Uyinyusa njani a iwebhusayithi?
Kwixesha ledijithaliUkuba nobukho be-intanethi kubalulekile kuyo nayiphi na inkampani okanye usomashishini. Kodwa ngaba uyayazi indlela ukukhuthaza iwebhusayithi yakho ngempumelelo? Kweli nqaku, siza kukubonisa amaqhinga kunye neendlela ezahlukeneyo eziya kukunceda ukwandisa ukubonakala kunye nokugcwala kwewebhusayithi yakho. Ukusuka ekusebenziseni amagama angundoqo afanelekileyo ukuya ekuphuculeni indawo yakho yeenjini zokukhangela, fumana ezona ndlela zilungileyo zokukhuthaza iwebhusayithi yakho ngempumelelo.
Ukubaluleka kokukhuthazwa kwewebhu
Unyuso lweWebhu ngumba obalulekileyo wempumelelo yaso nasiphi na isiza kwi-Intanethi. Nokuba unoyilo olukhangayo kunye nomxholo onomdla, ukuba akukho mntu uyifumanayo, indawo yakho iya kulahleka kwindalo yonke yewebhu. Ke ngoko, kubalulekile ukuphumeza izicwangciso zokuthengisa ezikuvumela ukuba utsale iindwendwe kwaye uvelise itrafikhi iwebhusayithi yakho.
Ukuchaza abaphulaphuli bakho
Ngaphambi kokuba uqale ukukhuthaza iwebhusayithi yakho, kubalulekile ukuba abaphulaphuli ojolise kubo bachazwe kakuhle. Ngaba uyafuna ukufikelela kubaphulaphuli ababanzi okanye abathile? Ukwazi abaphulaphuli bakho kuya kukuvumela yenza umxholo efanelekileyo kwaye ulungelelanise izicwangciso zakho zokunyusa ngokufanelekileyo. Yenza uphando lwemarike kunye nohlalutyo lwedatha ukuqonda ngcono abaphulaphuli bakho kwaye uqondise iinzame zakho zokuthengisa ngokufanelekileyo.
UPhendlo lweNjini yoKhangelo
Ukukhangela injini yokukhangela (SEO) yenye yezona zicwangciso zibalulekileyo zokukhuthaza iwebhusayithi. Qinisekisa ukubandakanya i amagama angundoqo efanelekileyo kwizihloko zakho, iinkcazo kunye nomxholo ngokubanzi. Phucula ulwakhiwo lwewebhusayithi yakho, sebenzisa iithegi ezifanelekileyo zeHTML kwaye wenze enlaces internos Bakwacetyiswa izenzo zokwandisa indawo yakho kunye nokuphucula ukubonakala kwayo kwiinjini zokukhangela.
Isizukulwana somxholo ofanelekileyo
Ukudala umxholo ofanelekileyo kunye nomgangatho kubalulekile ukukhuthaza iwebhusayithi yakho. Awuyi kutsala abaphulaphuli bakho kuphela, kodwa uya kuvelisa autoridad kwishishini lakho okanye kwi-niche. Yenza amanqaku, izikhokelo, ii-tutorials okanye naluphi na uhlobo lomxholo oluncedo kunye nexabiso kwiindwendwe zakho. Khumbula ukusebenzisa amagama angundoqo afanelekileyo kwaye ugcine ubume bomxholo obucacileyo nekulula ukuwujonga ukuphucula amava omsebenzisi.
1. Izicwangciso zokukhuthaza kwiinjini zokukhangela
Ukukhuthaza iwebhusayithi kubalulekile ukunyusa ukubonakala kwayo kwiinjini zokukhangela kunye nokutsala i-organic traffic. Ukufezekisa oku, kuyimfuneko ukuphumeza amaqhinga asebenzayo ezivumela iwebhusayithi ukuba ifakwe kwisalathiso kwaye ihlelwe ngokufanelekileyo ngeenjini zokukhangela Apha ngezantsi kukho ezinye estrategias clave que se pueden utilizar:
1. Optimización de motores de búsqueda (SEO): I-SEO iqulethe ukuphucula iinkalo ezahlukeneyo zewebhusayithi, ezifana nesakhiwo, umxholo kunye namakhonkco, ukwandisa ukubonakala kwayo kwiinjini zokukhangela. Oku kuphunyezwa ngokukhetha amagama angundoqo abalulekileyo, ukudala umxholo osemgangathweni, ukunyusa i-meta tags, kunye nokuphucula isantya sokulayisha iwebhusayithi.
