- Ijaji yomdibaniso eWashington iyalichitha ityala le-FTC kwaye iqukumbela ngelithi iMeta ayisebenzisi amandla awodwa namhlanje.
- Utshintsho lwentengiso kunye ne-TikTok kunye neYouTube yayingundoqo ekwenzeni ingcaciso "yeintanethi zentlalo yoluntu".
- I-FTC ayiphumelelanga ukunika ubungqina obukhoyo ngoku ukuxhasa ibango lokuba ukuhlanganiswa kwe-Instagram kunye ne-WhatsApp igcina i-monopoly.
- Isigwebo sinika i-lifeline ye-Meta kunye nokubuyisela umva kwi-antitrust offensive e-US, kunye nemiphumo eya kuthi iYurophu ijonge ngokusondeleyo.
Idabi lomthetho phezu kwe Isityholo sokutya kukaMeta kumajelo eendaba ezentlalo sisonjululwe, okwangoku, ngokuthanda inkampania. Ijaji yomanyano eWashington DC iye yalichitha ityala leFederal Trade Commission's (FTC), yagweba loo nto I-arhente ayikhange ibonise ukuba inkampani ngoku isebenzisa amandla amakhulu entengiso.
Isigwebo sithi Ukuphela kweminyaka emihlanu yengxabano kwaye uphephe, okwangoku, ukuba iMeta inyanzeliswe ukuba ikhuphe i-Instagram okanye i-WhatsAppIsisombululo, esibhalwe ngethoni enamandla, siyayigxininisa loo nto Intengiso itshintshile ngokuvela kwamaqonga evidiyo afana neTikTok kunye neYouTubeOku kwenza kube nzima ukugcina imonopoly kwinto ebizwa ngokuba yi "personal social networks".
Yintoni egqitywe yinkundla kwaye kutheni ibalulekile nje
UJaji James Boasberg ugqibe kwelokuba i-FTC ayiphumelelanga ukuhlangabezana nomthwalo wayo wobungqina “ukwaphulwa komthetho okukhoyo okanye okusemnyango”"Nokuba iMeta ibiwonwabele amandla olawulo ngaphambili, i-arhente kufuneka ibonise ukuba iyaqhubeka nokubamba ngoku," utshilo. Ngokutsho kukamantyi, Elona candelo lisetyenziswa kakhulu kuFacebook kunye ne-Instagram namhlanje "ayahluki" kwinto enikezelwa nguTikTok kunye neYouTube..
Isigwebo sigxininisa ukuvela kwecandelo: Ii-Apps ezitshintsha indlela, iimpawu ezidityaniswe ngesantya esiphezulu, kunye nemikhwa yokusebenzisa engasangeniyo nentengiso evaliweyo "yabahlobo kunye nosapho"Ngaloo mxholo, inkundla iyayikhaba inkcazo yentengiso ecetywayo ye-FTC, engabandakanyi abo bakhuphisana nabo njengeTikTok okanye iYouTube.
Kutheni i-FTC yasilela ukukholisa ijaji
I-arhente yakugcina oko Ukuthengwa kwe-Instagram (2012) kunye ne-WhatsApp (2014) yomeleza i-Meta's monopoly kwimidiya yoluntu.. Nangona kunjalo, inkundla ibona ukuba imeko yangoku yokhuphiswano -ephawulwe ngokunyuka kweevidiyo ezimfutshane kunye nomxholo ocetyiswayo we-algorithm- iyayinyibilikisa ithisisi kwaye ibonisa ukutshintshwa kwangempela phakathi kwamaqonga.
Ngexesha lolingo, imizekelo yokuziphatha komsebenzisi yaboniswa: Xa iMeta ifumana ukuphazamiseka kwihlabathi, uninzi lwabaphulaphuli bayo bafudukela kwiTikTok nakwiYouTube., kwaye Xa iTikTok ingafumaneki kwezinye iimarike, ukusetyenziswa kweemveliso zeMeta kuye kwanda.Kwijaji, uxinzelelo lokhuphiswano luyabonakala: I-TikTok inyanzelise iMeta ukuba ityale imali malunga ne- $ 4.000 yezigidigidi ekukhuthazeni iiReels.
