UYouTube uvavanya iphepha lasekhaya elinokwenziwa ngokwezifiso "Ukutya kwakho ngokweSiko"

Amava okuvula iYouTube kunye nokufumana umxube wesiphithiphithi weevidiyo ezingenanto yakwenza nento oziva ngathi uyibukele ngelo xesha yinto eqhelekileyo. Iqonga libonakala liyibonile le ngxaki. kwaye ivavanya into entsha eyilelwe ngokuchanekileyo yalela loo ngxubakaxaka: a Iphepha lasekhaya likaYouTube linokwenzeka ngakumbi enkosi kumboniso wovavanyo obizwa ngokuba yi "Customer Feed".

Olu khetho olutsha lwazisa utshintsho olubalulekileyo kwindlela elakhiwe ngayo iphepha lasekhaya: endaweni yenkqubo ithatha ngokulula izinto ozikhethayo kwimbali yakho yokukhangela iincwadi, Umsebenzisi uya kubonisa ngokucacileyo ukuba loluphi uhlobo lweevidiyo abafuna ukuzibukela nangaliphi na ixesha.Konke oku kuxhaswa yi-chatbot yobukrelekrele bokwenziwa kunye nemiyalelo elula ebhalwe ngolwimi lwendalo, Ikhomba utshintsho oluya kwiYouTube edayiweyo nengacingelekiyo..

Yintoni kanye kanye "Isondlo Sakho Sesiqhelo" kwaye sivela phi?

Ngokusekelwe kwinto eye yabonwa kolu vavanyo, «"Ukutya kwakho okweSiko" kubonakala njengetshiphu entsha okanye ithebhu ebekwe kanye ecaleni kweqhosha laseKhaya lakudala kuzo zombini usetyenziso kunye noguqulelo lwewebhu. Ayithathi indawo yesikrini esiphambili esiqhelekileyo, kodwa isebenza njengohlobo lwengoma ehambelanayo apho umsebenzisi anokuvelisa enye inguqulelo yephepha labo lasekhaya ngeengcebiso ezilungiselelwe injongo ethile.

Ngokucofa eli qhosha litsha, iYouTube ikukhuthaza ukuba uchwetheze ngokukhawuleza, oko kukuthi, ibinzana elilula elibonisa Uziva ufuna ukutya ntoni?Inokuba sisihloko esibanzi kakhulu, njengokupheka okanye iteknoloji, okanye into ecacileyo njengokuthi "iindlela zokupheka ezikhawulezayo zemizuzu eyi-15" okanye "izifundo zokufota zabaqalayo." Ngokusekwe kolu lwalathiso, iqonga lihlengahlengisa ukutya kwasekhaya ukubeka phambili iividiyo ezihambelana nesicelo.

Umbono kukuba eli candelo liya kusebenza njenge imowudi yokufumanisa okwethutyana Ngokusekelwe kumbuzo wakho. Akukho sidingo sokuhamba ngevidiyo ngevidiyo okanye kuxhomekeke kuluhlu oluthile lokudlala okanye amajelo: Imalunga nokuxelela iqonga into oyikhangelayo ngexesha leseshini yokukhangela kwaye uvumele inkqubo iziqhelanise. iqweqwe lalo mxholo.

Okwangoku, inkampani ivavanya inqaku nge iqela elincinci labasebenzisi lisasazeke kwimimandla eyahlukeneyoNjengoko kudla ngokuba njalo kuvavanyo lwendlu, Akukho ziqinisekiso zokuba iya kufikelela kuluntu lonke njengoko injalo., okanye umhla oqinisekisiweyo ukuqaliswa okunokwenzeka kwihlabathi jikelele okubandakanya iSpain kunye neYurophu iphela.

