Lipale tse Totobalitsoeng ho Facebook ke mokhoa o motle oa ho arolelana linako le lintlha tsa bohlokoa le metsoalle le balateli ba hau. Ebang ke leeto le monate, lijo tse hlabosang, kapa ntho eo u iphumanetseng eona, Lintlha-khōlō tsa Lipale li u thusa ho hlahisa lintho tsa bohlokoa ho uena ka tsela e hapang mahlo. Empa ha u se u kentse pale e hlahang, ke ntho ea tlhaho ho ipotsa hore na ke mang ea e boneng Ka lehlohonolo, Facebook e fana ka tsela e bonolo ea ho bona hore na ke mang ea boneng lipale tsa hau tse hlahang. Sehloohong sena, re tla u bonts'a hore na u ka fumana tlhahisoleseling ena joang le ho fumana molemo ka ho fetisisa lipaleng tsa hau tse hlahang ho Facebook.
1. U ka tseba joang hore na ke mang ea boneng Lintlha-khōlō tsa ka ho Facebook?
Haeba u kile ua ipotsa hore na ke mang ea shebileng Lintlha-khōlō tsa hau ho Facebook, u sebakeng se nepahetseng. Leha Facebook e sa fane ka tšobotsi ea tlhaho ho bona hore na ke mang ea boneng Lintlha-khōlō tsa hau, ho na le mekhoa e 'maloa eo u ka e sebelisang ho latela lintlha tsena. E latelang, ke tla u bontša litsela tse tharo tse fapaneng tsa ho tseba hore na bashebelli ba hao ba tšepahalang ka ho fetisisa ke bo-mang.
1. Sebelisa likeketso tsa mokha oa boraro
Haeba u sebelisa Google Chrome e le sebatli sa hau sa Marang-rang, o ka kenya lisebelisoa tse ling tse u lumellang hore u tsebe hore na ke mang ea boneng Lintlha-khōlō tsa hau ho Facebook. Tse ling tsa likeketso tse tsebahalang li kenyelletsa "Story Live" le "Story Views bakeng sa Facebook." Leha ho le joalo, ke habohlokoa ho hlokomela hore li-extensions tsena li ka hloka ho fihlella ho hau Tlaleho ea Facebook, kahoo u lokela ho ba hlokolosi 'me u bale litlhahlobo pele u li kenya.
2. Sekaseka Maikutlo a leqephe la hau la Facebook
Haeba u sebelisa Leqephe la Facebook ho e-na le boemo ba hau, u ka khona ho fumana metrics ea Facebook Insights ho fumana lintlha tsa bohlokoa tsa Lipale tsa hau tse Featured. Ka ho bula tebo ea Insights leqepheng la hau, u tla khona ho bona lintlha tse mabapi le phihlello, maeto, le lipuisano le Litaba tsa hau tse Tsoang. Leha e sa u fe lintlha tse tobileng mabapi le hore na ke mang ea boneng Lipale tsa hau, e ka u thusa ho utloisisa hamolemo tšebetso ea Lipale tsa hau. melaetsa ea hau le karolo ka katleho ho bamameli ba hau.
3. Sebelisa lisebelisoa tsa tlhahlobo ea motho oa boraro
Ho phaella ho likeketso tsa sebatliHape ho na le lisebelisoa tse 'maloa tsa batho ba boraro tse fumanehang marang-rang tse ka u thusang ho boloka tlaleho ea hore na ke mang ea boneng Lintlha-khōlō tsa hau ho Facebook. Lisebelisoa tsena li ka kopa ho fihlella ak'haonte ea hau ea Facebook, hape, li tla u fa lipalo-palo tse felletseng mabapi le Lipale tsa hau, ho kenyelletsa le tlhahisoleseling mabapi le hore na ke mang ea li shebileng le hore na ba sebelisane le tsona joang. Tse ling tsa lisebelisoa tsena li kenyelletsa Story Analytics le Stories Watch, empa etsa bonnete ba hore u etsa lipatlisiso pele u li sebelisa 'me kamehla u sireletse tlhahisoleseling ea hau.
