Ka tšusumetso e ntseng e hola ea marang-rang a sechaba Sechabeng sa kajeno, Facebook e fetohile e 'ngoe ea liforomo tse sebelisoang haholo ho arolelana litaba tsa multimedia, joalo ka livideo. Leha ho le joalo, hangata rea ipotsa hore na ke mang ea boneng livideo tsa rona. Ka lehlohonolo, Facebook e kentse tšebetsong tšobotsi e re lumellang ho bona hore na ke mang ea boneng livideo tsa rona sethaleng. Sehloohong sena, re tla hlahloba ka botlalo mokhoa oa ho sebelisa sesebelisoa sena le ho sebelisa maikutlo a ho latedisa livideo tsa rona tsa Facebook.
1. Selelekela: Ho Utloisisa Bohlokoa ba ho Latela Maikutlo a Video ho Facebook
Lipontšo tsa livideo ho Facebook li fetohile ntlha ea bohlokoa ho lekola phihlello le katleho ea leano la ho bapatsa sethaleng sena. Ka kutloisiso ena, ho bohlokoa ho utloisisa bohlokoa ba ho latela maikutlo ana ka nepo le ka nepo. Sehloohong sena, re tla hlahloba mekhoa le lisebelisoa tse fapaneng tse ka u thusang ho lekola maikutlo a hau a video ho Facebook.
Taba ea pele, ho bohlokoa ho hlokomela hore Facebook e fana ka lintlha tsa mantlha mabapi le lipono tsa hau tsa video, joalo ka pono e felletseng le nako e tloaelehileng ea ho shebella. Leha ho le joalo, metrics ena e ka fokotsoa haeba u batla lintlha tse qaqileng haholoanyane mabapi le ts'ebetso ea video ea hau. Ka hona, ho khothaletsoa ho sebelisa lisebelisoa tsa kantle ho latela le ho sekaseka maikutlo a hau a video.
Ho na le lisebelisoa tse 'maloa tse fumanehang tse u lumellang ho latela le ho sekaseka pono ea hau ea video ea Facebook ka botlalo. Tse ling tsa lisebelisoa tsena li fana ka likarolo tse ling, joalo ka bokhoni ba ho latela ka karolo ea palo ea batho, ho sekaseka nako ea ho shebella video ka 'ngoe, le ho bapisa ts'ebetso ea livideo tse fapaneng leqepheng la hau. Ka ho sebelisa lisebelisoa tsena, u ka fumana kutloisiso e tebileng ea hore na livideo tsa hau li sebetsa joang mabapi le phihlello, boitlamo, le ho boloka bamameli.
2. Mehato ea ho fihlella lipalo-palo tsa ho shebella video ho Facebook
Ho fihlella lipalo-palo tsa ho shebella ho tsoa videong Ho Facebook, latela mehato ena feela:
1. Bula leqephe la hau la Facebook 'me u ee ho "Insights" ka holimo ho leqephe. Mona u tla fumana kakaretso ea lipalo tsa Leqephe la hau.
2. Ka ho le letšehali kholomong, tobetsa "Posts" 'me joale khetha "Videos" ho tswa ho la drop-down menu ya. Sena se tla u isa leqepheng le bontšang livideo tsohle tseo u li kentseng Leqepheng la hau.
3. Tobetsa video eo u batlang ho bona lipalo-palo tsa ho e shebella. Sena se tla bula leqephe le lecha le nang le lintlha tse tobileng mabapi le video eo. Ka holimo letsohong le letona la leqephe, tobetsa konopo ea "Lipalopalo" ho fumana lintlha tse felletseng tsa ho shebella.
Ka har'a karolo ea Viewing Insights, u tla khona ho bona lintlha tse bohlokoa ka video ea hau, joalo ka palo ea lipono, phihlello, ho boloka bamameli, le ts'ebetso. U ka boela ua arola lintlha ka nako le li-filters tsa palo ea batho. Sebelisa lintlha tsena ho sekaseka tšebetso ea video ea hau, ho tseba mekhoa, le ho ntlafatsa leano la litaba tsa hau ho Facebook. Hopola, lisebelisoa tsena li etselitsoe ho u thusa ho ntlafatsa le ho holisa tšusumetso ea livideo tsa hau sethaleng. Lekola leseli 'me u fumane hore na livideo tsa hau li ama bamameli ba hau joang!