Indima ye-AI: ukusuka kwi-algorithm ye-opaque ukuya kwi-chatbot eqonda imiyalelo

Ukuza kuthi ga ngoku, iphepha lasekhaya likaYouTube lixhomekeke ikakhulu kwinkqubo yengcebiso ejongwayo imbali yakho yokubukelaIividiyo ozithandayo, amajelo obhalise kuwo, kunye nexesha olichitha kwisiqwenga ngasinye somxholo. Le modeli isebenze kakhulu ekugcineni abantu eqongeni, kodwa ikwanazo iingxaki. imida ecacileyo.

Enye yeengxaki ezixoxwa kakhulu yi-algorithm yokuthambekela ukugxininisa kakhulu kwimidla yabakhweliUkubukela iiphononongo ezimbalwa zeMarvel, i-trailer yeDisney, okanye ividiyo yokomelela inokubangela umxholo ofanayo kangangeentsuku, ngokungathi umsebenzisi uye waba ngumlandeli weso sihloko ngequbuliso. Ngokwezifundo ezahlukeneyo, ulawulo lwangoku, olufana no "Andinamdla" okanye "Ungacebisi isitishi," Banciphisa ipesenti encinci yeengcebiso ezingafunwayo.

Ukuzama ukulungisa le ndlela yokuziphatha, uYouTube ubhenela ku intelligence chatbot eyenziweyo idityaniswe kumava e-"Your Custom Feed".Endaweni yokujonga nje ukuthanda kwakho kwiipateni zamanani, i Inkqubo yamkela imiyalezo ebhalwe ngolwimi lwendalo echaza into oyifunayo. KunjaloUkusuka "kwiividiyo ezinde zokuhlalutya ifilimu ngaphandle kwabaphangi" ukuya "kwizifundo zesiginci zabaqalayo ngeSpanish".

Inkampani ayikhange inike iinkcukacha ezininzi malunga nendlela esebenza ngayo ngaphakathi, kodwa Yonke into ikhomba ukuba imodeli ye-AI inoxanduva lokutolika injongo emva kwe-prompt kwaye uyiguqulele kuyo Uhlengahlengiso lobunzima kwizihloko kunye neentlobo zomxholoOku kuthambisa iklasikhi "ubukele iividiyo ezintathu, ndiza kukuthumelela amakhulu amathathu angaphezulu" isiphumo kwaye yazisa umqondiso ocacileyo kunokudlala nje ngamaxesha athile.

Le ndlela iphinda ivule iingxoxo malunga ubumfihlo kunye nokusetyenziswa kwedathaKulindeleke ukuba imiyalelo engenisiweyo nge-chatbot isetyenziselwe ukuqhubela phambili ukuqeqesha iimodeli ze-AI kunye nokucokisa inkqubo, into efana ne-Google esele iyenza nezinye iinkonzo. Isitshixo siyakube singenile ukubonelela ngeendlela zokuthi abo banganqweneli ukuthatha inxaxheba bawucime okanye banciphise le misebenzi ukuba bavakalelwa kukuba baphazamisana kakhulu nokuziphatha kwabo eqongeni.

Ulisebenzisa njani iphepha lasekhaya likaYouTube elitsha, elenza ngokwezifiso

Kwiiprofayili ezibandakanyiweyo kuvavanyo, inkqubo yokusetyenziswa ilula. Umsebenzisi kufuneka acofe kuphela umsebenzi wesiko, kanye ecaleni kweqhosha laseKhaya. Ngokwenza njalo, Ujongano luvula apho ungabhala khona ngokuthe ngqo luhlobo luni lweevidiyo ezinomdla ngalo mzuzu. Izivakalisi ezintsonkothileyo azifuneki: inkqubo yenzelwe ukuqonda. imiyalelo yemihla ngemihla.

Nje ukuba i-prompt ifakiwe, iphepha lekhava "resets" kwi indawo ngaphambili umxholo ohambelana nemfuno. Ukuba umsebenzisi ufuna ukucokisa isiphumo, banokubhala imiyalelo emitsha, batshintshe isihloko, okanye bazame ama-nuances ahlukeneyo ("iiklasi ze-yoga zemizuzu engama-20 zabaqalayo," "iindlela zokupheka ezilula zemifuno," "iividiyo zesayensi ngeSpanish," njl.). Ngamnye Uhlengahlengiso lunikeza iseti entsha yeengcebiso, enokulungiswa ngexesha lokwenyani.

