro penyaya chaiyo, senge basketball, tekinoroji, kana mafashoni.

Maitiro epasi rose eMeta anonongedzera divi rimwe chete: ipai maturusi anooneka ekugadzirisa ruzivo rwealgorithmic uye kupindura kune vese vari vaviri makwikwi uye zvinodiwa nevashandisi zvinonyanya kukosha pakushanda kwemapuratifomu aya.

Nekuda kweizvi dzimwe nzira, Instagram inotsvaga kuzvisiyanisa nekupa runyorwa rwakakura rwezvido zvemunhu oga, uye kugona kugadzirisa zviri nyore, kusanganisira kubatanidzwa kwemadingindira anotsanangurwa nemushandisi.

Kuendeswa kwemauto, mitauro, uye kusava nechokwadi nezvekusvika kwayo muEurope

Basa re Kugadziriswa kwealgorithm muReels kuri kutanga kuitwa muUnited StatesPakutanga yaiwanikwa muChirungu chete, Meta inoronga kuwedzera kune dzimwe misika uye kuwedzera mimwe mitauro, kunyangwe pasina nguva yakatarwa yenyika dzese.

Kambani iyi yakazivisa chinangwa chayo chekuunza "Your Algorithm" pasi roseZvisinei, ruzivo rwazvino rwunoratidza kuti hazvisi zvese zvigadzirwa zvitsva zvinosvika panguva imwe chete kana kuti zvine hunhu hwakafanana munzvimbo dzese.

MuEurope, uye kunyanya muSpain, kuitwa kwemhando idzi dzemabasa kunopindirana nechinhu chakakosha: hurongwa hwemitemo yeEuropean Union pamusoro pedata, kuvanzika uye pachenaVakuru venharaunda vari kuramba vachida kujekeswa kuti sarudzo dze algorithmic dzinoitwa sei.

Chishandiso ichi chinoshandisa zvakanyanya Meta's AI kuti igadzirise algorithm yacho, chimwe chinhu chinogona zvinopesana nezvimwe zvinosungirwa nemutemo weEurope kana zvikasaperekedzwa netsananguro dzakakwana uye vimbiso yekushandiswa kwakakodzera kweruzivo rwemunhu.

Iyi haisi nguva yekutanga kuti basa rakabatana nehuchenjeri hwekugadzira rishandiswe. Inosvika kare muUnited States uye inononoka kuEUkana kuti inogona kutotangwa nemiganhu chaiyo kuti itevedzere mitemo yeEU. Saka, zvinokwanisika kuti chiitiko ichi chinotora nguva yakareba kuti chiwanikwe muSpain kana kuti chichasvika negadziriso yacho.

Kujeka kweAlgorithm uye kumanikidzwa kwemutemo

Kuchinja uku kunoitika mumamiriro ezvinhu umo Vatongi nevashandisi vari kuda kuti pave nekujeka pamusoro pekuti maalgorithms anoshanda sei ndiani anosarudza zvinoonekwa nezvakavanzika pasocial media. Nhaurirano yacho haisi yehunyanzvi chete, asiwo yemagariro evanhu nezvematongerwo enyika.

Vatsoropodzi nenyanzvi dzezvenhau dzedhijitari vakaratidza kwemakore kuti masisitimu aya anogona simbisa makamuri e echo, kupa pfungwa dzakafanana nedzemushandisi chete, kana kupa kuti zviri mukati zvine matambudziko zvionekwe zvakanyanya kana zvichiita kuti vanhu vataurirane zvakanyanya.

Kumakambani makuru etekinoroji, algorithm chikamu chemukana wavo wekukwikwidza uye yagara ichionekwa se chinhu chakavanzikaZvisinei, kusajeka uku kunopesana nezvinodiwa nemasangano matsva anotonga, izvo zviri kuda kujeka kukuru uye kugona kwakawanda kwekupindira kubva kune avo vanoshandisa mapuratifomu aya.

MuEuropean Union, mitemo yazvino yakanangana nemapuratifomu makuru epamhepo Vanosimbirira kuti mushandisi anofanira kukwanisa kuchinja maitiro aanoita zvinhu zvake. uye kuva nesarudzo dzisinganyanyi kukanganisa kana uchida. Maitiro akaita se "Your Algorithm" anogona kubatsira Meta kuti ienderane zviri nani nezvisungo izvi.

