- Kusvika kwezviziviso paWhatsApp muEurope kwakamiswa kusvika kanenge 2026 nekuda kwezvinodiwa.
- Meta's advertising modhi inoshandisa cross-platform data yemunhu, kusimudza kunetseka muEU.
- Ads inongoonekwa muStatus, Channels, uye Promoted Channels, uye haizopindire zvakavanzika chats.
- Mitemo yeEurope inoda kuti Meta ichengetedze nhaurirano uye kunyatsotevedzera mitemo yekuvanzika isati yatumirwa.
Kubuda kwe kushambadza paWhatsApp yakazunungusa vashandisi pasi rese, asi mukati MuEurope, kusvika kwezviziviso zvichafanira kumirira.Kunyange aya mafomati ekushambadza akatobatidzwa mune dzimwe nyika, muEuropean Union kambani yaifanira kutora danho kumashure, kumisikidza kuitwa kwayo kusvika 2026.
Mitemo yeEurope uye yakasimba kuchengetedza data yave iri chigumbuso chikuru cheMeta, muridzi weWhatsApp. Iyo yekushambadzira modhi yakakurudzirwa nekambani ine yakamutsa kusava nechokwadi pakati pevatongi, kunyanya nekuda kwekubatanidzwa uye kuyambuka kwe ruzivo rwemunhu pakati pemapuratifomu zvakadai seFacebook, Instagram, uye WhatsApp. Iyo Irish Data Protection Authority, iyo inoona nezve tech makambani mudunhu, yakasimbisa izvozvo Pachave pasina ads paWhatsApp yevashandisi veEU kusvika angangoita 2026..
Kuvanzika: Meta's Big Headache
La Irish Data Protection Commission (DPC) yakajekesa kuti Kuratidzwa kwekushambadzira kwakavharwa kwenguva pfupi muEuropean UnionChikonzero chikuru: kunetseka nezvekuti sei Meta inounganidza uye inogadzirisa data rako pachako yevashandisi kuratidza zvakanangwa ads. Nyika dzeAmerica dzepasi rose dzinobvuma kuti kushambadzira kwayo kunoshandisa data rekutanga senge nzvimbo (nenyika kana guta), mutauro, uye chiitiko pachiteshi, uye, kana mushandisi akabvuma, zvakare Facebook ne Instagram zvaunofarira pakubatanidza maakaundi.
Masangano eEurope anoda kuti Meta Ratidza kuti system yako inoenderana neGeneral Data Protection Regulation (GDPR), kunyanya zvine chekuita nekuchengetedzwa kwekuvanzika uye mvumo yakajeka yead personalization. Kusvikira pfungwa iyi yajekeswa, Kutanga kweWhatsApp kushambadzira hakutenderwe mukati meEU..
Nyanzvi dzakasiyana siyana uye masangano anoshanda nekodzero dzedhijitari, senge NOYB kana European Center yeDhijitari Kodzero, vakaratidza njodzi dzepamutemo dze. cross-referencing information pakati pemapuratifomu pasina mvumo yakajeka"Meta iri kutyora mutemo weEurope nekubatanidza data pamapuratifomu uye kutevera vashandisi nechinangwa chekushambadzira pasina mvumo yavo," akadaro mumwe wevatauriri vayo. Iyo gakava rinoramba rakavhurika uye ramangwana remuenzaniso richaenderana nekushanduka kwenhaurirano nevanodzora..
Tichaona zviziviso zvakaita sei (pazvinouya)?
Meta inoronga kuunza kushambadza paWhatsApp munzira dzinoverengeka, izvo hazvizokanganisa chats dzakavanzika kana mapokaZvinoenderana neruzivo rwakaburitswa kusvika pari zvino, kushambadzira kunongoonekwa muzvikamu zvinotevera:
- Nyika: Sezvakangoita ne Instagram Nhau, kushambadzira kuchaonekwa pakati peakasiyana mastatus akagovaniswa nevanobatika.
- Zviteshi zvakasimudzirwa: Mamaneja anoshuvira kudaro anogona kubhadhara kuti chiteshi chavo chiwedzere kuoneka muchikamu cheNhau.