Le ndlela iyancedisa, kodwa Ayisusi izixhobo ezikhoyo.njenge ukucocwa kwembaliInketho yokumakisha iividiyo njenge "Awunamdla" okanye ukukwazi ukubonisa ukuba ijelo elithile akufuneki licetyiswe. Umahluko kukuba, endaweni yokusabela kwinto ephoswa yi-algorithm kuwe, Umsebenzisi ke uqhubeleka ngokufaka idilesi kwasekuqalenienciphisa imvakalelo yokulwa nezinyo kunye nezikhonkwane ngokuchasene nenkqubo engayimameliyo.

Inqaku elibalulekileyo kukuba, ubuncinci kuvavanyo lwangoku, "Ukutya kwakho ngokweSiko" kusebenza njengolunye uhlobo lwemowudi ngaphaya kwekhasi lasekhayahayi njengohlengahlengiso lweprofayile esisigxina. Yiyo i, Isebenza ngakumbi njengomaleko wokwenza ngokwezifiso ngamaxesha athile Kufana nokusula isileyiti kuyo yonke imbali yakho. Oku kukuvumela, umzekelo, ukuba uyisebenzise xa ufuna ukuphengulula nzulu kwisihloko esithile kwiintsuku ezimbalwa ngaphandle kokonakalisa ngokupheleleyo iprofayile yakho iyonke.

Ukusetyenziswa kwemihla ngemihla, iYouTube icebisa ukuba uqhubeke nokusebenzisa oku kulandelayo: ulawulo lwakudala ulawulo lwembali kunye "Andinamdla" iinkethoezihlala zibalulekile ukugcina umxholo ongafanelekanga, naxa usebenzisa inkqubo entsha esekwe ngokukhawuleza.

Kutheni ukutya kwekhaya kunokuba nesiphithiphithi

Ukungoneliseki kwiphepha lasekhaya likaYouTube asinto intsha. Uninzi lwexesha lokubukela eqongeni livela kwi iingcebiso ezizenzekelayokwaye oko kwenza Nakuphi na ukutenxa kwi-algorithm kuyabonakala kakhuluUkuba, umzekelo, amalungu osapho aliqela abelana ngesixhobo kwigumbi lokuhlala kwaye umntu ngamnye ubukele umxholo owahlukileyo, isiphumo sihlala sisidlo esixutyiweyo esingameli ngokuchanekileyo nabani na.

Ngaphaya koko, iinkqubo zokucebisa zilungile ekubhaqeni iipatheni zokuziphatha, kodwa zingasebenzi kakuhle ekubambeni eyona njongo iphambili. Itreyila enye okanye ividiyo yezemidlalo ejongwe kumdla inokutolikwa njenge utshintsho oluhlala luhleli kwimidla, Intoni Iphelela ekuveliseni loo mvakalelo yokuba "ayindazi" evakaliswa ngabasebenzisi abaninzi..

Imibutho yangaphandle ifunde ngezi ngxaki. Uphando olufana nolo oluqhutywe yiMozilla Foundation lubonise ukuba amaqhosha okulawula ngoku azitshintshi kakhulu Yintoni evelayo kwisondlo; kwezinye iimeko, banciphisa kuphela iingcebiso ezingafunekiyo malunga ne-10-12%. Ngokwale meko, iyavakala ukuba iYouTube iphonononge iindlela ezithe ngqo neziqondakalayo kumsebenzisi oqhelekileyo.

Ngaphaya koko, ukugcwala komxholo-kunye nezigidi zeevidiyo ezintsha yonke imihla-yenza indima yekhasi lasekhaya ibebaluleke ngakumbi. Ngaphandle kolungelelwaniso oluchanekileyo, kulula kubasebenzisi ukuba balahleke phakathi kweengcebiso eziqhelekileyo, uphinda-phindo, okanye iintsingiselo ezingasoloko zihambelana noko bakukhangelayo. Indlela entsha ijolise ekubuyiseleni obu buninzi kwizinto ezilawulekayo, ngaphandle kokuncama ... ukufunyanwa ukuba abasebenzisi abaninzi bayayixabisa.

