U-Shein uphande eYurophu ngenxa yezaphulelo ezilahlekisayo kunye nokungabikho elubala kwiimbuyekezo

Shein, isigebenga se-e-commerce yaseTshayina, ibekwe phantsi kweliso labasemagunyeni baseYurophu ngezityholo zokungafihli kunye nezitenxo ezinokwenzeka kwimisebenzi yayo ngaphakathi kwiManyano yaseYurophu. Amaziko oLuntu kunye noThungelwano loKhuseleko loMthengi (CPC) avule a Uphando olusesikweni lokuvavanya ukuba ngaba inkampani iyayithobela na imithetho yaseYurophu ekhusela abathengi.

Inkxalabo ye-EU ayiveli ndawo: U-Shein, kunye namanye amaqonga afana neTemu okanye i-AliExpress, sele evelele kwiinyanga. Ngenxa yokuba isicwangciso sayo samaxabiso aphantsi kunye nokunyuswa rhoqo kuphakamisa amathandabuzo malunga nokufaneleka kweendlela ezithile zoshishino. Ngokukodwa, abasemagunyeni boyika ukuba abathengi baseYurophu bayalahlekiswa izaphulelo ezilahlekisayo, Ulwazi olungaphelelanga kwiimbuyekezo kunye nokungacacisi kwiitshaneli zoqhagamshelwano.

Izitshixo zophando lwaseYurophu

IKhomishini yaseYurophu, ngokubambisana neCPC Network kunye namagunya esizwe kumazwe afana neFransi, iBelgium, iNetherlands kunye ne-Ireland, uye wabonisa iinkalo ezininzi apho u-Shein angaphula imimiselo yabathengi be-EU:

• Ukukhuthazwa kwezaphulelo ezingacacangaU-Shein utyholwa ngokubonisa izaphulelo kumaxabiso angaphambili ahlala kuthiwa ayengekho, edala ingqiqo yokwenziwa ngokukhawuleza kunye nethuba ekuthengeni.
• Tácticas de presión: Iqonga lisebenzisa izibali-xesha kunye nemiyalezo egxininisayo ecebisa ukunqongophala kwemveliso okanye amaxesha amisiweyo aqingqiweyo, izicwangciso eziyilelwe ukucinezela abathengi ukuba bagqibezele iodolo yabo ngokukhawuleza.
• Ulwazi ngembuyekezo kunye nembuyiselo: Izikhalazo ezininzi zikhomba ukuba iinkcukacha malunga nemigaqo-nkqubo yokubuyisela ayicaciswanga ngokucacileyo, okwenza kube nzima kubasebenzisi ukuqonda indlela yokusebenzisa amalungelo abo.
• Ukubhidanisa iilebhile kunye namabango ozinzo athandabuzekayoImizekelo ichongiwe yeemveliso eziphawulwe ngeempawu ezizodwa ezicacileyo xa zihlangabezana kuphela nobuncinci obusemthethweni, okanye izithembiso zokusingqongileyo ezingaxhaswanga lulwazi oluqinisekisiweyo.
• Ubunzima bokunxibelelana nenkampaniAbasebenzisi abaninzi baye baqaphela ubunzima ekuhlangabezaneni neziganeko zengxelo okanye izikhalazo, ezichasene nesibophelelo sokubonelela ngamajelo eenkonzo zabathengi ngokuthe ngqo.

Ukongeza, iNethiwekhi yeCPC uye wacela u-Shein ukuba achaze iinkcazo malunga nokunikezelwa kokuhlaziywa kunye nokulinganisa kwiwebhusayithi yakhe, kunye nendlela uxanduva olusasazwa ngayo phakathi kwenkampani kunye nabathengisi beqela lesithathu.. Injongo kukuthintela ulwazi olufunyenwe ngumthengi ukuba lungaphelelanga okanye lulahlekise.

Ixesha elimiselweyo lenyanga enye kunye nesilumkiso sezohlwayo zoqoqosho

UShein uneentsuku ze-30 zokuphendula ngokuqinisekileyo kwimibuzo ephakanyisiweyo. yiKhomishini yaseYurophu kunye neNethiwekhi yeCPC. Ngeli xesha, inkampani kufuneka ibonise ukuba iyayithobela okanye iya kwamkela amanyathelo ayimfuneko ukuthobela ngokupheleleyo imimiselo ye-EU. Ukungaphumeleli ukwenza oko kuya kubangela ukuba amagunya esizwe aMazwe angamaLungu achaphazelekayo Basenokubeka izohlwayo zezoqoqosho ngokuhambelana nomthamo weshishini likaShein kwilizwe ngalinye..