2. I-Injini yokukhangela iNtengiso (SEM): I-injini yokukhangela intengiso, ekwabizwa ngokuba yi-SEM, ibandakanya ukudala kunye nokulawula iintengiso ezihlawulelwayo eziza kuvela kwiziphumo zophando. Esi sicwangciso sikuvumela ukuba wandise ukubonakala kwewebhusayithi ngokukhawuleza kwaye utsale itrafikhi efanelekileyo. Kubalulekile ukukhetha amagama angundoqo afanelekileyo kwaye ujonge rhoqo iziphumo zokwandisa ukusebenza kweentengiso zakho.
3. Marketing de contenidos: Intengiso yesiqulatho ibandakanya ukuyilwa kunye nokusasazwa komxholo ofanelekileyo kunye nexabiso kubaphulaphuli ekujoliswe kubo. Esi sicwangciso-qhinga siyanceda ukwakha ukuthembana kwaye simisele igunya lewebhusayithi kwimarike ye-niche. Ngokudala umgangatho, umxholo oluncedo, uphucula amathuba okuba iwebhusayithi yakho iya kwabelwana ngayo kwaye idityaniswe nabanye, nto leyo eyandisa ukubonakala kwayo kwiinjini zokukhangela.
2. Iintengiso ezihlawulwe kwi-intanethi ukwandisa ukubonakala
Intengiso ye-intanethi ehlawulweyo Sisicwangciso esisebenzayo sokwandisa ukubonakala kunye nokukhuthaza iwebhusayithi. Ngeentengiso ezihlawulelwayo, unokufikelela kubaphulaphuli abaninzi kwaye uqhube i-traffic kwindawo yakho Kukho iindlela ezahlukeneyo zentengiso ehlawulwayo kwi-intanethi, njengokukhangela iintengiso Iintengiso zikaGoogle okanye iintengiso kwimidiya yoluntu njenge Iintengiso zikaFacebook y Instagram Ads.
Enye yeenzuzo zentengiso ehlawulweyo ye-intanethi yileyo inikeza ulwahlulo olukhulu. Oku kuthetha ukuba iintengiso zinokujolisa abantu abanomdla kwiimveliso okanye kwiinkonzo ezinikezelwa yiwebhusayithi. Umzekelo, kwi Iintengiso zikaGoogle Unokukhetha amagama angundoqo afanelekileyo kwishishini lakho kwaye ubonise iintengiso kuphela kwabo basebenzisi bafuna loo magama. Oku kukhulisa ukufaneleka kweentengiso zakho kwaye kwandisa amathuba okuba abasebenzisi bacofe kuzo.
Ukongeza, intengiso ye-intanethi ehlawulelwayo ikuvumela ukuba ufumane resultados medibles. Ngokusebenzisa izixhobo zokulandela umkhondo kunye nokuhlalutya, kunokwenzeka ukwazi ukusebenza kweentengiso kunye nokwenza uhlengahlengiso lokuphucula iphulo leeMetrics ezifana nenani lokucofa, ukubonwa, ukuguqulwa kunye nokubuyisela kwi-investment. Oku kunika ukubonakala okucacileyo kwimpembelelo yentengiso kwaye ivumela izigqibo ezinolwazi ukuba zenziwe ukuphucula iziphumo. Ngamafutshane, intengiso ye-intanethi ehlawulwayo sisicwangciso esisebenzayo sokwandisa ukubonakala kwisiza iwebhusayithi kunye nokukhuthaza iimveliso okanye iinkonzo zakho. Ngokujoliswa okuchanekileyo kunye neziphumo ezinokulinganiswa, inika ukhetho olunamandla lokuqhuba i-traffic efanelekileyo kwiwebhusayithi kunye nokufezekisa iinjongo zokuthengisa.
3. Ukubaluleka kokuthengiswa komxholo ukuqhuba i-traffic
Esinye sezicwangciso ezisebenzayo zokukhuthaza iwebhusayithi kukuthengisa umxholo. Obu buchule bubandakanya ukuyila kunye nokusasaza efanelekileyo kunye nexabiso umxholo wokutsala nokugcina abaphulaphuli.. Ngokubonelela ngomgangatho, ulwazi oluluncedo, useka intembeko kwaye ubeke uphawu lwakho njengegunya kwishishini lakho. Ukongezelela, ukuthengiswa komxholo kubalulekile ukuqhuba i-traffic kwiwebhusayithi.