Kulo mxholo, "Ukutya kwakho okuSiko" kuboniswa njengelinge loku ukhetho olutyebileyo nolwahlukeneyo: gcina ukhetho olutyebileyo nolwahlukeneyo, kodwa luhluzwe ngenjongo ecacileyo edityaniswe ngumsebenzisi, endaweni yokuxhomekeka ngokupheleleyo kwiingqikelelo ezizenzekelayo.

Impembelelo enokubakho kubasebenzisi baseSpain naseYurophu

Nangona ulingo lungakhange lubhengezwe ngokuthe ngqo kwimarike yaseYurophu, ukuphunyezwa okunokwenzeka ngokubanzi kunokuba neempembelelo ezithile kwimimandla efana ISpain kunye ne-European Unionapho imimiselo ejikeleze idatha yomntu kunye nokucaca kwe-algorithmic ingqongqo. I-General Data Protection Regulation (GDPR) kunye nemithetho emitsha kwiinkonzo zedijithali ziye zazisa ukukhanya kwindlela idatha yokuziphatha esetyenziswa ngayo kwiiplatifti ezinkulu.

Kulo mmandla wolawulo, inqaku elivumela umsebenzisi ukuba athathe indima esebenzayo kubuntu bunokufanelana kakuhle neemfuno ulawulo olukhulu kunye nokucacaNangona kunjalo, iYouTube kuya kufuneka icacise ngokuchanekileyo ukuba loluphi ulwazi olusetyenziselwa ukuqeqesha iimodeli ze-AI, ukuba ii-prompts ezichwetheziweyo zigcinwa njani, kwaye zigcinwa ixesha elingakanani kwiakhawunti ethile.

Kubasebenzisi baseSpain nabaseYurophu, ukufika kwekhasi lasekhaya likaYouTube elenziwa ngokwezifiso kunokuguqulela Ingxolo encinci kunye nokubaluleka ngakumbi xa bevula i-app kwi-TV yegumbi lokuhlala, ifowuni ephathwayo, okanye ithebhulethi. Iintsapho ezabelana ngesixhobo, umzekelo, zinokusebenzisa ukwaziswa okwahlukileyo ngamaxesha ahlukeneyo ukukhokela iseshini ngaphandle kokusoloko utshintsha iiakhawunti.

Kukho nombuzo wokuba iya kuvunyelwa na khubaza ngokupheleleyo ukusetyenziswa kwee-chatbots okanye ukunciphisa ukufikelela kwabo. Abanye abasebenzisi bakhetha ukuqhubeka nokubona ukutya “okukrwada” ngakumbi, ngaphandle kongenelelo oluninzi lwe-AI, kwaye abasemagunyeni baseYurophu bahlala benovelwano ngesidingo sokubonelela ngeendlela ezicacileyo zokuphuma kwizixhobo eziphuculweyo zobuntu.

Kuya kufuneka sijonge ukuba inkampani iyalilungelelanisa na inqaku ngeenuances ezithile ukuthobela imimiselo yaseYurophuOku kuqhelekileyo xa kuziwa kwiimpawu ezintsha ezidibanisa uhlalutyo lokuziphatha, imodeli yokufunda koomatshini, kunye nezigqibo malunga nokuba yintoni umxholo oziswa phambili kwizigidi zabantu.

Kuthetha ukuthini oku kubadali kunye namajelo eqongeni?

Ukutshintshela ku-a Iphepha lasekhaya likaYouTube elenziwe ngokwezifiso Ayichaphazeli kuphela abo bavula i-app, kodwa nabo balayisha umxholo kwaye baxhomekeke kwiphepha lasekhaya ukuze bafumane ukubonakala. Ukuba "Ukutya kwakho ngokweSiko" kuyasekwa, Ukufunyanwa kwevidiyo kunokuba "ngenjongo" ngakumbiOko kukuthi, ukudibanisa ngakumbi kwiimfuno ezithile ezichazwe ngabasebenzisi kuneengcebiso ezilula ezisekelwe kwiimbali ezide.