3. Mokhoa oa ho khetholla le ho ea phanele ea lipalo-palo tsa video
1. Finyella Kanale ea YouTube
Ho tseba le ho ea ho phanele ea lipalo-palo tsa video tsa YouTube, o tlameha ho qala ho fihlella mocha oa hau. Kena ho ak'haonte ea hau ebe u tobetsa setšoantšo sa avatar kapa profil ea hau k'honeng e kaholimo ho le letona la skrini. Sena se tla hlahisa lenane, moo o tlamehang ho khetha "My Channel" ho fihlella leqephe la sehlooho la kanale ea hau.
2. Tsamaea ho phanele ea lipalo-palo
Ha u se u le leqepheng la sehlooho la seteishene sa hau, fumana tab ea "YouTube Studio" holimo skrineng ebe u tobetsa ho eona. Sena se tla u isa sebopehong sa YouTube Studio, moo o ka laolang le ho sekaseka ts'ebetso ea livideo tsa hau. Ka lehlakoreng le letšehali, u tla fumana likarolo tse 'maloa, ebe u tobetsa "Insights" ho fihlella dashboard ea analytics ea video.
3. Lekola lipalo-palo tsa hau tsa video
Hona joale o tla ba phanele ea lipalo-palo ea Livideo tsa YouTube Setudio. Mona u tla fumana lintlha tse felletseng mabapi le ts'ebetso ea video ea hau, joalo ka palo ea lipono, tseo u li ratang, tseo u sa li rateng, maikutlo, le boingoliso. U ka boela ua bona palo ea batho ba shebelletseng, joalo ka lilemo le bong ba bashebelli ba hau. Sebelisa li-tabo le li-filters tse fapaneng tse fumanehang ho hlahloba le ho sekaseka lipalo-palo tsa video ea hau le ho fumana leseli la bohlokoa le tla u thusa ho ntlafatsa litaba tsa hau le ho utloisisa bamameli ba hau hamolemo.
4. Ho hlahloba metrics e teng bakeng sa ho latedisa maikutlo a video
Lefatšeng la kajeno la dijithale, ho latela maikutlo a livideo ho bohlokoa bakeng sa ho lekola tšebetso le phello ea litaba life kapa life tsa audiovisual. Ka lehlohonolo, ho na le litekanyetso tse 'maloa tse fumanehang tse re lumellang ho fumana lintlha tse qaqileng mabapi le hore na basebelisi ba sebelisana joang le livideo tsa rona. Melemo ena e ka re thusa ho utloisisa hamolemo hore na ke likarolo life tsa livideo tsa rona tse hapang maikutlo a bamameli le hore na ke life tse ka hlokang ho ntlafatsoa.
E 'ngoe ea metrics e tsebahalang haholo le ea bohlokoa ke palo ea maikutlo. Metric ena e re bolella hore na video ea rona e shebiloe makhetlo a makae ka nako e itseng. Ho bohlokoa ho hopola hore pono ha se kamehla e bolelang hore video eohle e shebiloe, empa e re fa mohopolo o akaretsang oa botumo ba eona. Ho fihlella metric ena, re ka sebelisa lisebelisoa tsa analytics joalo ka Google Analytics kapa lisebelisoa tsa taolo ea livideo sethaleng se kang YouTube.
Metric e 'ngoe ea bohlokoa ke karolelano ea nako ea pono. Metric ena e re bolella hore na basebelisi ba qeta nako e kae ba shebelletse livideo tsa rona. Ke lintlha tsa bohlokoa bakeng sa ho lekola hore na litaba tsa rona li kenya letsoho ka ho lekaneng kapa haeba ho hlokahala hore ho etsoe litokiso ho boloka bamameli ba ntse ba ameha. Ho feta moo, re ka sebelisa tekanyo ea ho boloka bamameli, e re bontšang hore na basebelisi ba lula nako e kae ba shebelletse video ho latela bolelele ba eona kaofela. Melemo ena e re thusa ho tseba hore na ke likarolo life tsa video tse khahlang haholo le tse etsang hore basebelisi ba furalle video.