Isinyathelo sokuqala sokusebenzisa ukuthengiswa komxholo njengesixhobo sokuthengisa Chonga abaphulaphuli ekujoliswe kubo kwaye baqonde iimfuno zabo. Kubalulekile ukwazi ukuba loluphi uhlobo lwazi abalukhangelayo kunye iingxaki abafuna ukuzisombulula. Ngokusekelwe kolu phando, isicwangciso somxholo sinokudalwa esibandakanya izihloko ezifanelekileyo nezikhangayo kubaphulaphuli ekujoliswe kubo.
Nje ukuba abaphulaphuli ekujoliswe kubo kunye nezihloko eziza kuxoxwa zichaziwe, kubalulekile yenza umxholo umgangatho ophezulu ehlangabezana nokulindelwe ngabasebenzisi. Umxholo mawube yintsusa, yakhiwe kakuhle kwaye ibhalwe ngokucacileyo nangokucacileyo. Ukongeza, amagama angundoqo afanelekileyo kufuneka asetyenziswe ukuphucula indawo kwiinjini zokukhangela. Kuyacetyiswa ukuba ubandakanye iifomati ezahlukeneyo zomxholo ezifana neeblogi, iividiyo, i-infographics, phakathi kwabanye, ukutsala abaphulaphuli abahlukeneyo.
4. I-Social networks njengesixhobo esisebenzayo sokunyusa
Integrar las iinethiwekhi zoluntu kwizicwangciso zokukhuthaza iwebhusayithi Kubalulekile ukufezekisa impumelelo kwihlabathi ledijithali. Ngokunyuka kwe Imidiya yokuncokola Kwiminyaka yakutshanje, baye baba zizixhobo ezinamandla zokufumana ukubonakala kunye nokwandisa ukungaziwa kwewebhusayithi. Ukufezekisa unyuso olusebenzayo, kuyafuneka ukwazi kwaye uthathe ithuba layo yonke imisebenzi enikezelwa ngala maqonga. Kubalulekile uthathele ingqalelo iprofayili yabaphulaphuli ekujoliswe kubo kwaye ukhethe iinethiwekhi ezifanelekileyo zoluntu ukufikelela kubo. Ukuba unevenkile ye-intanethi, i-Facebook kunye ne-Instagram inokuba lukhetho oluhle kakhulu lokukhuthaza iimveliso kunye neenkonzo, ngelixa i-LinkedIn ibalulekile ekukhuthazeni iwebhusayithi yobuchwephesha.
Esinye sezitshixo zokukhuthaza iwebhusayithi ngokusebenzisa iinethiwekhi zentlalo kukuvelisa umxholo obalulekileyo kunye ofanelekileyo kubaphulaphuli ekujoliswe kubo. Ukupapasha umxholo osemgangathweni rhoqo kuya kutsala abalandeli kwaye ugcine umdla wabo, oya kuthi uguqulele ukubonakala okukhulu kunye nokugcwala kwiwebhusayithi. Ibalulekile crear contenido atractivo, nokuba ikwimo yombhalo, imifanekiso okanye iividiyo, ezibonelela ngexabiso kubalandeli kwaye zibakhuthaze ukuba babelane ngazo nenethiwekhi yabo yabafowunelwa. Ngaphandle koko, utilizar hashtags relevantes kupapasho kuya kukuvumela ukuba ufikelele kubaphulaphuli ababanzi kwaye ukwandise ukubonakala kwewebhusayithi.