2. Lisebelisoa tsa ho sekaseka phihlello ea Lipale tsa hau tse Featured ho Facebook
Matsatsing ana, Lipale Tse Tsoang ho Facebook li fetohile mokhoa o tsebahalang oa ho arolelana litaba balateli ba hau. Leha ho le joalo, u ka 'na ua ipotsa hore na ke mang ea hlileng a shebileng lintlha tsa hau tsa bohlokoa. Ka lehlohonolo, ho na le lithulusi seo se o dumella sekaseka bophara ea lipale tsa hau tse hlahisoang 'me u fumane leseli la bohlokoa ka bamameli ba hau.
E 'ngoe ea litsela tse bonolo tsa ho bona hore na ke mang ea boneng lipale tsa hau tse hlahisitsoeng ho Facebook ke ka lintlha tsa leqephe la hau. Sena se u fa pono e qaqileng ea hore na lipale tsa hau li amoheloa joang ke balateli ba hau. U ka bona hore na ke batho ba bakae ba boneng pale ea hau, hore na e shebiloe hangata hakae, le hore na ke batho ba bakae ba e arolelaneng. Le uena u ka khona bona lenane la batho ba boneng lipale tsa hau tse hlahisitsoeng mme ba sekaseka boemo ba bona ho utloisisa bamameli ba hau hamolemo.
Tse ling sesebelisoa sa bohlokoa ho sekaseka phihlello ea lipale tsa hau tse hlahang ho Facebook Facebook Insights. Sesebelisoa sena se fana ka lintlha tse felletseng ka balateli ba hau, ho kenyeletsoa sebaka sa bona, bong, lilemo le lithahasello. U ka sebelisa tlhahisoleseling ena ho hlophisa leano la litaba tsa hau hantle le ho lebisa bamameli ba hau ka katleho. Ho feta moo, Facebook Insights e boetse e u bontša metrics ea ts'ebetso ea lipale tsa hau tse hlahang, joalo ka kakaretso ea phihlello, kakaretso ea nako ea ho bapala, le sekhahla sa ho qetela. Metrics ena e tla u thusa ho lekola katleho ea lipale tsa hau le ho lokisa litaba tsa hau ha ho hlokahala.
3. Mokhoa oa ho sebelisa lipalo-palo ho utloisisa hamolemo ts'ebetso ea Lipale tsa hau tse Featured
Ho ba le kutloisiso e betere ea ts'ebetso ea Lipale tsa hau tse hlahisitsoeng ho Facebook, ho bohlokoa ho sebelisa lipalo-palo tse teng. sethaleng. Metrics ena e tla u fa leseli la bohlokoa mabapi le phihlello, boitlamo le phello ea lipale tsa hau. Mokhoa oa ho sebelisa lipalo-palo tsena hamolemo ke tsena:
1. Lipalopalo tsa phihlello: Kena ho akhaonto ea hau ea Facebook 'me u ee leqepheng la hau la lapeng. Tobetsa "Lipalopalo" ho menu e ka holimo ho fumana metrics eohle e fumanehang. Ebe, fumana karolo ea "Lipale Tse Featured" 'me u tobetse ho eona.
2. Utloisisa metrics ea bohlokoa: Ha u se u le karolong ea lipalo-palo ea Lipale Tse Featured, u tla fumana mefuta e fapaneng ea metrics. Tse ling tsa lintlha tsa bohlokoa tseo u lokelang ho li hopola ke ho fihlella, maikutlo, maikutlo le likarabo. Finyella e tla u bontša hore na ke batho ba bakae ba boneng lipale tsa hau, ha maikutlo a tla u bolella hore na li bontšitsoe makhetlo a makae ka kakaretso. Hape, maikutlo le likarabo li tla u bontša hore na bashebelli ba sebelisana joang le lipale tsa hau.