Ka bokhutšoanyane, ho hlahloba litekanyetso tse teng bakeng sa ho latella maikutlo a livideo ho re thusa ho fumana lintlha tsa bohlokoa ho lekola tšebetso ea litaba tsa rona tsa audiovisual. Palo ea lipono, kakaretso ea nako ea ho shebella, le sekhahla sa ho boloka bamameli ke tse ling tsa litekanyetso tse bohlokoa haholo. Re sebelisa lisebelisoa tsa analytics le likarolo tse fumanehang sethaleng sa livideo, re ka khona ho fumana lintlha tsena le ho li sebelisa ho ntlafatsa livideo tsa rona le ho fihlela lipheo tsa rona.
5. Ho hlahloba lipalo-palo tsa ho shebella: libaka, mehloli, le palo ea maikutlo
Ho fumana kutloisiso e tebileng ea chebo ea litaba tsa rona, ho bohlokoa ho sekaseka lipalo-palo tse fapaneng. Ka tlase, re tla hlahloba libaka tsa rona tse tsebahalang haholo tsa lifitio, mehloli ea sephethephethe e re fang maikutlo a mangata, le mokhoa oa ho tseba palo eohle ea lipono tsa rona.
Mohato oa pele oa ho hlahloba lipalo-palo tsa ho shebella ke ho hlahloba libaka tse tsebahalang haholo tsa livideo tsa rona. Re ka sebelisa lisebelisoa tse kang Google Analytics kapa YouTube Studio ho fumana lintlha tsena. Libaka tsena li ka kenyelletsa rona websaete, likanale mecha ea litaba ea sechaba, li-blogs tsa balekane, kapa libaka life kapa life tse ling moo re arolelaneng livideo tsa rona. Ka ho hloaea libaka tse atlehileng ka ho fetisisa, re ka etsa liqeto tse nang le tsebo mabapi le moo re lokelang ho tsepamisa boiteko ba rona ba papatso le papatso.
Ntlha e 'ngoe ea bohlokoa e lokelang ho nahanoa ke ho khetholla mehloli ea sephethephethe e fanang ka maikutlo a mangata. Ka ho sala morao mehloli ena, re ka fumana hore na livideo tsa rona li fumaneha haholoanyane ka lienjineri tsa ho batla, lipapatso tse lefelloang, likhothaletso tsa YouTube, kapa maano a mang a papatso. Sena se re lumella ho lekola katleho ea maano a rona a ho bapatsa le ho etsa litokiso ha ho hlokahala, ka ho etsa joalo re holisa phihlello le ponahalo ea litaba tsa rona.
6. Ho hlakisa nako e tloaelehileng ea ho shebella video ho Facebook
Ho utloisisa karolelano ea nako ea ho shebella video ho Facebook, o hloka ho latela mehato e seng mekae ea bohlokoa. Taba ea pele, e ea leqepheng la hau la Facebook Analytics ebe u khetha khetho ea metrics ea video. Mona o ka sheba lintlha tse amanang le ts'ebetso ea livideo tsa hau sethaleng.
Ha u se u le ho metrics ea video, u tla fumana lintlha tse tobileng mabapi le nako ea ho shebella video ea hau. Sebelisa khetho ea sefe ho khetha letsatsi leo u batlang ho le sekaseka. U ka boela ua arola lintlha ho ea ka bamameli le mofuta oa video bakeng sa liphetho tse nepahetseng haholoanyane.
Ntle le sesebelisoa se fanoeng ke Facebook Analytics, ho na le likhetho tse ling tsa ho bala nako e tloaelehileng ea ho shebella video ho Facebook. E 'ngoe ea tsona ke ho sebelisa lisebelisoa tsa ka ntle tse kang Google Analytics, tse u lumellang hore u kopanye le sekaseka lintlha ho tsoa liforomong tse fapaneng sebakeng se le seng. U ka sebelisa likarolo tsa tlhahlobo ea livideo tsa motho oa boraro tse fanang ka litekanyetso tse eketsehileng, joalo ka liperesente tsa maikutlo a phethiloeng kapa karolelano ea nako ea ho shebella karolo ka 'ngoe ea video.
