Spotify inotanga mavhidhiyo ekutanga uye inogadzirira kusvika kwayo kuSpain

Spotify yatora imwe nhanho muhurongwa hwayo hwekuzvimisa senge benchmark mukati mimhanzi inobhadharwa nekuvhurwa kwemavhidhiyo emimhanzi mukati meiyo Premium sevhisi. Chikuva chinotanga kuti batanidza mavhidhiyo emimhanzi akazara muchiitiko chekuteerera, danho rinonanga zvakananga nharaunda yaimbotongwa neYouTube nevamwe vakwikwidzi.

Kunyangwe iyo yekutanga activation inotarisa Nyika dzakabatana neCanadaKuburitsa chikamu chebeta yakakura uye inovhura nzira ye Vashandisi vePremium kubva kuSpain nepasirese Europe ichakwanisa kufambisa mavhidhiyo emimhanzi zvakananga paSpotify mumwedzi nemakore ari kuuya.

Chii chaizvo chinonzi Spotify Premium Vhidhiyo?

Chinhu chitsva che Spotify mavhidhiyo ekutanga Zvinosanganisira kubatanidza iyo yepamutemo mimhanzi vhidhiyo yerwiyo mukati meiyo nharaunda iyo iyo odhiyo iri kutotamba. Pamateki anoenderana, bhatani rinoonekwa pachiratidziro chekutamba nesarudzo "Chinja kuvhidhiyo"iyo inokutendera kuti uchinje kubva kune yechinyakare odhiyo kuenda kumimhanzi vhidhiyo pasina kusiya iyo app.

Kana mushandisi adzvanya bhatani iroro, vhidhiyo yacho inotangira painogumira rwiyo.Naizvozvo, shanduko inoitika pakarepo uye haidi kutanga maitiro kubva mukutanga. Uyezve, Unogona kubaya zvakare kuti udzokere kuodhiyo-chete modhiIzvi zvinobatsira kana uri kushandisa nharembozha kana kungofarira kuteerera pasina vhidhiyo.

Spotify inoperekedza chinhu ichi nechikamu chaicho che "mavhidhiyo emimhanzi ane hukama" iyo inotsiva chikamu chemazwi kana iri muvhidhiyo modhi. Kubva ipapo Mamwe mavhidhiyo anogona kuwedzerwa mukati mepuratifomu pachayo., chiitiko chinotiyeuchidza nezvezvinopihwa neYouTube kana TikTok, asi yakatarisana nezviri pamutemo kubva kune maartist.

Iyo kambani inosimbisa kuti, kwenguva iripo, Iyi ishoma beta, zvose mumisika uye muhuwandu hwenziyo nevanyori, pavanenge vachiedza maitiro evashandisi uye kugadzirisa hupfumi hwehupfumi hunodiwa kugovera vhidhiyo pamwero mukuru.

Inowanikwa kupi uye ingaite sei muEurope?

Iyo inonyanya kuoneka yekutanga ye Spotify mavhidhiyo ekutanga Izvi zviri kuitika muUnited States neCanada, uko vanobhadhara vanyoreri vatotanga kuona iyo vhidhiyo sarudzo pane yakasarudzika nziyo. Iyo kambani yakasimbisa kuti Ichi chimiro chichave chiripo kune vese vashandisi vePrimum. kubva kunyika mbiri mwedzi usati wapera.

Zvisinei, Kuendeswa hakungogumiri kuNorth AmericaSpotify inomisa ichi chitsva chimiro mukati meyakafara beta chirongwa chinosanganisira 11 misika yekutanga: United Kingdom, Germany, Italy, Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, Kenya, pamwe neCanada neUSA.Munyika idzi, chikuva chave kuyedza neakasiyana mavhidhiyo mafomati uye kuyera maitiro ekushandiswa kwezuva nezuva.

KuSpain nedzimwe kumaodzanyemba kweEurope, Iyo kambani haina kupa zuva repamutemo.Nekudaro, maindasitiri masosi anoratidza kuti, kutevedzera Spotify yakajairwa kuburitsa maitiro, kusvika kweiyo mavhidhiyo kuSpanish Premium maakaundi Zvingave zvakapoteredza chikamu chekutanga che 2026. Ndiko kuti, basa raizotanga kubatanidzwa zvizere mumisika yeAnglo-Saxon neNorthern Europe isati yaita kusvetuka kumaodzanyemba.

