- Zhihu ipuratifomu yemibvunzo nemhinduro ine mamirioni evashandisi muChina.
- Inobvumira vashandisi kugamuchira mhinduro kubva kune nyanzvi uye kutora chikamu muhurukuro dzakakosha.
- Inopa maitiro ekuita mari uye ekushambadzira emabhizinesi uye vanogadzira zvemukati.
- Zhihu inoenderera mberi nekuwedzera nezvinhu zvitsva uye kuongorora misika yepasirese.
Zhihu ndeimwe yeanonyanya kufarirwa mibvunzo uye mhinduro mapuratifomu mukati China, zvakafanana nezvazviri Quora kuMadokero. Kubva payakatangwa, yakashanduka kuita nzvimbo yekuziva uye nzvimbo iyo nyanzvi, mabhizinesi, uye nyanzvi vanogovana ruzivo pamhando dzakasiyana dzemisoro.
Nemamiriyoni evashandisi vanoshanda, chikuva chiratidziro kana uchitsvaga mhinduro dzakadzama uye dzine hwaro. Zvino, pamusoro pebasa rayo guru senzvimbo yemibvunzo nemhinduro, Zhihu inosiyanisa kupa kwayo nemasevhisi akadai Zvinyorwa zvemazvikokota, zvinotepfenyura, uye zvemukati-chete zvemukati. Muchinyorwa chino, tichatsanangura kuti Zhihu chii, mashandiro ayo, uye nei ichikoshera muChinese digital ecosystem.
Mavambo uye kushanduka kweZhihu
Zhihu akaberekwa makore gumi nemashanu apfuura. Vagadziri vayo, Zhou Yuan naWang Xing, vakaona kudiwa kwepuratifomu uko vashandisi vaigona kugovana ruzivo uye kuwana mhinduro kubva kune nyanzvi. Kuvhurwa zviri pamutemo kwakaitika muna Ndira 26, 2011, pakutanga pasi pechirongwa chekukoka chete, icho chakabatsira kuchengetedza kutonga pamusoro pezviri mukati. Izvi tarisa pane zvemukati zvemhando zvave zvakakosha pakukura kwayo nekukurumbira.
Mumakore ekutanga, chikuva chakakura nekuda kweruzivo rwe mhinduro dzakadzama uye special level of discussions. Muna 2013, Zhihu yakabvisa kukokwa-chete kunyoresa kurambidzwa, zvichiita kuti iwedzere kuwedzera kwevashandisi vayo. Kubva ipapo, puratifomu yakaramba ichishanduka iine zvinhu zvitsva, senge nzizi mhenyu uye zvekutanga zvemukati.
Shanduko iyi yakaita kuti Zhihu ive nzvimbo iyo kwete mhinduro chete dzinogovaniswa, asiwo ruzivo rwehunyanzvi uye ruzivo runobatsira nharaunda munzvimbo dzakasiyana siyana, yakafanana neiyo inogona kuwanikwa bvunza pa Instagram.
Mashandiro anoita Zhihu
Puratifomu iyi inobvumira vashandisi bvunza mibvunzo pane chero musoro uye ugamuchire mhinduro kubva kune dzimwe nhengo, kusanganisira nyanzvi uye nyanzvi munzvimbo dzakasiyana siyana. Mhinduro yega yega inogona kuvhoterwa nenharaunda, zvichibatsira kuratidza mhinduro dzinobatsira uye dzemhando yepamusoro.
Pamusoro peQ&A, Zhihu inopa Zvikamu zvine zvinyorwa zvakanyorwa nemushandisi, nhaurirano dzepamoyo, uye sarudzo dzekuita mari kune vanogadzira zvemukati. Vashandisi vanogona zvakare kutevera vanofurira uye kugamuchira zviziviso nezve izvo zvavanotumira uye zviitiko, zvichikurudzira nharaunda ine simba uye inobata.
Zvinhu zvikuru zveZhihu
Chii chinoita kuti Zhihu asiyane nemamwe mapuratifomu akafanana? Chikonzero chikuru ndechekunetseka kwavo kuchengetedza mhando yezviri mukati pamwero wepamusoro. Uye zvakare kuedza kusimudzira iyo kudyidzana kwenharaunda yako. Zvimwe zvezvimiro zvayo zvinonyanya kukosha ndezvi:
- Kuvhotera mhinduro: Vashandisi vanogona kuvhotera mhinduro kuratidza dzinonyanya kubatsira uye dzakakodzera.
- Zvinyorwa nemablogu: Mukuwedzera pakupindura mibvunzo, vashandisi vanogona kunyora zvinyorwa. zvakadzama pamisoro yakasiyana-siyana.
- Zhihu Live: Basa rinobvumira nyanzvi kudzidzisa zvikamu zvepamoyo kupindura mibvunzo kubva kuvateereri.
- Kunyoreswa kwePremium: Zhihu inopa zvega zvemukati zvevashandisi vanobhadhara mwedzi wega nhengo.
Kukosha kweZhihu muChina
Munzvimbo yedhijitari inotongwa nehofori dzakadai Baidu, WeChat y Weibo, Zhihu yakazvisimbisa sereferensi mukutsinhana kwezivo. Nharaunda yako inoshandwa nenyanzvi uye vadzidzi vanopa ruzivo rwakadzama uye rwakanyorwa zvakanaka. Izvi zvinoita kuti ive nzvimbo yakakosha kune avo vanotsvaga zvakakomba uye zvine hwaro mhinduro.
Mukuwedzera, yava a chishandiso chakakosha chemakambani nemhando vanoda kutaurirana nevateereri chaivo kuburikidza nekushambadzira zvemukati. Chikuva chinopa mikana yekushambadzira uye kudyidzana nevanokurudzira kuwedzera kuoneka kwezvigadzirwa nemasevhisi.
MaBrand anogona kudzidza zvakawanda nezve mapinduriro evateereri vavanoda nekuona kudyidzana paZhihu.
Kushambadzira uye kuita mari paZhihu
Zhihu ave a inonakidza chiteshi chekushambadzira kwedhijitari muChina. Makambani anogona kukwirisa chikuva kusimudzira zvigadzirwa nemasevhisi avo munzira dzinoverengeka:
- Zviziviso zvinotsigirwa: Inobvumira mabhureki kusimudzira zvirimo mukati mepuratifomu.
- Kushanda pamwe chete nevanhu vane simba: Makambani mazhinji anoshanda nevagadziri vemukati mukati mepuratifomu kuti vavandudze kusvika kwavo.
- Mhinduro dzemhando: Mamwe makambani anoshandisa maprofile epamutemo kupindura mibvunzo inowanzo bvunzwa uye kuvaka chiremera muindasitiri yavo.
Aya marudzi ekudyidzana uye mhinduro anogona kutorwa seyakanakisa tsika kana ichienzaniswa nedzimwe nzira dzekushambadzira dzedhijitari, dzakadai sedzinoshandiswa pa Instagram kana mapuratifomu akafanana.
Mharidzo inyanzvi mune tekinoroji uye internet nyaya ine anopfuura makore gumi echiitiko mune akasiyana dhijitari media. Ndakashanda semupepeti uye mugadziri wezvemukati we e-commerce, kutaurirana, online kushambadzira uye kushambadzira makambani. Ndanyorawo pane zvehupfumi, mari uye mamwe masekete mawebhusaiti. Basa rangu ndirowo shungu dzangu. Zvino, kuburikidza nezvinyorwa zvangu mu Tecnobits, Ndinoedza kuongorora nhau dzose nemikana mitsva iyo nyika yetekinoroji inotipa zuva rega rega kuvandudza hupenyu hwedu.