7. Mokhoa oa ho fetolela le ho sebelisa phihlello ea video le boikopanyo ho fumana lintlha tsa bohlokoa
Ka ho toloka le ho sebelisa phihlello ea livideo le boitlamo, re ka fumana leseli la bohlokoa mabapi le ts'ebetso le katleho ea litaba tsa rona tsa audiovisual. Lintlha tsena li re lumella ho ntlafatsa maano a rona a ho bapatsa le ho hlahisa tšusumetso e kholo ho bamameli ba rona. Ka tlase ke mehato e meraro ea bohlokoa ea ho utloisisa le ho sebelisa hamolemo phihlello ea video le data ea boitlamo:
Mohato oa 1: Hlahloba metrics ea ho fihlella le ho kopanela Finyella metrics e re bolella hore na ke batho ba bakae ba shebelletseng lifitio tsa rona, athe metrics ea boikopanyo e re fa leseli la hore na ba sebelisana joang le litaba. Tse ling tsa metrics tsa bohlokoa tseo u lokelang ho li hopola ke:
- Kakaretso ea pono ea lifitio: e bonts'a hore na video e shebiloe makhetlo a makae.
- Karolelano ea nako ea ho shebella: Sena se re bolella hore na bashebelli ba shebella livideo tsa rona nako e kae.
- Sekhahla sa ho boloka bamameli: E bontša hore na bashebelli ba lifitio ba shebelletse bokae pele ba e tlohela.
- Maikutlo, lintho tseo a li ratang, le li-share: Tsena li re bolella kamoo sechaba se arabelang kateng le ho kenya letsoho.
Mohato oa 2: Hlalosa mekhoa le mekhoa - Ha re se re na le data ea phihlello ea video le boitlamo, ho bohlokoa ho e sekaseka bakeng sa lipaterone le mekhoa. Re ka bona hore na livideo tse ling li na le maikutlo a mangata ho feta tse ling kapa hore na ho na le linako tse itseng tseo ka tsona bashebelli ba lahlang litaba. Sena se tla re thusa ho utloisisa hore na ke likarolo life tsa video ea rona tse sebetsang hantle le tse hlokang ho ntlafatsoa.
Mohato oa 3: Sebelisa lintlha ho ntlafatsa maano a rona - Lintlha tse bokelletsoeng mabapi le phihlello ea video le boitlamo li lokela ho sebelisoa ho ntlafatsa maano a rona a ho bapatsa le ho hlahisa litaba tse sebetsang haholoanyane. Re ka etsa litokiso ho bolelele, sebopeho, kapa mofuta oa litaba tse hlahang livideong tsa rona ho hapa maikutlo a bamameli ba rona le ho eketsa boitlamo. Ho feta moo, lintlha tsa phihlello le boitlamo li tla re thusa ho etsa liqeto tse nang le tsebo mabapi le hore na re ka khothaletsa litaba tsa rona hokae le hore na re ka fihlela batho ba bangata joang le ho fumana litholoana tse ntle.
8. Ho utloisisa metrics ea boitlamo: maikutlo, maikutlo, le likabelo
Metrics ea boikopanyo e bohlokoa ho utloisisa tšusumetso le kamohelo ea litaba tsa hau. mecheng ea litaba tsa sechaba. Maikutlo, maikutlo, le likabelo ke tse ling tsa lintlha tsa bohlokoa tseo u lokelang ho li ela hloko ha u hlahloba ts'ebetso ea sebaka sa hau sa Marang-rang. liposo tsa hau.
The likarabelo Li ka sebetsa e le tekanyo e potlakileng ea boemo ba thahasello kapa boitlamo bo hlahisoang ke litaba tsa hau. Tsena li ka kenyelletsa "rata," "lerato," "ka thabo," "mehlolo" le "saddens." Ha u sekaseka maikutlo, u lokela ho ela hloko hore na ke life tse fumanehang khafetsa le hore na li amoheloa ka poso efe. Sena se tla u thusa ho tseba hore na ke mofuta ofe oa litaba o lumellanang hantle le bamameli ba hau.