3. Sekaseka le ho lokisa leano la hau: Hang ha u se u hlahlobile lipalo-palo tsa Lipale tse Featured, ho bohlokoa hore u hlahlobe lintlha le ho li sebelisa ho lokisa leano la hau. Mohlala, haeba u hlokomela hore mefuta e meng ea lipale e na le phihlello e kholo kapa puisano, u ka tsepamisa maikutlo ho theheng litaba tse ling tse ts'oanang. Ntle le moo, o ka tseba hore na ke matsatsi afe le linako tse sebetsang hantle bakeng sa ho beha lipale tsa hau, tse tla u thusa ho ntlafatsa boiteko ba hau.
Ka lipalo-palo tsena, u tla khona ho utloisisa hantle ts'ebetso ea Lipale tsa hau tse Featured ho Facebook le ho etsa liqeto tse nang le tsebo ho ntlafatsa liphetho tsa hau. Hopola ho hlahloba metrics khafetsa le ho etsa litokiso ho leano la hau ha ho hlokahala. Ho sebelisa lipalo-palo ka nepo ho tla u lumella ho eketsa ponahalo le tšusumetso ea lipale tsa hau sethaleng sena.
4. Malebela a ho ntlafatsa Lipale tsa hau le ho eketsa ponahalo ea tsona
Litaba tse hlahang ho Facebook ke mokhoa o motle oa ho bonts'a le ho totobatsa liphatlalatso tsa hau tsa bohlokoahali. Leha ho le joalo, hore li sebetse hantle, ho bohlokoa ho li ntlafatsa ho eketsa ponahalo ea tsona. Ke ena malebela seo se tla o thusa ho fumana molemo ka ho fetisisa ho Dipale tsa Hao Tse Hlahetsweng:
1. Khetha setšoantšo se khahlang kapa video: Ho hapa tlhokomelo ea balateli ba hau, ho bohlokoa ho khetha litaba tse khahlang pono. Sebelisa litšoantšo tsa boemo bo holimo kapa livideo tse hapang mahlo tse bontšang molaetsa oo u batlang ho o fetisa. Maikutlo a pele ke senotlolo sa hore basebelisi ba ikutloe ba susumelletseha ho hlahloba Lipale Tse Tsoang.
2. Hlophisa Lipale tsa hau tse Hlahetsoeng ka mekhahlelo e hlakileng: Ka ho hlophisa Lipale tsa hau tse Featured ka likarolo kapa mekhahlelo, u tla nolofaletsa basebelisi ho tsamaea le ho ba thusa ho fumana tlhaiso-leseling eo ba e batlang kapele le ha bonolo. Mohlala, o ka theha likarolo tse joalo ka "Lihlahisoa," "Likhothatso," kapa "Testimonials" ho latela mofuta oa khoebo ea hau. Sena se tla lumella mosebelisi ho ba le boiphihlelo bo bonolo le ho eketsa ponahalo ea Lipale Tse Tsoang.
3. Nchafatsa Litaba tsa hau khafetsa: Boloka Litaba tsa hau tse Featured li nchafalitsoe ebile li le ncha. Lits'oants'o tsa khale kapa tse siiloeng ke nako li ka fana ka maikutlo a mabe ho basebelisi le ho fokotsa thahasello ho litaba tsa hau. Netefatsa hore o kenya Lipale Tse Ncha khafetsa 'me u hlakole tse seng li sa sebetsa. Ho boloka Lintlha-kholo tsa hau li nchafalitsoe ho tla thusa ho boloka thahasello ea balateli le ho eketsa ponahalo ea hau.
5. Mokhoa oa ho fetolela data ea ho shebella ho Lintlha-khōlō tsa Lipale tsa Facebook
Ho sheba lintlha ho Lintlha-kholo tsa Facebook ho bohlokoa ho utloisisa phihlello le karabelo ea balateli ba hau. Ho toloka lintlha tsena ka nepo ho tla u lumella ho etsa liqeto tse nepahetseng mabapi le leano la litaba tsa hau le ho ntlafatsa tšebelisano le bamameli ba hau. Mona ke mekhoa e meng ea ho toloka data eo u e shebileng ho Lipale tsa hau tse Featured.