Chero zvazvingava, chokwadi chekuti United Kingdom, Germany, Italy, Netherlands, Poland, neSweden dzatove pane rondedzero yemisika ine inoshanda beta inoratidza kuti Kudzika kweEurope kuri kuitika uye kuti Spain yaizofanoona ichipinda mufungu rinotevera, kana chikamu chekuyedza chakanyanya kupera.

Maitiro ekutanga mavhidhiyo anoshanda paSpotify apps

Iko kubatanidzwa kwemavhidhiyo emimhanzi kwakagadzirirwa kushanda zvakangofanana pamapuratifomu ese uko Spotify iripo. Vashandisi vepamusoro Avo vari chikamu chemisika inogoneswa vanogona kuwana bhatani revhidhiyo muIOS, Android, komputa uye terevhizheni.

Panharembozha, chiitiko chacho chakanyanya kutwasanuka: apo rwiyo runowirirana rwuri kutamba, bhatani rinooneka. "Chinja kuvhidhiyo" pachiratidziro chekutamba. Kuibaya kunotanga vhidhiyo clip, uye kana munhu akatendeudzira foni kuita landscape mode, zvirimo zvinoratidzwa. chidzitiro chizere, sezviri mune yakajairika vhidhiyo inoridza.

PaTV uye desktop apps, maitiro akafanana, nekusimbisa kwakajeka kwekushandura Spotify kuita audiovisual consumption centre kwaunogona kushandura kubva mumhanzi playlist kuenda kuvhidhiyo clip chikamu pasina kushandura maapplication. Iyi interface kuenderana kwakakosha pakuona kuti chimiro chinogona kufambiswa zvakanaka mune dzimwe nyika.

Pamusoro pezvo, kambani inochengetedza sarudzo dzekudyidzana dzemhando yepamusoro: unogona kuchengetedza rwiyo kuraibhurari yako, kugovera pasocial media, kana kuwedzera kune playlists, ingave muodhiyo kana vhidhiyo modhi, kuitira kuti Iyo yekuona layer haikanganisi kushandiswa kwakajairika. yebasa.

Vanyori vanobatanidzwa uye yekutanga catalog yemavhidhiyo emimhanzi

Muchikamu chino, Spotify yakasarudza a zvishoma vhidhiyo katalogiMutambo uyu wakanangana nevatambi vane mukurumbira pasi rose kuti vawedzere kuita kwavo. Zviito zvakasimbiswa zvinosanganisira Ariana Grande, Olivia Dean, BABYMONSTER, Addison Rae, Tyler Childers, Natanael Cano, uye Carín León.

Sarudzo inobatanidza nyeredzi dzepasi rose Nemaartist ane hwaro hwakasimba mumhando dzakaita senyika, K-pop, uye mimhanzi yechiLatin, maitiro aSpotify anoibvumira kuongorora maitiro akasiyana zvakanyanya zvichienderana nerudzi rwevateereri. Rudzi urwu runoita kuti zvive nyore kuona kuti mutambi wepop fan anoita sei kana achienzaniswa neimwe yakanangidzirwa pane chaiyo mapikicha.

Iyo kambani pachayo inobvuma kuti iyo catalog ichiri "ishoma" uye kuti ichange ichiwedzera zvimwe. mavhidhiyo matsva emimhanzi achabudiswa zvishoma nezvishomaChinangwa chakajeka: kuvaka repository yakakura zvakakwana kuti mushandisi wePrimum apedze chikamu chakanaka chenguva yavo paSpotify vachiona vhidhiyo pasina kutendeukira kumapuratifomu ekunze.

Mukufanana, iyo "inoenderana mavhidhiyo emimhanzi" chikamu chinoonekwa kana vhidhiyo modhi yakavhurwa parwiyo inobatsira kuwana. nziyo itsva uye vaimbi, ichisimbisa basa repuratifomu seanonyora mimhanzi zvakare mundima yeaudiovisual.