The maikutlo Maikutlo ke mokhoa o tobileng oa tšebelisano 'me o ka u fa leseli la hore na litaba tsa hau li hlahisa moqoqo joang. Ela hloko hore na maikutlo a matle, a fosahetse, kapa a sa nke lehlakore, le hore na ke lihlooho life kapa likarolo life tse tsosang maikutlo a mangata har'a balateli ba hau. Ho araba maikutlo ke mokhoa o motle oa ho khothaletsa boitlamo le ho matlafatsa likamano tsa hau le bamameli ba hau.
9. Mokhoa oa ho fumana lenane le felletseng la basebelisi ba boneng video ea hau ho Facebook
Ho fumana lenane le felletseng ea basebelisi ba boneng video ea hau ho Facebook, latela mehato ena e bonolo:
- Kena ho ak'haonte ea hau ea Facebook 'me u ee leqepheng la hau kapa profil.
- Karolong e kaholimo ea ho sesa, tobetsa konopo ea "Statistics" kapa "Insights".
- Ha u se u kene ka har'a lipalo-palo, sheba karolo ea "Videos" 'me u khethe video e tobileng eo u batlang ho bona lenane la basebelisi ba e boneng.
- Ka tlase, u tla bona kakaretso ea metrics ea video ea hau. Ho bona lenane le felletseng la basebelisi ba boneng video ea hau, tobetsa khetho ea "Views" ka lehlakoreng le letšehali.
- Karolong ena, u tla fumana lenane la batho ba boneng video ea hau, hammoho le lintlha tse ling tse bohlokoa joalo ka nako ea ho shebella le ho fihlella.
- Bakeng sa lintlha tse ling, u ka sebelisa li-filters tse teng ho arola lenane ka matsatsi, sebaka, bong le tse ling.
Hopola hore u tla khona ho sheba feela tlhahisoleseling mabapi le basebelisi ba shebelletseng video ha e ntse e tsoela pele, 'me u ke ke ua khona ho bona liprofaele tsa bashebelli ba sa tsejoeng kapa ba nang le litlhophiso tse thibelang boinotšing.
Nka monyetla ka karolo ena ea bohlokoa ea Facebook ho fumana leseli mabapi le ts'ebetso ea hau ea video le ho utloisisa bamameli ba hau hamolemo. Se ke oa lebala ho sekaseka lintlha le ho li sebelisa ho ntlafatsa leano la hau la litaba!
10. Ho hlahloba likhetho tsa ho sefa ho hlophisa le ho sekaseka maikutlo a livideo ho latela bamameli ba shebiloeng
Ho hlophisa le ho sekaseka lipono tsa livideo ka bamameli ba shebiloeng ho bohlokoa bakeng sa ho utloisisa phello ea litaba tsa rona le ho tataisa maano a nakong e tlang a ho bapatsa. Ka lehlohonolo, ho na le likhetho tse fapaneng tsa ho sefa tse re lumellang ho fumana lintlha tse nepahetseng le tse qaqileng haholoanyane. Ka tlase, re tla hlahloba tse ling tsa likhetho tsena ho u thusa ho fumana molemo ka ho fetisisa ponong ea hau ea lifitio.
E 'ngoe ea likhetho tsa pele tseo u ka li sebelisang ke ho sefa ho latela libaka. Sesebelisoa sena se u lumella ho tseba hore na ke libaka life kapa linaha tse hlahisang thahasello ho livideo tsa hau. U ka arola lintlha tsa hau ho ea ka naha, sebaka, toropo, esita le khoutu ea poso. Sena se tla u lumella ho ikamahanya le maano a hau a ho bapatsa ho latela likhetho le litlhoko tsa sebaka se seng le se seng, ka hona ho eketsa tšusumetso ea livideo tsa hau.