Elona metric yokusetyenziswa esetyenziswe kwinkqubo ebizwa ngokuba yimonopoly umbuzo: Abantu baseMelika ngoku baya kuzinikela kuphela I-17% yexesha kwi-Facebook kumxholo ovela kubahlobo kunye ne-7% kwi-InstagramLa manani ahambelana nosetyenziso olulawulwa yividiyo ecetyiswayo kunonxibelelwano lomntu ngokungqongqo.
Ubungqina obuphambili kunye nexesha lexesha letyala
Inkqubo yaqala ngophando ngo-2019 kunye nesimangalo ngo-2020. Ngo-2021 ityala lachithwa kuqala ngenxa yokunqongophala kobungqina kwaye, emva kohlaziyo oluneenkcukacha ngakumbi, yamkelwe ukuba iqhutywe ngo-2022Ulingo lwathatha iiveki kwaye lubandakanya ukubonakala kukaMark Zuckerberg, uSheryl Sandberg, kunye noKevin Systrom, phakathi kwabanye.
I-FTC yalatha kwii-imeyile nakumaxwebhu angaphakathi—njengalawo adumileyo “Kungcono ukuthenga kunokukhuphisana"-ukuphikisa ukuba i-Meta ithintele izoyikiso ngokufumana." I-Meta iphendule ngelithi ikhuphisana nokuhoywa kunye ne-TikTok, i-YouTube, i-X, i-Reddit, okanye i-Pinterest nokuba isicwangciso sabo sokuthenga si esemthethweni kwindawo yenguqu ekhawulezileyo.
Iimpendulo, impembelelo yemarike kunye nembono yaseYurophu
Emva kokuba kubhengezwe isigwebo, Izabelo zeMeta zihlawule ilahleko ye-intraday Kwaye ithoni kwiimarike yayiyenye yesiqabu esiphakathi. Inkampani isamkele isigqibo sokuqaphela i “Ukhuphiswano oluqatha” kwicandelo, ngelixa i-FTC ivakalise ukuphoxeka kwayo kwaye yathi iya kuphonononga iinketho zayo.
Ityala yinxalenye a ukhubekiso olubanzi ngokuchasene neBig Tech eMelikange Iinkqubo zomthetho ezichasene neGoogle, iApple, kunye neAmazon kwiinkalo ezahlukeneyoUkoyiswa kwe-FTC apha kubonisa ukubuyisela umva okubalulekileyo kwaye kusebenza njengesilumkiso kubalawuli abakweminye imimandla. EYurophu, ingxoxo yamandla emarike kunye namaqonga aya kulandela ngokusondeleyo esi siphumo sase-US, nangona iinkqubo zendawo kunye neendlela ziqhubela phambili kwiindlela zazo.
Ngaphandle kwengxolo, esi sigwebo senza into enye icace: inkundla ayizange iqinisekise ukuba uMeta ulawula yedwa kwimidiya yoluntu, exhomekeke ubungqina bobuchule obusebenzayo, ekukhuleni kokubaluleka kweevidiyo ezimfutshane kunye nobunzima bokufaka i-Instagram kunye ne-Facebook kwimarike eyahlukileyo kwezinye iiplatifomu ezithatha ingqalelo yabasebenzisi.
Ndingumntu othanda itekhnoloji ojike umdla wakhe we "geek" waba ngumsebenzi. Ndichithe ngaphezulu kweminyaka eli-10 yobomi bam ndisebenzisa itekhnoloji yokusika kwaye ndikhenkceza ngazo zonke iintlobo zeenkqubo ngenxa yokufuna ukwazi okumsulwa. Ngoku ndiqeqeshelwe ubugcisa bekhompyutha nakwimidlalo yevidiyo. Oku kungenxa yokuba ngaphezu kweminyaka emi-5 ndibhalela iiwebhusayithi ezahlukeneyo kwitekhnoloji kunye nemidlalo yevidiyo, ndisenza amanqaku afuna ukukunika ulwazi oludingayo ngolwimi oluqondakalayo kuye wonke umntu.
Ukuba unayo nayiphi na imibuzo, ulwazi lwam lusuka kuyo yonke into enxulumene nenkqubo yokusebenza yeWindows kunye ne-Android yeefowuni eziphathwayo. Kwaye ukuzinikela kwam kukuwe, ndihlala ndikulungele ukuchitha imizuzu embalwa kwaye ndikuncede usombulule nayiphi na imibuzo onokuba nayo kweli lizwe le-intanethi.