Oku kunokunceda abadali abasebenza iifomati ezigxile kakhuluezifana nezifundo, iingcaciso ezinzulu, izifundo ezicwangcisiweyo, okanye uhlalutyo lwemixholo. Ukuba umntu ubhala ingcaciso eneenkcukacha-umzekelo, "imizuzu engama-30 yezifundo zepiyano zabaqalayo" okanye "izincoko zefilimu ezingaphazamisi" -, Iividiyo eziyifaneleyo loo nkcazo zinokufumana izikhundla kwisondlonokuba ayingawo awona majelo makhulu.

Kwiitshaneli ezincinci eSpain okanye kwamanye amazwe aseYurophu, inkqubo ebamba ngokuthe ngqo injongo yabasebenzisi inokumela ithuba: I-Niche kunye nomxholo okumgangatho ophezulu unokufumana umhlaba ngokuchasene neminikelo eqhelekileyo. kodwa ngembali yokucofa ixesha elide. Nangona kunjalo, iYouTube iya kuqhubeka nokubeka phambili iimethrikhi ukusuka ukwaneliseka kwexesha elide -Ixesha lokubukela, uphando lwangaphakathi, izinga lokulahlwa- ngokuchasene nokuchofoza ngokukhawuleza.

Kwangaxeshanye, ubukho bezinto zolwimi lwendalo buvula umnyango wezicwangciso ezintsha zokuphucula izihloko, iinkcazo kunye neethegi. Kulula ukucinga ukuba abanye abadali baya kuzama ukulungisa indlela yabo yokubhala amagama ukuze bahambelane ne eyona miqulu ixhaphakileyo ukusuka kubasebenzisi, ukuthatha ithuba lamagama angundoqo avakala njengesicelo esithe ngqo kwinkqubo.

Inkampani, kwicala layo, Kuya kufuneka iqinisekise ukuba i-injini yokukhangela kunye nokutya akugcwaliswanga ngezihloko ezenzelwe kuphela ukukholisa i-AI....ngokonakalisa ingcaciso kubasebenzisi. Kwakhona kuya kuba ngundoqo ukuthintela ukukhawuleza ukuququzelela ukuvela kwe amaqamza olwazi avaleke kakhulu okanye umxholo womgangatho ophantsi unyuswe kuphela ngeqhinga elilungileyo legama elingundoqo.

Intsingiselo ngokubanzi: ulawulo olungakumbi lwabasebenzisi kwisondlo sabo

Intshukumo kaYouTube ayikhange ivele nje. Amanye amaqonga ezentlalo kunye neevidiyo nawo azama iifomula ze buyisela ulawulo oluthile kumsebenzisi ebusweni be-algorithms evuleke kakhulu. Imisonto, umzekelo, kukuvavanya uhlengahlengiso kwi-algorithm yayo ukuze umxholo obonisiweyo uqwalaselwe ngcono, ngelixa i-X isebenza ngokukhetha umncedisi wayo we-AI, i-Grok, ukuphembelela ngokuthe ngqo oko kubonakala kumgca wexesha.

I-TikTok, ethe yaduma ingcamango ye-hyper-personalized feed, inikeze ngolawulo olucacileyo olungaphantsi kwe-classic ethi "Awunamdla," ngoko ke inyathelo le-YouTube lihlala kwindawo ethile phakathi kwe-injini yokukhangela yendabuko kunye ne-AI eqhutywa yi-carousel yeengcebiso. Yi indlela exutyiweyoUmsebenzisi uvakalisa injongo phantse ngokungathi wenza ukhangelo, kodwa isiphumo asiloluhlu oluthile lweevidiyo, kodwa siqweqwe esipheleleyo, esilungisiweyo.