Khetho e 'ngoe ea bohlokoa ea ho sefa ke tlhahlobo ea lilemo le bong. Ka ho arola maikutlo a hau ho ea ka lilemo le lihlopha tsa bong, u ka tseba batho bao u batlang ho ba bona le hore na lintlha tsena li ama tšebetso ea video ea hau joang. Mohlala, o ka tseba hore na livideo tsa hau li ama banna kapa basali haholo, kapa hore na batho ba lilemo tse itseng ba bontša thahasello e kholo ho litaba tsa hau. Lintlha tsena li tla u fa pono e felletseng ea bamameli ba hau mme li u lumelle ho hlophisa maano a hau a kamoso a video ho khahla bamameli ba hau.
11. Ho sebelisa lipalo-palo tsa ho shebella ho ntlafatsa maano a hau a litaba tsa Facebook
Mehleng ea dijithale Lefatšeng la kajeno, lipalo-palo tsa pono li bapala karolo ea bohlokoa ho ntlafatseng maano a litaba tsa Facebook. Lipalopalo tsena ke sesebelisoa sa bohlokoa haholo se ka fanang ka temohisiso ea bohlokoa mabapi le ts'ebetso ea lipapatso tsa hau sethaleng. Ka tlase, re tla u bontša mokhoa oa ho sebelisa lipalo-palo tsena ho rua molemo ka ho fetisisa maqheka a hau a litaba tsa Facebook.
1. Lekola phihlello ea poso ea hau: Fihla ke sesupo sa bohlokoa sa katleho ea litaba tsa hau ho Facebook. U ka fumana lintlha tsena karolong ea "Post Insights" Leqepheng la hau. Hlahloba poso ea hau khafetsa 'me u bone hore na ke mofuta ofe oa litaba o fihlang ho batho ba bangata. Sena se tla u thusa ho tseba hore na ke lihlooho life kapa lifomate life tse ratoang haholo ke bamameli ba hau le ho fetola leano la hau ka nepo.
2. Sekaseka nako ea ho shebella: Ntho e 'ngoe ea bohlokoa ea lipalo-palo tsa Facebook viewer ke nako eo batho ba e qetang ba shebelletse lintho tseo u li ngotseng. U ka fumana lintlha tsena karolong ea "Video Statistics" haeba u batla ho shebana le livideo ka ho khetheha. Sekaseka hore na bamameli ba hao ba qeta nako e kae ba shebelletse livideo tsa hau 'me u li bapise le kakaretso ea bolelele ba video. Sena se tla u thusa ho tseba hore na livideo tsa hau li khahla hoo u ka bolokang tlhokomelo ea bamameli ba hau. Haeba u fumana hore livideo tsa hau li telele haholo 'me batho ba bangata ba li lahla pele u li qeta, nahana ka ho khutsufatsa bolelele ba tsona ho eketsa katleho ea tsona.
3. Lemoha mekhoa le mekhoa: Tsela e 'ngoe eo u ka sebelisang lipalo-palo tsa ho shebella ke ka ho khetholla mekhoa le mekhoa boitšoarong ba bamameli ba hau. Ela hloko hore na ke mofuta ofe oa litaba o hlahisang boitlamo bo bongata, ke nako efe ea letsatsi eo lintho tseo u li ngotseng li fumana maikutlo a mangata, le hore na ke matsatsi afe a beke a sebetsang hantle haholo bakeng sa ho arolelana litaba tsa hau. Sena se tla u lumella ho ntlafatsa leano la hau la khatiso le ho le ikamahanya le mekhoa le likhetho tsa bamameli ba hau.