1. Sekaseka palo ea kakaretso ea maikutlo: Sheba hore na ke makhetlo a makae a Lipale Tse Tsoang a shebiloeng kaofela. Letšoao lena le tla u fa leseli la thahasello e hlahisoang ke litaba tsa hau le ho tsebahala ha lipale tsa hau har'a balateli ba hau.
2. Khetholla Litaba tse shebiloeng haholo: Sheba hore na ke efe ea lipale tsa hau e fumaneng maikutlo a mangata. Sena se tla u lumella ho utloisisa hore na ke mefuta efe ea litaba e khahlang balateli ba hau haholo le ho fetola leano la hau ka nepo.
3. Sekaseka nako ea maikutlo: Bona hore na balateli ba hau ba bone Lipale tsa hau tse Tsoang nako e kae. Sena se tla u thusa hore u tsebe hore na lipale tsa hao li thahasellisa hoo u ka bolokang tlhokomelo ea bamameli ba hao kapa haeba u hloka ho etsa litokiso mabapi le bolelele kapa likahare tsa lipale tsa hao.
6. Mekhoa e metle ea ho hohela basebelisi ba bangata ho Lintlha-khōlō tsa hau ho Facebook
Lipalopalo tsa Lipale tsa hau tse Tsoang ho Facebook
Haeba u thahasella ho tseba ke mang ea boneng Lintlha-kholo tsa hau ho Facebook, u na le mahlohonolo. Sethala se fana ka karolo ea ea lipalo-palo e u lumellang ho fumana leseli le felletseng mabapi le hore na ke mang ea boneng Lipale tsa hau le hore na li bapalitsoe hangata hakae. Ho fihlella lipalo-palo tsena, bula profaele ea hau ea Facebook 'me u ee karolong ea Lipale tse Featured Ha u le moo, tobetsa letšoao la matheba a mararo hukung e ka tlase e ka letsohong le letona la pale eo u batlang ho e sekaseka ebe u khetha "Lipalopalo".
Phahamisa Litaba tsa hau tse hlahisitsoeng
Haeba u batla ho hohela basebelisi ba bangata ho Lintlha-khōlō tsa hau ho Facebook, nahana ka ho ba phahamisa u sebelisa karolo ea lipapatso tsa sethala. Khetho ena e tla u lumella ho fihlela bamameli ba bangata le ho eketsa ponahalo ea lipale tsa hau tse hlahisitsoeng. Ho ntshetsa pele dipale tsa hao, kgetha »Bapatsa» kgetho ha o etsa pale ya hao e hlahang mme o latele ditaelo ho seta papatso ya hao. Etsa bonnete ba hore u khetha mekhoa e nepahetseng ea sepheo ho fihlela bamameli ba hau.
Arolelana Lipale tsa hau tse Felletseng sethaleng tse ling
Se ke oa ipehela moeli oa ho beha Lintlha-kholo tsa hau ho Facebook feela. Sebelisa monyetla oa ho arolelana lipale tsa hau ho li-forum tse ling tsa litaba tsa sechaba. li-social network, joalo ka Instagram kapa Twitter. Sena se tla u lumella ho fihlela bamameli ba bangata le ho eketsa ho ikamahanya le lipale tsa hau. Hape, nahana ka ho arolelana sehokelo sa pale ea hau e hlahang ho blog kapa webosaete ea hau ho khanna sephethephethe ho profil ea hau ea Facebook le ho eketsa maikutlo.
7. Mokhoa oa ho latela bashebelli ba Lipale tsa hau tse Totobalitsoeng ho Facebook
Ho Facebook, Lintlha-khōlō tsa Lipale ke mokhoa o motle oa ho arolelana linako tsa bohlokoa le balateli ba hau. Empa na u kile ua ipotsa hore na bashebelli bao ba shebelletseng Lipale tsa hau tse Featured ke bo-mang? Che, u sebakeng se nepahetseng! Sehloohong sena re tla u bontša .