Mavhidhiyo ekutanga achipikisana neYouTube nemamwe mapuratifomu ekutepfenyura

Kufamba kwaSpotify kunonzwisiswa zvakanyanya nekutarisa mamiriro emakwikwi. Kwemakore, YouTube yanga iri nzvimbo yekuenda-yekuona mavhidhiyo emimhanzi epamutemoIzvi zvinosanganisira vanhu vanobhadhara kunyoresa kumimhanzi yekufambisa sevhisi. Nekuuya kwemavhidhiyo ekutanga, Spotify ine chinangwa chekuchengeta icho chikamu chekushandisa mukati meiyo ecosystem zvakare.

Iyo kambani inosimbisa kuti vhidhiyo inopa a chiitiko chinonyudza uye chinonakidza Audio chete inonyanya kukosha kune vashambadziri uye nekusimbisa chisungo pakati pevateveri nevaimbi. Munharaunda umo kutarisa kune kushomeka, kuwedzera zvinoonekwa kumimhanzi inzira yekuchengeta vateereri vari muapp kwenguva refu.

Panyaya yenhamba, Spotify inoti kana mushandisi akawana rwiyo runoperekedzwa nevhidhiyo yemimhanzi pachikuva, ine 34% zvimwe Paive nekuwedzera kwe24% mukana wekudzokorodza vhidhiyo uye mukana mukuru we24% wekuichengeta kana kuigovana muvhiki rinotevera. Nhamba idzi dzinosimbisa pfungwa yekuti vhidhiyo haingori chinhu chekushongedza, asi chishandiso chine simba chekuwedzera kubatikana.

Kusiyana neApple Music neAmazon Music, iyo yakaongororawo zvemukati zvevhidhiyo, Spotify maitiro ndeyekubatanidza iyi inooneka layer zvakanyanya organic uye inoenderana neyayo freemium uye premium modhi. Chinangwa chakajeka: wedzera kukosha kwechipo chekunyoreswa kwakabhadharwa pasina kushandura iyo app kuita seyakafanana yeYouTube.

Mhedzisiro pabhizinesi: kubatanidzwa, mitengo, uye premium zano

Iyo inotariswa pamavhidhiyo ekutanga inowirirana neSpotify's ichangoburwa zano rekutarisa purofiti uye kuwedzera ARPU (avhareji mari pamushandisi). Mushure memakore ekukoshesa kukura kwevashandisi, kambani yatanga kugadzirisa mitengo uye kuburitsa maficha anosimbisa kukwezva kwenzira yekubhadhara.

Muzvikamu zvenguva pfupi yapfuura, sevhisi yakasimudza mutengo weiyo Premium munhu chirongwa neanopfuura 150 misikaUye imwe denderedzwa yekuwedzera inotarisirwa muUnited States mukati mekota yekutanga yegore rinouya, maererano neFinancial Times. Zvine musoro kufunga kuti, munguva yepakati, idzi tariff revisions dzinozopedzisira dzasvika kuEurope zvakare.

Muchirevo chechinyorwa chino, mavhidhiyo emimhanzi anopa Spotify a kuwedzera kururamisa kutsanangura kuwedzera kwemutengo weramangwana uye, panguva imwe chete, kuderedza dambudziko rekuregererwa: iyo inonyanya kusiyanisa zvinhu iyo Premium chirongwa chinosanganisira, zvakanyanya kuoma kuita pasina iyo.

Iyo kambani zvakare ichangobva kuratidza iyo kudhonza kukuru kweKuputirwa, pfupiso yaro yegore negore yetsika dzokuteerera, iyo yakabatanidza zvakawanda kupfuura Vashandisi vanosvika mabhiriyoni matatu mumaawa makumi maviri nemana chete, 19% kupfuura gore rapfuuraKuvakuru vakuru, zviratidzo zvakaita seizvi zvinoratidza kuti kuzvipira kunogona kutonyanya kukosha kupfuura kungowanda kwemaakaundi akanyoreswa.

Mavhidhiyo ePremium anowira chaizvo mukati meiyo pfungwa: ipa zvikonzero zvekuti mushandisi apedze nguva yakawanda mukati meSpotifytaurirana nezvimwe zvirimo uye ona sevhisi sechinhu yakakwana kupfuura raibhurari yakapfava yekuteerera.