Inkampani nayo ijongene nezinye iingcinezelo, njengoko IBrussels iyaqhubeka nokuphanda uShein phantsi koMthetho weeNkonzo zeDijithali (DSA).. Lo ngummiselo ongqongqo kakhulu ofuna amaqonga amakhulu ukomeleza ukungafihli, ukhuseleko, kunye nokukhuselwa kwamalungelo abasebenzisi be-Intanethi. Ukusukela ngo-Epreli 2024, U-Shein uye wahlelwa njengePlatform ye-Intanethi enkulu kakhulu (VLOP), nto leyo ethetha izibophelelo ezintsha ezifana nolawulo lwesiqulatho esingekho mthethweni kunye noxanduva olukhulu lwenkqubo yayo yedijithali neyorhwebo.

Ulawulo oluninzi kunye namaxabiso amatsha othutho lwamazwe ngamazwe

Umba udlulela ngaphaya korhwebo olungqongqo. IKhomishini yaseYurophu iphonononga inkqubo yokukhululwa kwirhafu kwiipasile zexabiso eliphantsi. (ngaphantsi kwee-euro ezili-150), ekubeni ukufika okukhulu kweemveliso ezivela e-Asia kubeka uxinzelelo kulawulo lwamasiko.

Entre las opciones, Kucetywa ukwazisa umrhumo wee-euro ezimbini kwiphakheji nganye, umlinganiselo oya kuchaphazela ngokukodwa iinkampani ezifana neShein, iTemu okanye i-AliExpress, egxininisa umthamo ophezulu kakhulu wokuthunyelwa.

Paralelamente, Amanye amazwe aseYurophu, anjenge-Italiya, nawo aqalise uphando oluzimeleyo kuShein., kugxininise ekukhanyeni kolwazi kunye nokuthotyelwa kwemimiselo yasekhaya neyaseYurophu.

Impendulo kaShein kunye nekamva langoku

Impendulo yenkampani ibilumkile kodwa isebenzisana. U-Shein uqinisekisa ukuba usebenza ngokubambisana nabasemagunyeni baseYurophu ukubonisa ukuzimisela nokuzibophezela kumthetho we-EU. kwaye uqinisekise ukuba abasebenzisi bayo banokonwabela amava akhuselekileyo, athembekileyo kwaye apheleleyo. Ngelixa begxininisa ukuba eyona nto iphambili kukwaneliseka kwabathengi, bayavuma ukuba kuya kufuneka benze uhlengahlengiso kwiinkqubo zabo, ngakumbi ukuba bafuna ukugcina indawo yabo kwimarike yaseYurophu.

Ukuthotyelwa kwemimiselo kunye nezohlwayo ezinokwenzeka ziya kuphawula indlela eya phambili yeqonga, elinokuthi kufuneka ibonise ukukulungela kwayo ukuziqhelanisa neemfuno zemarike yaseYurophu kunye nokuqinisa iindlela zayo zokungafihli kunye neenkonzo zabathengi.

UAlberto Navarro

Ndingumntu othanda itekhnoloji ojike umdla wakhe we "geek" waba ngumsebenzi. Ndichithe ngaphezulu kweminyaka eli-10 yobomi bam ndisebenzisa itekhnoloji yokusika kwaye ndikhenkceza ngazo zonke iintlobo zeenkqubo ngenxa yokufuna ukwazi okumsulwa. Ngoku ndiqeqeshelwe ubugcisa bekhompyutha nakwimidlalo yevidiyo. Oku kungenxa yokuba ngaphezu kweminyaka emi-5 ndibhalela iiwebhusayithi ezahlukeneyo kwitekhnoloji kunye nemidlalo yevidiyo, ndisenza amanqaku afuna ukukunika ulwazi oludingayo ngolwimi oluqondakalayo kuye wonke umntu.

Ukuba unayo nayiphi na imibuzo, ulwazi lwam lusuka kuyo yonke into enxulumene nenkqubo yokusebenza yeWindows kunye ne-Android yeefowuni eziphathwayo. Kwaye ukuzinikela kwam kukuwe, ndihlala ndikulungele ukuchitha imizuzu embalwa kwaye ndikuncede usombulule nayiphi na imibuzo onokuba nayo kweli lizwe le-intanethi.