Ho bona hore na ke mang ea boneng Lintlha-kholo tsa hau ho Facebook, latela mehato ena feela:
- Kena ho ak'haonte ea hau ea Facebook 'me u Kenya profaele kapa leqephe eo ho eona u nang le Lipale Tse Tsoang.
- Hang ha u le moo, tobetsa konopo ea "Statistics". e teng hukung e ka hodimo ho le letona ea skrini.
- Tepong ea Lipalopalo, tsamaisetsa tlase ho fihlela u fumana karolo ea Featured Stories.
- Tobetsa ho "Bona tsohle" ho fihlella lenane le felletseng la batho ba boneng Lipale tsa hau tse Tsoang.
Hang ha u se u latetse mehato ena, u tla khona ho bona lenane le nang le mabitso a batho ba kileng ba sebelisana le Lipale tsa hau tse Featured U tla boela u li bone kakaretso ea palo ea maikutlo le karolelano ea nako ea pale ka 'ngoe. Lintlha tsena li tla u lumella ho ba le mohopolo o betere oa hore na lipale tsa hau li amoheloa joang ke balateli ba hau mme li tla u thusa ho ntlafatsa leano la hau la litaba ho Facebook. Seke oa fetoa ke monyetla oa ho fumana lintlha tsa bohlokoa ka bamameli ba hau!
8. Lisebelisoa tse tsoetseng pele tsa ho sekaseka le ho utloisisa boitšoaro ba mosebelisi ho Lipale tsa hau tse Featured
Haeba esale u ntse u beha Litaba tse Featured ho Facebook 'me u ka thabela ho tseba hore na ke mang ea li boneng, u sebakeng se nepahetseng. Ka lehlohonolo, Facebook e fana ka lisebelisoa tse fapaneng tse tsoetseng pele tse o lumellang sekaseka le ho utloisisa boitšoaro ba basebelisi tse sebelisanang le Lipale tsa hau tse Featured.
Sesebelisoa sa pele seo u ka se sebelisang molemong ona ke Facebook Insights. Sesebelisoa sena se matla se fana ka lintlha tse qaqileng mabapi le phihlello, boitlamo, le taolo ea Lipale Tse Tsoang. Ka Facebook Insights, u tla khona ho tseba palo eohle ea makhetlo ao Lipale Tse Featured li shebiloeng, palo ea batho ba ikhethang ba li boneng, le kakaretso ea nako eo basebelisi ba e qetang ba shebelletse pale ka 'ngoe. Ho feta moo, u ka khona tsebahatsa litšobotsi tsa palo ea batho har'a basebelisi ba sebelisanang haholo le Litaba tse Tsoang, joalo ka lilemo, bong, le sebaka.
Sesebelisoa se seng se sebetsang ke Li-pixels tsa Facebook, e u lumellang hore u tsebe ho latela boitšoaro ba mosebelisi ho Lipale tsa hau tse Featured. Ka ho kenya pixel sebakeng sa hau websaete ea hau, u ka khona lekola tšebetso ea mosebelisi ba kileng ba etela webosaete ea hau ka mor'a ho shebella Litaba tsa hau tse Featured. Sena se tla u fa pono e felletseng ea litlamorao tsa Lipale tsa hau le ho u thusa ho etsa liqeto tse nang le tsebo ho ntlafatsa leano la hau la litaba.
9
Karolong ena, re u fa likhothaletso tsa bohlokoa tsa ho sebelisa ka bohlale tlhaiso-leseling eo u e shebellang ho Lintlha-khōlō tsa Lipale tsa Facebook. Litloaelo tsena li tla u thusa ho utloisisa bamameli ba hau betere le ho ba sebelisa ka nepo ho fihlela lipheo tsa hau tsa ho bapatsa le ho bapatsa. Litlhahiso tse tharo tsa bohlokoa tseo u lokelang ho li hopola ke tsena:
1. Sekaseka lintlha tse hlahang: Se ke oa nyenyefatsa matla a data. Sebelisa lipalo le lipalo-palo tse fanoeng ke Facebook ho sekaseka hore na ke mang ea boneng Litaba tsa hau tse Tsoang. Sheba kakaretso ea lipono, hammoho le lintlha tse ikhethang tsa batho ba li shebileng. Sena se tla u lumella ho khetholla lipaterone le litloaelo ho bamameli ba hau, tse tla u thusa ho hlophisa Litaba tsa hau tse Featured ka katleho. .