- Kunyoreswa Kwechiteshi: Pamusoro pezvo, kunyoreswa kunobhadharwa kuchapihwa kusarudza machaneti anozogovana zvega zvemukati. Parizvino, WhatsApp haichabhadharise muripo wakananga, kunze kwemari inobhadhariswa neApple kana Google.
Iyi modhi yakagadzirirwa kuti Chiitiko chekutaura chinoramba chiri chakavanzika uye chisina adWhatsApp inosimbirira kuti "hatife takatengesa kana kugovera nhamba yako yefoni nevashambadzi" uye kuti mameseji kana mafoni haashandiswe kunanga kushambadza. End-to-end encryption inoramba isina kuchinjwa.
Kunonoka kunobata Europe chete… uyezve chii?
Mune mamwe misika, WhatsApp yakatotanga kuratidza kushambadza mune iyi fomati, ukuwo muEU maitiro ari kuenderera. chikamu chenhaurirano nekuongorora nevakuruMumiriri weIrish, Des Hogan, akatsanangura kuti misangano iri kuitwa neWhatsApp uye kuti zvizhinji zvichiri kuda kupedzwa. Yenguva yeEurope haina kumbobvira yaiswa zviri pamutemo, kunyangwe mamwe midhiya akange aburitsa mazuva ekuyedza e2025.
El Iko kunonoka kunonyanya kukosha kune nyika dzakaita seSpain, France, Germany neItaly., uko mamiriyoni evanhu acharamba achishandisa WhatsApp isina ad kwemamwe makore maviri. Dzimwe nyika dzine mitemo yakafanana, dzakadai seNorway, Iceland, neLiechtenstein, dziri kupindawo pachiyero ichi.
Zvichakadaro, kambani iyi inoti inotarisira kuenderera mberi nekuvandudza zvimwe zvinhu zvevashandisi vekuEurope ichimirira kubvumidzwa nemutemo. Kana nhaurirano dzikava dzakaoma, the kumisikidzwa kunogona kutowedzera kupfuura 2026.
Global zvinoreva uye mamiriro eMeta
Ichi chiitiko chinoitika apo Meta yakatarisana matambudziko emutemo mune mamwe matunhu, se Mhosva yeantitrust iyo inogona kumanikidza kambani kuparadzanisa Instagram kana WhatsApp kubva kune yayo chimiroIwo emarudzi akawanda anoti hurongwa hwayo hwekushambadza hunobvumira mabhizinesi madiki kusvika kune vanhu vazhinji uye kuti kubatanidzwa kwepuratifomu ndiko kwakakosha kumhando yebhizinesi rayo. Vatsoropodzi nemasangano eEurope, zvisinei, vanochengetedza kuti kutonga kwedata uye kusimbaradza munhu kunosimbisa zvinzvimbo uye kunotadzisa kukwikwidza kwechokwadi.
Kunze kwemakakatanwa aya, WhatsApp icharamba ichivhura zvinhu zvitsva muEurope, asi vashandisi vachakwanisa kunakidzwa ne-ad-isina chiitiko kudzamara mamiriro emutemo ajekeswa. Ipapo ndipo chete iyo kambani ichakwanisa kuenda kuchikamu chinotevera chehurongwa hwayo hwekuita mari kuOld Continent.
Ini ndiri anofarira tekinoroji akashandura zvaanofarira zve "geek" kuita basa. Ndapedza makore anopfuura gumi ehupenyu hwangu ndichishandisa tekinoroji yekucheka-kumucheto uye kutamba nemhando dzese dzezvirongwa kunze kwekuda kuziva. Iye zvino ndava nyanzvi mune zvekombiyuta uye mitambo yemavhidhiyo. Izvi zvinodaro nekuti kweanopfuura makore 10 ndanga ndichishanda kunyora kune akasiyana mawebhusaiti pane tekinoroji nemitambo yemavhidhiyo, ndichigadzira zvinyorwa zvinotsvaga kukupa ruzivo rwaunoda mumutauro unonzwisisika nemunhu wese.
Kana iwe uine chero mibvunzo, ruzivo rwangu rwunobva kune zvese zvine chekuita neWindows inoshanda sisitimu pamwe ne Android yenharembozha. Uye kuzvipira kwangu kuri kwauri, ndinogara ndakagadzirira kushandisa maminetsi mashoma uye kukubatsira kugadzirisa chero mibvunzo yaungave unayo munyika ino yeinternet.