Kuluntu ngokubanzi, oku kunokwenza uphehlelelo luzive lungaphantsi njengomboniso omiselweyo kwaye ngakumbi njenge indawo elungiselelwe ngokwesiko kwiseshoni nganye. Endaweni yokuntywila kumacandelo, uluhlu kunye namajelo, yonke into ishwankathelwa kumbuzo olula: "Ufuna ukubukela ntoni ngoku?" kwaye ukusuka apho, inkqubo iququzelela ukuphumla.

Kumava angaphambili, uYouTube wayesele ebandakanyile izinto ezinje ngeetshiphusi zesihloko, ithebhu ethi "Entsha kuwe", okanye iifestile ezizivelelayo ukukhetha iindidi zomdla. "Ukutya kwakho okweSiko" kuhamba inyathelo eliya phambili kuba idibanisa ezo zikhokelo zomxholo kunye namandla emodeli ye-AI. ekwaziyo ukuqonda amabinzana asimahla kunye neenuances ezingangeni kwiilebhile ezichazwe kwangaphambili.

Isitshixo siya kuba kuphunyezo: nokuba isiphumo esibonwa ngumsebenzisi ngokwenene a icocekile kwaye iluncedo ngakumbi feedOkanye ukuba ihleli ilele eyongezelelweyo engatshintshi kakhulu indlela yokuziphatha esisiseko ye-algorithm. Njengezinye izinto ezininzi zovavanyo zikaGoogle, i Ubomi bale mveliso intsha buya kuxhomekeka kwindlela abantu abayamkela ngayo kubomi babo bemihla ngemihla..

Inyathelo eliya kwiphepha lasekhaya le-YouTube elenziwe ngokwezifiso ngakumbi ngengcebiso kunye ne-AI chatbot ibonisa umzamo ocacileyo wokulungisa iziphene ze-algorithm ethi, ngaphandle kwamandla ayo, ihlala isilela ekuqondeni into esifuna ukuyibona nangawuphi na umzuzu. Ukuba inqaku elithi "Ukutya kwakho ngokweSiko" ekugqibeleni ligqithiselwe eSpain nakwiYurophu iphela, ibhalansi phakathi kobuntu kunye nokungafihli Oku kuya kuba ngundoqo kubasebenzisi kunye nabadali ukuba bafumane ulawulo, ukufaneleka, kunye namathuba okufumanisa, ukuba nje ukulingana okufanelekileyo kugcinwa phakathi kobuntu, ukungafihli, kunye nokuhlonipha ubumfihlo.

Inqaku elidibeneyo:

I-AI kwiselfowuni yakho ukwenza umxholo oza kuthatha imidiya yoluntu ngesiphango

UAlberto Navarro

Ndingumntu othanda itekhnoloji ojike umdla wakhe we "geek" waba ngumsebenzi. Ndichithe ngaphezulu kweminyaka eli-10 yobomi bam ndisebenzisa itekhnoloji yokusika kwaye ndikhenkceza ngazo zonke iintlobo zeenkqubo ngenxa yokufuna ukwazi okumsulwa. Ngoku ndiqeqeshelwe ubugcisa bekhompyutha nakwimidlalo yevidiyo. Oku kungenxa yokuba ngaphezu kweminyaka emi-5 ndibhalela iiwebhusayithi ezahlukeneyo kwitekhnoloji kunye nemidlalo yevidiyo, ndisenza amanqaku afuna ukukunika ulwazi oludingayo ngolwimi oluqondakalayo kuye wonke umntu.

Ukuba unayo nayiphi na imibuzo, ulwazi lwam lusuka kuyo yonke into enxulumene nenkqubo yokusebenza yeWindows kunye ne-Android yeefowuni eziphathwayo. Kwaye ukuzinikela kwam kukuwe, ndihlala ndikulungele ukuchitha imizuzu embalwa kwaye ndikuncede usombulule nayiphi na imibuzo onokuba nayo kweli lizwe le-intanethi.