2. Hlalosa bamameli bao u batlang ho ba bona: Ka ho sekaseka lintlha tsa ho shebella tsa Lipale tsa hau tse Tsoang, u tla tseba ho tseba hore na ke karolo efe ea bamameli ba hau e amanang haholo le litaba tsa hau. ke bona bao Ba nang le thahasello e kholo ho seo u fanang ka sona. Iketsetse litaba le pale ea hau ho fihlela litlhoko le litebello tsa bona, tse tla u thusa ho theha khokahano e matla le bona.
3. Leka ka mefuta e fapaneng le likahare: Se ke oa ipehela mofuta o le mong feela oa litaba tse hlahang Lipaleng tsa hau Lintlha-khōlō. Leka mekhoa e fapaneng, joalo ka litšoantšo, lifitio tse khutšoane kapa likhetho, ho boloka thahasello ea bamameli ba hau le ho ameha. Ho feta moo, nahana ka ho fetola bolelele le makhetlo a Lipale Tse Hlahetsoeng ho boloka thahasello le tlhokomelo ea bamameli ba hau. Hopola hore boqapi le boqapi ke senotlolo sa ho hlahella ka har'a leoatle la litaba tsa marang-rang.
10. Mokhoa oa ho nka monyetla ka lintlha tse tsoang ho Lipale tsa hau tse hlahang ho Facebook ho ntlafatsa leano la hau la litaba.
E 'ngoe ea likarolo tse molemo ka ho fetisisa tsa Facebook ke monyetla oa ho bopa Lipale tse hlahisitsoeng ho arolelana litaba tsa ephemeral le balateli ba hau. Litaba tsena li bonahala lihora tse 24 ebe lia nyamela. Empa, na u ne u tseba hore u ka sebelisa monyetla oa leseli ea Lipale tsa hau tse Featured ho ntlafatsa leano la hau la litaba?
Hang ha u se u phatlalalitse Pale e Tsoang, u ka khona ho fumana lipalo-palo le ho sekaseka hore na ke mang ea e shebileng. Ho bona hore na ke mang ea boneng pale ea hau, e ea profilaneng ea hau ebe u tobetsa letšoao la mela e meraro e otlolohileng. E latelang, khetha "Lipale Tse Featured" 'me u tobetse letšoao la leihlo nalaneng tseo u batlang ho li sekaseka. Moo u tla fumana lethathamo la mabitso a batho ba boneng pale ea hau. Tlhahisoleseding ena e ka ba molemo haholo bakeng sa arola bamameli ba hau, utloisisa hore na ba thahasella litaba tsa mofuta ofe 'me u fetole leano la hau ka nepo.
Ntle le ho bona hore na ke mang ea boneng Litaba tsa hau tse Featured, u ka khona lekola tshebetso ea e mong le e mong oa bona. Facebook e u fa leseli mabapi le palo ea maikutlo, likarabo le liphetoho tseo pale ka 'ngoe e li hlahisitseng. Sebelisa data ena ho tsebahatsa mekhoa ka boitšoaro ba bamameli ba hau le ho ntlafatsa boleng ba litaba tsa hau. Ka mohlala, haeba u hlokomela hore pale e itseng e hlahisitse likarabo kapa liphetoho tse ngata, leka ho bopa mofuta oo oa litaba nakong e tlang hore u fumane liphetho tse ntle.
Ke 'na Sebastián Vidal, moenjiniere oa k'homphieutha ea chesehelang theknoloji le DIY. Ho feta moo, ke 'na moetsi oa tecnobits.com, moo ke arolelanang lithupelo ho etsa hore theknoloji e fumanehe le ho utloisisoa ke motho e mong le e mong.