Ka bokhutšoanyane, Facebook view analytics ke sesebelisoa sa bohlokoa sa ho ntlafatsa maano a hau a litaba. Sebelisa lipalo-palo tsena ho beha leihlo phihlello ea lintho tseo u li ngotseng, ho sekaseka nako ea ho shebella, le ho bona mekhoa le mekhoa ea boitšoaro ba bamameli ba hau. Ka ho utloisisa hamolemo hore na bamameli ba hau ba sebelisana joang le litaba tsa hau, o ka fetola leano la hau mme oa theha lipapatso tse sebetsang hantle le tse hohelang. [QETA
12. Mokhoa oa ho sebelisa lisebelisoa tsa kantle ho latedisa maikutlo a video ho Facebook
Ho na le lisebelisoa tse 'maloa tsa kantle tseo re ka li sebelisang ho etsa tracking ea video e tsoetseng pele ho Facebook. Lisebelisoa tsena li re fa monyetla oa ho fumana lintlha tse felletseng mabapi le ts'ebetso ea livideo tsa rona, ho kenyeletsoa le data e kang palo ea lipono, kakaretso ea nako ea ho shebella, le ha basebelisi ba lahla video.
E 'ngoe ea lisebelisoa tse tsebahalang haholo tseo re ka li sebelisang ke Tsebo ea Facebook, e re fang sete e felletseng ea metrics ho sekaseka ts'ebetso ea livideo tsa rona. Ka sesebelisoa sena, re ka fumana temohisiso mabapi le pono ea livideo tsa rona, maikutlo ao li a hlahisang, le phihlello ea tsona sethaleng.
Khetho e 'ngoe ke ho sebelisa Google Analytics mmoho le ho latedisa ketsahalo ya Facebook. Ka tsela ena, re ka fumana lintlha tse felletseng mabapi le basebelisi ba sebelisanang le livideo tsa rona, joalo ka libaka tsa bona, lisebelisoa tse sebelisitsoeng, le nako eo ba e qetang ba shebelletse video. Ho feta moo, re ka lekola liphetoho le ho ipehela lipakane tsa ho lekanya phello ea livideo tsa rona ho hlahiseng liphetho.
13. Ho u boloka u le morao-rao le lintlafatso tsa morao-rao le lintlafatso ho analytics ea video ea Facebook
Kajeno, analytics ea video ea Facebook ke sesebelisoa sa bohlokoa bakeng sa leano lefe kapa lefe la ho bapatsa tsa dijithale. Ho lula u le morao-rao ka lintlafatso le lintlafatso tsa morao-rao sebakeng sena ho bohlokoa ho sebelisa lisebelisoa tsa hau hantle le ho utloisisa tšusumetso eo livideo tsa hau li nang le eona ho bamameli ba hau. Ka tlase ho na le likhothaletso tse tla u thusa ho lula u le morao-rao mabapi le analytics ea video ea Facebook.
1. Hlahloba litataiso le lithuto tsa thupeloFacebook e na le lisebelisoa tse ngata tse fapaneng tsa thuto ho u thusa ho utloisisa le ho sebelisa lisebelisoa tsa tlhahlobo ea video. Ka har'a sethala, u tla fumana batataisi. mohato ka mohato, lithupelo tsa video, le litokomane tse qaqileng tse tla u fa leseli la bohlokoa mabapi le mokhoa oa ho sekaseka ts'ebetso ea hau ea video.
2. Latela mehloli e tšepahalangHo fumana lintlafatso tsa morao-rao le nts'etsopele ho analytics ea livideo tsa Facebook, ho bohlokoa ho latela mehloli e tšepahalang e kang Leqephe la Khoebo la Facebook, li-blog tsa papatso ea dijithale, le litsebi tsa litaba. Lits'oants'o tsa bona li tla u tsebisa ka likarolo tse ncha, malebela le mekhoa e metle ea ho fumana molemo ka ho fetisisa ho analytics ea video sethaleng.
3. Kenya letsoho metseng le lihlopheng tsa lipuisano: Sechaba sa tlhahlobo ea livideo tsa Facebook le lihlopha tsa lipuisano ke mokhoa o motle oa ho lula u le morao-rao ka lintlafatso le lintlafatso tsa moraorao. Kena le lihlopha tse amehang. mecheng ea litaba tsa sechaba kapa liforamu tsa marang-rang, moo litsebi le barekisi ba arolelanang liphihlelo tsa bona, maano, le malebela ho analytics ea video ea Facebook. Ho kenya letsoho ka mafolofolo metseng ena ho tla u lumella ho ithuta ho ba bang le ho boloka litaba tsa morao-rao li ntse li tsoela pele.