Akukhona nje ngokupapasha umxholo, kodwa malunga nokusebenzisana kunye nokuthatha inxaxheba ngokusebenzayo kwiintanethi zentlalo.. Kubalulekile ukuphendula kwizimvo zabasebenzisi, imiyalezo, kunye nokukhankanywa ngexesha nangendlela yobuchwephesha. Oku kuya kwakha ukuthembana kunye nokukhuthaza ubudlelwane nabalandeli, nto leyo eya kwandisa ukunyaniseka kwiwebhusayithi. Ngaphandle koko, Sebenzisana nabaphembeleli okanye iinkokeli zezimvo ishishini inokuba sisicwangciso esisebenzayo sokwazisa a iwebhusayithi. Ukukhankanywa okanye ukunconywa ngumntu ofanelekileyo kwiintanethi zentlalo kunokuvelisa impembelelo enkulu kwaye kwandise ukubonakala kwewebhusayithi kakhulu. Ukuqukumbela, ukuthatha ithuba leintanethi zentlalo njengezixhobo zokuthengisa ezisebenzayo kubalulekile ukufezekisa impumelelo yewebhusayithi. Ukudibanisa kwizicwangciso zokukhuthaza, ukuvelisa umxholo oxabisekileyo kunye ofanelekileyo, kunye nokusebenzisana ngokusebenzayo nabalandeli kunye nokusebenzisana neenkokheli zezimvo zingundoqo ekufumaneni iziphumo ezilungileyo.
5. Ukulungiswa kweWebhusayithi ukuphucula ukuma kwezinto eziphilayo
Ukulungiswa kwewebhusayithi kungundoqo ekuphuculeni ukuma kwezinto eziphilayo kwiinjini zokukhangela ukufezekisa oku, kuyimfuneko ukulandela uchungechunge lwezicwangciso kunye nobuchule obukuvumela ukuba uphucule ukubonakala kunye nokufaneleka kwewebhu. Ukusetyenziswa kwamagama angundoqo afanelekileyo Kubalulekile ukuze iinjini zokukhangela ziqonde ukuba iwebhusayithi yethu imalunga nantoni kwaye iyibonise kwiziphumo zophando ezifanelekileyo. Ukongeza, kubalulekile ukuqinisekisa ukuba iwebhusayithi ine isakhiwo esicacileyo nesinobubele tanto yabasebenzisi njengeenjini zokukhangela.
Olunye uqheliselo oluphambili ekuphuculeni iwebhusayithi crear contenido de calidad kwaye inxulumene nabasebenzisi. Oku kuthetha ukunika ulwazi oluluncedo, oluhlaziyiweyo kunye nolwangaphambili oluphendula iimfuno kunye nemibuzo yeendwendwe. Ngaphezu koko, ibalulekile optimizar el contenido usebenzisa afanelekileyo amagama angundoqo, iiheader, amakhonkco angaphakathi nangaphandle, phakathi ezinye izinto eziphucula ukubonakala kwesiza.
Ngaphezu koko, kuyacetyiswa ukuphucula isantya sokulayisha yewebhusayithi ukunika amava omsebenzisi angcono kwaye uthanda ukuma kwayo kwiinjini zokukhangela. Oku kubandakanya ukukhulisa ubungakanani bomfanekiso, ukwehlisa okungafunekiyo khowudi, kunye nokusebenzisa izixhobo kunye nobuchule obukhawulezisa ukulayisha iphepha. Okokugqibela, ibalulekile ukubeka iliso kunye nokuhlalutya ukuphonononga rhoqo iziphumo ukuchonga ukuphuculwa okunokwenzeka kunye nokulungelelanisa isicwangciso sokuphucula iwebhusayithi.
6. Ukwakha amakhonkco asemgangathweni ukwandisa igunya lesiza
Kukho izicwangciso ezininzi zokukhuthaza iwebhusayithi kunye nokwandisa igunya layo. Enye yezona zinto zisebenzayo umgangatho wokwakha ikhonkco. Ezi ziqhagamshelo, ezikwabizwa ngokuba yi-backlinks, zizikhonkco zangaphandle ezikhomba indawo yethu ukusuka kwamanye amaphepha ewebhu afanelekileyo kwaye athembekileyo Umgangatho wekhonkco ubalulekile, ekubeni iinjini zokukhangela ezifana ne-Google zinika igunya elikhulu kwezo ndawo zineekhonkco ezivela kwiindawo ezisemgangathweni ngezihloko ezinxulumeneyo. Ke ngoko, kubalulekile ukutyala ixesha kunye nomzamo ekudaleni isicwangciso esiluqilima sokwakha ikhonkco.
Ukuqala, kubalulekile chonga ukuba zeziphi iziza Basenokuba nomdla wokuqhagamshela kwiwebhusayithi yethu. Sinokukhangela amaphepha ewebhu anxulumene neshishini lethu okanye isihloko, iiblogi ezigunyazisiweyo kwicandelo lethu okanye sisebenzisane nabaphembeleli abanokusikhankanya kupapasho lwabo. Nje ukuba sinoluhlu lweendawo ezinokubakho, singakwazi qhagamshelana nabalawuli okanye abanini kwala maphepha kwaye ubanike umxholo ofanelekileyo kunye nomgangatho ukuze babenokwabelana ngawo kumaqonga kunye nekhonkco kwiwebhusayithi yethu.