Chii chinogona kutarisira vashandisi veSpanish kana mavhidhiyo ekutanga asvika?

Nezve Spain uye neEurope yese, kutumirwa kwe Spotify mavhidhiyo ekutanga Izvi zvinovhura mikana yakawanda inofadza. Kune rimwe divi, iyo ficha inogona kuperekedzwa nezvibvumirano zvakanangana neSpanish neEuropean marekodhi marekodhi uye maartist, zvichibvumira vashandisi kuona mavhidhiyo emimhanzi kubva kune veko maartist pasina kusiya app.

Kubatanidzwa nezvikumbiro zve smart TV uye midziyo yekufambisa Ichi chiitiko chiri kuwedzera mukurumbira mumhuri dzeEurope, uko kuona mimhanzi nevhidhiyo pachiratidziro chikuru chiri kuwedzera kusanganiswa nekushandiswa kwenharembozha. Spotify yakatosimbisa kuti vhidhiyo inoshanda ichaenderana neTV uye PC maapuro, pamwe neApple uye iOS.

Imwe pfungwa yakakosha ndeyekuti iyi ficha nyowani ichakanganisa sei kugarisana kwayo nemamwe masevhisi ekutepfenyura vhidhiyo. Vazhinji vashandisi vekuEurope vanosanganisa Spotify Premium nekunyoreswa kumapuratifomu seYouTube Premium, Netflix, kana Disney +, uye zvichave zvinonakidza kuona kuti inosvika papi. mavhidhiyo emimhanzi paSpotify Ivo vanoderedza kudiwa kwekuenda kuYouTube kunoona mimhanzi mune yekuona fomati.

Pakupedzisira, kusvika kwemavhidhiyo Premium inogona kukanganisa mashandisirwo emitambo yekutamba yakakurumbiramisanganiswa yekunyora kana nzvimbo dzenzvimbo. Hazvinga shamisike kana Spotify yakasimbisa yakanyatsogadzirirwa playlists kuti ionekwewo mufomati yevhidhiyo, zvichisimudzira kushandiswa pedyo neiyo yemimhanzi terevhizheni chiteshi, asi nekutonga kwakakwana nemushandisi.

Kuburitswa kwemavhidhiyo ekutanga paSpotify Inonongedzera kushanduko inofambira mberi yebasa., iri kubva pakuva chikuva chakanangana nepamusoro peodhiyo kusvika pakuva nzvimbo yakasanganiswa ye Kunyoreswa kwemimhanzi uye vhidhiyoKana chikamu chebeta muNorth America uye misika yekutanga yeEurope ikasangana nezvaitarisirwa, vashandisi vePrimum muSpain nedzimwe nyika yese vachakwanisa kuteerera uye kuona maartist avo avanoda pasina kusiya application yavanotoshandisa mazuva ese.

Nyaya yakafanana:

Netflix inocheka kutenderera kubva parunhare kuenda kuChromecast uye maTV neGoogle TV

Alberto Navarro

Ini ndiri anofarira tekinoroji akashandura zvaanofarira zve "geek" kuita basa. Ndapedza makore anopfuura gumi ehupenyu hwangu ndichishandisa tekinoroji yekucheka-kumucheto uye kutamba nemhando dzese dzezvirongwa kunze kwekuda kuziva. Iye zvino ndava nyanzvi mune zvekombiyuta uye mitambo yemavhidhiyo. Izvi zvinodaro nekuti kweanopfuura makore 10 ndanga ndichishanda kunyora kune akasiyana mawebhusaiti pane tekinoroji nemitambo yemavhidhiyo, ndichigadzira zvinyorwa zvinotsvaga kukupa ruzivo rwaunoda mumutauro unonzwisisika nemunhu wese.

Kana iwe uine chero mibvunzo, ruzivo rwangu rwunobva kune zvese zvine chekuita neWindows inoshanda sisitimu pamwe ne Android yenharembozha. Uye kuzvipira kwangu kuri kwauri, ndinogara ndakagadzirira kushandisa maminetsi mashoma uye kukubatsira kugadzirisa chero mibvunzo yaungave unayo munyika ino yeinternet.