Ho latela malebela ana, u tla lula u le morao-rao mabapi le lintlafatso tsa morao-rao le lintlafatso tsa tlhahlobo ea livideo tsa Facebook. Hopola hore sesebelisoa sena se u lumella ho utloisisa ts'ebetso ea livideo tsa hau, ho lekanya tšusumetso ea bona ho bamameli ba hau, le ho ntlafatsa maano a hau a ho bapatsa ka dijithale. Lula u le morao-rao ho nka monyetla o felletseng oa bokhoni ba ho sekaseka livideo tseo Facebook e fanang ka tsona.
14. Liqeto: Ho matlafatsa boteng ba hau ba Facebook ka tlhahlobo ea pono ea video
Qetellong, ho matlafatsa boteng ba hau ho Facebook ka tlhahlobo ea pono ea video, ho bohlokoa ho sebelisa lisebelisoa tsohle tse teng ho fumana lintlha tsa bohlokoa. Ho sekaseka maikutlo a video ho tla u lumella ho utloisisa ts'ebetso ea litaba tsa hau tsa audiovisual le ho ntlafatsa leano la hau la ho bapatsa.
Taba ea pele, ho bohlokoa ho sebelisa lisebelisoa tsa analytics tsa Facebook ho fumana leseli le felletseng mabapi le lipono tsa video. Lisebelisoa tsena li tla u fa lintlha tse kang palo ea lipono, bolelele ba nako ea ho shebella, le liperesente tsa pono ea lifitio. Ka tlhahisoleseling ena, o ka tseba hore na ke mofuta ofe oa litaba tsa audiovisual tse hlahisang thahasello e kholo mme o fetole leano la hau ka nepo.
Ntle le lisebelisoa tsa Facebook, u ka sebelisa lisebelisoa tse ling tsa kantle ho sekaseka maikutlo a video. Lisebelisoa tsena li fana ka likarolo tse ling, joalo ka karohano ea bamameli le litekanyetso tsa benchmarking khahlano le bahlolisani. Ka ho sebelisa lisebelisoa tsena, o ka fumana pono e felletseng ea ts'ebetso ea video ea hau mme oa etsa liqeto tse bohlale ho ntlafatsa leano la hau la Facebook.
Qetellong, Facebook e sebelisitse khetho e sebetsang le e bonolo ea ho fumana hore na ke mang ea boneng livideo tsa rona sethaleng. Ka karolo ea "Post Statistics" ka har'a Motsamaisi oa Leqephe, basebelisi ba ka fumana tlhaiso-leseling ena ea bohlokoa kapele le ka nepo.
Le ha karolo ena e ka ba molemo ho baetsi ba litaba le likhoebo tse batlang ho utloisisa phihlello ea lipapatso tsa bona, ho bohlokoa ho hopola hore data ena e fumaneha feela bakeng sa livideo tse behiloeng Leqepheng la Facebook. Ho feta moo, ho nepahala ha lipalo-palo ho ka angoa ke lintlha tse fapaneng, joalo ka litlhophiso tsa lekunutu tsa basebelisi le tšebelisano ea bona le litaba.
Ho bohlokoa ho hopola hore sesebelisoa sena se etselitsoe litaba feela 'me ha sea lokela ho sebelisoa hampe ho kena-kenana le lekunutu la basebelisi. Ho hlompha meeli ea sethala le ho sebelisa tšobotsi ena ka mekhoa e metle le ka boikarabelo ke ntho ea bohlokoahali.
Ka bokhutšoanyane, bokhoni ba ho bona hore na ke mang ea boneng video ho Facebook bo emela mohloli oa bohlokoa bakeng sa ba batlang ho utloisisa phello ea lipapatso tsa bona tsa marang-rang. Leha e le sesebelisoa sa bohlokoa, ho bohlokoa ho e sebetsana ka hloko le ka tlhompho bakeng sa lekunutu la basebelisi. Ho lula re tseba ka lintlafatso le lintlafatso tsa sethala ho tla re fa monyetla oa ho sebelisa maano a rona a litaba tsa Marang-rang ka botlalo.
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