Enye inkalo ebalulekileyo ekufuneka ithathelwe ingqalelo yi diversificación yekhonkco. Kuyacetyiswa ukuba ufumane amakhonkco kwiindidi ezahlukeneyo zamaphepha, njengeeblogi, iiforamu, abalawuli, njl. Oku akuyi kwandisa kuphela igunya lewebhusayithi yethu, kodwa kuya kusivumela ukuba sifikelele kubaphulaphuli ababanzi nabahlukeneyo. Ngaphezu koko, ibalulekile landela izikhokelo zenjini yokukhangela malunga neendlela zokwakha zekhonkco Ukuphepha iindlela zobuchule ezithathwa njengespam, ezinjengokuthenga amakhonkco amaninzi okanye ukuthatha inxaxheba kwiifama zekhonkco, kuya kunceda ukugcina isidima kunye negunya lesayithi yethu kwixesha elide.
7. Amandla okuthengisa nge-imeyile ekunyusweni kwewebhusayithi
Ukuthengisa nge-imeyile kuye kwaba sisicwangciso esisisiseko sokukhuthaza iwebhusayithi ngempumelelo. Ngee-imeyile ezenzelwe wena kunye nezahlulo, amashishini anokufikelela ngokuthe ngqo kubaphulaphuli abajolise kubo kwaye andise ukubonakala kwewebhusayithi yabo. Le indlela yokuthengisa ivumela ukuseka unxibelelwano oluthe ngqo nabasebenzisi, oluququzelela unikezelo lwemiyalezo efanelekileyo kunyeyeyeyakho.
Enye yeenzuzo eziphambili zentengiso ye-imeyile kukuba ivumela ukuba sifikelele kwinani elikhulu labasebenzisi ngokukhawuleza nangokufanelekileyo Ngokuthumela ii-imeyile kuluhlu lwababhalisi abaye babonisa umdla kwiwebhusayithi yethu, sinokuvelisa umgangatho wetrafikhi kunye nokwandisa ukuguqulwa. Ukongeza, enkosi kwizixhobo zokuhlalutya ezikhoyo, singakwazi ukulinganisa impumelelo yamaphulo ethu kwaye wenze uphuculo oluqhubekayo ukufumana iziphumo ezingcono.
Enye inzuzo yokuthengisa nge-imeyile kukukwazi ukukhuthaza ukunyaniseka komsebenzisi. Ngokuthumela umxholo ofanelekileyo kunye nexabiso ngeencwadana zeendaba kunye neencwadana, singakwazi ukugcina ababhalisi bethu bebandakanyeka kwiwebhusayithi yethu kunye nophawu lwethu. Ukongeza, sinokusebenzisa ubuchule obufana nokuthengisa kwakhona nge-imeyile buyisela kwakhona abasebenzisi abashiye iwebhusayithi ngaphandle kokuthenga. Ngokubathumelela izikhumbuzo okanye iintengiso ezikhethekileyo, sinokubakhuthaza ukuba babuye kwaye bagqibezele isenzo esinqwenelekayo.
Isishwankathelo, ukuthengisa nge-imeyile sisixhobo esinamandla sokukhuthaza iwebhusayithi. Ngokunikezela umxholo ofanelekileyo kunye nowenzelwe wena ngee-imeyile, sinokwenza umgangatho wetrafikhi, sonyuse iinguquko, kunye sikhuthaze ukunyaniseka komsebenzisi. Ukongezelela, ngenxa yezixhobo zokuhlalutya, sinokulinganisa impumelelo yamaphulo ethu kwaye senze uphuculo oluqhubekayo ukwandisa iziphumo. Ungawajongeli phantsi amandla okuthengisa nge-imeyile, sisicwangciso esiphambili ekukhuthazeni iiwebhusayithi exitosos!
NdinguSebastián Vidal, injineli yekhompyuter ethanda itekhnoloji kunye ne-DIY. Ngaphaya koko, ndingumdali we tecnobits.com, apho ndabelana ngee-tutorials ukwenza itekhnoloji ifikeleleke kwaye iqondeke kumntu wonke.