Panguva imwe chete, Instagram iri kuedzawo kupindura kuneta kuri kukura pakati pevamwe vashandisi vayo, avo Vanoona feed yacho seyakanyanya kurongeka uye inodzorwa nezviri mukati zvavasina kukumbira kuti vaone.kunyanya muchimiro chevhidhiyo pfupi.

Mhedzisiro kune vagadziri, mabrandi nevashandisi muSpain

Kana chinhu ichi chikazosvika kuEurope mumamiriro ezvinhu akafanana, zvinozoguma zvaitika kune Vagadziri vezvinyorwa, makambani nevashandisi muSpain Shanduko idzi dzinogona kuva dzakakosha. Nzira iyi yaizorega kuva mutambi asingafungidzike zvachose uye yaizogona kugadziriswa, kanenge muchikamu.

Kune vagadziri, kuva nevateereri vanogona Kugadzirisa zvaunofarira kuchaita kuti kupatsanurana kuve pachena.MaReels panyaya chaiyo anogona kufamba zviri nani pakati peavo vanotaura kuti vanoda nzvimbo iyoyo, ukuwo vachideredza mukana wekuti vanhu vasaifarire.

Makambani nemabhizinesi emuno aizoonawo shanduko: kukosha kwekuonekwa muzvikamu zvakanyatsotsanangurwa Zvinogona kutowedzera kukura, uye nzira dzekushandisa zviri mukati dzakanyatsojeka dzaizowedzera huremu zvichienzaniswa nenzira dzakajairika dzinongovimba chete nekupararira kwenhau.

Kune mushandisi wepakati, mhedzisiro huru ingave kunzwa kwakanyanya kwekutonga nguva inopedzerwa paappKukwanisa kuudza Instagram kuti irege kusimbirira pane mamwe maitiro kana dingindira uye kusimbisa mamwe anobatsira kana anonakidza kunogona kuvandudza hukama nepuratifomu.

Panguva imwe chete, marudzi aya ekutonga anogona kuvhura mamwe makakatanwa: kusvika papi gadzirisa algorithm kuti iratidze zvirimo zvine chekuita chete Zvinosimbisa ruzivo, kana kuti zvingava zvakanaka kuramba uchiwana ruzivo rwakati kuti usanyanya kufunga nezvemaonero matsva.

Danho reInstagram rekubvumira munhu wese kugadzirisa maitiro ake ekushandisa rinoratidza shanduko huru muhukama pakati pevashandisi uye mazano anozvishandira. mapaneru ezvido anogona kugadziriswa, kugadzirisa huremu hweAI, uye kujeka kwakanyanya Zvinonongedzera kumuenzaniso umo kugadzirisa zvinhu nenzira yemunhu kunorega kuva chinhu chisingaonekwe uye kunozova chinhu chinogona kubatwa, kuongororwa uye kugadziriswa, nemhedzisiro yakananga pane zvatinoona zuva nezuva mu feed yedu.

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Alberto Navarro

Ini ndiri anofarira tekinoroji akashandura zvaanofarira zve "geek" kuita basa. Ndapedza makore anopfuura gumi ehupenyu hwangu ndichishandisa tekinoroji yekucheka-kumucheto uye kutamba nemhando dzese dzezvirongwa kunze kwekuda kuziva. Iye zvino ndava nyanzvi mune zvekombiyuta uye mitambo yemavhidhiyo. Izvi zvinodaro nekuti kweanopfuura makore 10 ndanga ndichishanda kunyora kune akasiyana mawebhusaiti pane tekinoroji nemitambo yemavhidhiyo, ndichigadzira zvinyorwa zvinotsvaga kukupa ruzivo rwaunoda mumutauro unonzwisisika nemunhu wese.

Kana iwe uine chero mibvunzo, ruzivo rwangu rwunobva kune zvese zvine chekuita neWindows inoshanda sisitimu pamwe ne Android yenharembozha. Uye kuzvipira kwangu kuri kwauri, ndinogara ndakagadzirira kushandisa maminetsi mashoma uye kukubatsira kugadzirisa chero mibvunzo yaungave unayo munyika ino yeinternet.